The Impact of Globalisation on Business Success: An ALDI Perspective

This research project investigates the impact of globalisation on business success, using ALDI as a case study. The project begins with an overview of globalisation, defining its role in business operations and competitive advantages. It explores the benefits of globalisation, such as cost reduction, access to resources, and market expansion. The study examines ALDI's business operations, including its entry modes into new markets, and analyzes how globalisation has contributed to its success. The project uses a qualitative research approach, employing questionnaires to gather data from employees. The data analysis and interpretations reveal insights into globalisation's influence on ALDI's market expansion and competitive strategies. The research concludes by summarizing the findings and providing recommendations for ALDI to achieve high competitive advantage in the global market.

RESEARCH
PROJECT

TITLE:
How globalisation can drive business success.
CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is explained as extended of the technology and goods across national
borders. It defines interdependence of the nations around globe that supported by the free trade.
In business, globalisation change the way that company is associated with single country to one
that can be operate in many others. In addition to this, globalisation is interplay across culture of
the macro- social forces, these all forces consists economics, religion and politics. With the help
of globalisation, firms gain competitive benefits on many fonts (Beck, 2018). They can minimize
cost of operations through manufacturing abroad. They purchase raw materials in less cost due to
reduction of the tariffs. The present work depends on importance of globalisation and also its
effect on business success. In this, methodology will be helpful in giving systematic direction to
execute activities of research in a right direction. On the other hand, data analysis will taken
place by conducting survey through filling questionnaire in a proper manner.
Background of Research
In this present era, globalisation plays a necessary role in country economic development.
This is related to ways under which firms communicate as well as interact with people of various
countries so that the trade can be made in various countries. ALDI is supermarket chain with
more than 10000 stores in around 20 countries. It was founded through Theo Albrecht and Karl
in year 1946. As globalisation is beneficial for business and it provides the better employment
opportunities to the people at ALDI. The purpose of this organisation is to minimize
international poverty issue through conducting business operations in various countries.
Rationale of Research
This research is taken in to consideration on importance of globalisation and how this can
drive on success of business. It is wider area of research and helpful in increasing capabilities as
well as knowledge base (Boso, Cadogan and Story, 2013). This present investigation has some
significance as it identifies role of globalisation and in what manner it provides advantages to
success of business towards attaining the success and the development of business. The main
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reason behind conducting this research is personal interest of a learner in specific area. It wants
to explore knowledge as well as idea in context to globalisation. This research helps in give
direction to learner for providing deep knowledge and understanding to perform the same task
within particular area.
Research Aim
Aim of this investigation is "To access importance of globalisation and how it can drive
business success". A study on ALDI.
Research Objectives
 To examine concept of globalisation.
 To determine advantages of globalisation over business operations of ALDI.
 To evaluate role of globalisation in business success.
 To identify different ways by which ALDI can achieve the high competitive advantage.
Research Questions
 What is globalisation concept?
 What are the advantages of globalisation over business operations of ALDI?
 What is the role of globalisation in business success?
 What are various ways by which ALDI can achieve the high competitive advantage?
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CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to Beverly bird and Carol Kopp (2019), it has been stated that Globalisation is
related to interconnectedness of the businesses and people across world which can lead to the
global economic, political as well as the cultural integration. In this, globalisation helps
companies to expand their quickly and attain economies of the scale through producing more.
Globalisation to business can reach specialised production through exporting markets where
specialised goods has no markets. In this manner, company can sell its goods at the high cost and
also enjoy advantages in less developed markets (Crane and et. al., 2019). On the other hand,
globalisation confers that company gets an access to the human resource markets at international
level and also hire candidates by different channels such as virtual teams, virtual offices and
cloud computing. In this manner, firms can enhance development as well as innovation of goods
that lead to wealth of stakeholders. In addition to this, with enhanced development of
international trade, the ideas and culture grows automatically. It provided the different options
for people so people can make the better choices to fulfil their requirements.
