Assessment 2: Globalisation's Impact on E-business at Tesco
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This report examines the impact of globalisation on e-business, using Tesco as a case study within the retail sector. It begins with an introduction to supply chain management, defining its role in optimizing the flow of goods and services from raw materials to final products, and highlighting Tesco as ...

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Skill(Assessment 2)
Skill(Assessment 2)
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Contents
MAIN BODY...................................................................................................................................3
Topic: “To study the impact of Globalisation in age of E-business”..............................................3
Background of research:.........................................................................................................3
Research Objectives...............................................................................................................3
Research Question..................................................................................................................4
LITERATURE REVIEW:...............................................................................................................4
RESSEARCH METHODLOGY:....................................................................................................6
Data Analysis :.................................................................................................................................1
Interview Questions................................................................................................................1
Primary Question....................................................................................................................2
Interpretation..........................................................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
MAIN BODY...................................................................................................................................3
Topic: “To study the impact of Globalisation in age of E-business”..............................................3
Background of research:.........................................................................................................3
Research Objectives...............................................................................................................3
Research Question..................................................................................................................4
LITERATURE REVIEW:...............................................................................................................4
RESSEARCH METHODLOGY:....................................................................................................6
Data Analysis :.................................................................................................................................1
Interview Questions................................................................................................................1
Primary Question....................................................................................................................2
Interpretation..........................................................................................................................4
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Supply chain management is the type of management about the flow of goods and
services and includes through all process which helps to transform where the raw material into
final product. It involves the active streaming of business apply side to activities to maximise
customer value and gain competitive advantages in the market place. in further represents an
effort by suppliers to develop and implement supply chains that are efficient an economic as
possible (Kucharčíková, Mičiak and Hitka, 2018). It covers everything from production to
product development to provide effective supply chain which are efficient resources for implies
in production towards better product development towards the information system which needed
towards direct undertaking.
For this report, the organisation Tesco company plc which is based British multinational
groceries and enhance general information which enhance retailer headquarter in Welwyn
Garden City., England. It is Third largest retailer company comes after Marks and Spencer and
Burberry retail business (Kasemsap, 2018). In this topic there is assessment 2 in which primary
research data elaborate for valuable scrutinise information about Globalisation in E-business
market.
MAIN BODY
“Supply Chain Management-
Topic: “To study the impact of Globalisation in age of E-business”.
Aim: To study the impact of E-business in retail sector business. A case Study on Tesco.
Background of research:
The purpose of this report to know about the background of Supply chain management in
retail business, further to scrutinise the impact of globalisation towards E-business creates
challenges or opportunity that driven to towards organisation which is consider Tesco that help
to gain positive outcomes (Hasanat and et. al., 2020). As E-business are overtaking the other
retail business market by providing online services along with better display product and services
and easily they retain they retain their customer.
Supply chain management is the type of management about the flow of goods and
services and includes through all process which helps to transform where the raw material into
final product. It involves the active streaming of business apply side to activities to maximise
customer value and gain competitive advantages in the market place. in further represents an
effort by suppliers to develop and implement supply chains that are efficient an economic as
possible (Kucharčíková, Mičiak and Hitka, 2018). It covers everything from production to
product development to provide effective supply chain which are efficient resources for implies
in production towards better product development towards the information system which needed
towards direct undertaking.
For this report, the organisation Tesco company plc which is based British multinational
groceries and enhance general information which enhance retailer headquarter in Welwyn
Garden City., England. It is Third largest retailer company comes after Marks and Spencer and
Burberry retail business (Kasemsap, 2018). In this topic there is assessment 2 in which primary
research data elaborate for valuable scrutinise information about Globalisation in E-business
market.
MAIN BODY
“Supply Chain Management-
Topic: “To study the impact of Globalisation in age of E-business”.
Aim: To study the impact of E-business in retail sector business. A case Study on Tesco.
Background of research:
The purpose of this report to know about the background of Supply chain management in
retail business, further to scrutinise the impact of globalisation towards E-business creates
challenges or opportunity that driven to towards organisation which is consider Tesco that help
to gain positive outcomes (Hasanat and et. al., 2020). As E-business are overtaking the other
retail business market by providing online services along with better display product and services
and easily they retain they retain their customer.
