Analysing Globalisation's Influence on Business Success: M&S Retail
VerifiedAdded on 2021/01/02
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AI Summary
This research proposal outlines a project examining the impact of globalization on business success within the retail sector, specifically focusing on Marks and Spencer (M&S). The study aims to analyze how globalization drives business growth, evaluating its role in M&S's expansion and recommending strategies for market penetration. The research will employ a realism research philosophy and an inductive approach, using a qualitative methodology. Data will be collected through both primary (questionnaires) and secondary sources (journals, articles). The proposal details the literature review, which highlights the importance of globalization in the competitive retail environment, the benefits of e-commerce and technology integration, and the significance of branding in global markets. The project includes a detailed timeline, outlining activities such as literature review, methodology drafting, data collection, analysis, and submission. The research will use random sampling with a sample size of 30 employees and thematic data analysis. The project is designed to provide insights into how retail companies can develop and implement effective global strategies.
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