Advantages of globalisation over business operations of ALDI
According to opinion of Caroline Duncan (2018), Globalisation describes how the
businesses, countries and people around world are interconnected as forces like transportation,
global finance and media made it more easier for people and ideas to cross boundaries and
borders. It gives the better opportunities for economic development in order to make
improvement in quality of the life for several people. Globalisation at ALDI company has
helped in targeting the new consumers from new environment that helps in develop brand image
as well as business growth. It is a supermarket and provides all kinds of high quality products on
the basis of customers needs. In this, introduction of the new technologies helps in ALDI to
conduct business globally (Kamens, 2013). With the help of this, it can share and communicate
information throughout the world that reflected enhanced efficiency of operation and maximise
employee productivity. It increases the mobility of labour like they can move from one country
to different willingly if company is providing them better pay. As the globalisation is
opportunistic and idealistic that provided benefits to ALDI in retain at the international market.
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In addition to this, there has been the rapid development in transportation use so the movement
of products and people can be done in an easy manner.
Globalisation role in success of business
On the basis of opinion Anthony Birch (2018) Globalisation is explained as
interconnected web of the technological, cultural and the political processes. It is an integration
of global economies by trade flow and investment to increase the international competitiveness.
Globalisation plays an important role in business success as it aids in minimize poverty issue
through giving better employment opportunities to several people and also helpful in business
growth. On the other hand, globalisation makes the business possible on global scale, and size of
global markets as it makes attractive (Lee, Shin and Park, 2012). Through using comparative
benefit, firms can leverage resources to develop and then trade things which can provide more
benefit. Globalisation is broader than global business and this defines shift towards integrated
economy of world under which culture and the beliefs are to be exchanged to goods and services.
In regards to this, globalisation provides benefits to the people economies round world through
making the market effective and increasing level of competition to spread wealth equally. The
globalisation boom to the business as it focused on make improvement in services and products.
It develops the strong trade and dependencies among companies of various nations. It enable the
enhance investment level. On the other hand, globalisation made this suitable for the countries in
order to attract the long- term and short- term investment through make improvement in the
developing economies.
Different ways by which ALDI can achieve the high competitive advantage
As per opinion of Jacquelyn White (2019) Competitive benefit is attribute that permits
company to be outperform its rivals. It is set of the qualities that provides benefit to business
over its rivals at marketplace. It can generates the higher value for an organisation and also its
stakeholders due to the particular situations and strengths. The businesses and countries both are
connected in many ways than before, the efficient and rapid transportation networks have been
enables cost effective shipment across world. In regards to this, ALDI is attaining the
competitive benefit with the help of using cost leadership strategy by which it can minimize cost
of goods and provide to consumers at reasonable cost (Marsella, 2012). It will help in enhance
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the growth rate and productivity of business. Business can differentiate itself and looks for
marketable attributes which they have.
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CHAPTER 3: RESEARCH METHODOLOGY
It explains systematic collection of data to enhance knowledge for making effective
decisions. It is systematic process under which the different prospects are to be included to
conduct a research in a right direction. In this, methodology is mainly used to determine research
issue and also take better decision to get over from problem. This part of research consists
different aspects which plays an important role in giving solution to arisen issues in a detailed
manner (Rugman, 2012).
Types of Investigation
Main consideration of an investigator is to choose suitable research to conduct the
activities of research in right direction. It constitutes different kinds of research such as
quantitative and qualitative investigation. The quantitative investigation is used to be quantify
issue through generating the numerical data with the help of mathematical technique. On the
other hand, qualitative research method is an exploitation that helps in gain better understanding
on the basis of non- numerical data. Under this given study, qualitative research method has been
used through researcher to developing better framework as well as examine research problem in
systematic manner (Shenkar, Luo and Chi, 2014).
Research Philosophy
It is explained as belief in which the data and information regarding specific phenomenon
that should be gathered, examined and then used. Interpretivism and Positivism are two contrary
types of research philosophies. The positivism is mainly used to explain approach to study that
provides scientific evidence. On the other hand, interpretivism focus on interpreting the
components of study to reflect the different issue. There has been interpretivism philosophy used
because it is related to qualitative methodology. It provides the data through examining
perspectives of different authors (Sturgeon and Gereffi, 2012).
