Globalisation's Impact: Cadbury's Product Standardisation Issues

This research project investigates the role of globalisation in addressing product standardisation issues to achieve business success, using Cadbury as a case study. The study begins with an introduction defining globalisation and its impact on companies, particularly in terms of market expansion and product standardization. The background of the study focuses on Cadbury, a British multinational confectionery company, and its global operations. The research aims to determine the role of globalisation in product standardisation, with objectives including acquiring knowledge about internationalisation, analysing the role of globalisation in enhancing business performance, determining challenges in standardisation, and recommending standardisation strategies. The research questions explore the student's knowledge of internationalisation, the role of globalisation, challenges in standardisation, and recommendations for global expansion. A literature review examines internationalisation, the role of globalisation in enhancing business performance, challenges in product standardisation and ways in which standardisation can be adopted through expansion at a global level. The research methodology involves primary data collection through questionnaires. This project provides valuable insights into the complexities of globalisation, product standardisation, and its impact on business success, offering recommendations for Cadbury's global strategy.

RESEARCH PROJECT

TOPIC
“Role of globalisation in dealing with standardisation issues in product to achieve
business success”. A study on CADBURY.
INTRODUCTION
In today’s modern market, globalisation has been familiarised in every forms of
organisation as it helps them to expand their customer and market share in a smooth manner
without nay hindrances. Hence, globalisation is refers to a process of integration and
interconnectivity between companies in terms of trading the products or services across the globe
without any kind of trade barriers. Apart from this, in current situation of market the aspect of
product standardisation influences the productivity and profitability of company. In this regard,
standardisation of product refer to a systematic process of firm in selling and advertising the
standardised product at international pace (Agu, Anichebe and Maduagwu, 2016). Henceforth,
adaption of globalisation benefits an organisation in various ways such as implementation of
advanced technology, assist in generating enormous employment opportunity, enhance cultural
diversity and many more. Due to such initiation, it empower an establishment to enhance its
sales performance and also can gain competitive advantage among competitors in an innovative
style. In context of this research report, Cadbury has been considered as it is recognised as a
British multinational confectionery company which is headquartered at London. It is originated
in the year of 1824 and variety of goods like beverages, chocolates, biscuits, desserts, ice cream
and etc. across the world. In relation to this research report, it involves research aim, objective,
question, rationale, literature review, research methodology. Furthermore, interpretation of
collected data, recommending appropriate suggestion to company for enhancing its sales volume
and conveying the experience which researcher experienced by conducting this existing study.
Background of the study
For understanding the role and significance of globalisation in standardising the product ,
Cadbury firm has been regarded for present study. In regard of this, Cadbury is acknowledged as
a world's leading and reputed confectionery brand who provides varieties of chocolates, gums,
candies to diverse age group of customers. Along with this, Cadbury serve its managerial and
operational function in around 60 countries and also they are well known for adhering towards
its values and tradition. Due to such contribution, it motive them to achieve business success and
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growth in an impressive manner. On the other hand, acquiring a better position and sustainability
within existing industry, there is a requirement of maintaining high standard in delivering any
peculiar products to targeted customers. For coping up with such challenges, the term product
standardisation enable an organisation to identify the dynamic nature of customer need or
demand and also empower them to introduce required products in order to obtain increased level
of consumer satisfaction. With such initiation, it aid company to retain its targeted audience
towards brand for longer time period in an effective manner. Moreover, application of suitable
research methodology and collecting reliable information assist researcher to produce better
outcome in current market within prescribed time duration (Bremser, Walter and Goehlich,
2018).
Research Aim
To determine the role of globalisation in dealing with standardisation issues in products
to achieve business success. A study on CADBURY
Research Objective
 To acquire knowledge about internationalisation of business operations.
 To analyse the role of globalisation in enhancing business performance of organisation.
 To determine the challenges faced by organisation in adoption of standardisation for
more improved product quality
 Recommend ways through which standardisation can be adopted by association through
expansion at global level.
Research Questions
 Do you have knowledge about internationalisation of business operations?
