How Globalisation Drives Business Success: A GUESS Case Study Analysis

This research proposal examines the impact of globalisation on business success, focusing on a case study of GUESS. The study aims to analyze globalisation's role in business success, particularly within the fashion industry. It investigates the influence of globalisation on GUESS's operations and identifies the strategies employed to improve its global performance. The research employs a qualitative approach, with an inductive research methodology, gathering data from secondary sources like books, journals, and past research. The proposal outlines the research activities, including literature review, data collection, analysis, and ethical considerations. It includes sections on research approach, methodologies, and ethical approval, covering data storage, participant consent, and potential ethical concerns such as informed consent, confidentiality, and data security. The research project seeks to provide a comprehensive analysis of globalisation's impact on GUESS, contributing to a deeper understanding of business success in a globalized market.

Research Project

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: _How globalisation can drive business success", A Case study of
GUESS_____________________________________________
Section One: Title, objective,
responsibilities
Title or working title of the
research project (in the form of a
question, objective or hypothesis)
To analyse the impact of globalisation in making
business successful. A case Study on GUESS.
Research objectives (e.g what is the
question you want to answer? What
do you want to learn how to do?
What do you want to find out?):
To study the concept of globalisation and its role
in the success of business.
To evaluate the significance of globalisation for
the growth and development of fashion industry.
To identify the influence of globalisation on the
operations of Guess.
To determine the measures that are used by Guess
for improvising its operations at global level.
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Section Two: Reasons for choosing
this research project
Reasons for choosing the project
(e.g links to other subjects you are
studying, personal interest, future
plans, knowledge/skills you want to
improve, why the topic is
important):
 The potential reason for conducting the
research is to developing the knowledge
base of learner in the area of globalisation
and enhance their ability to perform task in
the similar area of study.
 Another reason for this investigation of the
research is personal interest, thus an
exploration work provides potential skills
to gather information from different
sources.
Section Three: Literature sources
searched
Use of key literature sources to
support your research question,
objective or hypothesis:
In an exploration work data and information has
been gathered through secondary source like
books, journals, newspapers, past research
projects.
Section Four: Activities and
timescales
Activities to be carried out during the research project
(e.g research, development and analysis of ideas,
writing, data collection, numerical analysis, tutor How long this
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meetings, production of final outcome, evaluation,
writing the report):
There are various activities are going to involve in this project which need to
identify appropriately so that better results lead to get drawn. Various
activities which will going to include for the project are:
 Determine the topic
 Creation of aim and objectives with questions
 Literature review
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
will take:
Milestone one: _________________
Target date (set by tutor):
____________________
Milestone two: _______________________
Target date (set by tutor):
______________________
Gantt Chart
Section Five: Research approach
and methodologies
What type of research approach
and methodologies are you likely to
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use and why? What your areas of
research will cover:
The existing research project work is depend on
globalisation in which theoretical frame work is
created in respect to providing support the
argument thus in this qualitative research has been
applied by the investigator. In this inductive
research approach been used for providing
detailed analysis on qualitative report.
The research will cover the conceptualisation of
globalisation and its influence on the operations of
fashion industry.
Comments and agreement from
tutor
Comments (optional):
I confirm that the project is not
work which has been or will be
submitted for another qualification
and is appropriate.
Agreed: ________________
(name)_______________ Date
______________
Comments and agreement form
project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is
appropriate.
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Agreed /Disagree:
(Name of the IV)
Date
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Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title:
To analyse the impact of globalisation in making business successful. A
case Study on GUESS.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
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Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than 18
How will participants be recruited (identified an approached)?
Describe the processes you will use to inform participants about what you are
doing:
How will you obtain consent from participants? Will this be written? How will it
be made clear to participants that they may withdraw consent to participate at
any time?
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues
arising from this
Studies involving observation: Confirm whether participants will be asked for
their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a
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brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?(This
could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with
the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
During the research:
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
How long will the data and records be kept for and in what format?
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Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical
concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may
arise because of your research. Please consider/address all issues that may
apply. Ethical concerns may include, but are not limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including
transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and
Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit
Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the
ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also attach to
the Research Proposal when submitting to Turnitin.
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