Analysing TESCO PLC: Globalisation, Business Strategies, and Success

This research project investigates the impact of globalisation on business success, using TESCO PLC as a comprehensive case study. The introduction highlights the transformative effects of globalisation, emphasizing its role in connecting countries and facilitating cross-border transactions, particularly in the 19th century. The study examines Tesco's journey, from initial challenges in international markets to strategic adaptations, including product customization and effective outsourcing. The research aims to understand how globalisation drives business success, focusing on Tesco's strategies and the benefits derived from it. Objectives include understanding globalisation, identifying challenges, determining success factors, and examining Tesco's benefits. The project includes a Gantt chart and work breakdown structure for project management. The literature review explores globalisation's concept, challenges, Tesco's success factors (such as cost leadership and customer-centric strategies), and the benefits of global expansion. The findings highlight the importance of adapting to cultural differences and the influence of political and economic factors. The research methodology combines primary research through questionnaires with secondary research from articles and online sources, using SPSS and Excel for data analysis. This research provides valuable insights into how businesses like Tesco leverage globalisation for growth and success, providing a deep understanding of the benefits, challenges, and strategies involved.

Research Project

Topic of the research “To understand how globalisation can drive business
success” A case study on TESCO PLC.
Introduction
Revolution took place around in 19th century where there were advances made in
communication and transportation industry. When there is interaction taking place among
different countries and cross border transactions are also there then it is considered as
globalisation. It is not a new concept and many countries have been part of it since a long time.
A complete transformation happens in case of Globalisation, it is actually responsible in
converting a world into single community.
It is a multidimensional and unifying process. Changing technology also is very helpful
in process of Globalisation, such as digital media is also playing very important part in
Globalisation. All countries of world are benefited from it, especially countries which are less
developed or are in stage of developing are more benefited as globalisation helps these countries
in economic development and growth of GDP. Globalisation helps companies to also become
more cost effective, improving their infrastructure, accessing to advanced technology, and many
other related benefits.
This report is based on Tesco, a British company mainly dealing in general merchandise
& groceries. It headquarter are located in England in UK. It is ranked third in world amongst all
retailers in terms of gross revenue generated and is also ranked at ninth position in terms of
revenue earned. There are many subsidiaries of this company such as Tesco bank, Tesco mobile
etc. Globalisation has impacted Tesco, in such a manner that they can access to diverse market of
world including their domestic country. Early experience of Tesco, in Globalization was not
much profitable but after this tesco realized what mistakes they are making in their products that
they are not able to succeed in international markets(Boussebaa, 2015).
So, they started doing some changes and customizing their products in accordance to
requirements of citizens of other countries. Then Tesco started capturing international markets
and at this point benefits of Globalisation started to benefit this company. This is a research
report which includes various aspects and in way tesco has planned its operation and functions

to implement globalisation as a strategy for expansion and growth of their business. Tesco has
used techniques of outsourcing and productivity very effectively in their operations across globe.
Research Aim
The aim of the research is “To understand how can globalisation drive business success”
A case study on TESCO PLC.
Research Objectives
 To understand the concept of globalization.
 To identify challenges of globalisation.
 To determine various factors which influences success of TESCO.
 To examine different benefits of globalisation towards TESCO.
Research Question
 What do you understand by the concept of globalization?
 What are the main challenges of globalisation?
 How different factors which influences success of TESCO?
 What are the main benefits of globalisation for TESCO?
Rationale for the research
Topic of this research is such that it will help in analysing what globalisation basically
denotes to. Each company wants to expand and at same time expect growth of their business.
Globalization in recent years have been a very widely accepted phenomenon which could help
companies in achieving their overall objectives(Kneebone, 2018). This project is based on this
objective and it will help in analysing benefits of globalisation for Tesco.
Gantt Chart and work Breakdown Structure
Gantt Chart: Gantt chart is an instrument which is utilized in cognitive content of information
with the assistance of a bar diagram. It has two basic parts time and actions of projection. This
chart was developed in year 1910 by Henry Gantt(Georgiadis and Mehl, 2016). A relationship
can be accepted between time and action utilising this chart. Anyone can easily lay down
program of a project exploitation this chart. Below mentioned is the Gantt chart used in this
project:

