The Impact of Globalisation on Business Success: Selfridges Case Study

This report delves into the critical role of globalisation in driving business success, focusing on a detailed case study of Selfridges & Co. The investigation begins with an executive summary that highlights the importance of globalisation in the modern business era, where companies increasingly operate on a worldwide scale to achieve higher market maturation and profitability. The report provides an overview of globalisation, emphasizing its impact on the economic, social, and political landscapes. It explores how globalisation, coupled with technological advancements, has transformed business operations, creating both challenges and opportunities. The research aims to analyze the significance of globalisation and its effects on business success. The methodology includes a qualitative approach, employing primary and secondary research tools such as questionnaires and literature reviews to gather and analyze data. The literature review examines various perspectives on globalisation, its impact on business, and the strategies employed by companies like Selfridges & Co. to expand their operations. The report identifies the benefits of globalisation, such as increased market reach and competitive advantages, and explores the ways in which Selfridges & Co. can expand its business. The findings determine the significant impact of globalisation on the maturation and development of business at a wider level.

Research Project

Executive Summary
The present investigation is depend over the evaluation of the significance of economic process,
thus globalisation and how it can drive business success. In this modern business era
globalisation is getting familiar and all businesses concerns are significantly focused on
implementing its business transaction at worldwide basis in order to reaching at higher
maturation and profitability within the market place. The world is getting smaller and more
global day by day. The advance or new worldwide economy of the twenty-first century has
changed the economic, social, educational and political landscape in a profound and indelible
way for the purpose of generating opportunities for people and industries. It is a blend of a set of
three of intelligent powers that include globalization, exchange progression and the data
innovation or correspondences modification. Globalization has dissolved universal fringes,
organized commerce has created monetary isolation and the data and correspondences
insurgency has make geology and time superfluous. The job and elements of little just as huge
business association in the new worldwide economy have taken on included significance and
face consolidated difficulties or issues. Globalization has positive effect on the general tasks of
an association, in this way globalization gives a wide way approach to achieve open doors for
developing business at wide scale. This venture depends on the point by point investigation of
the effect of globalization on the development and achievement of business. In this subjective
examination apparatus was fitting in giving unity gritty examination on the chose zone of study.
In this inductive research approach was the most suitable tool to provide proper theories
and hypothesis on the research issue. Along with thus primary and secondary tools both plays
vital role in analysing the issue through proper accumulation of investigation. Questionnaire
provide significant support to the primary investigation in which information accumulation
through respondents provide proper analysis on the investigation issue. Literature review was
conducted by examine the views of multiple authors and writers and secondary aspects like
books, journals, published articles were used by the researcher. The potential findings of this
project is that it determined the significant impact of globalisation on the maturation and
development of business at wider level. With the help of globalisation organisations attain
various benefits i.e. higher growth, competitive edge, higher market reach, maximisation in
market share etc.

TITLE:
How Globalisation can drive business success.
PART 1
Research proposal
Introduction
Overview of the Research
Globalisation is considered as an important aspect that performs vital role in growth and
evolution of an organisation at large scale. Globalization basically leads to increased competition
within commercial centre (Crane and Matten, 2016). The rivalry can be accompanying to
merchandise items and service cost and price, target market, technological adaptation, quick
response, speedy manufacture by business organisations etc. Global business provides
opportunities to an organisation to expand their business transaction at large scale in order to
attaining higher growth and success within the market place. Selfridges & Co. is the selected
business for this chose area of work as it is the chain of high-end department stores or outlets
within United Kingdom that are mainly operates through Selfridges Retail Limited. The major
concerned region of the firm is business development, subsequently the organization is putting
huge operations in directing its business activities at worldwide level to achieve higher
development and accomplishment inside the business focus. The task contains the investigation
about the viability of globalization and how it can drive business achievement. In this
predestined points and targets are depicted to help the research and evaluation survey will take
compelling cooperation of building up a legitimate hypothetical structure. Alongside this
exploration technique will help in giving a methodical course to actualize examination exercises
right way.
