Identifying Globalisation's Role in Business Success: Kingfisher Plc

This report investigates the role of globalisation in achieving business success, focusing on Kingfisher Plc as a case study. The study begins with an introduction to globalisation, its impact on business, and the research objectives, questions, and rationale. A literature review explores the concept of globalisation, its role in business success, and the challenges faced by Kingfisher Plc. The research methodology, employing interpretivism and a qualitative approach, is detailed. Data analysis and interpretation are then presented, followed by a reflection on the research process and recommendations for alternative methodologies. The report concludes by summarizing the key findings and their implications for Kingfisher Plc's global operations, emphasizing strategies to overcome challenges and achieve business success in an increasingly interconnected world. The report highlights the importance of understanding cultural differences, legal regulations, and social lifestyles in global business expansion.

Research Project

Contents
Topic: “To identify the role of globalisation in achievement of business success..” A case on
Kingfisher Plc..................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Overview of Research............................................................................................................1
Background of Research.........................................................................................................1
Research aim..........................................................................................................................2
Research objectives................................................................................................................2
Research Questions................................................................................................................2
Rationale of investigation.......................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
Concept of globalisation.........................................................................................................3
Role of globalisation in attainment of business success.........................................................3
Challenges faced by Kingfisher Plc. while implementing business operations at global level
................................................................................................................................................4
Ways through which Kingfisher Plc. can overcome challenges associated with global level5
CHAPTER 3: RESEARCH METHODOLOGY.............................................................................5
CHAPTER 4: DATA ANALYSIS AND INTERPRETATION......................................................8
Data Interpretation................................................................................................................12
CHAPTER 6: REFLECTION & RECOMMENDATIONS FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................22
Recommendations................................................................................................................22
Alternative research method.................................................................................................22
Reflection.............................................................................................................................23
CHAPTER 7: CONCLUSION......................................................................................................24
REFERENCES..............................................................................................................................25

Topic: To investigate the challenges faced by an organisation while globalising
their operations and its probable solutions that leads to business success. A
study on Kingfisher Plc.
CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is a process of expanding the boundaries of domestic trade to international
trade. This is procedure in which trade shows a movement towards integration with international
businesses. It is a wider term which does not only involve exchange if trade but exchange of
culture and ideas. In this concept cross boundary trade in terms of goods and services is done by
the flow of investment, technology and people. This concept helps an organisation to develop
their workforce as it requires diversity in an organisation (Furlong, 2013). The phenomenon of
globalisation plays an essential role in achievement of business success as this process facilitates
to increase in market share of organisation which further leads to enhanced sales revenue and
profitability. Considering wider terms, globalisation not only benefits organisation, but it is
important for the organisation as a whole. Globalisation works as a complex process, it extends
the reach of consumer and fulfils their demands by which revenue of organisation enhances
which ultimately helps economy to grow and this way, it benefits each and every party involved
in this process.
Kingfisher Plc. is a public limited organisation which operates in retail industry This
company has its headquarters in London and regional offices across Europe. This company is
listed at London stock exchange and is considered as one of the largest home improvement
retailer in World. This company operates in multiple nations with ease with the help of
globalisation which has proved to be beneficial for them.
Background of Research
Globalisation is historical concept which was started to being used even before
commencement of trade. Kingfisher is a global organisation which is considered to evaluate
benefits of globalisation which leads to organisational success and growth (Stromquist and
Monkman, 2014). This reports includes various aspects which can present the ways by which
globalisation can be help organisation to enhance its market share and approach to position itself
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in market. This research also is an effective presentation which will provide an understanding
about globalisation and its benefits to the reader. This is researcher is also aims to develop skills
of investigator by gathering and analysing the data used for this research.
Research aim
“To identify the role of globalisation in achievement of business success”. A study on
Kingfisher Plc.
Research objectives
 To develop basis understanding about the phenomena of globalisation.
 To identify the role of globalisation in attainment of business success.
 To analyse challenges faced by Kingfisher Plc. while implementing business operations
at global level.
 To determine ways through which Kingfisher Plc. can overcome challenges associated
with global level.
Research Questions
What do you understand by concept of globalisation?
What is role of globalisation in attainment of business success?
What are the challenges faced by Kingfisher Plc. while implementing business operations at
global level?
What are the ways through which Kingfisher Plc. can overcome challenges associated with
global level?
Rationale of investigation
Rationale refers to the basic purpose to conduct a research. The primary aim of this
investigation is to develop an understanding about the concept of globalisation and its varied
aspects. This researcher is based on the main interest area of investigation which is globalisation
and international markets. This investigation aims to gather primary data by conducting a survey
and secondary data by conducting literature review. Various techniques such as data
interpretation, thematic analysis and evaluation of graphs are done in order to conclude different
findings. This research will make sure deep insights of globalisation to be gained by readers.