Work break down structure: It is also a framework which is used to break the work into
smaller structures or units. This helps in effective management of these small structures. A
hierarchical structure is formed using this tool(Telò, 2016).
Literature review
Concept of globalization.
Accordant to viewpoint of Sigler and Wachsmuth. Globalisation deals with
interdependence of countries on each other. There are many benefits of globalisation; in today's
changing world when every company is developing it is very difficult to gain a competitive
advantage. This is a tool which has been responsible for transforming world as one and unifying
all the countries. This involves sharing of benefits and risks together, which means a company
can more benefits when has a presence in a foreign country. Flow and exchange of ideas, goods,
technologies, capital, human resource is there in globalisation. Developments and innovations

taking place in primary marketplace has been one of essential characteristic of Globalisation.
Volatility in markets has been a risk associated with Globalisation. It has increased
interconnectedness between business, people and cultures between different countries. Efforts
are done so that barriers across countries can be minimized and there are no hindrances in overall
process of Globalization. There are many problems which countries are facing which are solved
through globalisation, such as there are generation of employment opportunities which helps
countries in reducing the level of unemployment.
Identify challenges of globalisation.
According to Sven Oliver Muller, it is agreed that globalisation has lot of advantages but
then also there are many challenges of globalisation which are versed all over the world. Such as,
every nation has there own values and culture and when internationalisation takes place there is
interaction and transaction of such cultures & values of various nations. This acts as barrier
sometimes, because there is difficulty faced in understanding and adapting to it. Also, there are
inequalities between countries as every country differs in form of their economic structure,
which could lead to occurrence of some conflicts. Job mobility is also a factor which is acting as
a challenge of Globalisation, especially when there is movement taking place from developing
countries to more developed countries. Loss of job is also, a factor which is acts as a
disadvantage for citizen of that country.
Various factors which influences success of TESCO
As per views of Laborde and Ronzoni, 2016. Tesco is a leading brand of grocery industry in UK.
In recent years it has able to get a distinct position in market. Tesco has followed a cost
leadership strategy, in which it provides competition to other brands in terms of cost at which
they are offering their products. This make people prefer their products in comparison with other
brands offering same category of products. Tesco has been able to secure a goodwill and brand
image for their consumers in term of quality also which it is providing in it goods. Tesco is a
company who is a customer centric brand; they want to maximize satisfaction level of their
customers, as they want customer loyalty as their tool to expand their markets. This company
analyses market then makes strategies as they want to operate in the market for long term. One of
factors which are influencing success of Tesco is presence across different part of world. This
increases its reach to their prospective customers and also widens their area of operations. Tesco

gets a competitive advantage, as it is able to provide products which are better in quality and
affordable in price for their customers. This helps them in providing price based competition to
its competitors.
Benefits of globalisation towards TESCO.
According to Georgiadis and Mehl, globalisation as process has many benefits and it has
prove beneficial for all companies who have been part of this process. Tesco has also been able
to get several advantages from this activity. Such as, they are capable to get cost advantage when
this company is able to utilise resources of other countries, this help them in reducing their cost
of production and they are capable to offer goods at better cost to their customers (Colen and
Swinnen, 2016). Tesco will also be able to approach larger customer base this increases market
for companies and their profitability. Integration of different economies take place in the process
of globalisation, this acts a big advantage for companies. Tesco has been successfully able to
expand itself in nations such as South Korea, Europe, china and US. It has adopted a strategy
where they source their goods globally, at same time they make purchases in large quantities.
They also do research of their target customers to analyse and forecast their requirement in
accordance to that they believe in formation of their respective strategies.
Tesco has also successfully established consumer loyalty programs, and inform several
promotional channels to get attention to increased customer base. They have always aimed in
becoming a leader in markets of UK, for this they have even started products under their own
label. Globalisation has played a very significant part in making Tesco biggest retailer in Britain,
and also as a one of largest multinational corporation. They also have 12 subsidiaries located in
different part of world. Company has also used innovation as a strategy to enter foreign markets,
to do offer something different as to what they they are already offering in their home country.
They have been able to transfer and share their information, knowledge and resources with their
different subsidiaries across borders. Currently, Tesco has a presence in 13 countries which helps
them to have access to more than 3 billion prospective and present purchasers. Outsourcing is
also Tesco largest capability which they are utilising to spread out themselves crosswise nations.
Globalisation has actually helped Tesco to cater necessities of about 54% of world's population.
Findings: Hence from research on globalization by selecting Tesco to understand the concept it
was found that; Globalization basically helps one to see world as one platform and not divided

