This report analyzes the impact of globalisation on businesses, focusing on market entry strategies for emerging markets, with Graze as a case study. It defines globalisation and its implications, exploring various market entry strategies like franchising, joint ventures, and direct exporting. The report identifies key emerging markets and discusses challenges in developing effective strategies, including the importance of consumer decision-making. The research employs a positivist research paradigm and a deductive approach, utilizing primary data collection methods. The study aims to identify strategies for entering emerging markets, evaluate suitable markets for Graze, and assess the challenges involved. The report also highlights the scope and limitations of the study, emphasizing the importance of ethical considerations in data collection and analysis. The report summarizes the importance of globalisation and the opportunities for business expansion in emerging markets.