How Globalisation Drives Business Success: A Research Report

This report examines the impact of globalisation on business success, focusing on the research conducted. The study investigates the role of globalisation in driving business success, including an analysis of market entry strategies. The report includes a survey, the results of which suggest that globalisation is essential for business development. The report also discusses the benefits of offshoring and provides recommendations for ALDI, such as focusing on market research to adapt to changing customer needs and using lean production techniques to reduce costs and enhance efficiency. The findings underscore the importance of globalisation in expanding customer bases and improving overall business performance. This report is a valuable resource for understanding the dynamics of globalisation in the business world.

Research
Project
(How globalisation can drive
business success.)

Introduction to the Research
Globalisation is explained as spread of the technology, goods and
information across the national borders. It defines
interdependence of nations around globe that fostered by the free
trade. The globalisation is process of an international integration
that arising from an interchange of products, ideas and some of
the other cultural aspects.

Findings
(Knowledge About The Globalisation)
Q1) Are you have have proper knowledge
about the globalisation?
Frequenc
y
a) Yes 35
b) No 5
a) Yes b) No
0
10
20
30
40
35
5
Frequency

Theme 2: Benefits of offshoring
Q2) According to you, what are the entry
modes that ALDI consider for entering
into new market at global level?
Frequenc
y
a) Joint venture 20
b) Licensing and Franchising 11
c) Exporting 9
a) Joint venture b) Licensing and Franchising c) Exporting
0
5
10
15
20
20
11 9
Frequency

Conclusion
From the above data, it has been concluded role of globalisation
in driving of business success. For this, majority of
participants have opinion as globalisation is most essential
process for an organisation in development of its success.
Globalisation have to provide different benefits to the
company such as larger base of customers, improved
performance etc.

Recommendation
 ALDI must focuses on market research because it will support
them by overcoming impact of changes in customer’s needs and
demand. It will further support an enterprises to gain competitive
benefits easily.
 ALDI must use lean production technique of operation management.
As it will helps them by reducing cost of production and also assist
them to drive their business smoothly at global level.