Globalisation's Impact on Business Success: A TESCO Case Analysis

This research report investigates the impact of globalization on business success, with a specific focus on TESCO, a multinational retail company. The report begins with an introduction outlining the research aim, objectives, and questions, along with a rationale for the investigation and a timeline. A comprehensive literature review explores the concept of globalization, its influence on business growth, potential risks, and benefits for the retail industry, particularly in the context of TESCO. The methodology section details the research approach used to gather and analyze data. The data analysis and interpretation chapter presents the findings, followed by a discussion of the research outcome. The report concludes with recommendations for alternative research methodologies and a reflection on the study's findings. Key aspects include the concept of globalization, its impact on business practices, and the benefits and risks associated with globalization for TESCO and the retail sector.

Research Report

Table of Contents
TITLE: How globalisation can drive business success...................................................................3
CHAPTER 1: INTRODUCTION....................................................................................................3
Overview of Research........................................................................................................3
Background of Research.........................................................................................................3
Research Aim.........................................................................................................................4
Research Objectives...............................................................................................................4
Research Questions................................................................................................................4
Rationale of investigation.......................................................................................................4
Research Time Line................................................................................................................5
CHAPTER 2: LITERATURE REVIEW.........................................................................................1
Globalisation Concept............................................................................................................1
Influence of globalisation influence upon business growth TESCO.....................................3
Globalisation potential risk that affecting TESCO business activities...................................4
Benefit of globalisation benefits for Retail industry..............................................................4
CHAPTER 3: Research Methodology.............................................................................................5
CHAPTER 4: Data Analysis and Interpretation............................................................................10
Research outcome..........................................................................................................................19
Covered in PPT.....................................................................................................................19
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................19
Recommendations................................................................................................................19
Alternative research method.................................................................................................19
Reflection ............................................................................................................................20
CHAPTER 7: CONCLUSION......................................................................................................20
REFERENCES..............................................................................................................................21

Concept of Globalisation......................................................................................................24
Benefits of globalisation towards TESCO...........................................................................25
.......................................................................................................................................................33
TITLE: How globalisation can drive business success
CHAPTER 1: INTRODUCTION
Overview of Research
Globalisation is termed as a process of economic, cultural, political and social integration
which is done on international platform. In simple terms it is mainly a process through which
societies around the world get integrated politically, culturally and commercially (Ernst, R. and
Haar, J., 2019). Further it has been analysed that this integration aid organisations to take
opportunities in maximum advancements as to increase efficiency of their business. In addition
with this, companies can effectively operate their operations with adequate sum of resources
that further aid them to gain more developmental opportunities. Globalisation not only aid
business organisations but also help countries to increase their ratio of economical development.
Present report has been conducted to TESCO which is one of the leading and multi-national
organisation operating their activities in retailing industry. Company was founded in the year
1919 while having headquarter in England. Products and services have been offered through the
medium of superstore, supermarket, convenience shop and hypermarket.
Background of Research
Globalisation is being termed a process in which free trade practices are done worldwide.
It also aid business organisation to gain advantage of transport and communication in order to
increase efficiency of their products and services and further serve customers with best. In order
to conduct present research investigation, TESCO operate their functions in retailing sector and
serve qualitative products and services to customers. By providing high customer satisfaction
TESCO becomes one of the leading organisation in UK. It has been determined that top level
management of company face numerous set of issues and problems while conducting their
operations at international level(Cavusgil and Knight, 2015). In order to effectively resolve this
problem and overcome this challenge superior hold the authority to investigate on globalisation
topic as to gain each and every required data and information. With the help of this they can

effectively able to analyse the core problem that further lead them to formulate objectives in
order to obtain suitable end outcome. Present research is conducted to solve issues related to risk
of globalisation that further affect functioning of TESCO. With the help of this company can
effectively able to operate their activities in best effective manner.
Research Aim
Main aim of present research is “ To identify globalisation role in order to drive business
towards success path at international level” A case study on TESCO.
Research Objectives
 To develop a basic understanding of concept of globalisation.
 To evaluate influence of globalisation influence upon business growth TESCO.
 To identify globalisation potential risk that affecting TESCO business activities.
 To evaluate benefit of globalisation benefits for TESCO
Research Questions
 What is basic concept which of globalisation?
 How globalisation influence upon business growth TESCO?
 What are globalisation potential risk that affecting TESCO business activities.?
 What are the benefit of globalisation benefits for TESCO?
Rationale of investigation
This investigation is highly important as it supports large scale companies in improvising
their knowledge on globalisation. The first and foremost reason of choosing this topic is to
develop professional skills of investigator such as analytical skills, team working skills,
communication skill etc. This development in skill will allow researcher in grabbing job in
multinational companies in future(Crane and Matten, 2016). Also, another purpose of
conducting this investigation is to support investigator in gaining higher scores in their respective
subjects.