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Research Objectives
To determine about the knowledge of Supply Chain management.
To examine the impact of globalisation in E-business that create profitability.
To identify the strategies of building online shopping pattern in Tesco for profit
maximisation.
Research Question
Q1. What do you understand about Supply Chain management?
Q2. What are the impacts of globalisation in E-business?
Q3. What can be the strategies implies to improve online shopping in Tesco through profit
maximisation?
LITERATURE REVIEW:
a) To determine about the knowledge of Supply Chain management.
According to the Robert Handfield, 2020. Supply Management is active management of
supply chain activities to maximise the customer to accomplish better sustainable
competitive advantages. It represents about the conscious effort by the supply chain team or
management (Štefko and et. al., 2019). As their main objective is to provide authentic raw
material of supply chain resources to provide organisation to effective and efficient way of
possible. In perspective of Tesco, supply chain management enhance their activities overall
product and services development, procuring, sourcing, improve logistic as well as the
information system needed to coordinate these activities. Moreover, in every production the
information system needed to coordinate and provide collectively supply chain. In the
second idea is about supply chain existed for the long time duration as well as cost. The
organisation that make up supply chain are linked together through effective physical
change which flows and information flows. The flow of physical within involve information
movement and storage of food product, groceries type product enhance to make it effective
quality mannerism (Goundar, Devi and Lal, 2021).Information flows between staff or
employees during coordinate to wok in better involve transformational as better long term
plan and also effective control day to day aspect and material ups and down effective supply
chain.
b) To examine the impact of globalisation in E-business that create profitability.
To determine about the knowledge of Supply Chain management.
To examine the impact of globalisation in E-business that create profitability.
To identify the strategies of building online shopping pattern in Tesco for profit
maximisation.
Research Question
Q1. What do you understand about Supply Chain management?
Q2. What are the impacts of globalisation in E-business?
Q3. What can be the strategies implies to improve online shopping in Tesco through profit
maximisation?
LITERATURE REVIEW:
a) To determine about the knowledge of Supply Chain management.
According to the Robert Handfield, 2020. Supply Management is active management of
supply chain activities to maximise the customer to accomplish better sustainable
competitive advantages. It represents about the conscious effort by the supply chain team or
management (Štefko and et. al., 2019). As their main objective is to provide authentic raw
material of supply chain resources to provide organisation to effective and efficient way of
possible. In perspective of Tesco, supply chain management enhance their activities overall
product and services development, procuring, sourcing, improve logistic as well as the
information system needed to coordinate these activities. Moreover, in every production the
information system needed to coordinate and provide collectively supply chain. In the
second idea is about supply chain existed for the long time duration as well as cost. The
organisation that make up supply chain are linked together through effective physical
change which flows and information flows. The flow of physical within involve information
movement and storage of food product, groceries type product enhance to make it effective
quality mannerism (Goundar, Devi and Lal, 2021).Information flows between staff or
employees during coordinate to wok in better involve transformational as better long term
plan and also effective control day to day aspect and material ups and down effective supply
chain.
b) To examine the impact of globalisation in E-business that create profitability.
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As per the opinion of Elite Asia, 2020. As the globalisation is one of the propounded
effect on the e=commerce industry. Over the last few years where the improvement and
advancement in broadband and better mobile technologies the world is more connected
then ever. Now a days E-business creates high benchmark in every business sector.
Somehow, there is better scope of E-commerce in retail business as many multinational
companies like Marks and Spencer, Asda Stores, Tesco, IKEA and Burberry provide
better form organisation is adapt for creating digital content about to existing potential
international market (Businaro., 2020). It has also pushed to primary through their brick
and motor stores as well as domestic market to creates and enhance better friendly user
that accommodate online sector over the people world. Some of positive benefits arise for
globalisation to Tesco benefits within proper structure are Purchase made from mobile
device to increase: it is the another way to increased he globalisation factor which is
changing and now a days many people are usually active in social media and online
activities in which mobile is one of major source through promoting online product and
service provide customer within effective manner. Changes to websites and home
pages: More people are found online activities in which they can generate not form their
country as well as it means that it is common websites to accommodate through growing
customer base (Xu, and Gao., 2021). The best way to accomplish success and secure
sales through having site that offers tailored experienced to visit. Some how this si one of
difficult if there is consists overall aspect within world.
c) To identify the strategies of building online shopping pattern in Tesco for profit
maximisation.