between countries, as all different barriers like geographical, political, social, economic are
reduced and there is exchange of culture which actually takes place. The main challenge found as
a barrier of globalization are some political barriers which are created by government of
countries regarding entry of companies from other countries; this is also a challenge for an
organisation if they are thinking to spread out in that nation. When people start preferring
international products then there are increased challenges for companies already present in the
host country.
Some of the influencing factors found include relationship with other countries, political barriers,
economic policies, restrictions on foreign countries and subsidy given by government on loans.
These factors are able to impact the success of the company from the context of Globalization.
The various benefits found were cost advantage, huge market and supportive government of
Europe; which supports Tesco for its great success.
Research methodology
There are many different types of business decisions which have to be taken by the
researcher or for achievement of some objectives a research is conducted by researcher. This
process or methodology is commonly known as research methodology. This process includes
research, surveys, interviews and other techniques are included in this process. It includes
present and past both types of information. There are different approaches to a research
methodology such as it can be quantitative or qualitative depending upon requirements of the
research objective and aims (Asongu and De Moor, 2017).
For this research project different methodology has been adopted; primary research has
been done through questionnaire; rest of the data has been collected on the basis of secondary
research such as new articles, journals, magazines and online sources. Some tools like SPSS and
data analysis tools of excel has been used to reach at the conclusion and do analytics for Anova
two factor analysis and convert Nominal data into value through SPSS tool.
Research philosophy: Research philosophy deals with source of information. It is
basically a belief that how information is gathered, it is determined and then suggestions are
drawn from it. This is an activity of alteration which takes place while an investigation is
initiated and then its verifiable are accomplished.
Quantitative Approach: In this method, information is evaluated or valuation is done in
form of numbers. This type of data is involves measurement of of a data by using numbers.

Numerical comparisons are also done and then statistical inferences are drawn using that
collected data.
Qualitative Approach: This method is utilised to interpret human behaviour from
respondents perspective. Observation and personal interviews are mostly used in this form of
data. Data is collected and then statistical analysis is is done of that collected information.
In this research project the researcher use qualitative method of research because with the
help of it, the investigator can get deep information about the specific topic. This method focus
on words rather than number and they seek to unearth the opinions, thoughts and feelings of
respondents. It is most commonly used to assist inform new conceptions, theories etc.
Data collection: It is an activity or process of gathering information and collecting data
so that investigator can use this information for the completion of this research project.
Primary data: Investigator gathers data from a primary source and not from any extant
sources then that information is advised as primary data. It involved first hand information hcuih
is pure in nature and be used by others before. Methods of collecting this form of data is
interview, observation, surveys etc. size of sample also a factor which influences the decision of
selecting a particular source (Rupert and Smith, 2016).
Secondary data: when data is not originally collected by researcher but is gathered from
any available source that is termed as data being collected from a secondary source. This data
can be in any form quantitative and also qualitative depending upon the requirement of research.
Various sources from where secondary data can be collected is interviews, newspapers, journals,
government publications. Any of these sources can be used depending upon the type of
information required and availability of a source.
In this report we have utilised both primary and secondary source of data collection. In primary
source we have used questionnaire as a way of collecting data and in secondary method views of
various authors have been considered by the researcher. In this research project, the investigator
use primary method of data collection in which the person use questionnaire to collect first hand
infoemtion.
Sampling: Sampling is a representative of whole population, which possess same
features as of original population. This is used as it is not possible for researcher to use large size
of data so a sample is chosen using various methods of sampling such as random sampling, quota
sampling, stratified random sampling and many other different methods (Wright, 2016). In this

investigation projection, the individual use simple random sampling method because there is no
specific criteria to chose sample size.
Sample size: Sample size is the number of representatives taken by investigator, as
representative of whole set of data. In this investigation project there are total of 40 responders
considered. These respondents are the employees of Tesco and customers who will help in
providing effective information about the research. They are aware about the research outcomes
by written report and presentation.
Questionnaire: There are certain questions which are designed by investigator, to collect
information from respondents.