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CHAPTER 2: LITERATURE REVIEW
Concept of globalisation
According to Coker, (2014), globalisation is a procedure of expanding domestic
boundaries and interacting with international markets. This concept is based on integration of
economic, political and technological interaction across international boundaries. This
phenomenon helps in only in economic development but also in social, political and technical
development. The concept of globalisation has its own benefits and disadvantages.
Communication between nations is considered as one of the most essential benefit of this
concept whereas cultural discrimination is considered as one of most impacting demerit of
globalisation. This is a free movement of goods and services which opens up the scope for
market for organisations.
There are various benefits which an organisation can attain by globalising its goods and
services. Competitive advantage is the most useful benefit of this concept which helps in
successfully fulfilling demands and needs of their customers. By this, companies offer their
customers something which are available to them easily as compared to their competitors. This
concept embraces the global economy and provides competitive edge to organisations which
practices globalisation in their operations. This phenomenon has multiple dimensions which are
not only beneficial people of specific class, religion or race; they are advantageous for all the
people involved in the process of globalisation.
Role of globalisation in attainment of business success
According to Davidson and et. al., (2012), global economy is steadily integrating and it is
important for any organisation to cope up with dynamic market to sustain themselves in
marketplace. Globalisation is the best way to work in the dynamic market which helps to attain
success. The concept of globalisation plays an important role in attainment of business success.
Globalisation allows an organisation to operate in global market for which a dynamic workforce
is required which will understand the needs and demands of people around the world and will
help in enhancing market reach. Another role of globalisation which helps in attaining business
success is developing dependable partner relations. It is considered to be difficult for an
organisation to operate in multiple nations, globalisation facilitates these companies to develop
partner relations in those nations which work for them. Kingfisher is a global organisation which
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operates in multiple countries across Europe. This company is also making efforts to expand
their operations in other parts of the world like Asia. To research into the market of Asia,
kingfisher has developed their partner relations in Asia so that they can create a base and then
expanding operation can be further initiated.
Another role which helps organisations like Kingfisher Plc. to attain business success is
that it assists companies to focus on innovation based ecosystem. Ecosystem is the combination
of all the factors present in environment for business. Globalisation has helped Kingfisher to
focus on developing such kind of ecosystem for themselves which is based on innovation and
invention. It is considered that to sustain in market, it is essential to effectively develop
something new so that all the demands and needs of consumers is effectively fulfilled. This way
Kingfisher has developed an innovation based ecosystem for their organisation by inspiring
through other organisation which they have reached with the help of globalisation.
Challenges faced by Kingfisher Plc. while implementing business operations at global level
According to De Vos, (2012), globalisation is a process which provides ease in enhancing
market share. But, this success does not come to organisations easily. Organisations like
Kingfisher Plc has to face various issues while implementing their business operations at global
level. The most influencing challenge which is faced by Kingfisher is Culture. Every nation has
its own culture which individuals of that boundary follow. It is difficult for organisations to
consider all the cultures while creating and marketing their product and service range due to
which there is a high possibility that they even lose control of their operations in some of the
operating nations.
Another challenge which highly impacts global operations of Kingfisher Plc. is managing
laws and legislations of all the countries in which they are operating. Kingfisher is operating in
almost 10 countries of Europe. If a product sold by Kingfisher is entirely legal in one nation but
is illegal in another nation can impact the operations and even image of Kingfisher. These
challenges result in dissection among customers against the goods and services provided by
Kingfisher which sometimes result in failure of business of this company in a specific
geographic area. Social life style variations is also a challenge which is faced by Kingfisher Plc.
due to globalisation as understanding social lifestyles of all the individuals of all the nations is
quite difficult.
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Ways through which Kingfisher Plc. can overcome challenges associated with global level
According to Findlay and et. al., (2012), globalisation is process of interaction between
businesses in order to trade and enhance market share. Every challenge which an organisation
faces even has a solution. Challenge of cultural differences faced by Kingfisher can be resolved
by employing diverse workforce. A diverse workforce is a combination of ample employees who
belong from different cultures. Kingfisher plc. should employ personnel originated from
different sections of Europe so that they those employees can contribute their thoughts which can
help in fulfilling needs and wants of people of varied cultures. Even the issue of social life style
difference can also be resolved from diversified workforce as these employees has all the
information about the likes, dislikes, new trends and the life style patterns of people of their
culture.
Another challenge faced by organisation is maintaining legal relations in all the nations.
Kingfisher deals in various countries of Europe which all has its own laws for products and
services. Employing a special board of employees who must only work on the legal matters of
kingfisher can effectively resolve this issue.
