Analysing Globalisation's Impact on Business Success: Barclays Bank

This report analyzes how globalisation impacts business success, focusing on Barclays Bank. It begins with an introduction outlining the research's overview, background, rationale, aims, objectives, and research questions. A literature review explores the concept of globalisation, its impact on business success, and factors affecting Barclays Bank's international growth. The research methodology section details the research methods, philosophy (interpretivism), and data collection techniques (primary and secondary data). The report examines the benefits of globalisation, such as improvements in banking services, increased trade, and productivity. It also addresses challenges like market uncertainty and competition. The research aims to understand the factors of globalisation that help in business success, with recommendations for Barclays Bank to achieve success at a global level.

RESEARCH PROJECT

Table of Contents
TOPIC: How globalisation can drive business success...................................................................1
CHAPTER 1 : INTRODUCTION...................................................................................................1
1.1 Overview of Research...........................................................................................................1
1.2 Background of Research.......................................................................................................1
1.3 Rationale of Research...........................................................................................................2
1.4 Research Aim and objectives................................................................................................2
1.5 Research Questions...............................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................1
2.1 Introduction...........................................................................................................................1
2.2 Concept of globalisation.......................................................................................................1
2.3 Impact of globalisation on business success.........................................................................1
2.4 Factors that affect business growth of Barclays Bank at international level........................2
CHAPTER 4: DATA INTERPRETATIONS AND ANALYSIS...................................................1
CHAPTER 5: RESEARCH OUTCOMES....................................................................................12
CHAPTER 6: REFLECTION AND RECOMMENDATION FOR ALTERNATIVE
RESEARCH METHODOLOGIES.................................................................................................1
6.1 Reflection..............................................................................................................................1
6.2 Recommendation..................................................................................................................1
REFERENCES................................................................................................................................3
APPENDIX......................................................................................................................................5

TOPIC: How globalisation can drive business success.
CHAPTER 1 : INTRODUCTION
1.1 Overview of Research
Globalisation is taken as the most advantage concept for those companies, who seek to
expand business at international level. It provides various ways like to make improvement in
organisational strategies, HRM policies, technological changes and more, so that chances of
getting higher profitability can be increased. In this regard, concerning on these factors, a
company can analyse how to introduce the concept of globalisation, for expansion of business
globally and enhance competitive advantage as well. This research is going to make investigation
the way expansion of the global markets helps companies in liberalising their economic
activities, in terms of exchange of products and services.
1.2 Background of Research
Globalisation consider as a process of integrating of market opportunities into
enhancement of business economy, within an organisation. As company mainly concerns on
lowering the cost of customer service when it runs business internationally, therefore,
globalisation provides them opportunity to make it possible by remote staff overseas. But if a
company avoids to concern the factors of globalisation that may impact on its business, then it
may face a number of challenges as well. It includes number of competitors, changing demand of
customers, technological advancement and more. To understand this factor, how a company
incorporates the successful factors of globalisation, Barclays Bank has been chosen. This British
multi-national investment bank that offers a number of financial services, headquartered in
London, UK and established in 1690. Its business mainly classified in terms of personal banking,
corporate banking, wealth and investment management. In terms of ownership, it is considered
as one of the most powerful translational corporations that has given employment to more than
79,900 workers till 2018. As present research mainly aims to evaluate how globalisation impact
on banking strategies, therefore, conducting investigation on given bank help in addressing the
same more efficiently, because it runs business on large platform.
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1.3 Rationale of Research
The main reason behind chosen of present topic i.e. how globalisation leads to drive
success in business especially for banks in expansion at international level. This would learners
to increase their research skills by conducting present investigation in in-depth manner. It also
provides opportunity to conduct future projects more efficiently by understanding how to carry
out investigation for addressing main issues of a research, to explore desired outcomes.
1.4 Research Aim and objectives
The main of present research is “To analyse the factors of globalisation which helps in
business success.” A case study on Barclays Bank.
Research Objectives:
 To understand the concept of globalisation.
 To analyse the impact of globalisation on business success.
 To determine factors which affects business growth at international level.
 To recommend corrective measures to be taken by Barclays Bank by getting success at
globalise level.
1.5 Research Questions
 Do you have knowledge about globalisation of business?
 What is the impact of globalisation on business success?
 What are the factors which affects business growth at international level?
 What are the recommendations as corrective measures to be taken by Barclays Bank by
getting success at globalise level?
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
Literature review is depicted as a formal and comprehensive summary of a particular topic
which was prepared during a previous research. It surveys different books, articles, scholar pages
and other kind of sources which are relevant with a specific area of research. LR helps a
researcher in getting deep knowledge about objectives which are formulated to accomplish
research desirably.
2.2 Concept of globalisation
According to Sampson Quain, it has been evaluated that to run business at global level,
regardless of size, it becomes highly essential for companies to understand the concept of
globalisation. This would help in analysing the factors which will provide opportunities and
challenges for organisations. It includes how globalisation opens up international access, lower
down the cost of customer service, increases competitive advantages and more.
2.3 Impact of globalisation on business success
According to views of, Coglianese, 2012 it has been analysed that the term globalisation
has a great impact on business of banking sectors. It includes the increased integration as well as
interdependence of global economy for running business successfully at international level. It
reflects that due to globalisation, there is high rise in trade, movement of labour and funds
resources etc. There will impact on organisations in both positive and negative manner. It
includes intense competition, lower cost of customer service, economies of scale and more, that
provides advantages. While changing in demand of customers, market uncertainty and
competitiveness that create threats for global companies as well. In context with Barclays Bank,
this private bank of UK has offered a range of banking services to both national and international
customers more efficiently, with the help of global operations. By introducing the concept of
globalisation in business, it has gained following benefits -
Improvement in banking service - Process of gloablisation refers to as continue process of
making improvement in banking transaction, financial management, people mobility and more.
This would help Barclays Bank in making changes in its business policies and strategies, for
offering services like transaction of money more efficiently.