Research Approach
It is one of the most essential research methodology part because this aids in carried out
research work in significant way to achieve the reliable outcomes. Deductive and inductive are
two various kinds of research approaches. Deductive approach is mostly used to test viability of
the assumptions and inductive approach contributes towards emergence of generalisation and
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new theories. In this given investigation, there has been inductive approach used because this is
based on qualitative investigation that gives facts and figures properly.
Data collection
It is related to gathering the particular information and data about conducting an
investigation in a better manner. It can be collected from different tools such as secondary and
primary. In Primary method data has been used to gather information from the various sources
such as observation, questionnaire, interview etc. Secondary data has been gathered already by
using articles, journals etc. These both are the effective methods for collecting authentic
information and data in significant way. In this present investigation, questionnaire has been
developed on specific area for the purpose of getting positive outcomes (Tretyak, Weck and
Ivanova, 2013).
Data sampling
Sampling is explained as the procedure of selecting large number of the people for study
in such way that they represent large group from which they were chosen. The main purpose of
sampling is to collect data regarding population to make inference which can be generalised to
population. Probabilistic and non- probabilistic are various types of data sampling methods.
Under this research, random data sampling has been used through researcher for collecting the
40 sample size. The chosen respondents are employees of an organisation. The main reason
behind choosing employees is that they have the deep knowledge and understanding about
operations of a company.
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Questionnaire
Q1) Do you have knowledge regarding globalisation?
a) Yes
b) No
Q2) According to you, what entry modes that ALDI can consider for entering into new market
at global level?
a) Joint venture
b) Licensing and Franchising
c) Exporting
Q3) In what manner, globalisation impacts towards enhancing the business operations to assist
them to accomplish success at marketplace?
a) Positive manner
b) Negative manner
c) Neutral
Q4) According to you, which factors highly attract an organisation to enlarge its business
activities globally?
a) Maximum sales and profitability
b) Lower cost of resources
c) Higher market expansion
Q5) What are benefits of globalisation over ALDI business operations?
a) Greater movement of labour
b) Increased communication
c) Improved transport
d) Provides lower price to customers
Q6) What is main role of globalisation in success of business?
a) Improve business performance
b) Integration of knowledge
c) Increase cross border practices
Q7) What are the various ways by which ALDI can achieve the high competitive advantage?
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a) Product development
b) Adoption of latest technology
c) Market development
Q8) What are major issues faced by ALDI at the time of expanding its business at global level?
a) Communication barrier
b) Cultural difference
c) Changes in customer’s demand
d) Higher competitions
Q9) According to you, communication is major barrier that impact on business operations of
ALDI?
a) Yes
b) No
Q10) What step would be require to taken by ALDI for overcoming negative effect of
globalisation?
a) Adopt of flat communication
b) Implementation of effective methods of training
c) Proper market research
d) Expand offers
Q11) As per your opinion, what are the valuable attribute that ALDI believe that before entering
into international level?
a) Legal requirement
b) Consumer demand
c) Current situation of international market
Q12) Are you have opinion as globalisation is beneficial for ALDI in achievement of
competitive advantages?
a) Agree
b) Disagree
Q13) Provide suggestions to ALDI about how to improve their success at global level.
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Q1) Do you have knowledge regarding globalisation? Frequency
a) Yes 35
b) No 5
Q2) According to you, what entry modes that ALDI can consider for
entering into new market at international level?
Frequency
a) Joint venture 20
b) Licensing and Franchising 11
c) Exporting 9
Q3) In what way, globalisation impacts towards enhancing the business
operations to assist them to accomplish success at marketplace?
Frequency
a) Positive manner 25
b) Negative manner 10
c) Neutral 5
Q4) According to you, which factors highly attract an organisation to
enlarge its business activities globally?
Frequency
a) Maximum sales and profitability 12
b) Lower cost of resources 18
c) Higher market expansion 10
Q5) What are benefits of globalisation over ALDI business operations? Frequency
a) Greater movement of labour 10
b) Increased communication 10
c) Improved transport 10
d) Provides lower price to customers 10
Q6) What is main role of globalisation in success of business? Frequency
a) Improve business performance 16
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