Questionnaire
Q1) Do you understand the concept of globalisation ?
a) Yes
b) No
Q2) According to your opinion, expanding business at international level can increase the
sale of TESCO?
a) Yes
b) No
Q3) Does management of TESCO requires new innovative strategy for establishing their
business at international level?
a) Agree
b) Disagree
Q4) Which is best suitable strategy that can be adopted by TESCO for entering into
global market?
a) Franchising the brand
b) Direct exporting
c) Joint Ventures
Q5) What are main benefits which TESCO company can grab after setting their business
operations at global level?
a) Improving productivity and profitability
b) Increase in Market share
c) Maximise the sales
d) customer engagement.
Q6) According to you, What are the main challenges which TESCO organisation is facing

while entering into new international market?
a) Political challenges
b) Consumer behaviour issues
c) Deficiency of Technology
d) Social challenges
Q7) According to you, state the significance the diverse work culture with regard to
TESCO at international level?
a) Increased profitability
b) Higher productivity
c) Both of these
Q8) Does management of TESCO adopted effective strategies for capturing international
markets ?
a) Agree
b) Disagree
Q9)According to you, which strategy that management of TESCO should adopt for
overcoming the challenges that are faced while entering into new international market?
a) Proper Training and development programs
b) BY providing effective customer services
c) Up-gradation in Technology
d) Impressive recruitment and selection process
Q10) Does local business's is affected by operations of TESCO ?
a) Yes
b) No
Q11) Give some suggestions and recommendation to management of TESCO for business
expansion at international markets.

Data Analysis and Interpretation
Questionnaire Frequency
Q1) Do you understand the concept of globalisation ?
a) Yes 25
b) No 15
Q2) According to your opinion, expanding business at international level can
increase the sale of TESCO?
a) Yes 30
b) No 10
Q3) Does management of TESCO requires new innovative strategy for
establishing their business at international level?
a) Agree 28
b) Disagree 12
Q4) Which is best suitable strategy that can be adopted by TESCO for
entering into global market?
a) Franchising the brand 18
b) Direct exporting 12
c) Joint Ventures 10
Q5) What are the Main benefits which TESCO company can grab after
setting their business operations at global level?
a) Improving productivity and profitability 10
b) Increase in Market share 8
c) Maximise the sales 14
d) customer engagement. 8
Q6) According to you, What are the main challenges which TESCO

organisation is facing while entering into new international market?
a) Political challenges 10
b) Consumer behaviour issues 12
c) Deficiency of Technology 10
d) Social challenges 8
Q7) According to you, state the significance the diverse work culture with
regard to TESCO at international level?
a) Increased profitability 12
b) Higher productivity 13
c) Both of these 15
Q8) Does management of TESCO adopted effective strategies for capturing
international markets ?
a) Agree 33
b) Disagree 7
Q9) According to you, which strategy that management of TESCO should
adopt for overcoming the challenges that are faced while entering into new
international market?
a) Proper Training and development programs 12
b) BY providing effective customer services 8
c) Up-gradation in Technology 10
d) Impressive recruitment and selection process 10
Q10) Does local business's is affected by operations of TESCO ?
a) Yes 20
b) No 20

Q11) Give some suggestions and recommendation to management of TESCO
for business expansion at international markets.

Theme 1: Concept of globalisation
Q1) Do you understand the concept of globalisation ? Frequency
a) Yes 25
b) No 15
Interpretation: The Globalization is defined as an process of interaction as well as
integration among the different various companies, people, and governments all over worldwide.
Form above drawn pie chart it is easily analysed that most of respondents which are selected by
researcher are totally aware about the concept of globalisation and acknowledged that
globalisation can lead an business organisation in order to enhance the presence in all over
world. As per above graph, It is interpreted that out of 40 respondents, 25 people have
knowledge regarding globalisation. Whereas, 15 respondents don't know the the concept of
globalisation because they are not aware of current market condition.
25
15
a) Yes b) No

Theme 2: Business expansion at global level maximize sale of company.
Q2) According to your opinion, expanding business at international level can
increase the sale of TESCO?
Frequency
a) Yes 30
b) No 10
Interpretation: As per above drawn pie chart, it can be interpreted that 30 respondents
out of 40 are agree with above statement that expanding business at international level can
increase the sale of TESCO organization. Whereas remaining 10 respondents are not agree with
this statement as they think that by expanding business operations at global can not help
management of TESCO in increasing their sale.
30
10
a) Yes
b) No