Increase in trade - Globalisation provides comparative advantages to banks that help in goods
like financial services, access to labour market and more. This would help in earning high
potential of markets to Barclays because globalisation reduces the governmental rules through
interdependence of organisations and customers. It leads to increase in trading at global level
more easily Increase in productivity - By making improvement in business strategy and
processes, it would help banks in offering more effective customer services. To run business,
Barclays and other banks incorporate more new technologies to offer innovative services like e-
banking services, ATM and more. Along with this, to interact with customers, banks can also use
a number of channels like e-mail, delivery mode and more. It results to increase in productivity
of banking services so that higher number of new customers can be attracted.
Challenges of globalisation on Barclays Bank -
Apart from various benefits of globalisation, Barclays Bank and other organisations that
operate business in same sector, may also face a number of challenges. It includes threat of
market uncertainty and competition.
Market uncertainty - Barclays may face problems during provision of improved services due to
some uncertainties in market, like linguistic issues, different rules and regulations, setting up of
different departments into single firm etc. Along with this, to develop cooperative relations with
external business partners, there is a high requirement to hire professionals, who are expert in
same.
Threat of Competition- In financial sector, there is an intense competition among
organisations due to globalisation, where every company seeks to gain high competitive
advancement from others. So, this may create threat for Barclays Bank also to run efficiently at
global level
2.4 Factors that affect business growth of Barclays Bank at international level
According to opinion of Byram and Parmenter, 2012. It has been ascertained that there are
various ways present that organisations, can adopt to deal with challenges of globalisation. It
includes development in information technology, maintenance of international capital market,
different modes of e-delivery channels and more, which would provide opportunities to
companies to run business successfully at international level, as explained below -
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Development of Information of technology -Development of Information of technology
- By making innovation in banking services, Barclays Bank can gain high competitive factors.
This would also help in establishment of business at new market more easily. Since the main
factor that impact negatively on banking services, is increasing rate of cyber crime. therefore,
concerning on this factor and offer more security and safe services to customers, will aid given
bank in retain them for longer period. For this purpose, it is essential to introduce latest
technology in business
Maintenance of international capital market -By concerning on the concept of
International Financial Reporting Standard, Barclays Bank can easily maintain its capital market.
It states that a profit can only be earned only when amount of net assets excludes inflows or
outflows from owners at the end of a financial period exceeds the amount at the beginning of the
same year.
Different Modes of e-delivery channels - PC banking, telephone banking and more, are
considered as number of electronic delivery channels that help Barclays Bank, in make
improvement in customer services and lower down the cost for the same, so that higher
profitability can be gained.
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CHAPTER 3: RESEARCH APPROACH AND METHODOLOGIES
Research methodology can be taken as an effective approach under a dissertation, that
mainly helps in conducting an effective and systematic plan. This would used for achievement of
aims and objectives that are set to explore effective outcomes in defined way. Here, for
conducting an investigation, a number of methods like qualitative and quantitative, different
sources of data collection etc. can be used (Beumers, Hutchings and Rulyova, 2013). For chosen
project, which is based on analysing how concept of globalisation impact on Barclays Bank,
when it seek to globalise its business. Here, investigators have used a number of research
methodology, to conduct research which helps to get knowledge about technique. This can be
understood with the help of research onion which provides complete information about tools and
