Understanding Globalisation's Role in Cadbury's Sales and Profit

This report examines the role of globalisation in driving sales and profits for Cadbury, using the planned launch of CADBURY Crunchie Blast Stick ice cream in Ethiopia as a case study. It includes an introduction to globalisation and its impact on business expansion. The report details project aims and objectives, followed by a project management plan covering costs, scope, quality, communication, resources, and risk. A work breakdown structure and Gantt chart are provided to visualize project timelines and tasks. The research methodology section outlines the use of both qualitative and quantitative research methods, including a questionnaire for data collection from Cadbury employees. The report analyzes the collected data and provides conclusions and recommendations, reflecting on the research aims and objectives. References and an appendix with the questionnaire are also included. The report aims to understand the complexities of globalisation and its effects on a company's operations, particularly within the context of Cadbury's expansion strategies.

Managing a Successful
Business Project

Table of Contents
TOPIC: ............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Projects aims and objectives.............................................................................................1
P2 Project management plan for completing project.............................................................2
P3 Work break down structure and Gantt Chart....................................................................4
TASK 2............................................................................................................................................6
P4 Qualitative and quantitative research methods for completion of research......................6
TASK 3............................................................................................................................................9
P5 Analyse with appropriate tools and techniques.................................................................9
P6 Conclusion and Recommendations from research..........................................................13
TASK 4..........................................................................................................................................14
P7 Reflection for achieving research aims and objectives...................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
APPENDIX....................................................................................................................................16

TOPIC:
“To understand the role of globalisation in achieving huge sales and profits of an
organisation.” A case study on CADBURY.
INTRODUCTION
Globalisation is the way through which interaction and integration among people,
organisations and legal parties is possible. Globalisation means actions for expansion of business
at international level. This helps association to expand and increase consumer base. There are
different ways through which globalisation can run in industry. There are possibilities of growth
as well as risk is associated with dealing at international level. Hence it is important for making
changes according to geographical region (Doherty, Ashurst and Peppard, 2012). This report is
based on CADBURY which operates in different parts of world. Managers of CADBURY are
thinking to launch CADBURY Crunchie Blast Stick ice cream in Ethiopia which is country in
East Africa because of its popularity across world. In this report, there is discussion about aims
and objectives, project management plan, work break down structure and Gantt chart for project.
It also covers tools and techniques for research and at last it provides recommendations and
conclusion.
TASK 1
P1 Projects aims and objectives
Globalisation is the process to operate business operations in more than one country.
These days competition is increasing, so there are some policies with the help of which it is easy
to operate in more than one country. There is requirement of some changes which are relevant
for providing satisfaction to consumers. CADBURY is a company which operates in different
parts of country and deals in chocolates, ice cream, biscuits, etc. Managers of CADBURY are
thinking to launch CADBURY Crunchie Blast Stick ice cream in Ethiopia, hence there is
requirement of proper planning. There is requirement of proper market analysis, etc. which helps
to set budget and time for launching ice cream in new market (Drucker, 2012).
Background of Project:
Cadbury is a British multinational company which was founded by John cadburty in
1824. they operates their business activities in various countries such as India, UK, Ireland,
canada etc. and they have more than 71000 employees who are providing their services in such
1

countries. As per the financial report of 2016, the revenue of company was £3 billion.
Management of Cadbury have decided to launch CADBURY Crunchie Blast Stick ice cream in
Ethiopia which is country in East Africa. Therefore, they have to analyse the market structure
and customer preferences of the nation due to which they will identify the merits and demerits of
expansion. In current scenario,, there are many organisations which operates their business in
different parts of country such as Hershey, Mars, etc. so CADBURY has competition with them.
In this project, to launch product in new market, planning is done. With the help of
globalisation, the sales and profit of the organisation will be maximise. Hence there is discussion
about time taken to launch in new market. A international level, there are different aspects which
has to be considered by managers because there is difference in taste, behaviour of consumer
according to geographical region. To operate at international level, there are different laws which
have to be considered by managers of CADBURY to get ease in working at other land.
Aim:
“To understand the role of globalisation in achieving huge sales and profits of an
organisation.” A case study on CADBURY.
Objective:
 To understand the concept of globalisation.
 To determine the impact of globalisation on operations of CADBURY. To understand the relationship between globalisation and the various functions of
Cadbury.
Research Questions:
 Do you understand concept of globalisation?
 What is the impact of globalisation of operations of CADBURY?
 Is there any relationship between globalisation and various functions of Cadbury?
P2 Project management plan for completing project
Project management plan is proper process through which project activities can be
understood. There is proper planning related to cost, time, quality, risk which may occur while
operating at international level. Project management plan is formal and approved document
which helps in smooth execution of project (Forsyth and Sikor, 2013). With this plan, researcher
is able to understand stages of completion of work in project and it is easy to provide guidance to
team mates. In project management plan there are different aspects which are discussed as under-
2