Theme 3: Innovative strategy is requires to TESCO for introducing their business at
worldwide.
Q3) Does management of TESCO requires new innovative strategy for
establishing their business at international level?
Frequency
a) Agree 28
b) Disagree 12
Interpretation: By considering the outcome which is gathered by investigator with help
of this present questionnaire, where above drawn pie chart describes that 28 out of 40
respondents are agreed with above statement. According to the statement its required for TESCO
organization for establishing their business at international level. Along with this, it will also
helps management in enhancing their current business strategies while entering into new market.
If its talked about remaining 12 respondents, then it can be said that there is no requirement to
management of TESCO for developing existing strategies and formulating new strategy for their
business organization which will help them in establishing their business operations at
international level.
28
12 a) Agree
b) Disagree

Theme 4: Best strategy adopted by TESCO for entering in global market.
Q4) Which is best suitable strategy that can be adopted by TESCO for
entering into global market?
Frequency
a) Franchising the brand 18
b) Direct exporting 12
c) Joint Ventures 10
Interpretation: Expanding business operations at international will leads to growth and
success of their business. Thus, each and every business organization can adopt an different
various strategies which will help them in entering and expanding their business in global market
as it increases area of their business operations as well as increase their brand name, brand value
and image of their organization. As per the above drawn graph it is analysed that according to 18
respondents out of 40 people, believes that franchising of their brand is best suitable strategy
which can be used by management of TESCO for entering into global market. Whereas,
according to 12 answerer direct exporting is effective strategy used for making entry in
international market area. Leftover, form remaining respondents think that the making joint
18
12
10
a) Franchising the brand
b) Direct exporting
c) Joint Ventures

Ventures with other organization is best strategic tool which can be used by management of
TESCO for taking entry into new global market.

Theme 5: Benefits for TESCO organization.
Q5) What are the Main benefits which TESCO company can grab after
setting their business operations at global level?
Frequency
a) Improving productivity and profitability 10
b) Increase in Market share 8
c) Maximise the sales 14
d) customer engagement. 8
Interpretation: From above drawn pie chart it is analysed that TESCO company can
grab numbers of benefits while setting up their business at global level. It is also interpreted that
out of 40 respondents, 14 responder says that maximization of sale can be major advantage
which management of TESCO attain as its is very beneficial for their growth and success in
international market. Along with this, improving productivity and profitability can also become
beneficial for TESCO company, this is according to 10 respondents due to effective and
impressive performance of employees in new global working environment. If its talked about
remaining 16 respondents, then its analysed that they has given equal weightage to increase in
market share and customer engagement as 8:8. according to them these both are major advantage
10
8 14
8
a) Improving productivity and profitability
b) Increase in Market share
c) Maximise the sales
d) customer engagement.

for TESCO company which they can grab after setting their business functions and operations at
global level in effective and efficient manner.
Theme 6: Main challenges that TESCO is facing at time of entering in international
market.
Q6) According to you, What are the main challenges which TESCO
organisation is facing while entering into new international market?
Frequency
a) Political challenges 10
b) Consumer behaviour issues 12
c) Deficiency of Technology 10
d) Social challenges 8
10
12
10
8
a) Political challenges
b) Consumer behaviour
issues

Interpretation: From the above mentioned pie chart it is interpreted that, TESCO organization is
facing ample numbers of problems and issues while entering into international market.
According to 12 respondent the consumer behaviours issue is main challenges which is faced by
management of TESCO company at time of entering into global market. Where as 20 respondent
said that political challenges and deficiency of technology are also major issues as they have
given equal ratio to them which is 10:10. If its focused on remaining 8 respondents then, social
challenges are one of the main issue which is faced by top management of TESCO company
while expanding their business operations into new international market

Theme 7: Significance of diverse work culture.
Q7) According to you, state the significance the diverse work culture with
regard to TESCO at international level?
Frequency
a) Increased profitability 12
b) Higher productivity 13
c) Both of these 15
Interpretation: As per above drawn graph, it is analysed that 13 respondents out of 40
believes that higher productivity is main diverse work culture factor in TESCO company where
as 12 respondents says that increasing profitability is main significance diverse work culture. It
its talked about remaining 15 responsor then its identified that they have given equal weightage
to both option as they say both are equally important significance for diverse work culture.
12
13
15
a) Increased
profitability

