Analysing Globalisation's Influence on Business Success: M&S Retail

This research proposal outlines a project examining the impact of globalization on business success within the retail sector, specifically focusing on Marks and Spencer (M&S). The study aims to analyze how globalization drives business growth, evaluating its role in M&S's expansion and recommending strategies for market penetration. The research will employ a realism research philosophy and an inductive approach, using a qualitative methodology. Data will be collected through both primary (questionnaires) and secondary sources (journals, articles). The proposal details the literature review, which highlights the importance of globalization in the competitive retail environment, the benefits of e-commerce and technology integration, and the significance of branding in global markets. The project includes a detailed timeline, outlining activities such as literature review, methodology drafting, data collection, analysis, and submission. The research will use random sampling with a sample size of 30 employees and thematic data analysis. The project is designed to provide insights into how retail companies can develop and implement effective global strategies.

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: Impact of globalisation to drive business success in retail sector. A case
study on Marks and Spencer.
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
Aims and objectives
Aim – To analyse the ways globalisation can drive success in business. A study on Marks and Spencer
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
Objective-
 To evaluate role of globalisation in growth of business
 To examine ways in which globalisation drive business success
 To recommend strategies to expand in different markets.
Research question
 What is the role of globalisation in growth of business?
 What are the ways through which globalisation drives business success?
 What strategies can be followed by business to expand?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are
studying, personal interest, future plans, knowledge/skills you want
to improve, why the topic is important):
1. This study is conducted to examine ways through which retail sector can enter in

different markets.
2. Furthermore, this research will support in providing recommendations on how retail
companies can develop and implement strategies at global level.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
In today’s competitive business era, it is important for business to expand their operations in different
countries. it will help in sustaining in market for long term and generating more profits. Globalisation has
provided platform for organisations to engage in global trade by developing relations with other
countries. Also, it has transformed the overall concept of doing business. Due to globalisation, business
environment has impacted locally, nationally and globally. In this, especially the retail sector is growing
rapidly in global trade. Companies are able to enter in market by identifying needs of people.
Furthermore, by offering variety of goods, there is change in taste and preference of people. it has
resulted in increasing living standard of society.
Role of globalisation in growth of business
As said by Wood and Wilberger, 2015, in recent time, there has been high rise in competition
among retail companies. Due to this sales and profits of enterprises are declining. they are finding it
difficult to sustain in particular market. But evolution of globalisation has allowed businesses to grow
and develop. there has been rapid growth in sectors like auto mobile, airline, etc. In similar way, retail
companies are making efforts in growing at large scale. The concept of globalisation is integrated with
technology. The emergence of E commerce has brought and connected different markets on one
platform. Now, companies are able to provide variety of products to customers in wide range. E
commerce has become a driver of success for many businesses. The exchange of data and information
have allowed business to develop new products and services and attract large number of customers.
Ways in which globalisation drive business success
According to Soltes and Gavurova, 2015, integration of technology in business has given a
direction to operate at large scale. In addition to it, growth in multi channel retailing is become a major
component in doing business. By using internet goods and services are offered to large number of
people. This has enabled in creating and developing relationships with customers in global market.
Another factor that is emerged in present time is branding. With help of globalisation, firms are able to
market and promote their products in global market. by this a positive and effective brand image is
created in minds of customers.
REFERENCES
Books and Journals
Wood, V.R. and Wilberger, J.S., 2015. Globalization, cultural diversity and organizational commitment:
Theoretical underpinnings. World, 6(2), pp.154-171.
Soltes, V. and Gavurova, B., 2015. Modification of performance measurement system in the intentions of

globalization trends. Polish Journal of Management Studies, 11.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of
final outcome, evaluation, writing the report):
Activity 1 to 2
Week
3. to
4
Week
5 to
6
Week
7 to 8
Week
9 to
10
Week
11 to
12
Week
13 to
14
Week
15 to
16
Week
17 to
18
Week
19 to
20
Week
Identify
research topic
Literature
review
Drafting
Methodologies
Completing
Proposal
Designing
questionnaire
Collecting data
Analysing data
Discussion and
Conclusion
How
long
this
will
take
:
20
wee
ks

Submission
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to

use and why? What your areas of research will cover:
Research philosophy – It contains a framework on which overall research is based. The scholar will use
realism research philosophy. It will be useful in developing knowledge about business success and
globalisation.
Research approach – It refers to plan or procedure which states how data will be collected and analysed.
In present study, inductive approach will be used. This will assist in generating new theory of
globalisation.
Research type- It is basis of study which is related to collection of data. They are of two types that is
qualitative and quantitative. the present research will be based on qualitative type.
Data collection- Here, researcher will collect data through both primary and secondary methods. The
primary will be gathered through questionnaire and secondary from sources like journals, articles, etc. it
will be easy to identify success of M&S through globalisation.
Sampling – It refers to collecting sample from population. the researcher will use random sampling
method and sample size will be 30 employees. Random method is effective way as it is not based on any
criteria.
Data analysis – It is a process of interpreting data to obtain relevant results. In present study, thematic
data analysis technique will be used. This will be useful in producing precise and accurate information.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date