Background of the Research
Globalisation has been recognised as the key source of development in the early of 21st
century, as wide and small size of organisations are widely interested on taking benefits of
opportunities to grew beyond domestic boundaries (Shenkar, Luo and Chi, 2014). The new
economy of this modern era has transformed the economic, political and social scenery in a
thoughtful and ineradicable way. Selfridges & Co. is a large chain of high-end stores and the
company has started its operations from the year of 1908, by the significant attempt of Harry
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Gordon Selfridges. The company majorly operates from its base quarter which is stated in
London, United Kingdom. The company significantly operates in clothing, shoes, bags, and
accessories for men and women; luggage; and beauty products, including skincare products,
make-up products, bath and body care products. The potential concern area of the business is to
conduct global business operations in respect to enhancing its trading and profitability via
fulfilling the desires of individuals within commercial centre.
Rational of the Research
The research into consideration is depend on the evaluation of the significance of
globalisation and how it can drive business success. This is a key area of academic work that
assist the investigator in carry out the work in right manner, by the direction of significant use of
research tools. The present investigation has various importance as it determined the
effectiveness of globalisation and how it create benefits for organisation to drive their business
operations towards attaining growth and success (Laszlo and Cescau, 2017). The major ground
for executing the investigation is the individual curiosity area of investigator, thus the
investigator wants to explore their own idea and knowledge base in regards to globalisation and
also provides a direction to the learner to attain effective knowledge and develop their own
ability to perform similar task within the specified area.
Research Aim
To analyse the significance of globalisation and how it can drive business success. A case
study on Selfridges & Co.
Research Objectives:
The significant objectives of this project are associated as under:
 To conduct a proper investigation about the concept of globalisation.
 To determine the importance that are attained by Selfridges & co. by its globalised
business operations.
 To Identify the ways through which Selfridges & co. can can expand its business at
larger scale. To investigate the potential impact of globalisation on the success of Selfridges & co.
Research Question
The major questions related with similar area of research are described as under:
 What is the concept of globalisation?
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 What is the benefits are attained by Selfridges & co. by its globalised business
operations?
 What are the essential ways through which Selfridges & co. can expand its business at
larger scale?
 What is the potential impact of globalisation on the success of Selfridges & co?
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Literature Review
Literature review if refers as the key aspect of a research work that given in detailed
evaluation over the chosen area of work for the purpose of discussing the work in right manner
and drawing a valid and reliable outcome. In this subdivision information has been gathered
through secondary sources like books, journals, published research articles, newspapers etc.
The concept of globalisation.
As per the views expressed by Beverly Bird and Carol Kopp, 2019, Globalisation is
refers as the distribution of merchandise items, information, engineering applications and jobs
around the national borderline and cultures. In economic status, it basically analysed as an
mutuality of nations across the globe fostered by free trade. Globalisation is also considered as
the procedure of the heightening of monetary, political, social and social interrelationship around
global boundaries. It is fundamentally aimed for the supernatural homogenization of political and
financial hypothesis around the globe (Aggarwal, 2011). Globalization is viable in giving
chances to people and business to work at bigger scale in regard to upgrading their tasks and
capacities at more extensive scale. It perceived as a procedure through which the globe is
winding up progressively interconnected because of enormously created exchange and culture
trade. With regards to business globalization assumes huge job in extemporizing the tasks of
little just as enormous business ventures at worldwide level by fulfilling the requirements and
needs of individuals.
The importance that are attained by Selfridges & co. by its globalised business operations.
According to the opinion of Jan-Emile Van Rossum, 2017, In today's contemporary
organisational era, businesses from all size are concern on establishing their business operations
in foreign market. Such sort of expansions can be provide various advantages, involving greater
opportunities for market development and diversification. Selfridge & Co. is concern over
rapidly growing nature and to work hard to enhance the importance to its provider of supplying
the organistaions and selling by their own outlets and stores. It is one of the most established
wholesale trade name within UK and Europe. The company is famous of its historical operations,
thus Selfridges owns over 100 years of global brand image and reputation in the Selfridges’
name. There are various benefits that are attained by Selfridges & co. by its broaden
organisational functions or operations, some are associated as under:
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 Globalised business operations helps an organisation in attaining a new market with
potential buyers that crate value in processing the operations of the organisation within
commercial centre. Globalised business operations also plays effective role in diversifying the market of
Selfridge & Co. in order to reaching at potential position. Selfridge & Co. expand
internationally to diversify their assets, an action that can protect firm's bottom line at the
place of unforeseen events.
The ways through which Selfridges & co. can can expand its business at larger scale.