Theme 8: TESCO adopted effective strategies for capturing international markets
Q8) Does management of TESCO adopted effective strategies for capturing
international markets ?
Frequency
a) Agree 33
b) Disagree 7
Interpretation: with help of effective strategies each and every organisation will be able
to attain goals and objective in an effective manager and within stipulated time frame. As per the
above mentioned pic chart, it has been concluded that out of 40 respondents, 33 of them are
agree with the above statement that management of TESCO has adopted an effective strategies
for capturing the international markets. For instance, if management of TESCO company has
already prepared for upcoming work as well as challenges arising in future in their business
organization with help of effective strategy. Then it will be very beneficial for company to
overcome and handle the issues in effective manner. According to remaining 7 respondents, they
do not agree with current statement as they believe that adopting a new strategy is a timer
consuming as well as complex process do not so beneficial for capturing international market.
33
7
a) Agree
b) Disagree

Theme 9: Strategy which is adopted by TESCO for overcoming from challenges at time of
entering into global market.
Q9) According to you, which strategy that management of TESCO should
adopt for overcoming the challenges that are faced while entering into new
international market?
Frequency
a) Proper Training and development programs 12
b) BY providing effective customer services 8
c) Up-gradation in Technology 10
d) Impressive recruitment and selection process 10
Interpretation
12
8
10
10
a) Proper Training and development
programs
b) BY providing effective customer
services
c) Up-gradation in Technology
d) Impressive recruitment and selection
process

: From above drawn chart it is analysed that, according to 12 respondents out of 40, they
think that management of TESCO should adopt proper training and development
programs strategy for overcoming from various issues which is arise wile introducing their
operations in new global market. Where as up-gradation in technology and impressive
recruitment and selection process strategy has get the equal weightage for respondent as
10:10. according to them these are best strategy by which management can overcome for
different challenges. If its talked about remaining 8 respondents, providing effective and
best services to customer is attractive and foremost strategy which help TESCO in
overcoming form number of issues which are faced while entering into international
market. Theme 10: Local business's is affected by TESCO operations.
Q10) Does local business's is affected by operations of TESCO ? Frequency
a) Yes 20
b) No 20
20 20
a) Yes b) No

Interpretation: From the above drawn pie chart, it is analysed that management of
TESCO has expanded their business operations in global market in efficient manner. On this
topic the respondent has given a equal weightage to options as ratio of 20:20 out of 40
respondents. Where as according to 20 respondents local business organisation of international
country is get fully affected by TESCO business operations as they are focusing on providing the
high quality services with minimum prices. On other hand, according to remaining 20
respondents believes that, the operations of TESCO can not affect operations of local business
organizations of international market.
Research outcomes: Based on the information, that has been presented above it is pretty
much clear that globalisation has benefitted Tesco in different ways, where there were many
drivers like technology, e-commerce, internet and FDI and many more other elements has helped
company in sustaining within the market and to gain competitive advantages as well. Also,
researcher has identified that conducting qualitative investigation and consideration of
questionnaire would lead the whole research to pull out favourable otucomes in much effective
and in efficient manner.
Findings of Stakeholders: At the time of conducting investigation, there were a number
of stakeholders that has been identified for both company which is Tesco and for investigation as
well, which has already been conducted. Basically, if it is talked about Tesco then there are
specifically customers, employees, investors and more. On the other hand, research consists of
various stakeholders like lecturer, colleagues, scholars, and many more.
Reflection
As per the above information, it can be analyzed by me that the major issue which is
faced by in the research are lack of time and fund. If the investigator have more time then the
person can complete this project in more effective manner. The research collect information by
using primary method of data collection. Due to gather information through questionnaire, the
individual travel one place to another so it consume more cost. But i overcome these issue with
the help of good management skills. If I will conduct these kind of research in future then I will
make effective planning so that it can be complete in more appropriate manner. For completion
this research I select employees and customer of Tesco because they will help in provide
accurate information about it. They will inform about the research outcomes by written report
and presentation. In literature review I found that globalization is crucial for the business growth