Research Time Line

CHAPTER 2: LITERATURE REVIEW
Literature review is a concept which can be defined a summary which consists of detailed
information, from perspective of different authors on a given topic. This helps researcher in
doing their research work and drawing adequate conclusions. By identifying challenges,
influence and benefits of globalisation researcher can effectively able to determine globalisation
impact on organisation that further aid them to identify more competitive outcomes with the help
of which research can be effectively accomplished. While globalisation aid industry to gain more
competitive advantage and further benefit country to effectively increase their GDP and per
capita income level. Globalisation is currently an interesting topic that seeks my interest as it
effectively benefit to increase my knowledge and skills in best effective manner that further aid
in boosting my career growth.
Globalisation Concept
As per view point of Didem, (Brambilla, 201). Globalisation is related to a basic
procedure which helps organisation to develop channels for interaction and exchange. This is
helping in process which is related with how organisations are interacting with each other. This
takes place when there is there is exchange of culture which takes place between countries and
they are willing to enter different countries. This is a factor which helps in business expansion.
This is acts as a process which further leads in developing a unifying approach for all countries
who are part of it. This is also beneficial for people across whole world as they will be able to
maintain balance between profits and cost. This is a process which is helpful for Companies in
getting maximum benefits as there are maximum output with minimum resources. Each country
has their own specific culture which is adopted by various organisation. Foreign direct
investment is also a strategy just like globalisation which is helping companies on achievement
of higher sales. This is a process which is leading to very high competition between companies
and advancement of technology is also a part of globalisation. As when a company enters a new
country there are many innovations which are approached in that country. All this leads to higher
sales in of organisations who are able to have a differentiation advantage. With this concept there
has been minimization of boundaries and world is being seen as one. There has been a ease in
way import and export is being done by organisation. With respect to Tesco this is a retail sector
brand which is having its presence across different parts of world. They are using concept of

globalisation as a strategy so that this can help them in increasing their overall sales and also
profitability is enhanced.

