Research Report: Globalisation and Business Success for Tesco PLC

This report investigates the impact of globalisation on business success, using Tesco as a case study. The introduction defines globalisation and its transformative effects, followed by the research aim to understand how globalisation drives business success and its objectives. The literature review explores the concept of globalisation, challenges, and factors influencing Tesco's success, including its cost leadership strategy and benefits from globalisation. The research methodology outlines the research philosophy, data collection methods (primary and secondary), and data analysis, including survey results. The report analyzes the research outcomes and findings of stakeholders. Recommendations are made for Tesco's international market entry strategies. The conclusion highlights globalisation's importance for business growth and the need for effective strategies. References are provided. The report emphasizes the role of technology, e-commerce, and FDI in sustaining competitive advantages and highlights the importance of qualitative investigations and questionnaires for favorable outcomes.

Research Project
TITLE: “To understand how can
globalisation drive business
success”

Content
●INTRODUCTION
●RESEARCH AIM AND OBJECTIVE
●LITERATURE REVIEW
●RESEARCH METHODOLOGY
●DATA ANALYSIS AND INTERPRETATION
●REFLECTION AND RECOMMENDATION
●CONCLUSION
●REFERENCES

Introduction
Revolution took place around in 19th century where there were
advances made in communication and transportation industry. When there
is interaction taking place among different countries and cross border
transactions are also there then it is considered as globalisation. It is not a
new concept and many countries have been part of it since a long time. A
complete transformation happens in case of Globalisation, it is actually
responsible in converting a world into single community. It is a
multidimensional and unifying process. Changing technology also is very
helpful in process of Globalisation, such as digital media is also playing
very important part in Globalisation.

Research Aim and Objective:
Research Aim: “To understand how can globalisation drive business
success”.
Research Objectives:
● To understand the concept of globalization.
● To identify challenges of globalisation.
● To determine various factors which influences success of TESCO.
● To examine different benefits of globalisation towards TESCO.

Literature Review
Concept of globalization: According to viewpoint of Sigler and Wachsmuth.
Globalisation deals with interdependence of countries on each other. This
phenomenon basically helps one to see world as one platform and not
divided between countries, as all different barriers like geographical,
political, social, economic are reduced and there is exchange of culture
which actually takes place. There are many benefits of globalisation, in
today's changing world when every company is developing it is very
difficult to gain a competitive advantage. This is a tool which has been
responsible for transforming world as one and unifying all the countries.

Cont...
Identify challenges of globalisation: According to Sven Oliver Muller, it
is agreed that globalisation has lot of advantages but then also there are
many challenges of globalisation which are experienced across world.
Such as, every country has there own culture and when globalisation
takes place there is interaction and exchange of such cultures & values of
different countries. This acts `as barrier sometimes, because there is
difficulty faced in understanding and adapting to it. Also, there are
inequalities between countries as every country differs in form of their
economic structure, which could lead to occurrence of some conflicts.

Cont...
Various factors which influences success of TESCO: As per views of
Laborde and Ronzoni, 2016. Tesco is a leading brand of grocery industry
in UK. In recent years it has able to get a distinct position in market.
Tesco has followed a cost leadership strategy, in which it provides
competition to other brands in terms of cost at which they are offering
their products. This make people prefer their products in comparison with
other brands offering same category of products. Tesco has been able to
secure a goodwill and brand image for their customers in term of quality
also which it is offering in it products.

Cont...
Benefits of globalisation towards TESCO: According to Georgiadis and
Mehl, globalisation as process has many benefit sand it has prove
beneficial for all companies who have been part of this process. Tesco has
also been able to get many benefits from this process. Such as, they are
able to get cost advantage when this company is able to utilise resources
of other countries, this help them in reducing their cost of production and
they are able to offer products at better prices to their customers(Colen
and Swinnen, 2016). Tesco will also be able to approach larger customer
base this increases market for companies and their profitability.
Integration of different economies take place in the process of
globalisation, this acts a big advantage for companies.

Research Methodology
There are many different types of business decisions which have to be
taken by the researcher or for achievement of some objectives a research
is conducted by researcher. This process or methodology is commonly
known as research methodology. This process includes research, surveys,
interviews and other techniques are included in this process. It includes
present and past both types of information. There are different approaches
to a research methodology such as it can be quantitative or qualitative
depending upon requirements of the research objective and aims(Asongu
and De Moor, 2017).

Cont...
Research philosophy: research philosophy deals with source of
data. It is basically a belief that how data is collected, it is analysed
and then recommendations are drawn from it. This is process of
transformation which takes place while a research is initiated and
then its objectives are achieved.

Cont...
Data collection: Data collection is a approach which is used to collect
data and then further that collected data is analysed to draw certain
conclusions from it.
Primary data: Researcher collects data from a original source and not
from any existing sources then that data is considered as primary data.
This consists of first hand information being collected by the researcher.
Methods of collecting this form of data is interview, observation, surveys
etc. size of sample also a factor which influences the decision of selecting
a particular source (Rupert and Smith, 2016).

Cont...
Secondary data: when data is not originally collected by researcher but
is gathered from any available source that is termed as data being
collected from a secondary source. This data can be in any form
quantitative and also qualitative depending upon the requirement of
research. Various sources from where secondary data can be collected is
interviews, newspapers, journals, government publications. Any of these
sources can be used depending upon the type of information required and
availability of a source.