According to the opinion of Shawn Grimsley, 2018, In this modern business environment
competition is so high within the commercial centre and organisations are widely concern on
expanding their business operations at large scale in respect to attaining higher growth and
success. Selfridge & Co. is operates as the chain of retail stores and in retail sector competition is
high so the major concern area of Selfridge & Co. is to expand its business operations and
services within the global market, thus company has applied various methods of market
expansion in which some are associated as below:
Trade Agreement: A trade agreement is considered as an agreement among countries which
outlines the rules that will govern the trade between them (Kent and et. al., 2016). Trade
agreement basically represents the things like tax, tariff import quotas and other barriers to trade,
typically lowering or eliminating these barriers. Selfridge & Co. has also conduct business based
on trade agreement in respect to operating outlets within new markets without facing any kind of
issues.
Licensing: This also recognised as an another essential way through which Selfridge & Co. can
expand its business at global level. The company has attained the licence from the licensor in
respect to operates its business in smooth manner.
The potential impact of globalisation on the success of Selfridges & co.
Globalisation is a wide concept that plays significant role in the growth and development
of an organisation at global level. Globalisation also has a huge influence on the operations of
business, thus global business operations creates high success for the business. Globalisation is
effective in providing opportunities to an individual or business to operates at large scale without
facing any kind of trade barriers, however globalisation is effective in developing the operations
of organisation at large scale. In the retail industry, competition is on its peak and the major
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concern of Selfridge & Co. is to attract large number of customers by making improvement in
their offerings in respect to attaining higher growth and success within the commercial centre.
Globalisation has positive impact on the business operations of Selfridge & Co. as the company
is growing at rapid basis which crate benefits in the higher profitability of firm.
Research Methodology
Type of Investigation: This is the primary consideration of an investigator is to select the most
suitable type of research in respect to carry out the work in right direction. An investigation is
either qualitative or quantitative in nature, thus in this present investigation work qualitative
research tool will support the investigation by detailed analysis on the research issue. This is the
most suitable tool for developing a descriptive theoretical framework with reliable data and
information.
Research Approach: This recognised as the second and important consideration of an
investigation work. This section is basically categorised among deductive and inductive research
approach and the selection is based on the type of research (Sharma, 2016). In this present
investigation inductive approach will be effective because it is suitable tool for qualitative
investigation and based on theories and hypothesis. This approach is effective because it
provides detailed analysis on the chosen issue.
Data Collection Tools: This determined as the essential part of a research work, as a task
depends on information and data which are amassed by the researcher to tending to the
investigation issue in suitable way. This area of procedure is essentially stresses on two
noteworthy sorts one is primary and other one is secondary source of information gathering. In
this present research venture both essential just as optional instruments will be viable in
collection of information and data. primary source is compelling in directing study with the
assistance of survey, in this way it is the most reasonable device to accumulate enormous scope
of information inside a limited time term (Stevenson and Cole, 2018). On the opposite side
secondary tool is effective in leading writing survey through collection of information by means
of books, diaries, distributed articles and so forth.
Data Sampling: It basically determined as the process which is applied for applied math analysis
under that the regulate measurement are taken from large population. Sampling is mainly
replicates from the original population. This emphasized on two type i.e. probabilistic or non-
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probabilistic data sampling. In this present investigation work random sampling tools will be
suitable from the non-probabilistic tools, thus it is effectual in accretion of relevant data.
Time Line
A timeline is a showcase of a rundown of occasions in sequential request. It is ordinarily
a graphic representation that appearing long bar marked with dates paralleling it, and typically
contemporaneous occasions; a Gantt outline is a type of course of events utilized in undertaking
the executives. This is the essential part of an investigation work as it performs huge job in
complete the exploration exercises in right way. Gantt Chart is compelling in portraying an
appropriate time length for every movement according to the need of the task in regard to
fulfillment of the work in methodical way (Alexander, 2016). Alongside this, Gantt Chart is
proper for making a reasonable time allotment as it is a progression of level lines that speaks to
measure of work that predetermined in the particular time-frame.