 What is the role of globalisation in enhancing business performance of organisation?
 Mention some challenges faced by organisation in adoption of standardisation for more
improved product quality?
 How standardisation can be adopted by association through expansion at global level?
Rationale of research
As per the analysis of modern industry, there is a high level of rivalries between
companies in terms of expanding market division, introducing technology, delivering high
quality products and many more. Due to this opposition, it has a direct impact over company's
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potentiality in increasing the productivity and proficiency ratio. Henceforth, for identifying the
emerging competition and challenges, an investigator takes an initiative to conduct this study as
it enables them to obtain detailed understanding about impact of globalisation over standardising
the product at international context. By conducting such report, it helps researcher to attain
competitive gain & also can enlarge the customer size or share in efficient way. Along with this,
with the help of organising such study, it aids investigator to acquire the better understanding
about various research methodology which motive them to deliver valid and authentic report in
an amended manner.
LITERATURE REVIEW
To acquire knowledge about internationalisation of business operations.
As per the views of Jan Emile van Rossum, 2017, In the present worldwide economy,
organizations with different sizes are setting up activities in global markets. This sort of growth
provides various benefits to an organisation, including enormous opportunities for market
development and expansion. Globalisation is known as the process consists expansion of
business operations at international level. The variables that influence globalisation of firms can
be a solitary occasion or the after effect of the mix of interior and outer powers (Bryant and
Javalgi, 2016). Mainly globalisation take place when enterprise grows its Research &
Development, creation selling and various commercial operations into international markets.
While practising the procedure of internationalization an organization perform its business
activities beyond local boundaries. In addition to this, the aspect of internalisation render
enormous benefits to an organisation such as enhance customer base and revenue, improve risk
management, increase competitiveness, cost savings and access to latest technologies and many
more. Henceforth, the adoption of internalisation within business process enable organisation to
place its brand in an aggressive and competent position within given time period without nay
hindrances.
To analyse the role of globalisation in enhancing business performance of organisation.
In the views of Bruna Martinuzzi, 2018 , As the globalization increases and
pervasiveness, and for the organizations more opportunities are opening effectively, to perform
on the worldwide markets. The administrators create and adjust procedures for
internationalization so as to change their associations into comprehensively aggressive
undertakings. As per the present scenario of market, it has been determined that the role of
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globalisation is regarded as a significant aspect as it enable an organisation to trade across the
globe with no trade barriers which empower them to enhance its overall performance in an
improved manner. Some of the benefits that an establishment acquires due to implication and
practising of globalisation inside business function that are mentioned below:
New Revenue Potential: By performing business operations at international level, it get
access to large number of customers. Along with this, that the commodity or service is an
essential component, as it drives establishment to get a chance to earn income from new
customers.
More prominent Access to Talent: Major benefit of expanding a business at global
level is that the organisation can easily get chance to serve new large number of customers with
remarkable abilities and attitudes (What Are the Advantages of International Trade?, 2018).
Henceforth, globalisation help establishments to hire contracts that offer various features that
help in expand business activities at global level.
Improving Your Company's Reputation: Enterprises that can go to an international
level a totally new population will improve their brand image among competitors in an amended
manner. Therefore to place the brand in a competent position, establishment make an effort to
take right action as per market trends or demand in an effective way. Due to this, it help
organisation to impose positive response among audience & also lead company to retain them for
longer time period.
To determine the challenges faced by organisation in adoption of standardisation for more
improved product quality
As per the views of Mary Strain, 2020, Product standardisation refers to the way toward
keeping up consistency and uniformity among the various emphases of a specific product or
service that are accessible in various markets. It is a procedure of showcasing a decent or
administration without rolling out any improvements to it. In addition to this, with the
contribution of globalisation, it help the concept product standardisation to trade across the globe
without any trade barriers. On the other hand, it impose various challenges over organisation
which directly impact over organisation capability in enhancing the efficiency ratio in an
improved way. Some of the difficulties that product standardisation generate over the business
success are as follows:
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Stagnation: Probability of stagnation with product standardisation. Advancement may
not be anything but difficult to accomplish if uniform, indistinguishable items has been made the
standard. The producer may endure notwithstanding contenders. Inability to develop in such a
circumstance would be profoundly disadvantageous to the manufacturer (Cecilia de Burgh,
2014).
