Aviva International Insurance: Globalisation and Business Success

This case study examines the role of globalisation in the success of Aviva International Insurance. The research objectives include defining globalisation, understanding its impact on business success, identifying avenues for Aviva's international expansion, and recommending strategies for enhanced global performance. The study includes survey results indicating a strong agreement on globalisation's role. The findings reveal that globalisation offers benefits like increased profits, larger market share, and enhanced brand image. The study recommends that Aviva International Insurance should adopt effective training programs and communication approaches to overcome cultural differences and communication barriers. This assignment provides valuable insights into how companies can leverage globalisation for business success in the international marketplace.

“To identify the role
of globalisation in
enhancing business
success”. A case study
on Aviva International
Insurance Limited.

Research Objectives
 To study the concept of globalisation.
 To Determine the role of globalisation in business success.
 To identify the different ways through which Aviva
International Insurance Limited can globalise their business.
 Recommend different ways through which Aviva International
Insurance Limited can easily enhance success at international
level.

Findings To The Stakeholders
Q1) Are you aware about
the concept of Globalisation
in terms of business?
Frequency
a) Yes 45
b) No 15
a) Yes b) No
0
20
40
60 45
15 Frequency

Q2) What are the benefits
which are associated with
the globalisation of Aviva
Insurance Ltd?
Frequency
a) Higher amount of profits 20
b) Large market share 25
c) Building high brand
image
15
a) Higher amount of profits
b) Large market share
c) Building high brand image
0
10
20
30 20 25
15
Frequency

Conclusion
From the above given information, it has been concluded
role of globalisation in driving business success. This
statement have been agreed by more than half of the
population. As globalisation has different benefits and
challenges for driving business success and growth at
international marketplace.

Recommendation
In order to overcome impact of different laws and regulations,
Aviva International Insurance Limited should shared
common values and norms.
To reduce Culture differences issues, company should
Adoption of effective training and development programme.
In order to overcome communication barrier, Aviva
International Insurance Limited should adopt flat
communication approach.