This report investigates the influence of globalisation on the business success of Marks & Spencer. It explores the concept of globalisation, its impact on market expansion, and the strategies employed by M&S to thrive in the global market. The research includes an analysis of survey data, focusing on factors such as marketing, direct investment, and resource management. Furthermore, it addresses the challenges faced by M&S in international operations, including political and financial issues. The report concludes with recommendations for enhancing M&S's global presence, emphasizing the importance of market analysis, customer service, and adaptability to cultural nuances, ultimately aiming to provide insights into how globalisation can drive business success.
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