Unit 6 MSBP: Report on Globalisation's Impact on Jaguar Cars

This report examines the impact of globalisation on Jaguar Cars, a British luxury vehicle manufacturer. The report begins with an introduction to globalisation and its effects on businesses, followed by a research plan outlining the project's scope, cost, and timeline. A work breakdown structure details the project's components. The research methodology includes secondary research, focusing on economic, cultural, and ethical impacts. The report explores the positive effects of globalisation on Jaguar's operations, including economic advantages, cultural adaptations, and ethical considerations. The study identifies the role of operations, marketing, HR, and accounting departments. The report aims to understand globalisation's influence on various business functions, providing recommendations based on the findings and concluding with a summary of the key insights. The report also discusses the research plan, including costs, resources, scope, time, risks, and quality, along with communication strategies and the types of research employed, such as primary and secondary research, as well as qualitative and quantitative methods.

Managing A Successful
Business Project

Table of Contents
Introduction................................................................................................................................3
Research Plan....................................................................................................................5
Work Breakdown Structure for the Project.......................................................................9
Research Methodology and Data Collection..................................................................10
Secondary research.........................................................................................................13
Recommendation on findings.........................................................................................23
CONCLUSION........................................................................................................................24
REFERENCES.........................................................................................................................25

Skeleton for Unit 6 MSBP – Created by RI
Introduction
Globalisation is defined as a process by which the international markets are
interconnected with each other. It results in large increase of trade and cultural exchange
among the nations. It leads to make countries interdependent in world by increasing the
volume of cross-border dealings of services and products. This particular report is based on
Jaguar Cars. The company is a British multinational luxury vehicle manufacturer since 1933.
Jaguar has its headquarters in Whitley, England (Globalisation. 2019). The company was
responsible to produce jaguar cars until the operations of the company were merged with
Land Rover. From, 2013 it formed as Jaguar Land Rover. The following report mentions the
project management plan which include various aspects as costs, resources, scope, time,
risks, quality. It will also involves quantitative and qualitative research methods to investigate
for coming across the project objectives. This report depicts the impact of globalisation on
the business of the company. This will help in analysing the operational functions for a
particular situation and will aid the organisation to cover the international market
successfully.
Positive impact of Globalisation in general to the businesses in the UK.
1. Economic Impact- The impact of globalisation is a complete advantage for people
economies in worldwide by making the market activities effective, reducing the
conflicts on border, increasing healthy competition and results in enhancement of
wealth (Beamish, P., 2013).
These are the reasons why the government authorities of countries introduces FDI
policies to attract foreign companies to start business operations in their market.
Economic impact on Jaguar has been very good as they are the luxury car producers the
other countries with sufficient resources available wants to indulge in business
collaborations with the company.
2. Cultural Impact- Expanding business activities across the borders, it is very
important for an organisation to have an satisfactory help from the manpower
belonging the employees from different cultural backgrounds. It is required, so that it
get easy for the organisation to deal with contrary culture of the nation in which they
are functioning (Boddewyn, 2015). Jaguar is growing with a great pace in the
international market because the company is taking care of the cultural diversities of
respective markets they are working in.
3. Ethical Impact- It involves rules and regulations formulated by the governments of
the countries. These rules are made to make a proper structure for the FDI to carry
their operational functions in a certain manner (Brouthers, Nakos and Dimitratos,

2015). Jaguar make sure that the companies employees follow the ethical laws while
dealing with the particular clients.
Background of the Research
Jaguar is an organisation which operates in UK and decides to expand its market
globally. To capture the market and build a strong brand image among its existing
competitors. The company is successful as the cars produced are of high qualities and only
limited to the clients who prefer luxury as their need. The demand for the Jaguar cars are high
in the market.To achieve this company requires capable assistance from various departments
which are:
1. Operations-Expanding its business globally, Jaguar is required to deal with a
massive number of clients to enhance the operational activities of the company to
run in effective and efficient manner(Buckleyand Ghauri, 2015). The company is
liable to make effective coordination within the departments to proceed the
functions actively. As, Jaguar manufacture luxury cars so they have to target a
particular customer base and to influence them to be the loyal customers of the
company with effective communication methods.
2. Marketing- This department act as a main medium to deliver the company and its
services information in the targeted market of a nation in which the company is
expanding its business. This can be done by making a proper marketing budget for
the promotional activities and to assign proper employees for the certain work
who have the knowledge of the market (Burns, 2016).
3. HR- This department is required to hire new employees who have a valuable
knowledge of the market and its cultural background. This will help Jaguar to deal
with the new client base effectively and to sustain in the new market conditions.
4. Accounting- Taking the business on a global platform involves a lot of
transactions which requires to be maintained in a proper book of records in
account of the company (Chesbrough, Vanhaverbeke and West, 2014). This work
is for the accounts department of the company to make the records and to have the
knowledge of the expenses Jaguar has incurred during the process of globalising
their business.
Aims of the Project-
To identify the positive economic, cultural, and ethical impacts of globalisation on
different business functions within an organisation”. A case study of Jaguar.
Objectives-
 To develop basic understanding about the concept of globalisation.
 To examine economical, cultural and ethical impact of globalisation on business

