Globalisation Impact on Marks & Spencer: Business Success Study

This research proposal investigates the impact of globalisation on the business success of Marks & Spencer in the international market. The study aims to identify how globalisation contributes to business growth and success, focusing on the challenges and opportunities faced by the company. The research explores key issues such as cultural differences, technological limitations, and capital constraints. The objectives include determining the effect of globalisation on business growth, acknowledging its role in achieving business success, and identifying the challenges companies face during globalisation. The research utilizes a literature review to examine the effect of globalisation on business growth, the role of globalisation in achieving business success for an organization, and challenges faced by companies while globalizing their business. The research will employ an inductive approach and utilizes the research onion framework. The activities to be carried out during the research include introduction, developing aims and objectives, literature review, research methodology, data collection, data analysis, conclusion, and recommendation, with a detailed timeline provided. The study will use a research methodology to collect accurate and relevant information about the project, the main gap in this research is to identify the effect of globalisation on business growth and success.

RESEARCH
PROPOSAL FORM

Research Proposal Form
Student Name
Proposed Title: To identify the impact of globalisation in attaining business success at
international market. A study on Marks & Spenser
Section One: Title, objective, responsibilities
Title
Impact of globalisation in attaining business success at international market”. A study on Marks
& Spencer
Aim
“To identify the impact of globalisation in attaining business success at international market”. A
study on Marks & Spencer. In this research, globalisation and its benefits on the growth and
success of the company will be identified. In this context, some objectives are prepared which
will help in understanding the way by which the company can gain business advantage in foreign
market.
Research issue
Main issue for conducting this research is to identify importance of globalisation in attaining
business success. As it is a biggest issue for an organisation in identification of significance of
globalisation in business success. Main issues in globalisation are cultural differences, lack of
technology and capital. These issues limits the globalising activities for a business.
Research objectives
 To determine the effect of globalisation on business growth.
 To acknowledge the role of globalisation in achieving business success for an
organisation
 To identify challenges faced by a company while globalising their business.
Research questions
 What is effect of globalisation on business growth ?
 What is the role of globalisation in achieving business success for an organisation?

 What are the challenges faced by a company while globalising their business. ?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal
interest, future, knowledge/skills you want to improve, why the topic is important):
Main reason for selecting this research topic is to investigate the importance of globalisation
in providing high growth and success to the company in international market. the company is a
renowned MNC which is successfully operating in UK but in other countries, company has
limited presence. This topic is going to help the researcher in identifying how globalisation
results in attaining business success. Also, by this research the company can earn high revenues
and profits in marketplace. This research will increase the skills and knowledge of researcher so
that he can perform future researches with utmost efficiency and allotted time. This research will
also help the researcher in learning about business strategies so that high revenues can be gained
in international market without any compromise.
Section Three: Literature sources searched
Use of key literature sources to support your research question, objective or hypothesis:
Effect of globalisation on business growth
According to the opinion of Kopp, C., 2019, globalisation is describes as the passing of
information, technology, jobs, services and products from one country to another country. In
context with economy, it is referred to the dependence of nations on each other to satisfy their
needs and desires in effective manner. Process of globalisation is linked with the grounded
theories of comparative advantage and it allows a company to operate in multiple nations due to
which more sales and profits are earned. This leads to growth and success of business. This
means if the company will produce good quality products, they will be benefited from trading
process so that high profits can be earned (Bozyk, 2019). Under globalisation, nations are
needed to subscribe the procedures and rules of world trade organisation so that trade between
different countries can be performed in a systematic manner. In this context, there are different

policies like non-discriminatory trade, free trade which are formed by UN so that business firm
can operate in international region without any differences and discriminations(Ladeur, 2017).
By this, growth of company will not be compromised and high market shares will be acquired in
appropriate manner.
Role of globalisation in achieving business success for an organisation
As per the viewpoint of Myatt, M., 2016, to remain competitive in marketplace, it is
important for a business form to expand its geographical footprints. Those companies which
perform international business are called as multi-national companies. There are different ways
by which globalisation will benefits the company in attaining their desired growth and results.
Globalising the business will help the company in performing business activities in different
nations due to which company will have access to large customer base (Taylor, 2017). As
company offers good quality products, customers will like it and the company will be able to
earn high revenues and profits in a desired manner. Globalisation helps in enhancing the
sustainability of business due to which attainment of high revenues remains for a longer time.
Globalisation allows a company to use marketplace in wider context along with strengthening of
decision-making due to which advantageous decisions are taken. Also, globalisation allow a
company to harness latest technology and techniques due to which linking to global economy
became every easier. This allow a firm to achieve business objectives and success in expected
manner (Crane and et. al., 2019).
What are the challenges faced by a company while globalising their business
According to LaMarco, N., 2019, Due to globalisation, the world has become connected but
there are certain challenges which are faced by a company by globalising their business. One of
the main challenges is to understand the culture and language of people where company is
planning to operate. Global business do not only means to be collaborative marketplace, it is also
concerned with the uniformity by which an organisation works in different markets. Due to
liberalisation and globalisation, customers expectation from the services and products of
company have increased in a considerable manner (Tchamyou, 2017). This is the reason of a
company is not able to satisfy the needs of people of a particular region, those people will avoid
the products of that company and shift their preference towards other products. This is the
reason, this aspect is considered as one of the biggest challenge of globalisation (North, 2018).
For example, if the company is operating in Nigeria, people living there will have their native

