Research Report: How Globalisation Drives Business Success in TESCO

This report provides a comprehensive analysis of how globalisation impacts the business success of TESCO. It begins with an introduction outlining the background and significance of the study, followed by a literature review that examines the contributions of globalisation to TESCO's success, the problems it faces in foreign markets, and strategies for global expansion. The research methodology section details the research philosophy, type of investigation, data collection methods, and research approach. The report then presents data analysis and interpretation, research outcomes, and reflections, culminating in a conclusion and references. The study explores the role of globalisation in improving TESCO's operational activities, its impact on marketing strategies, and the challenges of international business operations. The report also includes a Gantt chart to visualize project timelines and activities, providing a structured overview of the research process and findings.

Research Project

Table of Contents
TITLE: “How globalisation can drive business success in TESCO”..............................................4
INTRODUCTION ..........................................................................................................................4
Background of the study ............................................................................................................4
Significance of the study ............................................................................................................4
LITERATURE REVIEW ...............................................................................................................5
Contribution of globalisation in Tesco's success ......................................................................6
Problems that Tesco face when operating in foreign countries .................................................6
Role of globalisation in improving Tesco's operational activities ...........................................7
Different strategies for global success of Tesco ........................................................................7
RESEARCH METHODOLOGY ....................................................................................................7
Research philosophy...................................................................................................................7
Type of investigation...................................................................................................................8
Data collection............................................................................................................................8
Research Approach.....................................................................................................................9
Research Strategy........................................................................................................................9
Ethical consideration.................................................................................................................10
DATA ANALYSIS AND INTERPRETATION ..........................................................................10
DATA ANALYSIS AND INTERPRETATION ..........................................................................13
RESEARCH OUTCOMES ...........................................................................................................24
RESEARCH OUTCOMES ...........................................................................................................24
REFELECTION AND RECOMMENDATION ...........................................................................24
CONCLUSION .............................................................................................................................24
.......................................................................................................................................................24
REFERENCES .............................................................................................................................25

TITLE: “How globalisation can drive business success in TESCO”
INTRODUCTION
Globalisation is intra-relations of different nations across globe, that resulted as
explorations of international, cultural, economic and political activities. It has been said that
there various advantage and disadvantage of globalisation. There are several type of
globalisation such as financial, technological, financial, ecological and sociological
globalisation. It is interaction of people and integration of commodities to various countries.
Globalisation came into highlight due to advancement of technological gadget at global platform.
Most of firm, used these technology for enhancing business and generating revenues in
competitive business environment in any industry. As per recent scenarios, positive image of
brand is profitable in attracting potential buyers, towards product that are being offered by firm.
This report is focusing on Tesco which is third largest retailer in manufacturing industry across
globe. Tesco are operating their business activities in different outlet at international boundaries.
It is general merchandise retailer in local and global market place. The Tesco firm was
established by Jack Cohen. This company has expanded globally since 1990 and operating in
more than eleven countries. The goal of formulating this report are having in-depth assessment
on particular topic in an effective way. This report explains the effect of globalisation in success
of business by describing literature review which contains reviews and opinions of different
authors and scholars.
Background of the study
Tesco firm was established by Jack Cohen in 1919. Their headquarter are situated in
Welwyn Garden City, Hertfordshire, England and UK. The firm is considered to be third largest
retailer in manufacturing industry across globe. The first outlet was inaugurated in 1931 and
further expanded their business operations in eleven different geographical locations all over

globe. Tesco are offering products in supermarket, hypermarket, superstore and convenience
shop. As per current stats(2019), Tesco have captured market revenues of £63,911 million.
Significance of the study
Tesco should diversify its business activities across national boundaries, to grab market
opportunities and to have overall development of company . This study will help investigator in
identifying root cause of problem which firm are recently dealing, while operating business
activities in other countries. The organisation can drive high success and growth, through
increment in quality of product and services being rendered to potential customers in local and
global market.
Aim: “To have in depth assessment on influence of globalisation on operations of business
activities in an organisation”.
Research Objectives:
 To determine contribution of globalisation in Tesco's success
 To understand problems that Tesco face when operating in foreign countries
 To analyse major role of globalisation in improving Tesco's operational activities
 To interpret different strategies for global success of Tesco
Research Questions:
 What is the contribution of globalisation in Tesco's success ?
 What are the problems that Tesco face when operating in foreign countries?
 What is the major role of globalisation in improving Tesco's operational activities ?
 What are the different strategies for global success of Tesco ?
Gantt Chart
Gantt chart is a type of bar chart that are been visualised on two dimensions, that
represent dependency networks between time durations and current actions of task in project
(Letaifa, 2015). There are two axis vertical and horizontal and vertical axis represents schedules
of activities that have to be operated and horizontal axis represent work period. Lastly, Gantt
chart represents starting and ending dates of terminal and summary elements of activities.