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Part 2
Research project
1. Introduction
Globalisation is a wider term that performs significant function in maturation and
development of an organisational operations. Globalization has basically transformed how an
organisation is pictured and executed. The influence of globalization on organisational functions
is both pervasive and extensive requiring, therefore, a review of existing business approaches
and the historic rules related with standard operating procedures that are applied in business. The
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present exploration activities are depend on the aim of the significance of globalisation and how
it can drive success for Selfridges & Co. The company basically operates at wider level in the
retail segment and known as the most leading chain of high-end department stores in the United
Kingdom. In today's modern world the primary consideration of businesses is to reaching at
potential reach in order to achieving higher growth and revenue. Selfridges & Co. is concerned
on developing its operations at wider basis in respect to maximising its operations and
profitability. This part of the project will content the study about the suitable research
methodology that supports the literature in proper way and data analysis via using questionnaire
and a proper discussion section on the basis of the data related with review of literature.
Conclusion and recommendation will be provided to support the investigation in proper manner
and proper solutions can be discussed in the recommendation part. Along with this a proper
reflection is being provided in regards to the overall investigation work and further benefits will
be discussed.
1.1 Background of the Research
Globalisation has been recognised as the key source of development in the early of 21st
century, as wide and medium size of organisations are widely concern on taking benefits of
opportunities to grow beyond domestic boundaries (Shenkar, Luo and Chi, 2014). The new
economy of this modern era has transformed the economic, political and social picture in a deep
and ineradicable way. Selfridges & Co. is a large chain of high-end stores and the organization
was founded in the year of 1908, by the significant efforts of Harry Gordon Selfridges. The
headquarter of the firm is in London United Kingdom. The company majorly deals in clothing,
shoes, bags, and accessories for men and women; luggage; and beauty products, including
skincare products, make-up products, bath and body care products. The potential concern area of
the firm is to conduct global business operations in respect to enhancing its operations and
profitability via fulfilling the wants of customers within market who are very much willing to
taking benefits of the offered products and services.
1.2 Reason for conducting the Research
The investigation is based on the analysis of the significance of globalisation and how it
can drive business success. This is a wide area of academic research that is effective for
developing the idea and knowledge base of learner in the specified area of research. The present
9

investigation has various importance as it determined the effectiveness of globalisation and how
it create benefits for organisation to drive their business operations towards attaining growth and
success (Laszlo and Cescau, 2017). The major reason for conducting the research is the personal
interest area of research, thus the investigator wants to explore their own idea and knowledge
base in regards to globalisation and also provides a direction to the learner to attain effective
knowledge and develop their own ability to perform similar task within the specified area.
1.3 Research Aim
To analyse the significance of globalisation and how it can drive business success. A case
study on Selfridges & Co.
1.4 Research Objectives:
The significant objectives of this project are associated as under:
 To conduct a proper investigation about the concept of globalisation.
 To determine the importance that are attained by Selfridges & co. by its globalised
business operations.
 To Identify the ways through which Selfridges & co. can expand its business at larger
scale.
 To investigate the potential impact of globalisation on the success of Selfridges & co.
1.5 Research Question
The major questions related with similar area of research are described as under:
 What is the concept of globalisation?
 What is the benefits are attained by Selfridges & co. by its globalised business
operations?
 What are the essential ways through which Selfridges & co. can expand its business at
larger scale?
 What is the potential impact of globalisation on the success of Selfridges & co?
10

2. Research Methodology
Research Methodology is considered as the efficient, hypothetical examination of the
techniques connected to a predefined field of study. It fundamentally includes the hypothetical
and theoretical evaluation over the group of strategies and standards related with a part of
learning. This part in an research work assumes tremendous job in precise usage of research
exercises. This segment of the work depends on different applications and techniques that offers
help to the writing in appropriate way to coming to at the potential and genuine result.
2.1 Research Philosophy:
It is a most important segment of investigation work, thus it supply a important way to
the investigator to execute the research action in right direction by analysing the views of various
authors and writers. This subdivision of the research is categorised among interpritivism and
positivism research philosophy. In this present exploration work interpritivism philosophy has
been applied by the investigator, as it is most appropriate tool for qualitative research because it
is effective in execution in-depth analysis on investigationr issue via discussing the views and
opinion of authors and writers.
2.2 Research Design:
This is also an important part of methodology thus it determined as the blue print of the
investigation thus it supplies a proper direction to analysing measures of the variables that are
specified in the research problem. This section of the research is classified among descriptive,
exploratory and experimental research design. In the present investigation work descriptive
research design has been taken into proper action through the researcher thus it is suitable tool
for qualitative research and provides detailed information about the specific research area. It is
an effective theory- based research design which plays significant role in developing collecting,
presenting and analysing collected data in proper manner.