Cost- Cost is one of the important aspects which have to be considered by managers of
CADBURY because there are different costs associated with it. This includes cost for
installation, maintenance cost, labour cost, rental and leasing, etc. These cost must be considered
by managers so budget can be settled accordingly. Cost for globalisation of project is £500000 .
This helps to maintain proper position of books of accounts of CADBURY so that satisfaction to
stakeholders can be provided. While conducting this research, there are some cost such as
internet connection which has to be considered. Cost included for conducting this project is
around £50000.
Scope- the Scope of growth and development in globalisation of business is very wide.
There are more consumers, competition, diversity, etc. which helps to enhance sales of
CADBURY and provide satisfaction to society (Hillson, 2017). fierce competition is faced by
CADBURY, at international level so they need to make innovations in their product and
servicesIt will help ful in customer satisfaction. Through launching ice cream in Ethiopia,
company can increase their consumer base and can aware the people regarding the products of
Cadbury. During the research programme, the understanding and knowledge of globalisation will
increase in researcher for conducting their research in effective manner.
Quality- Quality of ice cream must be up to the mark because at international level, there
are many organisations. With improvement in quality, satisfaction to customer can be provided
and bright possibilities that Crunchie Blast Stick ice cream become successful in Ethiopia. While
conducting this project, quality of data collected from respondents must be proper and relevant
because this is the base to give interpretation on launching ice cream in Ethiopia market.
Communication- Communication is one of the crucial aspect which has to be considered
by managers of CADBURY There are different departments in CADBURY therefore,
management have to make a proper communication structure in the firm due to which they will
better communicate with the employees and departments(Hutchings, Lirio and Metcalfe, 2012).
For communication, business phones, official mails, etc. can be used. In conducting this project,
there is a team of researchers so there is communication channel through which they can perform
operations in appropriate way and project can be completed within specified time. e- Mail,
conference call, video call, etc. are the source through which researchers can communicate with
each other in respect to project.
3

Resources- Globalisation is not one night process, this is time and cost consuming. As
managers of CADBURY are thinking to launch Crunchie Blast Stick ice cream in Ethiopia
which requires an effective decisions and suitable plans to formulate Managers are responsible to
analyse whether resources such as chocolate beans, milk, human resources, premises, etc. are
available or not. If resources are not available, then place from where it can be collected. In this
project, there is requirement of different resources such as computer system, internet connect,
human resources, etc. so project can be completed within specified time with achieving business
aims and objectives (Jones, 2013).
Time- Time is required to globalise business and launching new product and services.
Time required to complete this globalisation of business is 12 months.. While the researcher has
estimated the time of 8 weeks for conducting this research.
Risk- There is many risk associated with launching CADBURY Crunchie Blast Stick ice
cream in Ethiopia such as dislike by consumers, non availability of resources, expensive
resources, etc. While in conducting this research, there are risk of hacking of data, leakage of
confidential information, personal conflict among team mates, etc.
P3 Work break down structure and Gantt Chart
Gantt Chart- This chart was launched by Henry Gantt in 1910. Gantt Chart is pictorial
description of activities or tasks which are performed by researcher while conducting this
project. As there are any activities in this research such as setting aims and objectives, data
analysis, etc. so it is easy for researcher to distribute whole time among different activities. This
Gantt Chart helps in tracking activities of project with their schedule (Nicholas and Steyn, 2017).
Hence it is clear that Gantt Chart is technique through which it is easy to define activities of
project with its respective time.
4

5

Work break down structure- Work break down structure is tree like structure which sows
different activities of project. Project for globalisation is big task, so activities are divided under
different heads under small chunks (Robertson, 2012). This helps to provide relationship
between different activities. This is important and relevant for getting positive outcome in the
form of achieving aims and objectives within specified time. Team mates are aware about their
roles and responsibilities and possibilities of duplication of error are less.
(Source: Work Break Down Structure, 2018)
TASK 2
P4 Qualitative and quantitative research methods for completion of research
Quantitative research method- Quantitative method is systematic way to collect data for
systematic investigation related to quantification of data. In this method, statistical, mathematical
and numerical techniques are used. Quantitative research helps to get information on particular a
aspect which helps to get appropriate information about topic (Tan, 2012).
Qualitative research method- Qualitative research method is defined as a method which
is used for analysing the data with the help of non numerical concept. In this method, open ended
conversation is done among respondents and researcher. . Qualitative method helps in depth
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Illustration 1: Work Break Down Structure

analysing of topic with response of respondents. In this method, one to one interview, focus
group, case study research is done to collect data (Wenman, 2013).
In this research, questionnaire is used to collect data related to launching CADBURY
Crunchie Blast Stick ice cream in Ethiopia. This data is collected with 10 employees which plays
important role in CADBURY as departmental heads.
Questionnaire
Name
Gender
Age
Contact number
Address
Q1) Do you have a knowledge about the concept of globalisation ?
a) Yes
b) No
Q2) Did cadbury receive benefits through further expansion of business at global level ?
a) Yes
b) No
Q3) What are the factors that support cadbury in their expansion at global level ?
a) Customers
b) Employees
c) Legal expertise
d) Government
Q4) Which resources assist in making expanding business at globalise level?
a) Human resource
b) Financial resources
c) Others
Q5) Have you seems any impact of globalisation on Cadbury?
a) Yes
b) No
Q6) What benefits cadbury achieved through launching crunchie Blast stick ice cream ?
7

a) Increment in profits and sales
b) Compete with international brands
c) Increase in consumer base
Q7) What issues may arise for managers of CADBURY to operate at international level?
a) More competition
b) Trade policies
c) Government instability
Q8) What training methods are used by the Cadbury for providing knowledge about
globalisation to their employees ?
a) On the job
b) Off the job
Q9) Are you satisfied with policies and procedure of CADBURY regarding global
expansion?
a) Yes
b) No
C) Can't say
Q10) Is there any relationship between globalisation and various functions of Cadbury?
a) Yes
b) No
Q11) Recommend suitable suggestions to CADBURY for globalisation, if any.
There are two methods to collect information. They are discussed as under-
Primary source- This is the source in which researcher collect information related to
topic on its own. Hence data collected from this source is relevant and more authentic. In this
research, primary source is used because researcher collect information with the help of
questionnaire from employees.
Secondary source- Secondary source is other type in which information is collected with
online sources, business magazines, books, etc. This is less authentic but information is collected
from large number of respondents.
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TASK 3
P5 Analyse with appropriate tools and techniques
While conducting this project, there is requirement of some methods through which aims
and objectives can be achieved and it is easy for reader to understand it. Some of them are as
under-
Data analysis- In this project, data analysis is done in thematic manner. There are themes
above questions which helps to understand concept of asking questions. With thematic approach,
it is easy for reader to understand it.
Research design- Project depends on research design because it is easy for them to
identify reason behind conducting research. There are mainly three types of research design, i.e.
descriptive, exploratory and experimental. In this project descriptive approach is used. This helps
to understand topic properly and it is easy to discuss and provide conclusion over it.
THEME 1: Concept of globalisation
Q1) Do you have a knowledge about the concept of
globalisation ?
Frequency
a) Yes 6
b) No 4
9

Interpretation- From the above discussion it is clear that out of 10 respondents, 6 are
aware about concept of globalisation. While 4 does not have knowledge regarding it. So it is easy
for managers of CADBURY to operate at international level.
THEME 2: Beneficial for CADBURY or not
Q2) Did Cadbury receive benefits through further expansion of
business at global level ?
Frequency
a) Yes 7
b) No 3
10
a) Yes b) No
0
1
2
3
4
5
6
6
4
Frequency

Interpretation- While asking with employees about digitalisation of CADBURY
operations for launching Crunchie Blast Stick Ice- cream in Ethiopia, out of 10 7 feels that this is
beneficial for organisation because with growth of association, employee's growth is also
possible. While graph shows that remaining 3 employees does not prefer CADBURY to
launching of ice cream because of change in taste.
THEME 3: Parties involve in globalisation
Q3) What are the factors that support cadbury in their
expansion at global level ?
Frequency
a) Customers 3
b) Employees 2
c) Legal expertise 1
d) Government 4
11
a) Yes b) No
0
1
2
3
4
5
6
7
7
3 Frequency