functions of Jaguar.
 To evaluate the impact of globalisation on business performance and success of
Jaguar.
Research Plan
Project Title To analyse the positive economic, cultural and ethical
impacts of globalisation on various departments of
organisation. A case study on Jaguar Cars.
Project Plan
Company Name: Jaguar Cars
Cost Jaguar is operating their business at global level.
Therefore, estimated budget for them is £ 46,000 this
helps them to identify modification in internal
department of organisation. While the estimated
amount for investigator or researcher is £500 it helps
to conduct research in a. effective manner.
Basis Cost
Investment in fixed assets £ 20,000
Cost of research and
development
£ 2000
Employees Training £ 10,000
Resources for Training and
Development
£4,000
Cost of implementing
changes in HR department-
£ 10,000
Total £ 46000
Cost break down of Research:
Basis Cost
Cost of data collection £ 200
Cost of communication £ 50
Cost of communication of results £ 100

with stake holders
Any other cost £150
Total £ 500
Scope As the company produces luxury cars and delivers to
various nations, Jaguar has a wider scope in every new
market they will target. Moreover organisation has
scope to enter in market of developing countries. Like
China, India, Africa etc. So they approach more
number of potential customer's. Whereas researcher
gets opportunity to understand auto-mobile industry as
well as whole organisation. Further this also helps to
conduct research in systematic manner. (Dai and et. al.,
2014).
Time Time is crucial factor for organisation which helps
Jaguar to deliver their products within specified
period. This increase customer satisfaction level and
loyalty towards organisation. In context of researcher
this factor helps them to complete their research by
conducting various research activities such as
gathering of data and information within 5.6 month
(Dunning, 2015).
Quality The involvement of customers with the operational
activities of company can be increased only by
providing them with satisfactory services. This can be
possible when the employees gets involved in training
programs conducted at workplace (Eriksson and et.al.,
2015). Providing feedbacks facilities to the clients
results to increase their satisfaction level with the
company. This factor provide benefits to organisation
as well as consumer through increasing or generating
more value in their products. Apart from this, using
qualitative technique such as questionnaire is used by
the researcher to carry out the present research.

Communication Communication is a key role for any company to
connect to its customers. It gives an opportunity to
management to make strong loyal client base for the
company (GabrielssoIles and Martin, 2013). There are
several tools are used by organisation to communicate
with their customer's that includes mails, internet, cell-
phones etc. As it helps them to develop positive
relationship in the organisation. Further from
perspective of researcher tool used to gather
information is interview, phone calls, internet and
many more. As it assist them to collect primary data
that directly represent suggestion of customer's.
Risk Risk is a crucial part for any business which is always
present in the environment with its complex and
contingent nature. It can result in positive way or
negative way to the business as the conditions are
uncertain in the new market. In order to overcome
from risk factors, Majority of international
organisation use effective tools to calculate risk in
effective manner. (Grayson and Hodges, 2017). Thus,
it is important for the management of Jaguar to
evaluate and eliminate the risk which will arise in the
business activities due to poor managerial functions,
unskilled employees and shortage in funds. Whereas,
the researcher can face risks related through lack of
sources for the information, misuse of resources by
team members, etc.
Resources Resources are very important part for any organisation
and are to be arranged and managed properly to be
used in an optimum manner. Resources for the
company are employees, investors, technology, etc.
which are required to carry the operational functions of
the company (Iles and Martin, 2013). Whereas to
identify impact of culture, economic, survey and
observation is implemented by organisation to
understand their factors. On the other hand resources