2.3 Investigation Type:
This recognised as an effective section of investigation activities, thus it is the key
obligation of a researcher is to examine the type of research in order to comely enforcement of
exploration work. This section of the research is classified in between of qualitative or
quantitative investigation tools. In qualitative research, investigation is analysed by quality and
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theoretical basis is prepared on the basis of theories and hypothesis. On the other area,
quantitative investigation is depend on numerical data over statistical data. In this existing
investigation qualitative research method has been applied through the investigator as in this data
is being gathered on the basis of qualitative means and this investigation technique is also
effective for creating theoretical frame work in proper manner.
Data Collection:
This area accentuation on two noteworthy sorts, for example, primary and secondary
source of information accumulation. In the present research activity both the tools are connected
by the analyst in regard to collection of legitimate and dependable data. primary source is
successful in collection of essential information which are accumulated for the absolute first
time. In this data has been accumulated through overview, survey, as in this a questionnaire is
prepared, on the basis of which informations are gathered from the people. On the opposite side
secondary source is successful in building up the hypothetical edge work, thus theoretical
framework with the help of distributed articles or diaries. In this information has been assembled
through optional sources like books, diaries, papers, researcher papers and so on. This
instruments are connected in regard to directing the area of writing audit by examining the
feeling of different writers and authors.
2.4 Data Sampling:
Sampling is constituted as a activity which is that in applied mathematics research in
which a predetermined number of observations are taken from original population. Sampling has
been classified in between two aspects i.e. probabilistic and non-probabilistic sampling tools.
The methodology used to sample from a larger aggregation of people that based on the type of
analysis being performed but may involve simple random sampling or systematic sampling. In
the present research project random sampling tool has been used by the researcher thus it is
effective in gathering fact full and actual information. In this sample size of 40 employees of the
firm can be considered as the selected respondents for this particular exploration work.
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3. Results and Findings
The investigation taken into consideration is depends on analysis of how globalization
help in business success. Globalization is considered as a vast aspect which plays an essential
role by providing a wide area to organizations to attain success within the commercial center.
Globalization is an imperative aspect which has its importance in developing opportunities for
businesses at wide scale. In today's modern business environment, the primary concern on both
small and large business enterprises is to achieve higher growth within new area of performing
business operations. Selfridges & Co. is high-end department stores chain within UK, which is
basically operates by Selfridge Retail Limited. The main aim of business is to become a
globalized brand for greater business growth at market place. In the retail industry competition
within market is more and the primary obligation of an organization is to expand its business
operations at international level for purpose of attaining high growth and sustainability. The
statement can be further discussed by the help of the case study of Walmart. The major reason
behind selection of Walmart study is that it is a largest retail firm which has grown rapidly
within retail market and has a huge capital investment in market operations. The company also
attain higher range of profitability. As the company Selfridges & Co. is also dealing in retail
segment so the growth study of Walmart will be effective for the future direction of Selfridges &
Co. in appropriate manner. Today, Walmart is consider as the largest retailer around the world,
was recognized as a largest U.S. based company until 1991. When the company planed to
expand into Mexico, professional warned that an organization was too American, hence its
business model won't work really in other regions and nation where markets scenario,
infrastructure, customer tastes and preferences are different, and in the market where established
retailers already obtained larger market share. Walmart move ahead with expansion by opening
a joint venture in Mexico with a local retailer named as Cifera. The company was started
operating in year of 1962 through the potential efforts of Sam Walton, in Arkansas. From the
past few years irt has grown at regular basis to become the biggest retailer in the globe with sales
of around $330 billion, 1.8 million associates and by operating around 7,000 stores. Until the
year of 1991 the company has operated at global level and analyses that the growth in domestic
market will be rare in future so, the company has planned to spread out their operations at wider
scale. “By the time duration of 1990, nevertheless, Walmart accomplished the possibility for
growth in the US and becoming more limited”. For the purpose of maintaining the growth rates
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and revenue company has decided to grow globally for achieving higher competitive edge in the
same industry. The main ability of Walmart is the rate at which it offers goods and services
which make the company stand out within the market among its rivals. Selling merchandise and
food in cost effective manner that help them in earning market shares and increasing the growth
rates, this also create value for the company to capture a broader market area. Going global
provides opportunities to the business to using location economies for securing the quality and
work toward lowering the cost of company per unit and get advantage of effective learning. An
international supply chain and global markets will let down the company's costs for the purpose
of creating more volume for fulfilling the demand of goods and services within international
market. The global expansion of Walmart aid toward developing core competency in the manner
of Selling routine life products at a low price. In the case of Selfridges & Co. the growth strategy
of Walmart is effective in attaining growth within market by selling its goods and services in cost
effective manner. With the help of price reduction, the company has also attained wide
customers range which leads the firm towards attaining higher growth and success. By the
expansion plan of Walmart in 1991, now the company performs business in around 50 states,
involving Puerto Rico, Canada, China, Mexico, Brazil, Germany, Britain, Argentina and South
Korea. With employees of around 950,000, the company maintain approx 130,000 worker
performing job in 729 facilities outside the United States by the year of 1999. Until its recent
move towards supermarket, the retailer perform operations in 3 different segments i.e. Walmart
stores that offers clothing, Linens, small appliances, hardware, sporting items. other one is Sam's
Clubs that majorly offers greater items to buyers that purchases warehouse membership or third
one is Super centers that combine the stock of a reasonable store with a full line supermarket.
