Investigating Globalisation's Role in Driving Business Success (Argos)

This research project explores the benefits of globalisation and its impact on business success, using Argos Ltd. as a case study. The report examines the concept of globalisation, its benefits for businesses, and how companies like Argos can expand globally. It investigates the influence of globalisation on Argos' operations department, analyzing the company's strategies for ...Read More

Research Project

Table of Contents
Research Proposal Form..................................................................................................................3
Research Ethics approval form......................................................................................................11

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed:
How Globalisation can drive business success.
Section One: Title, objective, responsibilities
Title or working title of the research project
Research Aim
An investigation on the benefits of globalization and how it can drive business success. A case study on
Argos Ltd.
Research Questions:
What is the impact of globalisation on the operations department of Argos Ltd?
Research objectives:
 To understand the study of globalisation.
 To identify the benefits of globalisation in the context of business organisation.
 To access the ways through which Argos Ltd can expand globally.
 To determine the influence of globalisation on the operations department of Argos Ltd.
Reasons for choosing this research project
Reasons for choosing the project
The major reason for conducting this research is to enhancing the idea and knowledge base of learner in
the area of globalisation and how it can drive business success. This is a wide area of research which
provides brief discussion on the benefits of globalisation and how it can helps in success of business at
global level.

An another potential reason for conducting the investigation is to develop appropriate knowledge in a
specified area with the support of proper action and theory in respect to addressing the issue in
appropriate manner.
The present area of study also encourages researcher to reflect on their engagement in the research
process, during the section of recommendations for future and personal development are key learning
points. This helps the researcher in personal development in regards to the selected area of research. This
is also effective in developing the professional skills, thus the idea about globalisation helps an
individual in conducting their own business at global level.
The significant reason for conducting the particular research is to gain an appropriate sort of knowledge
in regards to the aspect of globalisation and its impact over the operations department of the firm in
appropriate manner. This research is effective in providing a significant way to develop the ability and
skills regarding performing research activities in proper manner.
This investigation is also effective for the Argon Ltd or its management to effectively conducting global
business operations. This study provides benefits to the firm in the manner of rendering a specified
direction to the organisational management to effectively expand business operations at global level. The
organisation can attain idea regarding the aspect of globalisation and how it can drive business success.
The in-depth analysis over the chosen area of work the firm can easily create smooth business functions
in terms of achieving growth and success at global level.
Literature sources searched
Literature review is considered as the most essential aspect of the research thus its helps in conducting
an in-depth analysis on the research issue. In this section data has been gathered through secondary
sources like books, journals, published articles, newspapers etc. The present exploration work is based
on the analysis of the benefits of globalization and how it can drive business success.
The Concept of globalisation.
Globalisation is a wide concept, which refers as the process of interaction and integration within people,
organisations and governments at global level. Globalisation is the essential key for the growth and
success of business, thus globalisation provides a wide path to business organisations to operates at wide
level and attain huge range of benefit and profit (Jamieson, 2011). As per the views expressed by Carol
Kopp, 2019, Globalisation is the spread of goods, information, technology and jobs around the national
borders and cultures. Globalisation also refers to the process of the intensification of economic, political,