Interpretation- Above graph shows that there are different parties such as customers,
work force, etc. which are required to perform business at international level. Out of 10
employees as per view of 3, customers are the main component, 2 says employees are important
for dealing at international level, 1 employee say legal expertise is important and relevant,
remaining 4 respondents says government plays essential role.
THEME 4: Resources required to expand business
Q4) Which resources assist in making expanding business at
globalise level?
Frequency
a) Human resource 3
b) Financial resources 5
c) Others 2
12
a) Customers
b) Employees
c) Legal expertise
d) Government
0
0.5
1
1.5
2
2.5
3
3.5
4
3
2
1
4
Frequency

Interpretation- As per graph, there is requirement of human, financial and other
resources according to 3, 5, 2 respondents respectively. In other resources, technical skills are
involved.
THEME 5: Impact of globalisation
Q5)Have you seems any impact of globalisation on Cadbury? Frequency
a) Yes 8
b) No 2
13
a) Human resource
b) Financial resources
c) Others
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
3
5
2 Frequency

Interpretation- As per picture, dealing and expansion of business at international level
by CADBURY is beneficial. There are around 8 respondents which favours it, while remaining 2
they disagrees over it.
THEME 6: Benefits of launching ice cream in new market
Q6) What benefits cadbury achieved through launching
crunchie Blast stick ice cream ?
Frequency
a) Increment in profits and sales 5
b) Compete with international brands 3
c) Increase in consumer base 2
14
a) Yes b) No
0
1
2
3
4
5
6
7
8
8
2
Frequency

Interpretation- There are some benefits of dealing business at international level. As
per above graph, according to 5 employees there is increment in profits and sales, 3 workers says
that CADBURY can compete with international brands. While remaining 2 respondents says that
there is increment in consumer base.
THEME 7: Issues face by managers of CADBURY
Q7) What issues may arise for managers of CADBURY to
operate at international level?
Frequency
a) More competition 4
b) Trade policies 3
c) Government instability 3
15
a) Increment in profits and sales
b) Compete with international brands
c) Increase in consumer base
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5
3
2 Frequency

Interpretation- As per above graph, there are some issues which affects business
operations such as more competition trade policies, etc. as per this graph, according to 4
employees, there is risk is more competition, 3 says there is issue of trade barriers, remaining 3
says that government instability is also an issue which affects business operations.
THEME 8: Preference to training methods
Q8) What training methods are used by the Cadbury for
providing knowledge about globalisation to their employees ?
Frequency
a) On the job 6
b) Off the job 4
16
a) More competition b) Trade policies c) Government instability
0
0.5
1
1.5
2
2.5
3
3.5
4
4
3 3
Frequency

Interpretation- To operate at international level, employees plays crucial role. Hence
there is requirement of training of employees. Hence according to 6 respondents on the job
training is beneficial, while remaining 4 employees prefer off the job training.
THEME 9: Satisfied with policies and procedure
Q9) Are you satisfied with policies and procedure of CADBURY
regarding global expansion?
Frequency
a) Yes 7
b) No 2
c) Can't say 1
17
a) On the job b) Off the job
0
1
2
3
4
5
6
6
4
Frequency

Interpretation- As per above graph, 7 respondents are aware about satisfied with the
performance of CADBURY, 2 employees are not satisfied, while remaining 1 worker have no
idea about it.
THEME 10: Relationship between globalisation and funcions
Q10) Is there any relationship between globalisation and various
functions of Cadbury?
Frequency
a) Yes 7
b) No 3
18
a) Yes b) No c) Can't say
0
1
2
3
4
5
6
7
7
2
1
Frequency

Interpretation – As per the above chart, it has been identified that 7 respondents gave their
positive views on the relationship between globalisation and different functions of cadbury.
Whereas, 3 respondents gave their negative views on relationship.
P6 Conclusion and Recommendations from research
From the above discussion it is concluded that with launching Crunchie Blast Stick Ice
cream at Ethiopia, there is improvement in sales and revenues of organisation. Employees and
consumers are the main parties which are involved in operating at international level. Managers
of CADBURY have to deal with government policies because there is difference in government
norms according to geographical region. While operating at international level, there are some
issues which are faced by managers of CADBURY such as competition, trade barrier, change in
taste of consumers, etc.
There are some recommendations which have to be followed by managers of
CADBURY, such as in order to deal with issues such as more competition, managers must give
19
a) Yes b) No
0
1
2
3
4
5
6
7
7
3 Frequency

