The Impact of Globalisation on Business Success: Selfridges Case Study

This report delves into the critical role of globalisation in driving business success, focusing on a detailed case study of Selfridges & Co. The investigation begins with an executive summary that highlights the importance of globalisation in the modern business era, where companies increasingly operate on a worldwide scale to achieve higher market maturation and profitability. The report provides an overview of globalisation, emphasizing its impact on the economic, social, and political landscapes. It explores how globalisation, coupled with technological advancements, has transformed business operations, creating both challenges and opportunities. The research aims to analyze the significance of globalisation and its effects on business success. The methodology includes a qualitative approach, employing primary and secondary research tools such as questionnaires and literature reviews to gather and analyze data. The literature review examines various perspectives on globalisation, its impact on business, and the strategies employed by companies like Selfridges & Co. to expand their operations. The report identifies the benefits of globalisation, such as increased market reach and competitive advantages, and explores the ways in which Selfridges & Co. can expand its business. The findings determine the significant impact of globalisation on the maturation and development of business at a wider level.

Research Project

Executive Summary
The present investigation is depend over the evaluation of the significance of economic process,
thus globalisation and how it can drive business success. In this modern business era
globalisation is getting familiar and all businesses concerns are significantly focused on
implementing its business transaction at worldwide basis in order to reaching at higher
maturation and profitability within the market place. The world is getting smaller and more
global day by day. The advance or new worldwide economy of the twenty-first century has
changed the economic, social, educational and political landscape in a profound and indelible
way for the purpose of generating opportunities for people and industries. It is a blend of a set of
three of intelligent powers that include globalization, exchange progression and the data
innovation or correspondences modification. Globalization has dissolved universal fringes,
organized commerce has created monetary isolation and the data and correspondences
insurgency has make geology and time superfluous. The job and elements of little just as huge
business association in the new worldwide economy have taken on included significance and
face consolidated difficulties or issues. Globalization has positive effect on the general tasks of
an association, in this way globalization gives a wide way approach to achieve open doors for
developing business at wide scale. This venture depends on the point by point investigation of
the effect of globalization on the development and achievement of business. In this subjective
examination apparatus was fitting in giving unity gritty examination on the chose zone of study.
In this inductive research approach was the most suitable tool to provide proper theories
and hypothesis on the research issue. Along with thus primary and secondary tools both plays
vital role in analysing the issue through proper accumulation of investigation. Questionnaire
provide significant support to the primary investigation in which information accumulation
through respondents provide proper analysis on the investigation issue. Literature review was
conducted by examine the views of multiple authors and writers and secondary aspects like
books, journals, published articles were used by the researcher. The potential findings of this
project is that it determined the significant impact of globalisation on the maturation and
development of business at wider level. With the help of globalisation organisations attain
various benefits i.e. higher growth, competitive edge, higher market reach, maximisation in
market share etc.

TITLE:
How Globalisation can drive business success.
PART 1
Research proposal
Introduction
Overview of the Research
Globalisation is considered as an important aspect that performs vital role in growth and
evolution of an organisation at large scale. Globalization basically leads to increased competition
within commercial centre (Crane and Matten, 2016). The rivalry can be accompanying to
merchandise items and service cost and price, target market, technological adaptation, quick
response, speedy manufacture by business organisations etc. Global business provides
opportunities to an organisation to expand their business transaction at large scale in order to
attaining higher growth and success within the market place. Selfridges & Co. is the selected
business for this chose area of work as it is the chain of high-end department stores or outlets
within United Kingdom that are mainly operates through Selfridges Retail Limited. The major
concerned region of the firm is business development, subsequently the organization is putting
huge operations in directing its business activities at worldwide level to achieve higher
development and accomplishment inside the business focus. The task contains the investigation
about the viability of globalization and how it can drive business achievement. In this
predestined points and targets are depicted to help the research and evaluation survey will take
compelling cooperation of building up a legitimate hypothetical structure. Alongside this
exploration technique will help in giving a methodical course to actualize examination exercises
right way.
Background of the Research
Globalisation has been recognised as the key source of development in the early of 21st
century, as wide and small size of organisations are widely interested on taking benefits of
opportunities to grew beyond domestic boundaries (Shenkar, Luo and Chi, 2014). The new
economy of this modern era has transformed the economic, political and social scenery in a
thoughtful and ineradicable way. Selfridges & Co. is a large chain of high-end stores and the
company has started its operations from the year of 1908, by the significant attempt of Harry
1