social and cultural relations around the international boundaries. It is principally aimed at the
transcendental homogenization of political and socio-economic theory around the world (What Is
Globalization?). It is equally aimed at developing global being presence worldwide at the world stage or
global area. It also deals with the “increasing breakdown of trade barriers and the increasing integration
of global business market.
The benefits of globalisation in the context of business organisation.
As per the views expressed by Tejvan Pettinger, 2017, Globalisation is considered as a complex and
controversial issue. Globalisation is refers as the process of increased integration and co-operation of
various national economies. It includes national economies becoming progressively inter-connected and
integrated within the global market. Globalisation helps an organisation in attaining various benefits like
higher competitive edge, maximise brand awareness, higher profitability etc. In the modern business
environment competition is so high within the commercial centre and the potential motive of each small
as well as large business enterprises is to attaining higher growth and success within the commercial
market (Costs and benefits of globalisation). Argos Ltd. is a British catalogue retailer company which
operates within United Kingdom and Ireland. The major concern area of Argos Ltd. is to expand their
business operations at global level in respect to attaining higher growth and success (Savrul, Incekara
and Sener, 2014). The firm operates at wide scale and focuses on using different ways like new
strategies of market entry as to achieving higher growth and profitability.
The ways through which Argos Ltd can expand globally.
As per the opinion of Don Sadler, 2014, Enhancement in global presence is the key goal for most of the
business organisations and in this competitive market, the potential motive of each business is to expand
their business at global level in respect to attaining higher growth and success within the commercial
centre. Argos Ltd, trading as Argos, is a British catalogue retailer operating in the United Kingdom and
Ireland, and a subsidiary of Sainsbury's. The company operates its business through shops and online
sources and the potential purpose of the firm is to capturing a wide area of market around the global in
respect to attaining higher growth and success, There are various ways through which Argos Ltd can
expand its business operations, some are associated as below:
Add new products and services to organisational mix: This is the most proximate way to expand
business at global level, thus this is effective for an organisation to produce more effective or reliable
products that helps in satisfying the needs and wants of customers within the commercial centre (6 Tips
for Expanding Your Business — Regardless of the Economy).

Expand into new territories: The idea here is to market and sell the offered existing products and
services of Argos Ltd. to new buyers (Shepard and et. al., 2012). These new customers can be in
different segments or niches or different locations from where an individual presently operate.
The influence of globalisation on the operations department of Argos Ltd.
Globalisation is a vast term which has a huge impact on the each department of an organisation, thus
operations department is the key consideration of an organisation as it create benefits in developing the
overall performance of an organisation. As per the views expressed by Dhruv Jaiswal, 2019, the overall
growth of an organisation is based on the operation department of an organisation. The company Argos
Ltd is concern on developing its business operations within the global market through implementing
good relationship with their customers or targeted markets (Benson, 2012). Due to high emergence of
customers the product demand of the firm has increased, thus it is beneficial for the firm in developing
the operations of the firm at market place in respect to fulfilling the desires of people at global market
(Operations Management: Concept and Globalization).
Jamieson, L., 2011. Intimacy as a concept: explaining social change in the context of globalisation or
another form of ethnocentricism?. Sociological Research Online. 16(4). pp.1-13.
Savrul, M., Incekara, A. and Sener, S., 2014. The potential of e-commerce for SMEs in a globalizing
business environment. Procedia-Social and Behavioral Sciences. 150. pp.35-45.
Shepard, C., and et. al., 2012, August. Argos: Practical many-antenna base stations. In Proceedings of
the 18th annual international conference on Mobile computing and networking (pp. 53-64). ACM.
Benson, E., 2012. One infrastructure, many global visions: The commercialization and diversification of
Argos, a satellite-based environmental surveillance system. Social Studies of Science. 42(6). pp.843-868.
Jaiswal, D., 2019. Operations Management: Concept and Globalization. [Online]. Available
through:<http://www.yourarticlelibrary.com/management/operations-management/operations-
management-concept-and-globalization/77094>.
Sadler, D., 2014. Tips for Expanding Your Business — Regardless of the Economy. [Online]. Available
through:<https://www.foxbusiness.com/features/6-tips-for-expanding-your-business-regardless-
of-the-economy>.
Pettinger, T., 2017. Costs and benefits of globalisation. [Online]. Available
through:<https://www.economicshelp.org/blog/81/trade/costs-and-benefits-of-globalisation/>.
Bird, B. and Kopp, C., 2019. Globalisation. [Online]. Available
through:<https://www.investopedia.com/terms/g/globalization.asp>.
Activities and timescales
Activities to be carried out during the research project

(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor
meetings, production of final outcome, evaluation,
writing the report):
There are various activities are going to involve in this project which need to
identify appropriately so that better results lead to get drawn. Different
activities which will going to include for the project are:
Activities Time Duration
Research Proposal 50 Days (21
February 2019)
 Introduction 12 Days
 Creation of aim and objectives with questions 10 Days
 Literature review 13 Days
 Research methodology 15 Days
Research Project 35 Days(2 May
2019)
 Data Collection 12 Days
 Data analysis 10 Days
 Conclusion and recommendation 8 Days
 Submission of the project 5 Days
This research takes 2
and half moths just to
be completed in
appropriate manner.
Milestone one: ____Research Proposal _____________
Target date (set by tutor): ______50 days ______________
Milestone two: ________Research Project _______________
Target date (set by tutor): _35 Days_____________________