According to the Nicole Martins Ferreira, 2020. There are many strategies which need to
implement for online shopping pattern through Tesco where the promoting of online
business or E-commerce in retail sector. Tesco is majorly have their own shops but they
are have webizes through which customer are reliable to purchase from them. As some of
strategies which is recommended to Tesco for promoting online shopping business as
Social Media as it helps to manage for easy and flexible for create better strategy and
increasing in sales on the Facebook, Instagram, twitter and social media strategy where
customer are having their highly presence and they scrutinise different types of product
and service (Boneva., 2018). Create social calendar in this main focus is from preparing
effect on the e=commerce industry. Over the last few years where the improvement and
advancement in broadband and better mobile technologies the world is more connected
then ever. Now a days E-business creates high benchmark in every business sector.
Somehow, there is better scope of E-commerce in retail business as many multinational
companies like Marks and Spencer, Asda Stores, Tesco, IKEA and Burberry provide
better form organisation is adapt for creating digital content about to existing potential
international market (Businaro., 2020). It has also pushed to primary through their brick
and motor stores as well as domestic market to creates and enhance better friendly user
that accommodate online sector over the people world. Some of positive benefits arise for
globalisation to Tesco benefits within proper structure are Purchase made from mobile
device to increase: it is the another way to increased he globalisation factor which is
changing and now a days many people are usually active in social media and online
activities in which mobile is one of major source through promoting online product and
service provide customer within effective manner. Changes to websites and home
pages: More people are found online activities in which they can generate not form their
country as well as it means that it is common websites to accommodate through growing
customer base (Xu, and Gao., 2021). The best way to accomplish success and secure
sales through having site that offers tailored experienced to visit. Some how this si one of
difficult if there is consists overall aspect within world.
c) To identify the strategies of building online shopping pattern in Tesco for profit
maximisation.
According to the Nicole Martins Ferreira, 2020. There are many strategies which need to
implement for online shopping pattern through Tesco where the promoting of online
business or E-commerce in retail sector. Tesco is majorly have their own shops but they
are have webizes through which customer are reliable to purchase from them. As some of
strategies which is recommended to Tesco for promoting online shopping business as
Social Media as it helps to manage for easy and flexible for create better strategy and
increasing in sales on the Facebook, Instagram, twitter and social media strategy where
customer are having their highly presence and they scrutinise different types of product
and service (Boneva., 2018). Create social calendar in this main focus is from preparing

content through which it hits to customer’s mind or needs. The calendar plays an
important part in life by putting overall engagement activities that create high level of
intensity that enhance better customer involvement.
RESSEARCH METHODLOGY:
It is a procedure which is applied by researcher as in order to collected and gathered for
appropriate and compliance oriented manner information through better relevant topic and
theme. It is sustained level of authentic as well as it is maintained for attained proper outcomes
as per research objectives.
Research philosophy:
This is process and belief which under generate respective information for circulated and
collected as in order to maintain to follow in systematic manner. it is majorly contain two type os
philosophies such as Positivism and Interprivistism. In order to conduct the research there is use
of Positivism approach towards effective accurate manner to outcome for better accomplished in
timely manner. It is also more comfort and flexible approach to generate authentic outcome to
determine better timely basis.
Research Approach
These are the approach that is used by the researcher in order to make effectual
understanding about adequate data and information that is collected over a certain period of
instance. In this sustained information is concerned and collected about to make both quantitative
and qualitative research method usage (Fitzgerald and et. al., 2018). In order to process this
research quantitative method of research and methodology is used through which advanced level
of data is attained with certain precision
Uwizeyemungu and et. al., 2018).
In order to make suitable investigation researcher make use of qualitative approach that
generate adequate outcome with better interpretation as with this deductive approach is also get
used as with this working productiveness and its ability get advanced in adequate manner.
important part in life by putting overall engagement activities that create high level of
intensity that enhance better customer involvement.
RESSEARCH METHODLOGY:
It is a procedure which is applied by researcher as in order to collected and gathered for
appropriate and compliance oriented manner information through better relevant topic and
theme. It is sustained level of authentic as well as it is maintained for attained proper outcomes
as per research objectives.
