Analysis of Globalisation Impact on Tesco's Business Success

This report investigates the impact of globalization on business success, focusing on Tesco PLC. It begins by defining globalization and its benefits, followed by an examination of Tesco's business drivers and the challenges it faces in international markets. The research employs both primary and secondary data sources, including a survey of 30 respondents. The findings highlight the positive influence of globalization on business opportunities, market share, and customer base. The report addresses key issues such as the need for strong strategies in foreign markets, the obstacles faced in entering these markets (including competition and political factors), and the importance of various resources. The study concludes that globalization is a significant factor in enhancing business performance and provides recommendations for Tesco's expansion into international markets.

Research

Aims of the Research
• Topic of the research - “How globalisation can drive business success”

Research Objectives
• To understand the term globalisation and its benefits to a company.
• To identify main business drivers for Tesco PLC that may lead to success at
international level.
• To access the issues faced by Tesco PLC in regards to global business drivers.

Research Methodology
• In the current investigation both the primary and secondary sources of data collection
are used by investigator.
• Sample size basically means number of respondents selected by the researcher from
whole population size. In this research work there are total of 30 respondents who are
selected as sample size.
• In this method there is no specific criteria respondents are selected on a random basis.

Theme 1
Q 1) Do you have any knowledge related to
the term 'globalisation'?
Frequency
a) Yes 26
b) No 4

Theme 2
Q 2) As per your views, does globalisation drive
success of business?
Frequency
a) Agree 27
b) Disagree 3

Theme 3
Q 3) What are the different advantages of globalisation
to business?
Frequency
a) Quick access to advancement 12
b) Increase in sales performance 8
c) Better approach to business opportunities 10

Theme 4
Q 4) Is it required by Tesco to have strong strategies while
working in foreign markets?
Frequency
a) Yes 25
b) No 5

Theme 5
Q 5) What are different obstacles that Tesco will face
while entering into international markets?
Frequency
a) Large number of competitors 14
b) Changes in political factors 7
c) Low attention to local customers 9

Theme 6
Q 6) As per your views, does globalisation influences
performance of business?
Frequency
a) Yes 22
b) No 8

Theme 7
Q 7) According to the above mentioned factors, what is the
major obstacle that Tesco has to face while entering
international markets?
Frequency
a) Ease in access to financial resources 5
b) Technological factors 23
c) Access to large market 2

Theme 8
Q 8) As per your views, is Tesco having effective
strategy to expand successful business in
international markets?
Frequency
a) Yes 26
b) No 4