Meeting customer need: Customers are known as the most important assets of every
organisation. It is very essential for every organisation to fulfil the requirements of customers in
to sustain in market for long time period (The Disadvantages of a Standardization Business,
2020).
Differences in cultural: Indeed, at time of globalization is dependent on culture do exist.
Religion is also an important element too, which affect various individuals across the globe.
Each region differ in cultural value which may become the huge threat for organisation in order
to gain competitive advantage. This is because, the level of competition and customer trend may
varies as per industry modification. Therefore, proper analysis of market enable a company to
improve its overall performance in a better way.
Recommend ways through which standardisation can be adopted by association through
expansion at global level.
In the views of, Due to the intense level of competition or opposition, organisation face
difficulty in standardising its product at global pace. Therefore, the foremost measure which an
establishment can acquire is that they must make an effort to identify the sector demand & based
on the take right course of action by introducing required product. With support of this, it help
organisation to create positive response among consumer and also empower them to be loyal
towards the brand. In addition to this, adhering to all government regulation, adopting innovative
technologies, implying novel ideas, delivering product by keeping high quality and many more.
Henceforth, such contribution by firm may enable them to expand its market share or size and
also lead them to gain competitive benefit among rivalries in an innovative or impressive style
without any hindrances.
RESERACH METHODOLOGY
This section in research is regarded as one of the important part as it is concern with
collecting data for analysing the information in order to produce the report in a reliable manner
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and also to render effective solution for specified research issues in proper way. Hence, then
aspect of research methodology is define organised process for gathering information or data
with an aim of developing valid and accurate report in a prescribed time limit (Cohen and
Galinienė, 2014). Along with this, it involves different ways and each of them are varies from
each other in regard of acquiring information for making suitable decision categorised into two
parts that consists primary & secondary method. Some of the different kinds of research
methodology is as under:
Data Collection
Primary method: Under this type of method, it is concern with those concept in which
data are gathered for the very first time that reflects which it is not available within existing
industry as it is not attempted by any other scholars. The primal benefit that primary methods
render is that it shows originality of data which improves the overall performance of report.
Apart from this, it encompasses various types of collecting data are questionnaire, survey,
observation, interview and many more. However, in regard of this research report, researcher
make use of questionnaire method that help them to obtain diverse opinion from different group
of population and also enhance investigator to gather reliable and accurate report in a given time
frame.
Secondary method: This determinant is link with those under which information is from
the secondary sources such as journals, magazines, online sources and it signifies that it is
already done by different scholars or publishers as well as available inside marketplace (Flaherty,
2014). In context of present investigator and researcher make use of sources that are secondary
and presented the information in the form of literature review. With support of such effort,
researcher is able to analyse several scholars views or opinion regarding topic and empower
them to produce relevant report in an expeditious mode.
Types of investigation
Qualitative and Quantitative: These two research techniques plays a significant role in
obtaining information but it differ from each other in term of function or roles. In regard of
qualitative method, it is termed as an exploratory research also because it enable investigator to
gain in- depth data and understanding about particular topic with an aim of developing accurate
report. On the contrary, quantitative research is concern with those method in which received
information are expressed in the form of chart, graph, statistics, & etc. Hence, in relation to this
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report, researcher make use of qualitative research technique which help them to collect detailed
set of information and also aid researcher to gain better understanding of selected topic of
investigation. Along with this, it empower researcher to give better solutions for mentioned
research problems in an trenchant and expeditious manner (Horváth and et.al., 2017).
Project Philosophy
Under this element, research philosophy is classified into two types i.e. positivism and
interpretivism. In the view of positivism philosophy, it is regard as an inappropriate or unsuitable
for organising research activity and fails in proving reliable outcome related to any particular
topic. While, on the basis of this research, investigator make an attempt to apply interpretivism
philosophy because it empower them to determine and analyse the content in an amended
manner.