Research philosophy:
This is process and belief which under generate respective information for circulated and
collected as in order to maintain to follow in systematic manner. it is majorly contain two type os
philosophies such as Positivism and Interprivistism. In order to conduct the research there is use
of Positivism approach towards effective accurate manner to outcome for better accomplished in
timely manner. It is also more comfort and flexible approach to generate authentic outcome to
determine better timely basis.
Research Approach
These are the approach that is used by the researcher in order to make effectual
understanding about adequate data and information that is collected over a certain period of
instance. In this sustained information is concerned and collected about to make both quantitative
and qualitative research method usage (Fitzgerald and et. al., 2018). In order to process this
research quantitative method of research and methodology is used through which advanced level
of data is attained with certain precision
Uwizeyemungu and et. al., 2018).
In order to make suitable investigation researcher make use of qualitative approach that
generate adequate outcome with better interpretation as with this deductive approach is also get
used as with this working productiveness and its ability get advanced in adequate manner.
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Research Method:
It is method are specific, procedure for collecting and analyzing data. To Developing data
on the basis of integral part towards effective research design. It is defined about useful
determined data tat study regarding particular for effective concern problem effective scientific
problem. It contain two main research method which used in report are;
Qualitative research Method: It is majorly emphasis to represent in theoretical as well as in
words. It is used to understand about the concept through the experiences Through this type of
research enables about to gather in depth insight towards on well understand (Sorwar,, Hoque
and Islam,., 2021). Usually in qualitative researcher used interview question to describe the
research objective as well as participant view in words.
Quantitative research method: It is represent about the information represent in form of
numerical and graphical manner. The main motive is used to test confirm theories and
assumption as well as this type of research can be used to establish generalise facts about
relevant topic.
It is method are specific, procedure for collecting and analyzing data. To Developing data
on the basis of integral part towards effective research design. It is defined about useful
determined data tat study regarding particular for effective concern problem effective scientific
problem. It contain two main research method which used in report are;
Qualitative research Method: It is majorly emphasis to represent in theoretical as well as in
words. It is used to understand about the concept through the experiences Through this type of
research enables about to gather in depth insight towards on well understand (Sorwar,, Hoque
and Islam,., 2021). Usually in qualitative researcher used interview question to describe the
research objective as well as participant view in words.
Quantitative research method: It is represent about the information represent in form of
numerical and graphical manner. The main motive is used to test confirm theories and
assumption as well as this type of research can be used to establish generalise facts about
relevant topic.
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For this particular information in this both Qualitative and Quantitative research method is
used to scrutinise the information and forming interview and questionnaire for analysing the
respondent view.
Primary source of Data collection: According to this source of data collection is been used
to scrutinise and collection of data through own efforts such through questionnaire, survey,
group discussion etc. In another words primary are those data for use which is not been asked
before this is one of important note because primary research uses more resources for better
secondary research.
Secondary Source of data collection : According to this data collection research or
individual would scrutinise data on the basis of other research document, articles, books or novel
etc. One of tools which used in secondary data is interview and also it is used in literature review
to form information within effective use in research.
From above two method in this report, only using of primary source of data collection
towards attaining information through own sources within effective manner.
Sampling Method: It is the process used in statiscal analysis in which predetermined number
of observation an taken from larger population areas. As per methodology which assort by
researcher in sample from larger population depends on the type analysis being performed, but it
may include simple random sampling or systematic sampling (Dastgerdi and De Luca, 2019).
There are many types of sampling techniques such as Simple random sampling that used for
selecting random samples for making better positive outcomes within effective manner.
Instrument Used: The tool which are using in this research report is Questionnaire and the
Sample size would be 30 respondent from employees of Tesco plc.
Data Analysis :
Interview Questions
Q1. What do you mean Supply Chain Management and why it is important towards
business?
Respondent: As per my opinion, Supply Chain management is the form of process about
transfer, customise of goods and service along with involving quality of raw material to make in
final product within effective manner. Yes, it is important supply chain management practise
1
used to scrutinise the information and forming interview and questionnaire for analysing the
respondent view.
Primary source of Data collection: According to this source of data collection is been used
to scrutinise and collection of data through own efforts such through questionnaire, survey,
group discussion etc. In another words primary are those data for use which is not been asked
before this is one of important note because primary research uses more resources for better
secondary research.
Secondary Source of data collection : According to this data collection research or
individual would scrutinise data on the basis of other research document, articles, books or novel
etc. One of tools which used in secondary data is interview and also it is used in literature review
to form information within effective use in research.
From above two method in this report, only using of primary source of data collection
towards attaining information through own sources within effective manner.
Sampling Method: It is the process used in statiscal analysis in which predetermined number
of observation an taken from larger population areas. As per methodology which assort by
researcher in sample from larger population depends on the type analysis being performed, but it
may include simple random sampling or systematic sampling (Dastgerdi and De Luca, 2019).
There are many types of sampling techniques such as Simple random sampling that used for
selecting random samples for making better positive outcomes within effective manner.
Instrument Used: The tool which are using in this research report is Questionnaire and the
Sample size would be 30 respondent from employees of Tesco plc.
Data Analysis :
Interview Questions
Q1. What do you mean Supply Chain Management and why it is important towards
business?
Respondent: As per my opinion, Supply Chain management is the form of process about
transfer, customise of goods and service along with involving quality of raw material to make in
final product within effective manner. Yes, it is important supply chain management practise
1

towards getting implies in our organisation (Tesco) as it decrease the cost of total supply chain in
which manufacture as well as retailer cost depend on supply chain manager to better design work
as for meeting goals. In another term, supply chain management is effective use to being more
competitive in market place.
Q2. How Supply chain management works in Tesco organisation?
Respondent: In Tesco company the Supply chain management works on the basis of controlling
towards link within production, shipment and distribution of a product. Through managing the
supply chain team of Tesco are able to cut their excess to deliver product to effective consumer
faster. Thus, from this process Tesco’s supply chain work management presumes to reduce
production cost and generate better profit margin.
Q3. Are you agree that E-business impact to then retail business like your organisation
Tesco? And why?
Respondent: Yes, through the appearance of online shopping or E-commerce business has
provide minor effect in Retail business like Tesco as people are now way to comfort for
approach their product and service through online platform (Guffey and Loewy, 2021). Thus, it
reduce the profitability but on other side it provide us an opportunity to enter in E-commerce
platform to create better business opportunities.
Q4. Any strategies for online business which you want to suggest the company? and why?
Respondent: For Tesco company as they have strong physical evidence in United Kingdom
region and also they can evaluate poi margin in systematic way. But as the market is changes
company is need to implement for promoting product and service through social media
marketing as there is many application such as Facebook, Instagram and Twitter etc.
Primary Question
In is a form in which respective data is collected as with support of questionnaire and it is as
briefly describe below as:
Questionnaire
Q1. Do you understand by the concept of Supply Chain Management?
a) Yes.
b) Might be
2
which manufacture as well as retailer cost depend on supply chain manager to better design work
as for meeting goals. In another term, supply chain management is effective use to being more
competitive in market place.
Q2. How Supply chain management works in Tesco organisation?
Respondent: In Tesco company the Supply chain management works on the basis of controlling
towards link within production, shipment and distribution of a product. Through managing the
supply chain team of Tesco are able to cut their excess to deliver product to effective consumer
faster. Thus, from this process Tesco’s supply chain work management presumes to reduce
production cost and generate better profit margin.
Q3. Are you agree that E-business impact to then retail business like your organisation
Tesco? And why?
Respondent: Yes, through the appearance of online shopping or E-commerce business has
provide minor effect in Retail business like Tesco as people are now way to comfort for
approach their product and service through online platform (Guffey and Loewy, 2021). Thus, it
reduce the profitability but on other side it provide us an opportunity to enter in E-commerce
platform to create better business opportunities.
Q4. Any strategies for online business which you want to suggest the company? and why?
Respondent: For Tesco company as they have strong physical evidence in United Kingdom
region and also they can evaluate poi margin in systematic way. But as the market is changes
company is need to implement for promoting product and service through social media
marketing as there is many application such as Facebook, Instagram and Twitter etc.
Primary Question
In is a form in which respective data is collected as with support of questionnaire and it is as
briefly describe below as:
Questionnaire
Q1. Do you understand by the concept of Supply Chain Management?
a) Yes.
b) Might be
2
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c) No.
Q2) Did you know about how globalisation create an impact in retail business?
a) Through new market opportunity.
b) Product Development.
c) All of the above.
Q3) Do you know about the understanding and impact of virtual learning environment?
a) Yes.
b) Might be
c) No.
Q4.) What are main factor which consider by Tesco company during promoting product and
service?
a) Product should attractive.
b) Advanced specifications.
c) None of the above.
Q5.) What are the promotional strategies which implies by Tesco during selling of their product
and service in competitive market?
a) Social Media Marketing.
b) Selling and promoting through digital marketing.
c) All of the above.
Q6.) Which is the most beneficial promotion technique for any business?
a) Social Media Marketing.
b) Digital Marketing.
c) E-commerce marketing.
Q7) Any suggestions which you prefer for Tesco company in perspective off better promotional
tool for their product and services.
a) Digital Marketing.
b) Promote in E-commerce platform.
c) Social Media Marketing.
3
Q2) Did you know about how globalisation create an impact in retail business?
a) Through new market opportunity.
b) Product Development.
c) All of the above.
Q3) Do you know about the understanding and impact of virtual learning environment?
a) Yes.
b) Might be
c) No.
Q4.) What are main factor which consider by Tesco company during promoting product and
service?
a) Product should attractive.
b) Advanced specifications.
c) None of the above.
Q5.) What are the promotional strategies which implies by Tesco during selling of their product
and service in competitive market?
a) Social Media Marketing.
b) Selling and promoting through digital marketing.
c) All of the above.
Q6.) Which is the most beneficial promotion technique for any business?
a) Social Media Marketing.
b) Digital Marketing.
c) E-commerce marketing.
Q7) Any suggestions which you prefer for Tesco company in perspective off better promotional
tool for their product and services.
a) Digital Marketing.
b) Promote in E-commerce platform.
c) Social Media Marketing.
3
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Interpretation
Q1. Do you understand by the concept of Supply Chain Management? Frequency
a) Yes. 15
b) Might be 10
c) No. 5
Evaluation
As per above graphs there are three respondent who contribute their views on supply
chain management where out of 30 respondents 15 people are agree with this statement, 10
people are quite aware about it and rest 5 people are unknown from this concept.
Q2) Did you know about how globalisation create an impact in retail
business?
Frequency
d) Through new market opportunity. 20
e) Product Development. 5
f) All of the above. 5
4
Q1. Do you understand by the concept of Supply Chain Management? Frequency
a) Yes. 15
b) Might be 10
c) No. 5
Evaluation
As per above graphs there are three respondent who contribute their views on supply
chain management where out of 30 respondents 15 people are agree with this statement, 10
people are quite aware about it and rest 5 people are unknown from this concept.
Q2) Did you know about how globalisation create an impact in retail
business?
Frequency
d) Through new market opportunity. 20
e) Product Development. 5
f) All of the above. 5
4

Evaluation
From above information representation is describe about globalisation create impact in
business where out of 30 respodnents 20 respondent says that through new market opportunity
globalisation driven, 4 are on product development support and rest 5 are agree with all of the
above option.
Q3) Do you know about the understanding and impact of virtual learning
environment?
Frequency
g) Yes. 10
h) Might be 15
i) No. 5
5
From above information representation is describe about globalisation create impact in
business where out of 30 respodnents 20 respondent says that through new market opportunity
globalisation driven, 4 are on product development support and rest 5 are agree with all of the
above option.
Q3) Do you know about the understanding and impact of virtual learning
environment?
Frequency
g) Yes. 10
h) Might be 15
i) No. 5
5
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Evaluation
As in this structure, virtual learning information on which out of 30 participants 10 are
agree on it, 15 are on moderate aware and rest 5 are unknown from it.
Q4.) What are main factor which consider by Tesco company during
promoting product and service?
Frequency
j) Product should attractive. 8
k) Advanced specifications. 10
l) None of the above. 12
6
As in this structure, virtual learning information on which out of 30 participants 10 are
agree on it, 15 are on moderate aware and rest 5 are unknown from it.