language due to which it will be difficult for company to identify their needs properly. Other
challenge that can be faced by the company while internationalising their business is lack of
capital, technology or capable workforce. These factors can restrict the company in globalising
their business desirably (Charter and et. al., 2017).
REFERENCES
Bozyk, P., 2019. Globalization and the transformation of foreign economic policy. Routledge.
Ladeur, K. H., 2017. Public governance in the age of globalization. Routledge.
Taylor, M., 2017. Relating Theories of Geopolitics and Globalization. Journal of Politics and
Governance. 7(2). pp.16-32.
Crane, A. and et. al., 2019. Business ethics: Managing corporate citizenship and sustainability in
the age of globalization. Oxford University Press.
Tchamyou, V. S., 2017. The role of knowledge economy in African business. Journal of the
Knowledge Economy. 8(4). pp.1189-1228.
Charter, M. and et. al., 2017. the role of business in realising sustainable consumption and
production. In System Innovation for Sustainability 1 (pp. 56-79). Routledge.
North, P., 2018. Alternative currency movements as a challenge to globalisation?: A case study
of Manchester's local currency networks. Routledge.
Online
Globalisation. 2019. [Online]. Available
through:<https://www.investopedia.com/terms/g/globalization.asp>
Impact of Globalisation on business. 2016. [Online]. Available
through:<https://hub.n2growth.com/the-impact-of-globalization-on-business/>
Challenges of operating a business in global economy. 2019. [Online]. Available
through:<https://smallbusiness.chron.com/challenges-operating-business-global-economy-
75865.html>
Research gap: Gap analysis is a way to access differences in the expected outcome and actual
outcomes. With the help of gap analysis, researcher is able to identify the gap which takes place
while carrying out a research. Main gap in this research is to identify the effect on globalisation
in business growth and success.

Section Four: Activities and timescales
Activities to be carried out during the research project (e.g
research, development and analysis of ideas, writing, data
collection, numerical analysis, tutor meetings, production of final
outcome, evaluation, writing the report):
 Introduction 12 Days
 Developing aims and objectives 15 Days
 Literature review 18 Days
 Research methodology 10 Days
 Data Collection 20 Days
 Data analysis 10 Days
 Conclusion and recommendation 8 Days
 Submission of the project 5 Days
How long this will
take:
This research will
take 3 months and
six days
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart

Section Five: Research approach and methodologies
Research methodology is a procedure in which researcher collects accurate and relevant
information about a specific project. In order to collect desired information, research onion
framework is best suited method. This framework has outer and inner layers which include
different approaches and methods. These aspects are defined below:
Research approach: Basically, there are two kind of research approaches i.e. deductive and
inductive approach. For this research project, inductive approach will be selected as it will help
the investigator in acknowledging the way globalisation will help business firms in attaining
desired success and growth.
Research Philosophy: To conduct a research, two kind of philosophy is used i.e. interpretivism

and positivism. In accordance with this research, interpretivism will be used. Under this
philosophy, data from only relevant sources will be collected.
Research strategy: Different research strategies which are suitable for a research are
questionnaire, survey, case study, observations etc. These strategies will assists the investigator
in gathering required information about study. In this project, a questionnaire will be used by
researcher to identify the perception of customers about concerned study.
Data sources: There are two type of data sources which benefits a researcher in collecting deep
knowledge about a study or topic. These data sources are primary and secondary data sources. In
primary research, researcher is going to prepare a questionnaire whereas for secondary research,
a literature review will be performed and other data will be collected with the help of books,
journals etc.
Sampling method: Probabilistic and non-probabilistic are two kind of sampling methods. In
case of this project, probabilistic sampling method will be used as it requires less time and cost.
Researcher is not going to use non-probabilistic method because this method requires high time.
By using probabilistic sampling, 50 respondents have been selected to fill questionnaire on
random basis.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for another
qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV) Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
To identify the impact of globalisation in attaining business success at international market. A
study on Marks & Spenser
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes √ No
 Observations Yes No
 Use of personal records Yes √ No
 Data Analysis Yes √ No
 Action Research Yes √ No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants

Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults √
How will participants be recruited (identified an approached)?
These participants will be recruited by through probabilistic sampling on random basis.
Describe the processes you will use to inform participants about what you are doing:
To inform and communicate with the participants in a proper manner, different communication
medium such as social media, mobile application, website, SMS, telephone calls will be used.
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
To obtain the consent of respondents, researcher will ask them to fill questionnaire. This
questionnaire will be filled offline through pen and paper.
Studies involving questionnaires: will participants be given the option of omitting
questions that do not wish to answer?
Yes √ No
If no please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for their
informed consent to be observed.
Yes √ No
Will you debrief participants at the end of their participation (i.e give them a brief
explanation of the study)?

Yes √ No
Will participants be given information about the findings of your study?(This could be a
brief summary of your findings in general)
Yes √ No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes √ No
Who will have access to the data and personal information?
Researcher
During the research:
Where will the data be stored?
Data will be stored in software and computer systems so that no one will be able to access it
without permission.
Will mobile devices such as USB storage and laptops be used
Yes No √
If Yes, please provide further details:
After the research:
Where will the data be stored?
Data will be stored in Computer systems
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes √ No

Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If
so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks that may arise
because of your research. Please consider/address all issues that may apply. Ethical
concerns may include, but are not limited to the following :
 Informed consent. √
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity √
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer,
sharing, encryption, protection). √
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy:
Yes √ No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes √ No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that
may arise in the course of my research
Name: Date: