This business research project investigates the impact of globalisation on the business activities of multinational organizations, using Unilever as a case study. The project begins with an introduction outlining the research aim, objectives, and questions, along with the rationale for selecting the topic. It then presents a literature review, exploring the concept of globalisation, its benefits and drawbacks for businesses, and strategies for enhancing growth at a global level. The methodology section details the research approach and methodologies employed for data collection and analysis. The project also includes a data collection and analysis chapter, followed by conclusions and recommendations, and a personal reflection statement. The project utilizes a questionnaire to gather relevant information, and a Gantt chart to illustrate the project's timeline. The research aims to identify the concept of globalisation, determine its impact on Unilever, and explore strategies for the company's global expansion. The literature review covers various aspects of globalisation, including its impact on customer base, profitability, supply chain management, marketing, and technology adoption. The methodology chapter discusses deductive and inductive research approaches. The project concludes with recommendations for further research and improvements.
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