The Impact of Globalisation on Business Success: A GUESS Case Study

This research project investigates the impact of globalisation on the success of the fashion retail business, using GUESS as a case study. The project begins with an introduction to globalisation and its significance, followed by the research objectives, which include studying globalisation's role, evaluating its significance for industry growth, identifying its influence on GUESS, and determining measures used to improve global operations. The research questions address the concept of globalisation, its role in fashion retail, its significance for industry growth, its influence on GUESS, and the company's measures for improvement. Data analysis involves thematic analysis based on questionnaire questions, with themes such as globalisation's benefits for fashion businesses. The conclusion summarises the interaction and integration of social and cultural aspects to expand business activities internationally. The project includes references to relevant academic sources.

Research
Project

Table of Content
 Title of Project
 Introduction
 Research Objectives
 Research Questions
 Data Analysis
 Conclusion
 References

Title of Project
"To analyse the impact of globalisation in
making business successful". A study on
GUESS.

Introduction
Globalisation is considered as the continuous process of interaction and
integration among individual, organisations or government bodies across
the globe. In other words, globalisation is determined as the process by
which an organisation develops international impact or begin their business
operations at international scale. In this research work, Guess is the chosen
organisation for this particular project. it is a clothing retail company.

Research Objectives
The significant objectives of this particular project are associated as
under:
 To study the concept of globalisation and its role in the success of
fashion retailer business.
 To evaluate the significance of globalisation for the growth and
development of fashion industry.
 To identify the influence of globalisation on the operations of Guess.
 To determine the measures that are used by Guess for improvising its
operations at global level.

Research Questions
The significant questions of the research are defined as under:
 What is the concept of globalisation and its role in the success of
fashion retailer business?
 What are the significance of globalisation for the growth and
development of fashion industry?
 What is the influence of globalisation on the operations of Guess?
 What measures are used by Guess for improvising its operations at
global level?

Data Analysis
Data analysis is considered as a process of inspecting, cleansing,
transforming and modelling data through the objective of
discovering appropriate information. This section is effective in
analysing the data or information which are accumulated through
the researcher. In this section data has been analysed through
thematic analysis as in this themes are prepared on the basis of the
questions of questionnaire. This is the most appropriate section that
provides a clear vision to reaching at the potential outcome.

Theme 2: Globalization is beneficial for fashion
business in order to make it successful.
Q2) Is globalisation is beneficial for fashion business in
order to make it successful within the global market?
Freque
ncy
Agree 36
Disagree 4
Agree Disagree
0
5
10
15
20
25
30
35
40 36
4
Frequency

Theme 3: Different sources are required for the
execution of organizational operations within the
global business environment.
Q3) Which sources are required for the execution of
organisational operations within the global business
environment?
Frequen
cy
Financial Resources 12
Human Resources 10
Market command 8
Innovation 10
Financial Resources
Human Resources
Market command
Innovation
0
2
4
6
8
10
12
12
10
8
10
Frequency

Conclusion
From the discussion of the above mentioned project it has been
concluded that The term “Globalization” means the interaction and
integration of social and cultural aspects of any country at global
level to expand their business activities at international level. In
other words the globalization means to take economical activities of
a country at global level.

References
Kolk, A., 2016. The social responsibility of international business:
From ethics and the environment to CSR and sustainable
development. Journal of World Business. 51(1). pp.23-34.
Peng, M. W., 2016. Global business. Cengage learning.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-
commerce for SMEs in a globalizing business environment.
Procedia-Social and Behavioral Sciences. 150. pp.35-45.
Wild, J. J., Wild, K. L. and Han, J. C., 2014. International business.
Pearson Education Limited.

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