Report: Globalisation's Impact on Business Success - Kingfisher Plc.

This report investigates the impact of globalisation on business success, using Kingfisher Plc. as a case study. It begins with an introduction to globalisation and its implications, followed by the research aim and objectives. The report then details the methodology, including a questionnaire-based dat...Read More

Research on how
globalisation can drive
business success.

Table of Content
 Introduction
 Research Aim
 Research Objectives
 Communication to stakeholders
 Data Analysis
 Conclusion
 References

Introduction
Globalisation is a process of expanding the boundaries of domestic
trade to international trade. This is procedure in which trade shows a
movement towards integration with international businesses. It is a
wider term which does not only involve exchange if trade but exchange
of culture and ideas. In this concept cross boundary trade in terms of
goods and services is done by the flow of investment, technology and
people. Kingfisher Plc. is a public limited organisation which operates
in retail industry This company has its headquarters in London and
regional offices across Europe.

Research Aim
To investigate the challenges faced by an organisation while
globalising their operations and its probable solutions that leads to
business success. A study on Kingfisher Plc.

Research Objectives
 To develop basis understanding about the phenomena of
globalisation.
 To identify the role of globalisation in attainment of business
success.
 To analyse challenges faced by Kingfisher Plc. while
implementing business operations at global level.
 To determine ways through which Kingfisher Plc. can overcome
challenges associated with global level.

Data Analysis
This section of investigation is helpful in analysing and interpreting
overall gathered information which ultimately leads to attainment of
research outcome in effective manner. It is considered as an important
section in research that contributes in identifying information
associated with objectives. For performing this investigation in
thematic manner questionnaire is developed by investigator that is
helpful in obtaining research outcome.

Theme 1: The concept of globalisation
Q1. Do you understand the concept
of globalisation? Frequency
a) Yes 35
b) No 5
0
10
20
30
40
Frequency
a) Yes
b) No

Theme 2: Globalisation has developed more
number of options for businesses working at
international scale
Q2 Does globalisation has developed
more number of options for businesses
working at international scale?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
5
10
15
20
25
30
30
10
Frequency

Theme 3: Main benefits of globalisation gained
by Kingfisher Plc
Q3. What are the main benefits of
globalisation gained by Kingfisher Plc?
Frequency
a) Enhancement of productivity 15
b) Approach to more number of customers 15
c) Increase in sales performance of company 10
0
4
8
12
16
15 15
10
Frequency

Theme 4: Globalisation supports Kingfisher
Plc. In gaining competitive edge
Q4 Do you think, globalisation supports
Kingfisher Plc. In gaining competitive edge?
Frequency
a) Agree 32
b) Disagree 8
a) Agree b) Disagree
0
5
10
15
20
25
30
35 32
8
Frequency

Communicating outcome to the stakeholders
Stakeholders are recognised to be the most imperative area of an
investigation as they are taking an effective participation in
completion of an exploration in right manner. The research into
actual action is based on investigating the challenges faced by an
organisation while globalising their operations and its probable
solutions that leads to business success, therefore in this overall
study is based on Kingfisher Plc, thus the key stakeholders of the
firm are the manager, higher authority, customers, suppliers and so
on, thus they are more liable in addressing the challenges faced by
business while globalisation their operations with support of this
particular analysis.

Conclusion
On the basis of overall investigation, it is concluded that
globalisation is broader concept that has brought several of benefits for
large scale companies operating their business at international market
scale. Along with this, it has also been identified that the concept also
places both the positive as well as negative influence over business
performance of company that also affects it profitability ratio.

References
Bresler, L. and Stake, R. E., 2017. Qualitative research
methodology in music education. In Critical Essays in
Music Education (pp. 113-128). Routledge.
Ledford, J. R. and Gast, D. L., 2018. Single case research
methodology: Applications in special education and
behavioral sciences. Routledge.
Quinlan, C. and et. al., 2019. Business research methods.
South Western Cengage.
Smith, J. A. ed., 2015. Qualitative psychology: A practical
guide to research methods. Sage.

Thank-You