of the company but apart from it I also find that it also generate issues and problems for the
business of the company in term of rules and regulations, strategies and others.
Reflection
Throughout this, present report, I have enhance my various skills. First of all I am very
happy that I got an this opportunity for conducting this current research on an interesting and
knowledgeable topic which is “To understand how can globalization drive business success” A
case study on TESCO PLC. This, report has supported me in different important areas, as it help
me in increasing my knowledge about the concept of globalisation that will help management of
each and every business organisation in gaining the success and growth of their business. Also
with this study, I analysed that, I have enhance my researching skills, literature review power as
well as data analysis and data interpretation skills.
These all skills has helped me in effective performing of each and every activities of
investigation in systematic manner. Apart from this while conducting this current research, I also
has faced some different various challenges as well as issues such as improper resources, lack of
capital, lack of time, inaccurate behaviour of respondents, ineffective technology and many more
problems. However, these all the are main biggest challenges which will affect on my present
research report at time of conducting different activities as well as tasks of investigation. For
overcoming form all of theses problems, I have give my best in this, and also performed well and
better. Thus, I have completed my research activities in ethical and systematic manner.
For future research different quantitative methods such as simulation effect and regression
method through extracting data with random selection and cross selection of information should
be adopted; to get more clear relationships between impact of globalization and its solution to
recover it. Other variables such as sales revenue, customer satisfaction and following
organizational culture should also be followed in future research to avoid wastage of time.
Recommendation
As per the preceding defined research content, there are some recommendations which
can be beneficial for the administration of Tesco so that they can appropriately enter in to global
market.
 It is suggested to administration of TESCO to opt an impressive strategy for devising
entry into international market. Such plan of action are Franchising your brand,Joint

Ventures, Direct Exporting, Partnering up, Just buying a company, Licensing,
Piggybacking, Turnkey Projects and many more.
 It is also suggested to TESCO to use new and latest technologies and machinery for
manufacturing and offering goods and services as per consumers needs,. It will help in
retaining the success of the firm.
 Its also recommended to TESCO for starting offerings attractive offers and heavy
discounts of their products and services for attracting large customers base.
Conclusion
As per the preceding defined information, it can be conclude that globalisation is an
effective activity to operate the business of an organisation at global and international level. It
crucial for the companies because with the help of globalisation, organisation can offer their
products and services at global level and fulfil the needs of their international customers. When a
firm operate its business global level the it is also important to it to formulate effective plan of
action so that it can enhance its customer base. For organising this research, the investigator has
developed research aims, objectives and research question in appropriate manner.
Along with this, investigator has also considered literature review in this report for proper
understanding of research objectives and also discussed research methodology in brief with
sampling method, qualitative and quantitative approach, different data collection method and
concept of questionnaire. This research also include questionnaire which is framed by researcher
which help him in gathering information and data analysis as well as data interpretation. In
addition to this, investigator has focuses on data interpretation with help of various attractive tool
which help researcher in finding the effective and profitable outcomes.
At last investigator has suggested some of the suggestion to management of TESCO
which will helps them in expanding their business operations at international level. Along with
this, researcher has also presented its own reflection or views and opinion on globalisation
concept which will benefit to TESCO company at international market area. Thus, its very
essential for small business as well as big companies to capture the domestic & foreign market in
order to increase there profitability and sales of their company.

References
Books & Journals

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: ______________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a question,
objective or hypothesis)
To understand how can globalisation drive business success” A case study on
TESCO PLC.
Research objectives (e.g what is the question you want to answer? What do
you want to learn how to do? What do you want to find out?):
Research Objectives
 To understand the concept of globalization.
 To identify challenges of globalisation.
 To determine various factors which influences success of TESCO.
 To examine different benefits of globalisation towards TESCO.
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you are

studying, personal interest, future plans, knowledge/skills you want to
improve, why the topic is important):
I have chosen this topic because globalisation is treading nowadays.
Section Three: Literature sources searched.
 Laborde and Ronzoni, 2016
 Georgiadis and Mehl
 Sigler and Wachsmuth.
Use of key literature sources to support your research question, objective or
hypothesis:
Concept of globalization.
According to viewpoint of Sigler and Wachsmuth. Globalisation deals
with interdependence of countries on each other. This phenomenon basically
helps one to see world as one platform and not divided between countries, as all
different barriers like geographical, political, social, economic are reduced and
there is exchange of culture which actually takes place.
Identify challenges of globalisation.
According to Sven Oliver Muller, it is agreed that globalisation has lot of
benefits but then also there are many issues of internationalisation which are
experienced crosswise world. Such as, every nation has there own culture and
when globalisation takes place there is interaction and exchange of such cultures
& values of different countries.
Various factors which influences success of TESCO
As per views of Laborde and Ronzoni, 2016. Tesco is a leading brand of
grocery industry in UK. In recent years it has able to get a distinct position in
market. Tesco has followed a cost leadership strategy, in which it provides

