BTEC Business: Globalisation Drivers and Challenges for L'Oréal Group

This presentation analyzes the concept of globalisation and its implications for L'Oréal Group, a leading French personal care company. It explores the key drivers of globalisation, including cost, market, environmental, and competitive factors, and examines the significant impact of digital technology. The presentation includes a detailed PESTLE analysis of L'Oréal, evaluating the political, economic, social, technological, legal, and environmental factors influencing its global operations. It then identifies and explains the strategic complexities and challenges L'Oréal faces when operating in a global environment, such as the economic, political, cultural, social, and environmental dimensions. Finally, the presentation offers strategic recommendations for L'Oréal to overcome these challenges and successfully navigate the global market, emphasizing the importance of adapting to changing consumer demands, leveraging economies of scale, and managing risks associated with international expansion. The presentation is supported by the Harvard referencing system and includes a bibliography.

Higher Nationals
Assignment Brief – BTEC (RQF)
Higher National Diploma in Business (Business Management)
Student Name/ID Number Võ Hoàng Nhật Minh – NE40849
Unit Number and Title Unit 18: Global Business Environment
Academic Year 2021 – 2022
Unit Assessor Ms Phuong Thao
Assignment Number and Title GBE1: Drivers and Challenges for Globalisation (1 of 2)
Issue Date 16-Sep-21
Submission Date 4-Nov-21
IV Name
Date
Submission Format:
The submission is in the form of a 10-minute individual PowerPoint presentation and 5 minutes allocated
for questions. The presentation slides and speaker notes should be submitted as one copy. You are
required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. Your
research should be referenced using the Harvard referencing system. Please also provide a bibliography
using the Harvard referencing system. The recommended word limit is 1,500 to 2,000 words, including
speaker notes, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:
LO1 Analyse the key factors which drive globalisation.
LO2 Determine the strategic complexities associated with operating in a global environment.
Assignment Brief and Guidance:
You are an advisor for the board of directors of ‘L'Oréal Group’, a French personal care company
headquartered in Paris. It is the world's largest cosmetics and beauty company and has developed
activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair
care. According to a report by Statista, in 2020, L'Oréal was the leading personal care brand in the world
with a brand value that amounted to 29.47 billion U.S. The company is present in 130 countries on five
continents and hope to continue to expand into other countries soon.
A new CEO has taken over the organisation and has asked you to produce a presentation to the board of
directors to advise them on the concept of ‘Globalisation’ and the challenges this creates for global
businesses trying to enter new markets.
You are required to investigate and explain the key factors that drive globalisation as well as the key
challenges this creates when operating globally. This will be presented by using a PESTLE analysis to
guide you and show analysis of cultural, economic, political and social dimensions.
The presentation should include the following:
1. An introduction to the concept of globalisation.
2. An explanation on the driving factors of globalisation.
3. The significant impact of digital technology upon globalisation.
4. Complete and present a PESTLE analysis of the organisation.
5. Explain the challenges of globalisation and the strategic challenges this represents for the
organisation.
6. Provide recommendations on how to overcome these challenges.
Pearson Education 2018
Higher Education Qualifications
Assignment Brief

Learning Outcomes and Assessment Criteria
Learning Outcome Pass Merit Distinction
LO1 Analyse the key
factors which drive
globalisation
P1 Analyse key factors
of cost, market,
environment and
competition that drive
global commerce and
trade.
M1 Critically analyse
the impact that key
factors have upon the
global business
environment in terms of
benefits and
challenges.
LO1 & 2
D1 Critically evaluate
the global business
environment, including
the opportunities and
challenges faced by
organisations.
LO2 Determine the
strategic complexities
associated with
operating in a global
environment
P2 Explain the
complexity of strategic
challenges faced by
organisations when
operating in a global
environment supported
by specific examples.
M2 Critically analyse
strategic challenges in
context of risk and
diversification
strategies and the
supply chain flow.
Pearson Education 2018
Higher Education Qualifications
Assignment Brief

Higher Nationals RQF
Pearson Education
Higher Education Qualifications
STUDENT ASSESSMENT SUBMISSION AND DECLARATION
When submitting evidence for assessment, each student must sign a declaration confirming that
the work is their own.
Student name: Võ Hoàng Nhật Minh –
NE40849
Assessor name:
Ms Phuong Thao
Issue date:
16-Sep-21
Submission date:
4-Nov-21
Submitted on:
4-Nov-21
Programme:
Pearson BTEC Level 5 Higher National Diploma in Business (Business Management)
Unit:
Unit 18: Global Business Environment
Assignment number and title:
GBE1: Drivers and Challenges for Globalisation (1 of 2)
Plagiarism
Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students
who break the rules, however innocently, may be penalised. It is your responsibility to ensure
that you understand correct referencing practices. As a university level student, you are
expected to use appropriate references throughout and keep carefully detailed notes of all your
sources of materials for material you have used in your work, including any material
downloaded from the Internet. Please consult the relevant unit lecturer or your course tutor if
you need any further advice.
Student Declaration
Student declaration
I certify that the assignment submission is entirely my own work and I fully understand the
consequences of plagiarism. I understand that making a false declaration is a form of
malpractice.
Student signature: Date: 4-Nov-21

Higher Nationals RQF
Pearson Education
Higher Education Qualifications

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Minh Võ
GBE AS1
GBE 1
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Higher Nationals –Assignment Feedback Form
Student Name / ID Võ Hoàng Nhật Minh – NE40849
Unit Title Unit 18: Global Business Environment
Assignment Number 1 Assessor Mr David Kehoe
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Re-submission Date Date Received 2nd
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Introduction:
International businesses are maximizing the benefits of globalization. They’re
expanding beyond the aerial, sea, and land constraints. Businesses target global
markets that boost their financial growth and market share. Though internal markets
bring in a realm of opportunities, companies face challenges and obstacles while
expanding businesses. It faces challenges that relate to the micro and macro
environment of the enterprise. Expert analysts claim that the social, legal,
environmental, and technological factors pose challenges to the multinational
company. This unit focuses on the hardships faced by Loreal while expanding
business all across the globe. As a global cosmetic leader, Loreal commits itself to
innovations reinventing products to target its global audiences. This report highlights
the challenges and figures out opportunities for the strategic manager running a