Gordon Selfridges. The company majorly operates from its base quarter which is stated in
London, United Kingdom. The company significantly operates in clothing, shoes, bags, and
accessories for men and women; luggage; and beauty products, including skincare products,
make-up products, bath and body care products. The potential concern area of the business is to
conduct global business operations in respect to enhancing its trading and profitability via
fulfilling the desires of individuals within commercial centre.
Rational of the Research
The research into consideration is depend on the evaluation of the significance of
globalisation and how it can drive business success. This is a key area of academic work that
assist the investigator in carry out the work in right manner, by the direction of significant use of
research tools. The present investigation has various importance as it determined the
effectiveness of globalisation and how it create benefits for organisation to drive their business
operations towards attaining growth and success (Laszlo and Cescau, 2017). The major ground
for executing the investigation is the individual curiosity area of investigator, thus the
investigator wants to explore their own idea and knowledge base in regards to globalisation and
also provides a direction to the learner to attain effective knowledge and develop their own
ability to perform similar task within the specified area.
Research Aim
To analyse the significance of globalisation and how it can drive business success. A case
study on Selfridges & Co.
Research Objectives:
The significant objectives of this project are associated as under:
 To conduct a proper investigation about the concept of globalisation.
 To determine the importance that are attained by Selfridges & co. by its globalised
business operations.
 To Identify the ways through which Selfridges & co. can can expand its business at
larger scale. To investigate the potential impact of globalisation on the success of Selfridges & co.
Research Question
The major questions related with similar area of research are described as under:
 What is the concept of globalisation?
2

 What is the benefits are attained by Selfridges & co. by its globalised business
operations?
 What are the essential ways through which Selfridges & co. can expand its business at
larger scale?
 What is the potential impact of globalisation on the success of Selfridges & co?
3

Literature Review
Literature review if refers as the key aspect of a research work that given in detailed
evaluation over the chosen area of work for the purpose of discussing the work in right manner
and drawing a valid and reliable outcome. In this subdivision information has been gathered
through secondary sources like books, journals, published research articles, newspapers etc.
The concept of globalisation.
As per the views expressed by Beverly Bird and Carol Kopp, 2019, Globalisation is
refers as the distribution of merchandise items, information, engineering applications and jobs
around the national borderline and cultures. In economic status, it basically analysed as an
mutuality of nations across the globe fostered by free trade. Globalisation is also considered as
the procedure of the heightening of monetary, political, social and social interrelationship around
global boundaries. It is fundamentally aimed for the supernatural homogenization of political and
financial hypothesis around the globe (Aggarwal, 2011). Globalization is viable in giving
chances to people and business to work at bigger scale in regard to upgrading their tasks and
capacities at more extensive scale. It perceived as a procedure through which the globe is
winding up progressively interconnected because of enormously created exchange and culture
trade. With regards to business globalization assumes huge job in extemporizing the tasks of
little just as enormous business ventures at worldwide level by fulfilling the requirements and
needs of individuals.
The importance that are attained by Selfridges & co. by its globalised business operations.
According to the opinion of Jan-Emile Van Rossum, 2017, In today's contemporary
organisational era, businesses from all size are concern on establishing their business operations
in foreign market. Such sort of expansions can be provide various advantages, involving greater
opportunities for market development and diversification. Selfridge & Co. is concern over
rapidly growing nature and to work hard to enhance the importance to its provider of supplying
the organistaions and selling by their own outlets and stores. It is one of the most established
wholesale trade name within UK and Europe. The company is famous of its historical operations,
thus Selfridges owns over 100 years of global brand image and reputation in the Selfridges’
name. There are various benefits that are attained by Selfridges & co. by its broaden
organisational functions or operations, some are associated as under:
4

 Globalised business operations helps an organisation in attaining a new market with
potential buyers that crate value in processing the operations of the organisation within
commercial centre. Globalised business operations also plays effective role in diversifying the market of
Selfridge & Co. in order to reaching at potential position. Selfridge & Co. expand
internationally to diversify their assets, an action that can protect firm's bottom line at the
place of unforeseen events.
The ways through which Selfridges & co. can can expand its business at larger scale.
According to the opinion of Shawn Grimsley, 2018, In this modern business environment
competition is so high within the commercial centre and organisations are widely concern on
expanding their business operations at large scale in respect to attaining higher growth and
success. Selfridge & Co. is operates as the chain of retail stores and in retail sector competition is
high so the major concern area of Selfridge & Co. is to expand its business operations and
services within the global market, thus company has applied various methods of market
expansion in which some are associated as below:
Trade Agreement: A trade agreement is considered as an agreement among countries which
outlines the rules that will govern the trade between them (Kent and et. al., 2016). Trade
agreement basically represents the things like tax, tariff import quotas and other barriers to trade,
typically lowering or eliminating these barriers. Selfridge & Co. has also conduct business based
on trade agreement in respect to operating outlets within new markets without facing any kind of
issues.
Licensing: This also recognised as an another essential way through which Selfridge & Co. can
expand its business at global level. The company has attained the licence from the licensor in
respect to operates its business in smooth manner.
The potential impact of globalisation on the success of Selfridges & co.
Globalisation is a wide concept that plays significant role in the growth and development
of an organisation at global level. Globalisation also has a huge influence on the operations of
business, thus global business operations creates high success for the business. Globalisation is
effective in providing opportunities to an individual or business to operates at large scale without
facing any kind of trade barriers, however globalisation is effective in developing the operations
of organisation at large scale. In the retail industry, competition is on its peak and the major
5