Time-frame
ACTIVITES WEE
K 1
WEEK
2
WEEK
3
WEEK
4
WEE
K 5
WEEK
6
WEEK
7
WEE
K 8
WEEK
9
Identifying title of
study
Problem
statement and
select the
company with
tutor
Setting deadlines,
red about Sony
Literature review
Selecting
techniques for
research
Determining
Budget
Data
Interpretation and
analysis
Evaluating results
and findings
Presenting
conclusion and
recommendations
Documenting
results

Submission of
report
Research approach and methodologies
This recognised as the most essential part of research project as it provides a systematic direction to the
researcher to implement all the research activities in appropriate manner. The present exploration work
is based on the analysis of the benefits of globalization and how it can drive business success.
Type of Investigation
The primary concern of the researcher is to select the research type in respect to assisting the
investigation activities in right manner. A research is either qualitative or quantitative in nature and In
this quantitative research type has been chosen by the investigator as it is the most suitable tool that has
provide effective proper and relevant information with the help of suitable facts and figures.
Research Design
Research design is considered as the blue print of the research as it helps the investigator in providing
proper direction to the researcher to execute all activities in proper manner, thus it can be categorised
among descriptive, exploratory and experimental research design and in this exploratory research design
has been applied by the researcher as it is effective for quantitative analysis and also helps the researcher
in accumulation of data on the basis of statistical aspects.
Research Approach
Research approach is determined as the most appropriate part of research, this categorised among two
parts one is deductive and other one is inductive research approach. In this, deductive research approach
has been applied because it is based on detailed investigation through the support of relevant figures and
facts that are based on chosen area of study.
Research Philosophy
Research Philosophy is emphasises on two major types like interpritivism and positivism research
philosophy. in this particular investigation work positivism research philosophy has been applied by the
researcher as it is appropriate in rendering information through the proper analysis of facts and figures
on which the investigation report is based.
Time Horizon

It introduces as an effective part of research methodology which will help a researcher to identify
starting and ending time duration for completion of research activities. For this Gantt Chart is consider
best framework which will be used by researcher to complete research within given time duration.
Ethical issue
Researcher faces various kind of issues and conflicts at the time of conducting an investigation work. It
is essential for the researcher to follow research ethics in respect to carry out the work in proper manner.
Researcher requires to consider over ensuring their respondents about confidentiality of their
information and data. The major consideration of researcher is to setting up an effective time plan in
respect to proper implementation of work as per the priority of task .
Data Collection Tools
Primary as well as secondary tools of data collection has been applied by the researcher. Primary tool
used for the execution of survey with the support of questionnaire and on the other side secondary tools
like books, journals, published articles are used for conducting the part of literature review. In this
random sampling tools has been applied for accumulation of primary information. however the sample
size of 35 has been chosen. The respondents are the employees of the organisation, thus employees are
very much close to the organisational operations and able to provide appropriate information in regards
to the chosen area of study.
Advantages and Disadvantages of primary and secondary tools:
Basis Primary Secondary
Advantages Primary research is effective in
providing original research
quality, and does not carry bias or
opinions of third parties.
The major benefit of secondary
research is that it is Cost-effect or
ready made observations and in
this less time spent on gathering
information.
Disadvantages The major disadvantage of
primary research is that may ask
for huger expense than secondary
research.
The procedure is time and cost
Some time Information may be
unsuitable for the chosen area of
study.

consuming.
Advantages and Disadvantages of Qualitative or Quantitative research.
Basis Advantages Disadvantages
Qualitative Research In qualitative research Data
complexities can be incorporated
into generated conclusions.
The major disadvantage of
qualitative research is that the
Data rigidity is more difficult to
assess and demonstrate.
Quantitative Research It Provides data in statistics form,
that helps in figure out the
outcome of the research.
In this results are limited thus
quantitative research only
provide numerical descriptions
rather than detailed narrative and
generally provide less elaborate
accounts of human perception.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date