This idea is also benefited for Selfridges & Co. to capture diversified market as operates
according to the needs and demands of the targeted market. After the pursued globalization
aggressively in the year of 1991, the company has attained benefits and in the year of 1993
around 1 percent of Walmart stores are placed in the outside area of United States. However, by
the year of 1998 the company has attained growth around 18 percent by the proper execution of
its international operations. Choice of market is a major consideration for a business to achieve
sustainability. While expansion of business at international level, Walmart has mode of entering
Asia, Europe and another regions in the Western hemisphere. At the very beginning of the plan
company could not afford to expand within Western hemisphere due to the reason of essential of
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competencies, capital, organizational and managerial aspects. During the year of 1991 to 1995,
Walmart heavenly concerned on implementing existence in the Americas such as Argentina,
Mexico, Canada and Brazil. In the case of Selfridges & Co. company operates in UK and for
expansion it is essential for the firm to choose an appropriate market in respect to expansion of
business operations where it will be easy for the company to achieve higher growth and success.
Mode of entry is also a potential aspect for business expansion, thus it is needed for an
organization to determine the suitable mode of entry in which company has chosen to select the
most suitable path for global business. Walmart entered in to the market of Canada by the entry
mode of acquisition, thus this is effective for three main reasons i.e. Canada is a developed
market where competition is high among local market, second is the culture similar and income
basis, thus these two aspects of Canada is similar with US. Third is a ineffective performance of
player, thus Woolco, was available to offer purchases at affordable price. Moreover, Wal-Mart's
business model was incisively what Woolco required to change for viable and healthy
organization. with the expansion of Walmart in Canada is significantly effective for success of
company. This idea is also beneficial in terms of the business expansion of Selfridges & Co.
Thus the better selection of entry mood can lead the firm towards accomplish high growth and
sustainability in market. The company Selfridges & Co. is a developing retail firm which has its
major concern over expansion of business at international level in regard to accomplishment of
higher growth and success within market. The company can expand its business through
analyzing the market strategy of other rival firms in respect to implementing the most suitable
strategy for business growth. Consumers taste and market trends are changing rapidly due to
tough competition and thus, the industry needs expansion at international level for its growth,
which is only possible through globalization. Thus globalized business operation is important for
the development of retail sector. The detailed evaluation of Walmart case study is effective for
determining a suitable way for attaining growth and success for Selfridges & Co.
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4. Discussions
The concept of globalisation in the context of business
Globalisation is a process by which an organisation gets an influence towards
international market. It is the tendency of business to spread worldwide. Nowadays, the business
of Globalisation influences the retailer’s interests. The market place provides the retailers, a new
scope for their industry to interact globally. Entire market is linked with Globalisation. It gives
an opportunity to the retailer to spread their business worldwide. Retailers should find best price
product with good quality to compete across the world. The retail industry is affected by
globalisation because of cultural differences. As, the culture, custom, interests and taste of every
consumer is different from the other, it’s a difficult work for retailers to understand the foreign
culture. They should gain social acceptance of their brand and product for their effective
business. The global retailers use an effective strategy to become successful. They invest their
time in learning about the local market and custom of consumer. This leads retailers to gain
proper knowledge about the market and to make entry in the global market. Outsourcing can also
be a key factor in competing with low cost local suppliers. The retailers should take the
competitive advantage by upgrading their products timely. This will help the retailers to face
tough competition from the local as well as competitors from other countries too. Thus,
Globalisation gives a better chance to retail industries to connect with the different countries of
the world.
