Research Proposal: Globalisation's Impact on Business Success - Nestle

This document contains a research proposal and an ethics approval form. The research proposal investigates the impact of globalisation on business success, using Nestle as a case study. It includes sections on the research title, objectives, and the reasons for choosing the project, linking it to the broader context of globalisation and its influence on business operations. The proposal outlines a literature review, exploring the concept of globalisation, its importance, and its influence on Nestle's success, along with the complexities faced by the company in the global market. It details the activities, timescales, research approach, and methodologies, including qualitative methods and an inductive research approach. The ethics approval form addresses ethical considerations, including participant recruitment, consent procedures, and the use of questionnaires or observations, ensuring ethical guidelines are met throughout the research process. The research aims to understand how globalisation impacts business success, providing a framework for understanding the challenges and opportunities that companies like Nestle face in a globalized world.

RESEARCH PROPOSAL
AND ETHICAL FORM

Table of Contents
Research Proposal Form..................................................................................................................1
Research Ethics approval form........................................................................................................7

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: How globalisation can drive business success .
_________________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form
of a question, objective or hypothesis)
“To significance of globalisation and its impact on business success. A study on
Nestle.
Research objectives (e.g what is the question you want to
answer? What do you want to learn how to do? What do
you want to find out?):
 To understand concept of globalisation.
 To evaluate the importance of globalisation for Nestle.
 To examine influence of globalisation on success of Nestle.
 To analyse complexities which Nestle can be face during conducting
business at global level.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other
subjects you are studying, personal interest, future plans,
knowledge/skills you want to improve, why the topic is
important):
Under this, the main reason behind choosing this project is to aware about
globalisation and also its main impact on success of the business. This research
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project will help in increase the skills as well as knowledge of learner.
In context to academic context, research is helpful in provide the knowledge in
the particular area with proper support as well as theory in regard to address
problems in an appropriate way.
The present study area encourage an investigator to engage in process of research
and provide its suggestion for development in future. It is helpful for an
investigator to develop its professional skills and get the idea regarding
globalisation that will help in conduct own business at the large scale.
Section Three: Literature sources searched
Use of key literature sources to support your research
question, objective or hypothesis:
Literature review refers to kind of the review article and it is a scholarly paper
that consist current knowledge consisting the substantive findings and theoretical
contribution to specific topic.
Concept of globalisation
Globalisation refers to process of integration as well as interaction with in firms,
government etc. at the large scale. It is a process through which the business and
some of the other firms develop their international influence to operating at
international scale. It is spread of technology, products, culture, information etc.
As per the opinion of Carol Kopp (2019), globalisation is helpful in raise living
standard of the poor and the less developed countries with the help of providing
better job opportunities, improve access to services or products etc. It is ongoing
procedure under which world appears to converging economically because of the
high interdependence that movement of services, products and the people across
the borders develop among world economies.
Importance of globalisation for Nestle
On the basis of opinion of Stéphane J. G. Girod (2019) it has been stated that
globalisation is free movement of people, products and services across worlds in
an integrated way. It can be thought of to be result of opening of global economy
as well as enhance the trade among nations. Nestle is food and beverage for and it
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is a largest food firm in world that is measured through revenues with almost 500
factories in more than the 80 countries.The main importance of globalisation is
that it reduces the gap among the two different countries. The globalisation is
characterized through systematic interconnectedness where the one country
influence all other systems.
Influence of globalisation on success of Nestle
Nestle is successful and largest multinational firm that dealing in nutrition, health
and the wellness markets, in this present time, this company has more than 8000
products in different markets and it own more than 140 brands. This firm operates
its business at global level with many branches. It is made possible by
globalisation that encourage firm to expand at global level with few restrictions.
In addition to this, Nestle continue to maintain its commitment in order to follow
as respect all the local laws in every market. This firm acquired the dependable
brand in order to develop its product range.
Complexities which Nestle can be face during conducting business at global
level
According to Niamh Michail (2018) Nestle company is moving away from its
global nutrition busies to local model as it reacts to current inward- looking the
mood that seems to sweeping by several countries. When it conduct the business
the business at global level such as ageing the retirement and workforce,
competition level, culture barriers, talent gap and many others. These all develop
the negative impact on the business of Nestle and also arise the issues at the time
of conducting business at global level.
Michail, N., 2018. Nestle Top for Tacking Nutrition issues- but all global firms
ned to improve. [Online]. Available through:
<https://www.foodnavigator.com/Article/2018/05/23/Nestle-top-for-tackling-
nutrition-issues-but-all-global-firms-need-to-improve>.
Girod, S.J.G, 2019. Part 1: The end of globalization?. [Online]. Available
through: <https://www.imd.org/research-knowledge/articles/part-1-the-end-of-
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globalization/>.
Kopp, C., 2019. Globalization Definition. [Online]. Available through:
<https://www.investopedia.com/terms/g/globalization.asp>.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
There are different activities which will include under this research project
and will help in provide the positive outcome, there are various activities
mention below which will be included in project:
Activities Time
Duration
 Introduction 12 Days
 Develop aim and objectives with questions 10 Days
 Literature review 13 Days
 Research methodology 15 Days
 Data Collection 12 Days
 Data analysis 10 Days
 Conclusion and recommendation 8 Days
 Submission of the project 5 Days
How long
this will
take:
This
investigation
will take the 2
to 3 months
for
completion.
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
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Section Five: Research approach and methodologies
What type of research approach and methodologies are
you likely to use and why? What your areas of research
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will cover:
The research methodology part consider as the most necessary in research project
as it is helpful in provide the better direction to an investigator to execute all
research related activities in a proper manner.
Type of investigation
Under this, main concern of an investigator is to chose the better type of the
research method that help in conducting the business activities in a proper
manner. There are two different kinds of research methods like qualitative and
quantitative. Among both the methods, qualitative method is more suitable
because it provides the theoretical framework for addressing problems in
significant manner
Research Approach
It is determined as most important research part and it is a plan that includes step
of the wider assumptions to the proper data collection method, analysis and
interpretation. There are two different type of research approach and these are
inductive and deductive. In order to conduct this investigation, researcher use the
inductive research approach because it is based on qualitative research method.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or
will be submitted for another qualification and is
appropriate.
Agreed: ________________ (name)_______________ Date
______________
Comments and agreement form project proposal
checker( IV sampling)
Comments (Optional):
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I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
7

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: How globalisation can drive business success.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Please answer the following questions, giving full details where
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necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More
than 18
How will participants be recruited (identified an approached)?
The participants will be recruit with the help of interview.
Describe the processes you will use to inform participants about what
you are doing:
Under this, researcher will use the telephone as well as email in order to inform the
participants.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
Through email, consent will be obtain from participants and it will be in the written form. An
investigator assures that participants can be withdraw their consent from an investigation on
the basis sf choice of participants by using the email in order to inform participants.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
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Will you debrief participants at the end of their participation (i.e give
them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
The researcher will access the personal information and data.
During the research:
Where will the data be stored?
The data will be stored in Computer system and hardware.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
The data will be stored in Computer system and hardware.
How long will the data and records be kept for and in what format?
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