Exploring Globalisation's Impact on Business Success

This research proposal investigates the role of globalisation in driving business success, focusing on key objectives such as exploring the concept of globalisation, examining its impact on business outcomes, and identifying strategies employed by McDonald's. The proposal outlines a literature review encompassing definitions of globalisation, its influence on business success (including market expansion and brand recognition), and specific examples of McDonald's strategies. The research will utilize a quantitative methodology and an inductive research approach, with activities including literature review, data collection, and analysis. The proposal also includes a Gantt chart for project management, along with ethical considerations related to participant involvement and data security. The aim is to determine how globalisation contributes to business success in local and global contexts, highlighting the importance of adaptability and innovation.

Research Proposal
form

Research Proposal Form
Student Name: ______________________ Student ID: ____________
Centre Name: _____________________
Tutor: ________________ Date: ___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question, objective or hypothesis)
To determine the role of globalisation in driving business success
Research objectives (e.g what is the question you want to answer? What do you want to learn how
to do? What do you want to find out?):
 To explore about the concept of globalisation
 To examine the role played by globalisation in making a business successful
 To identify different ways that support in driving business success of McDonald's
 To accelerate the relationship between globalisation and McDonald's business success.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are studying, personal interest,
future plans, knowledge/skills you want to improve, why the topic is important):
The main reason behind selecting this topic is to enhance knowledge regarding globalisation and ways in
which it help companies to achieve business success. It also help in enhancing the knowledge of learner
regrading several issues faced by them during research that further support in dealing with future
challenges.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Literature review is defined as a the process of collecting information from previously researched data
through the sources like scholarly article, survey and other articles relevant to particular topic.

 The concept of globalisation:- According to the John Williamson (2018), Globalisation is
defined as the process of integration between nations which is developed through interchange of
global view, ideas, product or other elements present in culture. Globalisation is a main reason
behind the progress of local market, beliefs and humanities as internationalisation support in
forming up a relation and interaction between several countries through a globe-spanning
network of trade as well as communication.
(https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-consequences)
 The role played by globalisation in making a business successful:- As per the view point of
Philip Piletic (2018), globalisation bring up several upside and downside factor in front of
organisation but among which positive factors that provide business success are global stability,
market expansion and marketing equalization. Globalisation provide businesses an opportunity
for increasing its customer base by expanding operations at several geographical area that further
support in achieving higher profitability and brand recognition. In addition to this it also help in
improving the standard of operations performed within the country by learning the best practices
from the working culture followed by different nations.
(http://customerthink.com/how-globalization-impacts-small-businesses-more-than-you-might-think/)
 Different ways that support McDonald's in driving business success:- As per the view point of
John Rampton (2019), there are eight ways that McDonald's has adopted which help it in driving
business success at local as well as global level. It includes maintain consistency in restaurant
operations, procedures, quality, cleanliness and services. In addition to this it establish a brand
presence worldwide, take risks, try to adapt with changing customer's taste, art of cross-sell,
manage how to work with people, spot & Grow talent and realize the importance of philanthropy.
(https://www.entrepreneur.com/article/271098)
 Relationship between globalisation and McDonald's business success:- As per the view point of
Panos Mourdoukoutas (2019), globalisation help McDonald's in achieving business success
within two ways, first is franchise business model that allows its management, franchisee-
members and managemnet to syhare risk and reward by exploiting several business opportunities.
Second one is by innovation and adaptation which is coming with fresh goods and services in
order to satisfy the needs of consumer as per the economic, local and demographical factors
throughout the world.
(https://www.forbes.com/sites/panosmourdoukoutas/2012/04/20/mcdonalds-winning-strategy-at-home-

and-abroad/#1a1f94d82a92)
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
While conducting this research, there are number of activities are required to
be performed with in an efficient manner. Following are the activities that are
performed within the research project:
 Introduction
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Data Collection
 Data analysis
 Conclusion and recommendation
 Submission of project
How long this will
take:
Current research will
take around 2 months
for completing all the
activities effectively.
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Gantt chart is a framework that shows visual representation of the large projects broken in small parts of
activities. It is a most useful as well as popular way to showing the activities which displayed against the
time. Gantt chart is a kind of graphical depiction of project schedule that shows begin and finish date of
the many components which included in project such as identify issue, literature review, data collection
etc. It is helpful in planning project and also explaining sequence of activities which need to compete. On

the other hand, researcher use the Gantt chart that assess in managing and monitoring particular activities
in project.

Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use and why? What your
areas of research will cover:
Research methodology is defined as a technique as well as procedure that is used to select, process and
analyse the information related with concern topic. It allows learner to analyse the overall reliability and
validity of project. It is a combination of theoretical as well as systematic method of analysation which is
applied to the field of study. Research methodology are of two types qualitative as well as quantitative.
In order to conduct this research effectively quantitative method will be used which help in exploring
information in a detailed manner.
Research approaches are of two types i.e. inductive as well as deductive. In this research inductive
approach has been used as it is linked with qualitative research and help investigator to provide a detail
analysis of information.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another

qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
“To determine the role of globalisation in driving business success”
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants

Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Yes, human participants will be involved in this research.
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
Participants will be recruited with the help of organising an interview.
Describe the processes you will use to inform participants about what you are doing:
Using email, investigators will inform the participants.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
By using sources like text messaging and emails, participants will get the consent that will be in
written form. With the help of email researcher can make it clear to participants that they will be
able to withdraw from consent at any time.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?

Yes No
Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Investigator as well as company will be able to access personal data and information
During the research:
Where will the data be stored?
In hardware, data get stored.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In hardware, data get stored.
How long will the data and records be kept for and in what format?
Data and record will be kept for around 1 year within word document format
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise because of your

research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes
No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to the Research Proposal
when submitting to Turnitin.