The importance that are attained by Selfridges & co. by its globalised business operations.
As per the detailed evaluation of the project it has been identified that Globalisation is a
vital tool which plays crucial role in growth and development of a company at commercial level.
due to high competition in the market within retail industry Selfridges & co. is concern over the
development of its operations at global level in context of attaining various advantages &
benefits in terms of maximisation of its profitability.
The ways through which Selfridges & co. can expand its business at large scale?
By performing in-depth analysis of this project, it has been found that, there are many
ways through which the Selfridges & co. can expand its operations at larger scale. An
organisation can seek its growth by going global, which will offer a plenty of opportunities to the
organisation. As Selfridges is one of the biggest retail departmental store globally, by giving
Franchisee, the company can spread its stores worldwide which will lead to increase in
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profitability. Firm will be able to extend the sales of existing products by searching new markets.
This will reduce the dependency on a developed market which will help the company to take
rational decisions for achieving growth as well as success. With help of latest technology, the
organisation can manufacture new products with great features so that it can attract more
customers and this will increase the image of the brand. Proper knowledge of the consumer like
their taste, culture, demand etc. is very essential for the production of a product to compete and
make entry in the international market. Thus, these are the things that help an organisation in its
large scale expansion.
The potential impact of Globalisation on the success of Selfridges & co.
Globalisation has a powerful impact on the success of the company. It helped the
organisation to serve in multiple markets across the world which increased the sale life of the
existing product. Being the fast mover towards Globalisation, the firm is seeking advantage of
improving its brand image as well as loyalty of customer which leads to the growth of the
company. Establishment of Trade agreement in new markets is also the impact of globalisation
which contributes to the success of Selfridges & co.
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5. Conclusion & Recommendation
As per the above performed investigation it has been summarized that globalization is a
wider term that plays a crucial role in improving the operations performed by an organization
from all size within large area of market. The project analyzes the appropriate benefits of
globalization for the growth of an organization thus businesses are attaining higher market reach,
increasing in competition, higher profitability. The cited firm use globalization as its key source
of maintaining effective relationship with customers at international level, however good
relationship with customers create value in improving the activities of firm within international
market.
Recommendation
According to the detailed investigation of this report it has been recommended that the
company operates at wide level and it is required for the firm to cover a broader area of market
for attaining higher growth & success within the commercial center. As a leading retail store
Selfridges & co. should concern about the target market in context of fulfilling the need of
people in commercial centre. Company should also implement market expansion strategy after
analysing the rival’s strategy for attaining potential success than its rivals. An organisation must
focus on the changes that takes place in need and wants of target market for ensuring proper
implementation of organisational offerings in commercial centre.
6. Reflection
The research conducted is relays over the significance of globalisation and manner in which
it leads to business success. It is a broader area of academic investigation that work toward
enhancing the knowledge of a learner. Prior obligation of researcher is to select the type of
investigation for providing a proper direction to the researcher to carry out the exploration work
in effective manner. The current investigation is a qualitative research and it is the most suitable
tool to conduct theoretical frame work on the chosen area of issue. In this investigation inductive
approach is also used by investigator to provide support to the investigation through appropriate
theories and hypothesis. In addition to this, descriptive research design has been implemented by
researcher as it is helpful in conducting an in-depth analysis on particular issue. Along with that
primary and secondary source has been used by the researcher to gather valid and most accurate
information for the investigation report. Primary tool plays significant role in conducting survey
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using questionnaire in which several questions are put up by researcher to the respondents in
order to gather fact full information. But in secondary research, source like books, journals,
Online articles, sites etc. are used by the researcher to conducting the part of literature review in
effective manner. There are number of source for data collection tool that are used fro
performing investigation but among which questionnaire is considered to be most beneficial tool
as it helps in accumulating large amount of data within a smaller period of time. There is also
another methods available that can be used as an alternative by the researcher for accumulation
of data. Interview is the alternative tool which can also be used by the investigator to gather
information by conducting personal interview session with the selected respondents.
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7. References
Books and Journals
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