LITERATURE REVIEW
This is a research which is concept that includes discussions about the facts and figures
over a specific topic. The comprehensive sum-up of methods and it uses defined procedures that
are being followed by any firm. The literature review integrates with summary and concept of
the research topic. In the following literature review, there is discussion of globalisation based on
opinions and reviews of different authors and writers. LR is a scholarly paper that include current
knowledge about qualitative and quantitative finding on specific topics.
Contribution of globalisation in Tesco's success
According to the viewpoint of Wrigley, and Wood, (2018),The global marketing is
explained as procedure of adjusting marketing strategies of any firm to adopt changes in different
nations. It is complete process of planning, creating, positioning and promoting goods or service
in international market. There are several benefits of global marketing, it can improve
effectiveness of product or services, increase customer awareness about brand, commodity or
services and maximum competitive advantage is being grabbed by firm. There are various global
strategies that are being adopted by many organisation. In context with Tesco, management have
given emphasis on two most important marketing strategies, such as creating a consistent and
strong brand culture and another one is market as there is no limit in capturing competitive
advantage in target market place.
Problems that Tesco face when operating in foreign countries
According to the viewpoint of Brar, nd Et. Al, (2018), Globalisation is a refined
procedure of international integration that arises from interchange of views, commodity, and
other aspect of culture all over world. Most of firm are using global market to expand their
business in competitive market in specific industry. There are various advantage and
disadvantage of firms, exploring their business activities at overseas market. In context with

Tesco, management are recently facing issues for entering in global market. Some of problem
have been discussed under-beneath:
Organisational Communication- It is necessary that there should be healthy and effective
communications between team members and teams, so that business activities are been operated
in fluent manner in an organisation. In regards with Tesco, due to increment of conflicts between
workforce, business operations are been adversely affected at local and global market.
Tariff and Export Fees- Most of nations have some type of tariff that are charged on
companies to bring commodities into target market place. The Tesco management should have
accurate knowledge about custom duties being imposed by ruling government on import and
export of goods. Henceforth business operations are been performed in systematic manner in
different geographical locations.
Improper allocations of Human Resource- As Tesco is planning to take business in global
market. The foremost issues management have to focus is accurate allocations of human
resources in organisation being remotely recruited in working environment of an organisation.
Role of globalisation in improving Tesco's operational activities
As per views of Ibrahim, (2019), Globalisation provide a platform where any scale
business can have successful growth, through effective marketing strategies being developed by
marketer of any organisation. The globalisation has major role in giving employment
opportunities to skilled applicant in organisations. Most of entrepreneur wants to have
recognition through unique product or services being rendered to potential customer across
global market. The business activities have been improved through utilisation of innovative
technologies in working environment of Tesco. Due to globalisation era, business activities are
being performed at different geographical locations can be monitored and controlled, by
management of Tesco through customised technologies.
Different strategies for global success of Tesco
According to the viewpoint of Pham, Darabi, and Wilmot, (2020), Due to intense
competition in business environment, Tesco are planning to venture into international market to
generate more revenues for firm, through implementation of different strategies developed by
marketing team in work culture. These strategies are being based on concept of globalisation that
include, greenfield investments, foreign acquisitions and establishment of joint ventures with
other firm in global market. All these strategies have benefits, as well as risk arises form product

or service being offered and cultural, political and economical environment at overseas
marketplace. Henceforth, choice of international strategies totally depend upon organisational
resources, commitment and risk willingly incurred in expanding business.
RESEARCH METHODOLOGY
Research philosophy
This technique are effectively utilised by researcher, so that they can provide proper
detail about the phenomenon, which have been used by them for collecting, analysing and using
information over some specific topic. Epistemology is a term which is used by a researcher in
research, so that they can get information about the philosophy which is going to be used in
research. Epistemology is a part of philosophy, which details of about the theory of knowledge,
and also which is known to be true. Also, research philosophy can be said as the value which can
help a researcher in gathering and collecting huge number of data in appropriate and in accurate
manner (Kumar, 2019). There are two type of research philosophy which is used by a
researcher, one is positivism, where data is collected from real time entities and also from real
life situations. Where as, another part of research philosophy is interpretivism, where it is
defined as interpretation and also by interference that can be understand.
Type of investigation
An investigation procedure have been conducted by researchers to have in-depth analysis
about root cause of problem that are being solved through surveys. There are several type of
investigations such as qualitative and quantitative research, that are helpful in drawing accurate
conclusion. The quantitative research are useful to interpret summary on collected fact and
figures through graphical representations. Thereafter, qualitative research is used to collect
information while taking in consideration, some aspect such as “where” and “why” for
observing psychological behaviour of respondents, that are taking part in interview process.