concern of Selfridge & Co. is to attract large number of customers by making improvement in
their offerings in respect to attaining higher growth and success within the commercial centre.
Globalisation has positive impact on the business operations of Selfridge & Co. as the company
is growing at rapid basis which crate benefits in the higher profitability of firm.
Research Methodology
Type of Investigation: This is the primary consideration of an investigator is to select the most
suitable type of research in respect to carry out the work in right direction. An investigation is
either qualitative or quantitative in nature, thus in this present investigation work qualitative
research tool will support the investigation by detailed analysis on the research issue. This is the
most suitable tool for developing a descriptive theoretical framework with reliable data and
information.
Research Approach: This recognised as the second and important consideration of an
investigation work. This section is basically categorised among deductive and inductive research
approach and the selection is based on the type of research (Sharma, 2016). In this present
investigation inductive approach will be effective because it is suitable tool for qualitative
investigation and based on theories and hypothesis. This approach is effective because it
provides detailed analysis on the chosen issue.
Data Collection Tools: This determined as the essential part of a research work, as a task
depends on information and data which are amassed by the researcher to tending to the
investigation issue in suitable way. This area of procedure is essentially stresses on two
noteworthy sorts one is primary and other one is secondary source of information gathering. In
this present research venture both essential just as optional instruments will be viable in
collection of information and data. primary source is compelling in directing study with the
assistance of survey, in this way it is the most reasonable device to accumulate enormous scope
of information inside a limited time term (Stevenson and Cole, 2018). On the opposite side
secondary tool is effective in leading writing survey through collection of information by means
of books, diaries, distributed articles and so forth.
Data Sampling: It basically determined as the process which is applied for applied math analysis
under that the regulate measurement are taken from large population. Sampling is mainly
replicates from the original population. This emphasized on two type i.e. probabilistic or non-
6

probabilistic data sampling. In this present investigation work random sampling tools will be
suitable from the non-probabilistic tools, thus it is effectual in accretion of relevant data.
Time Line
A timeline is a showcase of a rundown of occasions in sequential request. It is ordinarily
a graphic representation that appearing long bar marked with dates paralleling it, and typically
contemporaneous occasions; a Gantt outline is a type of course of events utilized in undertaking
the executives. This is the essential part of an investigation work as it performs huge job in
complete the exploration exercises in right way. Gantt Chart is compelling in portraying an
appropriate time length for every movement according to the need of the task in regard to
fulfillment of the work in methodical way (Alexander, 2016). Alongside this, Gantt Chart is
proper for making a reasonable time allotment as it is a progression of level lines that speaks to
measure of work that predetermined in the particular time-frame.
7

Part 2
Research project
1. Introduction
Globalisation is a wider term that performs significant function in maturation and
development of an organisational operations. Globalization has basically transformed how an
organisation is pictured and executed. The influence of globalization on organisational functions
is both pervasive and extensive requiring, therefore, a review of existing business approaches
and the historic rules related with standard operating procedures that are applied in business. The
8

present exploration activities are depend on the aim of the significance of globalisation and how
it can drive success for Selfridges & Co. The company basically operates at wider level in the
retail segment and known as the most leading chain of high-end department stores in the United
Kingdom. In today's modern world the primary consideration of businesses is to reaching at
potential reach in order to achieving higher growth and revenue. Selfridges & Co. is concerned
on developing its operations at wider basis in respect to maximising its operations and
profitability. This part of the project will content the study about the suitable research
methodology that supports the literature in proper way and data analysis via using questionnaire
and a proper discussion section on the basis of the data related with review of literature.
Conclusion and recommendation will be provided to support the investigation in proper manner
and proper solutions can be discussed in the recommendation part. Along with this a proper
reflection is being provided in regards to the overall investigation work and further benefits will
be discussed.
1.1 Background of the Research
Globalisation has been recognised as the key source of development in the early of 21st
century, as wide and medium size of organisations are widely concern on taking benefits of
opportunities to grow beyond domestic boundaries (Shenkar, Luo and Chi, 2014). The new
economy of this modern era has transformed the economic, political and social picture in a deep
and ineradicable way. Selfridges & Co. is a large chain of high-end stores and the organization
was founded in the year of 1908, by the significant efforts of Harry Gordon Selfridges. The
headquarter of the firm is in London United Kingdom. The company majorly deals in clothing,
shoes, bags, and accessories for men and women; luggage; and beauty products, including
skincare products, make-up products, bath and body care products. The potential concern area of
the firm is to conduct global business operations in respect to enhancing its operations and
profitability via fulfilling the wants of customers within market who are very much willing to
taking benefits of the offered products and services.
1.2 Reason for conducting the Research
The investigation is based on the analysis of the significance of globalisation and how it
can drive business success. This is a wide area of academic research that is effective for
developing the idea and knowledge base of learner in the specified area of research. The present
9