for researcher consist of books, journals, research
papers, internet, etc. which helps in collecting the
information for the project and accomplishing essential
target of organisation.
Type of Research
Primary and Secondary
Quality and Quantity
Research is a systematic study of a particular topic
using the various scientific methods to figure out the
cause and to draw out a solution for it (Thrift and
Amin, 2017) . Research are of two types – primary and
secondary research.
 Primary research- This research is a costly
method to proceed with because it consists of
collection of fresh information by involving
various sources which are questionnaire,
personal interviews, etc. As it is required to
provide accurate data, researcher prefers it but
only with the abundance of resources and time
period (ohanson and Mattsson, 2015)
 Secondary research- it is a very important
method through which relevant information
can be generated about the research topic in a
less time period and minimum cost. The data
which is gathered from this source is through
the help of books, published articles, internet
sites, etc.
 Qualitative research- this research is beneficial
when the researcher wants to analyse the views
, behaviour, beliefs, etc. of others . By, using
qualitative research method it is essential for
the researcher to determine the reason and
cause for every action of human. It does not
allow to capture the entire population to gather
a collective information but it can be useful to
control the cost and time (Williamson and De
Meyer, 2012). The accurate data collected is
with the help of interviews, questionnaires, etc.
 Quantitative research- It is used to collect the

information which are numerical in nature. The
information gathered by this method is
collected with the help of tools like online
surveys, books, newspapers, etc. it is time
friendly and incurs less cost but requires
specific and accurate knowledge of data
interpretation (Kerzner and Kerzner, 2017) .
Work Breakdown Structure for the Project
It is a process in which team work in the organisation is manage into managerial
sections. It’s basically known as a hierarchical tree structure and actually breaks its down into
the smaller and into the more manageable proportion. It basically manage the large projects in
appropriate manner as this is the goal of the organisation. The task in organisation is divided
into sub folders as well by which task are manage more appropriately. The elements of the
WBS are the milestones, task, cost, deliverables etc. In this the team project is considered or
the team efforts are undertaken for the culmination of multiple inputs (Killing, 2013). At this
the various brainstorming activities are take place in each department of the project. Project is
liable to use the non-technological tools are note cards, white board or sticky note to
identifies deliverables, specific work packages and sub deliverable. There are the several
tools by which mapping, work structure and the brain storming will be supported as the
Gantt chart will be used to support this (Lee and Lee, 2015).

Gantt Chat is helpful in explaining sequence of the tasks which will need to
complete project in a better manner. It assess in scheduling, managing and also monitoring
particular resources and tasks in project.
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Introducti
on
Aims and
objectives
Project
manageme
nt plan
Research
methodolo
gy
Data
collection
Data
analysis
Reflective
undertakin
g
Conclusio
n and
recommen
dations
Submissio
n of final
report
Research Methodology and Data Collection
Research Methodologies:- Its is the technique and the processes in which researcher
identifies, select, process and analyse the information related to the topic. In this researcher
critically evaluate the and interpret the study overall validity and reliability (Lientz and Rea,
2012). In this question are generated on which basis research is conducted. Through this
method knowledge is gained and the ways of conducting the research.
Data collection:- In this process a systematic way is establish as the researcher gather
the information by measuring the variable interest (Roll, 2015). The person have to answer

the stated question on the tested hypothesis and evaluate the desire outcomes. Data collection
have the main goal is to gather the qualitative data and convert that data into the rich data
analysis. The data in this research is collected through the questionnaire. To collect the data
primary and secondary methods are used. In primary method data is collected through
surveys and the interview etc. but through the secondary method data is collected by internet
and from authors who have conducted the research on that as well (Sadgrove, 2016).
Questionnaire
In this the information is collected from the respondent through the questionnaire. In
this set of questions are prepare related to the research with mixture of close ended question
or the open ended question (Schniederjans, Schniederjans and Schniederjans, 2015). The
question need to be in the form of qualitative as well as the quantitative.
List the questions
Questionnaire
Name:-
Age:-
Gender:-
Occupation:-
Address:-
1) Do you heard about the term globalisation?
a) yes b) No
2) The impact of globalisation upon the organisation is always positive?
a) Strongly Agreed b) Agreed
c) Not agreed d) Moderate
3) Which functions of the Jaguar company is impacted by the globalisation?
a) Operations b) Marketing

c) Human resource d) Accounting
4) Which factor the Jaguar required to deal to enhance its business at global level?
a) Removing barriers to trade
b) Removing tariffs
c) Other restriction
5) What are the benefits that Jaguar gets after expanding its business at global level?
a) Free flow of technology
b) Its permittees the free flow goods by removing the barriers
c) Increment in the profit
d) All of the above
6) What are challenges which restrict the Jaguar company to expand its business at global
level?
a) Reduce the economic power
b) Threats from the global norms
c) Unemployment
d) Inequality
7) Which method Jaguar used to overcome the issues after expanding at international level?
a) Increase the number employees
b) Market will be of same income group
c) Adopt the global rules in advance
8) Is it productive for Jaguar to expand its business at international level?
a) Yes