Data collection
This is a step which is used by a researcher, so that they can collect authenticated and
appropriate data for research, which help them in making research more worth full (Bresler, and
Stake, 2017). There are different methods of data collection which researcher can use for
collecting data :-
 Primary data collection : This an approach of collecting data, which help a researcher in
collecting some fresh data and information, that have not been gathered earlier by any
person. The information collected in this is for first time, and researcher is the first person
which is going to use that data in their research. For this, researcher can use to interviews,
surveys, questionnaires and online surveys for conducting primary type of research.
 Secondary data collection : This is a type of data collection which is very much easy as
compared to primary data collection. This is used by researcher, so that they can collect
some theoretical information and data for their research. As for this, researcher use to
make research over the data which is already collected earlier by some other person, then
use to make proper study of them and use to rewrite them in their own worlds. This a
time saving and also cost effective methods for completing a research, with high number
of authentication.
Data collection method which is used by researcher for completing this research is
secondary data collection. For this the resources which is used by them are news papers, blogs,
emails, articles, magazines, and many other.
Research Approach
The process which is used by a researcher for detailing the methods of data collection ,
analysis and interpretation is known as research approach. There are different type of research
approaches which are used by a researcher, but mainly two of them are helpful for a researcher.
Out of them one is inductive and an other is deductive. In inductive, new ideas and models has
been formed according to the results of research. As in this, new theories get generated related to
collected data, so that authentication of research over topic get increased. Where as, deductive is
reverse to inductive, in this first step is to find theory for data and test it over collected data. For
completing their research, researcher has chosen deductive approach, so that they can collect
some authenticated and relevant data.

Research Strategy
For a researcher, it is very much important for them to adopt some strategies that can help
them in gaining good outputs and also high results while conducting research over some specific
topic. In this, the strategies which a researcher can use are like case study, survey, action
research, grounded theory and ethnography. This will help them in making communication with
their respondents in appropriate manner, so that they can collect information about new goods
and services at market place (Silverman, ed., 2016 ). Along with this, survey is very much
helpful for in interviewing their respondents, so that a proper discussion will take place on
specific topic. In this, researcher need to take appropriate steps and have to make strategies, so
that they can collect data in proper manner.
Ethical consideration
For researcher, it is very much important for them to complete the task and research in
ethical manner. For this, it is essential for them to follow all the rules and regulations, so that
they can knowledge that what is wrong and what is right. This will help them in making
strategies which can help them in collecting most authenticated data and also help them in
completing the research in ethical manner. As due to all this, researcher is able to provide best
information and output of the research conducted by them.
DATA ANALYSIS AND INTERPRETATION
QUESTIONNAIRE
Name:
Age:
Address:
Q.1. Do you have any knowledge regarding globalisation?
 Yes
 No
Q.2. Is there role of government in process of globalisation ?
 Agree
 Disagree
Q.3. Is it essential for Tesco to maximise its resources while expanding business at global

level ?
 Yes
 No
Q.4. What are the benefits of globalisation to Tesco?
 Landscape economical scales
 Free Trade
 Desired marketplace
Q.5. Do you think globalisation affects the country's economy ?
 Yes
 No
Q.6. What are various resources at the time of globalisation which are required for Tesco ?
 Technical resources
 Financial resources
Q.7. Does globalisation leads to providing employment to individuals ?
 Agree
 Disagree
Q.8. What are the different problems in globalisation?
 Organisational structure
 Ethical business practices
 Public relationship
Q.9. What are the main functions when operating globally?
 Implementation of advance technology
 Provide training to employees
 Manage required resources and funds
Q.10. Does globalisation affects the world civilisation ?
 Agree
 Disagree
Q.11. What are different ways of globalisation ?
 International trade
 Eliminating trade barriers and issues

 Foreign direct investment
Q.12. Any suggestions......................?
QUESTIONNAIRE
Q.1. Do you have any knowledge regarding globalisation?
FREQUENCY
 Yes 35
 No 5
Q.2. Is there role of government in process of globalisation ?
 Agree 27
 Disagree 13
Q.3. Is it essential for Tesco to maximise its resources while
expanding business at global level ?
 Yes 38
 No 2
Q.4. What are the benefits of globalisation to Tesco?
 Landscape economical scales 15
 Free Trade 10
 Desired marketplace 15
Q.5. Do you think globalisation affects the country's economy ?
 Yes 30
 No 10
Q.6. What are various resources at the time of globalisation which are
required for Tesco ?