Influence of globalisation influence upon business growth TESCO
With reference to views of Ronald Findlay. Globalisation is having influence on various
business practises in every organisation. This is used as a strategy so that cost advantage can be
gained by companies. There are many different types of resources which are available with
countries which they use in their overall manufacturing process. This is related with how benefit
can be gained from the limited resources which are available with a particular country. Tesco is a
very popular brand which is believing in high customization. Of their products according to
demands of their customers. They believe in purchasing goods in more quantities so that they can
establish themselves and have a differentiation advantage. With changing technology in world
and various factors prevailing in external environment there are many strategies which have been
adopted by companies (Weisblat, 2019). In retail Industry has started launch of many products in
recent years and for this they are expanding their products such as various promotional tools are
being used by them to promote and advertise their products. This will be of great help for
organisations functioning in retail industry as innovation and creativity can be adopted by retail
industry. With huge number of benefits various organisations as they have been able to attract
more customers and they have also able to increase their present market share. This is helping
them to survive in the monopolistic competition prevailing in the country in which they are
having a motive of expansion.
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Globalisation potential risk that affecting TESCO business activities
According to view point of Dani Rodrik, Globalisation is a phenomenon which has many
benefits for countries who are willing to expand and making efforts to become part of
globalisation as a strategy. There has been debate on topic such as various types of risks such as
when a organisation is willing to enter a new country. Many changes have to made in a
organisation and usually all employees show a very high resistance to change this can affect their
level of sanctification. Hence, It becomes very important to take adequate measures to deal with
such type of changes so that overall productivity level of employees is not getting impacted in a
negative manner. Many political barriers are also present which can posses restrictions on how
organisations will be entering a particular country. There is very high financial investment which
has to be done by many companies, so that they are able to implement strategies which have
been formed by them before they are willing to enter a new country. There are many past
instance which shows that retail industry has been able to implement various strategies with help
of which they make forecast before entering a new country and this all has helped them and
successfully establishing a distinctive position in market. There have been also many situations
of economic slowdown when a country is in situation of economic crisis. This all has lead to
overcome various difficulties and surviving in the market in this slowdown situation also.
Organisation which are part of retail industry has been able to maintain a effective position by
usage of this particular strategy and give competition to other similar brands. Globalisation as a
strategy has been adopted by many organisations in this manner and this has lead some of them
in becoming top retailer brands of UK.
Benefit of globalisation benefits for Retail industry
According to Didem Buhari Gulmez, Retail industry is a global brand which has
experience many benefits because of using Globalisation as a strategy such as they have been
able to occupy a large share of market. Apart from that been able to get so many benefits from
this process of globalisation. Large share of market, increase in profitability, increase in present
sales figure are some, of benefits which have been experienced by organisations in retail industry
with help of Globalisation. There are many techniques which have helped retail industry in
maintenance of inventory and attain a position which is distinctive in the market. In initial stages
there was requirement of maintenance of inventory in a proper manner this lead to attainment of
cost effectiveness this helped them to make large number of investment in achievement of global
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recognition as they were successfully able to launch their new stores in those countries where
they are not having and physical outlets (Díaz and et. al., 2015). They are having many stores in
Hungary and also there are total of 205 stores and approx 21000 employees are working in their
organisations across borders. Many time globalisation is related with increasing inequality as
there is difference in culture which is prevailing among countries. From view point of a company
it can be said that they have to plan strategies which can help in increasing of sales. Retail is a
type of industry which is catering to needs of customers across globe with help of high
customization. This has helped them in implementation of strategy and getting a differentiation
advantage. With help of Globalisation many companies have been able to overtook some already
established organisations so that they are able to expand and grow as a supermarket giant.
CHAPTER 3: Research Methodology
Research methodology can be defined as one of most essential part of every research a
this involves detailed information related to various techniques and some of tools which are
being used in their research work (Alaali, 2019). This is very relevant as it provides knowledge
regarding what are various approaches being used to perform different functions. Below
mentioned are various techniques which are used in this research:
Research philosophy:
Research philosophy is a background on which whole research work is based. It in this
there are various beliefs developed by the researcher in conducting his research. This also forms
upper layer of research onion. It involves various assumptions of researcher on which research
strategy is based. There are following four main research philosophies:
Pragmatism: This method consist of multiple methods and designs, which denotes that there is
no particular method involved in this approach any approach can be selected depending upon the
choice of researcher.
Interpretivism: In this approach small samples are selected and then in depth analysis &
research is conducted. This method involves only quantitative set of daadt and no numerical
form is involved in this approach. This is a approach which involves detailed
investigation(Rossi, Lipsey and Henry, 2018).
Positivism: This approach is structured and there are large samples on which research is
conducted. Collection and Measurement is of mostly quantitative form of data but it is on the
discretion of researcher, qualitative data can also be collected if need arises.
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Realism: This approach is different from above mentioned methods. In this there is no
specification whether quantitative method or qualitative method will be chosen, it depend son
requirements of research.
Qualitative method: With the help of this data collection mode investigator can effectively able
to gather data in reliable and accurate manner. It has been further evaluated that this will alow
researcher to fulfil their desired set of objectives in well defined and effective manner.
Quantitative Method: With the help of this approach research can effectively able to deal with
data that are in numerical form. In this researcher can effectively collect data via different modes
namely, interviews, questionnaire, surveys and more. With the help of this measure researcher
can effectively able to fulfil research objectives in well defined manner.
Primary data: Data which is collected, by researcher and is not used from any available source is
considered as primary collected data (Carroll, 2019). This is a more reliable method of collecting
data as in this there is first hand information. Data can be in quantitative form or in qualitative
form depending upon the demand of research work. This method has lot of advantages that data
can be easily modified and changes can be done according to requirements and need of research
work, but at same time there is a demerit also that it requires lot of time to collect primary form
of data which leads to lot of time in completion of whole project.
Secondary Data: This is that form of data which is collected from any existing source, these
sources can be financial statements of companies, customer details, magazines, government
journals, books, newspapers, online sites etc. all these sources are used in collecting secondary
form of data. This method has some limitations such as it has low level of accuracy and
reliability as this is not original form but is taken from some another source. Also, there can be
situations when it is not possible to approach a source as information might be confidential and
cannot be used this leads to barriers and difficulty for researcher(Silverman, 2016).
Sampling: It is never feasible for any researcher to conduct their research on whole set of
population. So they prefer using a sample which is extracted from the original population and has
exactly same features of it. This method helps to conduct research in a limited time period and is
also a cost effective method. A sample can be selected using many different methods such as
Block sampling, random sampling, quota sampling, judgement sampling, marketing sampling,
systematic sampling etc. any method from these can be selected by investigator and sample can
be drawn(Kumar, 2019).
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