competition to other brands in terms of cost at which they are offering their
products. This make people prefer their products in comparison with other
brands offering same category of products. Benefits of globalisation towards
TESCO.
According to Georgiadis and Mehl, globalisation as process has many
benefit sand it has prove beneficial for all companies who have been part of this
process. Tesco has also been able to get many benefits from this process.
Section Four: Activities and timescales
Activities to be carried out during the research project (e.g research,
development and analysis of ideas, writing, data collection, numerical
analysis, tutor meetings, production of final outcome, evaluation, writing
the report):
 Data analysis
 Data collection
 literature review
 research methodology
Recommendation: From the above research report, here are some several
recommendations which are made for management of TESCO so, they can
effectively enter into international market.
 It is suggested to administration of TESCO to opt an impressive
strategy for devising entry into international market. Such plan of
action are Franchising your brand,Joint Ventures, Direct Exporting,
Partnering up, Just buying a company, Licensing, Piggybacking,
Turnkey Projects and many more.
 It is also suggested to TESCO to use new and latest technologies and
machinery for manufacturing and offering goods and services as per
consumers needs,. It will help in retaining the success of the firm.
Conclusion
As per the preceding defined information, it can be conclude that
How long this will
take:

globalisation is an effective activity to operate the business of an organisation
at global and international level. It crucial for the companies because with the
help of globalisation, organisation can offer their products and services at
global level and fulfil the needs of their international customers. When a firm
operate its business global level the it is also important to it to formulate
effective plan of action so that it can enhance its customer base. For
organising this research, the investigator has developed research aims,
objectives and research question in appropriate manner.
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart: Gantt chart is an instrument which is utilized in cognitive content
of information with the assistance of a bar diagram. It has two basic parts time
and actions of projection. This chart was developed in year 1910 by Henry
Gantt(Georgiadis and Mehl, 2016). A relationship can be accepted between time
and action utilising this chart. Anyone can easily lay down program of a project
exploitation this chart.
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely to use
and why? What your areas of research will cover:
Research philosophy: Research philosophy deals with source of information. It
is basically a belief that how information is gathered, it is determined and then
suggestions are drawn from it. This is an activity of alteration which takes place
while an investigation is initiated and then its verifiable are accomplished.
Quantitative Approach: In this method, information is evaluated or
valuation is done in form of numbers. This type of data is involves measurement
of of a data by using numbers. Numerical comparisons are also done and then
statistical inferences are drawn using that collected data.

Qualitative Approach: This method is utilised to interpret human
behaviour from respondents perspective. Observation and personal interviews
are mostly used in this form of data. Data is collected and then statistical
analysis is is done of that collected information.
Data collection: It is an activity or process of gathering information and
collecting data so that investigator can use this information for the completion of
this research project.
Primary data: Investigator gathers data from a primary source and not
from any extant sources then that information is advised as primary data. It
involved first hand information hcuih is pure in nature and be used by others
before. Methods of collecting this form of data is interview, observation, surveys
etc. size of sample also a factor which influences the decision of selecting a
particular source.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted
for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants or the use of data
collected form human participants are required to gain ethical approval before commencing their
research. Please answer all relevant questions and note that your form may be returned if
incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed research fully with your
unit tutor. Please complete this form in good time before your research project is due to
commence.
Section 1: Basic details:
Project title:
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :

Section 3: Participants
Please answer the following questions, giving full details where necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults:
How will participants be recruited (identified an approached)?
The participants will recruited by direct interview method.
Describe the processes you will use to inform participants about what you are doing:
E-mail is a communication channel which bis used to provide information to the participants.
How will you obtain consent from participants? Will this be written? How will it be made clear to
participants that they may withdraw consent to participate at any time?
Questionnaire is the tool which will help the investigator to get content of several responders.
Studies involving questionnaires: will participants be given the option of omitting questions that do not
wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical issues arising from this
Studies involving observation: Confirm whether participants will be asked for their informed consent
to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give them a brief explanation of the
study)?
Yes No

Will participants be given information about the findings of your study?(This could be a brief summary
of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data Protection Act
(1998)
Yes No
Who will have access to the data and personal information?
Researcher
During the research:
Researcher
Where will the data be stored?
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
Storage of data will be for approximately a period of 2 years
How long will the data and records be kept for and in what format?
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise ethical concerns? If so, please
outline how you will deal with these:

It is important that you demonstrate your awareness of potential risks that may arise because of your
research. Please consider/address all issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research (including transfer, sharing,
encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of the ethical issues that may arise
in the course of my research
Name: Date:
Please submit your completed form to your tutor and also attach to the Research Proposal when
submitting to Turnitin.