emphasise on research and development, feedback from customers must be entertained quickly.
This helps in up-gradation of products and provides satisfaction to consumer. It is recommended
that appointment of legal personnel helps to deal with external forces such as change in law,
legal policies, etc. While operating in Ethiopia, it is recommended to select local residing
candidates because they are aware about trends and social values. This helps to make familiar
relations with consumers. As government is changing, so it is recommended to CADBURY that
they must compile with it, which ease in smooth running of business.
TASK 4
P7 Reflection for achieving research aims and objectives
While conducting this research I am able to learn about basic terminologies of research. I
am able to understand concept of globalisation and policies which has to be followed to operate
at international level. I am able to complete project within specified time because of effective
team, hence I am able to achieve project aims and objectives. I feel that there is lack of
leadership because of it we are not able to complete project on time. There are some personal
issues among team mates, if affects working style because they are not read to work in team. We
have proper communication with meetings, conference call and able to store data properly. I am
able to communicate with respondents properly and this helps me in collecting data.
CONCLUSION
From the above discussion concept of globalisation, aspects which has to considered are
understood. It is concluded that with launching Crunchie Blast Stick Ice Cream at Ethiopia, it is
easy to expand consumer base and sales. In this report, data is collect from employees through
primary source hence number of sample is small i.e. 10. there are some issues which affects
business such as competition, change in government policies, etc. so it is responsibility of
manager to hire personnel , so smooth and proper functioning is possible.
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REFERENCES
Books and Journals
Doherty, N. F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of
benefits from systems development projects: findings from three case studies. Journal of
Information Technology. 27(1). pp.1-16.
Drucker, P., 2012. Managing the non-profit organization. Routledge.
Forsyth, T. and Sikor, T., 2013. Forests, development and the globalisation of justice. The
Geographical Journal. 179(2). pp.114-121.
Hillson, D., 2017. Managing risk in projects. Routledge.
Hutchings, K., Lirio, P. and Metcalfe, B. D., 2012. Gender, globalisation and development: a re-
evaluation of the nature of women's global work. The International Journal of Human
Resource Management. 23(9). pp.1763-1787.
Jones, R. B., 2013. Globalisation and interdependence in the international political economy:
rhetoric and reality. Bloomsbury Publishing.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Robertson, R., 2012. Globalisation or glocalisation?. Journal of International Communication.
18(2). pp.191-208.
Tan, K. P., 2012. The ideology of pragmatism: Neo-liberal globalisation and political
authoritarianism in Singapore. Journal of Contemporary Asia. 42(1). pp.67-92.
Wenman, M., 2013. Agonistic democracy: Constituent power in the era of globalisation.
Cambridge University Press.
Wright, S., 2016. Language policy and language planning: From nationalism to globalisation.
Springer.
Online
QUALITATIVE RESEARCH: DEFINITION, TYPES, METHODS AND EXAMPLES. 2019.
[Online]. Available through: <https://www.questionpro.com/blog/qualitative-research-
methods/>.
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APPENDIX
Project Logbook
Name:
Project title: Managing a successful business project
Update on weekly research/tasks achieved
I have done research for launching Crunchie Blast Stick Ice cream in Ethiopia. Hence I
performed project with proper planning and analysing pros and cons of launching it in new
market.
Any risks and/or issues identified?
Yes, there are some issues which affects project completion such as lack of leadership, conflicts
among team mates, etc.
Problems encountered
I faced some problems in collecting data from respondents because they are not interested in
reverting.
New ideas and change of project direction
Yes, there is new idea to collect with personal interview.
What have I learnt about myself this week?
I have learnt different terminologies of research this week.
Tasks planned for next week
I planned to collect data from employees regarding globalisation of CADBURY next week.
Project plan status to date (on, ahead, behind)
My project was ahead time.
Supervisor comments to address
Performance Review
What was the project supposed to accomplish?
The present research is to understand role of globalisation in enhancing sales and profits of
22

association.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, I am able to work on aims and objectives of project. This is performed with the help of
collecting relevant data with the help of primary source.
What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial
inception, project activities and project outcomes) from a range of perspectives.
Team work helps to achieve project aims and objectives.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
Lack of leadership and personal issues among team mates are the main issues while conducting
research. No issue does not get resolved within specified time.
What did you learn from undertaking the project?
I am able to understand basic concept of globalisation and enhance knowledge about research
terminologies.
How would you rate your performance as project manager?
I rate my performance 8 out of 10.
What strengths and weaknesses of your performance did you identify?
My strength are good communication skill which assist in collecting data. My weakness is that I
am not able to deal with frequent changes while conducting project.
How will this inform and support your continuous professional development?
Continuous professional development helps in attaining targets and helps to enhance career
objectives.
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