Aviva International Insurance: Globalisation and Business Success
VerifiedAdded on 2023/02/02
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Case Study
AI Summary
This case study examines the role of globalisation in the success of Aviva International Insurance. The research objectives include defining globalisation, understanding its impact on business success, identifying avenues for Aviva's international expansion, and recommending strategies for enhanced global performance. The study includes survey results indicating a strong agreement on globalisation's role. The findings reveal that globalisation offers benefits like increased profits, larger market share, and enhanced brand image. The study recommends that Aviva International Insurance should adopt effective training programs and communication approaches to overcome cultural differences and communication barriers. This assignment provides valuable insights into how companies can leverage globalisation for business success in the international marketplace.
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