Above literature review is conducting with the aim to understanding the concept of
globalisation along with developing an insight about its aspects. It is effectively argued by
various authors above that globalisation is the key of business success and growth. It is also
argued that there are various challenges while using globalisation but they can be resolved by
effective strategies.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is refers to the practice of selecting appropriate investigation mode
on the basis of which research will be conducted. Research methodology includes all the tools
and techniques which helps in concluding findings against research aim. In this investigation,
there are various techniques used which will help in analysing the concept of globalisation and
how it helps organisations in attaining success and growth. Various tools and techniques used in
this investigation are defined below along with their justification:
Research philosophy:- This philosophy provides the basic phenomenon against which data
collected by the investigation is interpreted. Research philosophy is often refereed as a belief
which induces investigator to conduct research and analyse the data. There are mainly two type
of such philosophies; first is interpretivism which is used to gain useful insights using qualitative
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data. And second research philosophy is positivism which helps in interpreting data based on
quantitative analysis. In present research, interpretivism philosophy is used as the data collected
in this investigation is primary and not based on numerical data.
Research approach:- Approach is the a way by which an investigation is required to be
conducted. Research approach helps an investigator to analyse the data which is collected from
varied sources. Usually there are two types of research approaches which are inductive and
deductive. Inductive research is an approach which helps in evaluating all the concepts and
theories which can be used to collect the data and analyse the data into meaningful conclusions.
This approach helps in analysing the data which is used against the qualitative question.
Whereas, deducted research approach refers to the method by which an investigator interprets its
collected data into numeric patterns so that a specific and calculative result can be ascertained. In
this research of globalisation, inductive research approach is used as the data which will be
collected for the analysis will be on the survey questions which will focus on qualitative aspects
rather than quantitative aspects. Also, the research approach of inductive is used as it will help to
draw theoretical and meaningful conclusions rather numeric patterns of results.
Data collection method:- Data collection methods are mainly of two types that is
primary and secondary. Primary method is the one where investigator gathers fresh first hand
investigation from respondents. Whereas, in secondary method of data collection investigator
have gathered information from already established data (Taylor, Bogdanand DeVault, 2015). In
current investigation, researcher have used by both the primary and secondary source of data
collection in order to complete project within the provided deadline. In primary methods
questionnaire have been chosen by investigator whereas in secondary method books, journal and
online articles have been taken into consideration for obtaining valuable outcome.
Type of investigation:- Qualitative and quantitative methods are of two main types of
investigation which are often used by investigator. In the current investigation, researcher have
opted qualitative type of investigation in order to wind it up with human perception. Along with
this, it will also allow them in obtaining research outcome with more reliable manner according
to the research problem (Bresler and Stake, 2017).
Sample size:- Sample size is termed as the procedure of choosing number of respondents
from the total population in order to gather information from them. For choosing sample size for
current investigation, researcher have used random sampling method in order to select 40
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respondents who will further going to be used for grabbing maximum information on research
problem.
.
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CHAPTER 4: DATA ANALYSIS AND INTERPRETATION
This section of investigation is helpful in analysing and interpreting overall gathered
information which ultimately leads to attainment of research outcome in effective manner. It is
considered as an important section in research that contributes in identifying information
associated with objectives. For performing this investigation in thematic manner questionnaire is
developed by investigator that is helpful in obtaining research outcome. Questionnaire for this
investigation is described as below:
Questionnaire
Q1. Do you understand the concept of globalisation?
a) Yes
b) No
Q2 Does globalisation has developed more number of options for businesses working at
international scale?
a) Yes
b) No
Q3. What are the main benefits of globalisation gained by Kingfisher Plc?
a) Enhancement of productivity
b) Approach to more number of customers
c) Increase in sales performance of company
Q4 Do you think, globalisation supports Kingfisher Plc. In gaining competitive edge?
a) Agree
b) Disagree
Q5 In which manner, globalisation places impact over growth of Kingfisher PLC
a) Positive
b) Negative
c) Neutral
Q6 What are the main challenges of globalisation faced by Kingfisher PLC while operating its
business activities at international scale?
a) Higher competition
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b) Cultural and lingual barriers
c) Better workforce
Q7 As per your point of view, What are the different resources required by Kingfisher Plc at the
time of expanding their business at global marketplace?
a) Financial resources
b) Human resources
c) Technological resources
Q8 On the basis of you view point, Which one is the main influential factor that pushes
Kingfisher Plc for business expansion at international scale?
a) Faster access to financial resources
b) New market to operate
c) Availability of resources
Q9 Do you think, business expansion at global scale also influences Kingfisher Plc in changing
its strategies for higher success?
a) Yes
b) No
Q10 Does conduction of training program is the only way which leads to business success of
Kingfisher Plc?
a) Agree
b) Disagree
Q11 Provide recommendation to Kingfisher Plc through which management team of the
company can overcome various challenges faced by them while operating business activities at
global level.
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