Project approach
This component is segmented into inductive and deductive approach as it help researcher
to collect accurate and relevant content for delivering better outcome within prescribed time
duration. On the basis of this report, investigator imply inductive research approach as it has
been determined that it aid investigator to gather deeper information or data regarding topic that
benefit them in producing valid project report within current marketplace in an improved mode
(Inoni, 2017).
Project design
Under this phase of research methodology, this concept is termed as a structured and
organised plan that involves different procedure, ways, methods, process for conducting a
peculiar project in appropriate manner. Further, another advantage of project design which it
give to project manager is that it help them to impose best or impressive decision for improving
the overall performance. Apart from this, project design is divided into 3 kinds such as,
experimental, exploratory and descriptive. Descriptive design is chosen in this project as it assist
investigator to enlist the manpower profile and also to justify the situation in a effective or clear
way. Due to this, researcher can easily examine the features of population.
Sampling
This component is related to select a group of respondents from the whole population in
order to acquire relevant data regarding specified title (Kam Wong, 2014). Further, sampling
technique is segmented into non- probability & probability which encompass various sub
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divisions like random sampling, cluster, stratified, systematic, judgemental. In case of this report,
researcher applies random sampling method as it enable them to select each respondents on
random basis and also lead them to acquire accurate response from diverse personnel. Moreover,
the sample size which researcher select for this report is that 20 respondents who are employing
within Cadbury company. Hence, by choosing manpower from Cadbury help investigator to
obtain accurate understanding about the influence of globalisation over standardising the
product or service in an improved way.
Ethical Consideration
In this criteria, it is link with those element in which it highlights the potentiality of
researcher in gathering information and presenting the same in an ethical way. However, in
regard of this research report, investigator collects the data from valid sources and also includes
reliable or applicable information which help them to create authentic project in current
marketplace. Due to such contribution, it drive researcher to generate related solution for
identified various researcher problems in a better mode in a stipulated time duration (Katiyar,
2015).
DATA ANALYSIS AND INTERPRETATION
It is the phase in which it encompasses the method of interpreting the collected data by
utilising different tools for generating valid report within prescribed time framework.
Questionnaire
Q1) Are you aware about the term globalisation?
a) Yes
b) No
Q2) Does globalisation impact over standardising the product at international pace?
a) Agree
b) Disagree
Q3) What are the benefits of globalisation which an organisation acquire within its
business functions?
a) Greater competition
b) Increased economies of scale
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c) Enhance global investment
Q4) What are the major factors that Cadbury focus while standardise its product at
global level?
a) Customer orientation
b) Legal Consideration
c) Stage of market development
Q5) What are the challenges which Cadbury come across during standardising its product
and services at international level?
a) Lack of collaboration
b) Changing customer demand
c) Cultural differences
Q6) What are the ways which organisation implies to overcome the issues of product
standardisation for achieving business success?
a) Improved quality management system
b)
c)
Q7) Will globalisation help Cadbury to standardise its product and service at global level?
a) Yes
b) No
Q8) What are the globalisation factors which effect organisation while standardise their
product and service at international pace?
a) Political factor
b) Technological
c) Social
Q9) Provide appropriate suggestion to Cadbury in terms of achieving increased rate of
growth from standardising the product at global level?
Theme 1: Aware about globalisation
Q1) Are you aware about the term globalisation? Frequency
a) Yes 15
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b) No 5
15
5
a) Yes
b) No
Interpretation: The above shown pie chart is clearly reflecting that out of the total population of
20 individuals 75% respondents i.e. 15 individuals are having knowledge and awareness about
the term and conception of globalisation where as 25% respondents are not having any
knowledge or perception about the term globalisation.
Theme 2: Impact of globalisation on standardisation of product
Q2) Does globalisation impact over standardising the product at
international pace?
Frequency
a) Agree 15
b) Disagree 5
15
5
a) Agree
b) Disagree
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