techniques which is used in this research. Therefore, to investigate this topic and address
mentioned questions, the following techniques of research methodologies are going to take as –
Research methods:
It includes techniques that use for carrying out in-depth analysis on a specific topic. It
also lead to fill the gaps on current knowledge as per basis of given area of study. In general, it
can be mainly classified into two research methods that are qualitative and quantitative.
Quantitative research methods are used when researchers are focusing on dealing with numerical
or statistical data, which can be done though online polls, questionnaire, online surveys,
interview, etc. For this purpose, they have to use computable and mathematical techniques to
critically examining the data and analysing same to conclude result. While, another research
method i.e. qualitative focuses more on collecting theoretical data, by using external sources like
books and journals etc. Under this method, gathered information can be examined critically by
various researchers point of view, to evaluate the final outcomes and make recommendations
accordingly for resolving an issue.
Research Philosophy: It is explained as an idea or belief about data collection, interpretation
and analysis of the collected data. It is development of the knowledge in specific area. There are
two different kinds of research philosophies such as positivism and interpretivism. This present
investigation is based on the interpretivism research philosophy because it provides the brief and
detailed explanation about the specific research area.
Data collection: Research is conducted with the help of collecting data. There is use of different
approaches to collect data and then interpret it. In this research primary and secondary data is
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used. Primary data is useful because in this personal views of respondents can be achieved.
While with secondary source helps to collect information from different sources such as online,
books, newspaper, etc. Advantage of primary research is that it gives concurrent and relevant
information about topic. While disadvantage is this is time consuming and costly. Advantage of
secondary research is that it is easy to collect information from different sources. While
disadvantage is irrelevant and old data.
Research approach: Research approach is the technique which helps to collect information
related to research topic and in- depth analysis can be done. There are two types of research
approaches i.e. inductive and deductive. In this research, deductive is used to collect data and
proper analysis can be done which helps to drive valid conclusion over it.
Research Sampling: Sampling is the method in which respondents are selected for getting their
view. There are two methods of sampling i.e. random and non random sampling. In this report,
random sampling is used in which there is equal opportunities to respondents of being selected.
Hence there is less possibilities of business under this method.
Research Ethics: It is considered as most necessary part of investigation. Its main focus is to
assuring that research should be conducted in an ethical way and does not include any kind of
unethical practice. It consists that an investigator should respect dignity and feelings of
respondents and not share their personal information. On the other hand, an investigator should
not be manipulate data and give accurate and reliable information to get the positive outcomes.
Timeline:
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CHAPTER 4: DATA INTERPRETATIONS AND ANALYSIS
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Address:
Q1) Are you familiar with the concept of globalisation and how it affects organisations?
a) Yes
b) No
Q2) Do you think that globalisation affect the strategies and policies of banking sector
also?
a) Yes
b) No
Q3) Is it essential for Barclays Bank to identify factors of globalisation while globalising
its business?
a) Yes
b) No
Q4) What factor creates more threat for Barclays Bank, in running business at
international level?
a) Global market uncertainty
b) Global competitive threats
Q5) Which strategies help Barclays Bank to overcome from challenges of globalisation?
a) Developing excellent Information Technology
b) Maintenance of international capital market
c) Incorporating different modes of electronic delivery channels
Q6) Do you think that development in information technology increase accountability of
Barclays Bank?
a) Yes b) No
Q7) What are the main benefits Barclays Bank can gain after globalising its business?