Q4.) What are main factor which consider by Tesco company during
promoting product and service?
Frequency
j) Product should attractive. 8
k) Advanced specifications. 10
l) None of the above. 12
6
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Evaluation
In this factor information collected on the basis of promoting the product and services by
Tesco in which out of 30 respondent 8 people are agree with product should be attractive, 10 are
on advanced specification and rest 12 participants on none of the above.
Q5.) What are the promotional strategies which implies by Tesco during
selling of their product and service in competitive market?
Frequency
m) Social Media Marketing. 10
n) Selling and promoting through digital marketing. 12
o) All of the above. 8
Evaluation
Through above graphical representation which ensure about strategies which implies on
selling product and service within 10 people are Social Media Marketing, Selling and promoting
through digital marketing are support by 12 people and rest 8 people are satisfy with both
options.
Q6.) Which is the most beneficial promotion technique for any business? Frequency
a) Social Media Marketing. 15
b) Digital Marketing. 8
7
In this factor information collected on the basis of promoting the product and services by
Tesco in which out of 30 respondent 8 people are agree with product should be attractive, 10 are
on advanced specification and rest 12 participants on none of the above.
Q5.) What are the promotional strategies which implies by Tesco during
selling of their product and service in competitive market?
Frequency
m) Social Media Marketing. 10
n) Selling and promoting through digital marketing. 12
o) All of the above. 8
Evaluation
Through above graphical representation which ensure about strategies which implies on
selling product and service within 10 people are Social Media Marketing, Selling and promoting
through digital marketing are support by 12 people and rest 8 people are satisfy with both
options.
Q6.) Which is the most beneficial promotion technique for any business? Frequency
a) Social Media Marketing. 15
b) Digital Marketing. 8
7

c) E-commerce marketing. 7
Evaluation
As per the above graph representation it is summarised that out of 30 participants in
which 15 people are support on Social media marketing benefits, 8 people are on digital
marketing preference and rest 7 are on E-commerce marketing.
Q7) Any suggestions which you prefer for Tesco company in perspective off
better promotional tool for their product and services.
Frequency
d) Digital Marketing. 20
e) Promote in E-commerce platform. 3
f) Social Media Marketing. 7
8
Evaluation
As per the above graph representation it is summarised that out of 30 participants in
which 15 people are support on Social media marketing benefits, 8 people are on digital
marketing preference and rest 7 are on E-commerce marketing.
Q7) Any suggestions which you prefer for Tesco company in perspective off
better promotional tool for their product and services.
Frequency
d) Digital Marketing. 20
e) Promote in E-commerce platform. 3
f) Social Media Marketing. 7
8
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Evaluation
On this graphical representation there are some information which emphasis that out of
30 20 are on Digital marketing, 3 people are promote in E-commerce platform and rest 7 are on
Social media marketing.
CONCLUSION
It has been summarised from the above report that virtual learning and its globalisation is
dependent over the working standards as along with this fundamental learning is processed that
make continuous level of promotion. As all the institution make adequate usage of different
learning practices as with this future career and its planning get processed under which ability of
student to make repetitive learning also get advanced in flexible manner.
9
On this graphical representation there are some information which emphasis that out of
30 20 are on Digital marketing, 3 people are promote in E-commerce platform and rest 7 are on
Social media marketing.
CONCLUSION
It has been summarised from the above report that virtual learning and its globalisation is
dependent over the working standards as along with this fundamental learning is processed that
make continuous level of promotion. As all the institution make adequate usage of different
learning practices as with this future career and its planning get processed under which ability of
student to make repetitive learning also get advanced in flexible manner.
9
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REFERENCES
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Kucharčíková, A., Mičiak, M. and Hitka, M., 2018. Evaluating the effectiveness of investment in
human capital in e-business enterprise in the context of
sustainability. Sustainability, 10(9), p.3211.
Kasemsap, K., 2018. Advocating electronic business and electronic commerce in the global
marketplace. In Mobile Commerce: Concepts, Methodologies, Tools, and
Applications (pp. 1139-1162). IGI Global.
Hasanat, M.W., Hoque, A., Shikha, F.A., Anwar, M., Hamid, A.B.A. and Tat, H.H., 2020. The
impact of coronavirus (COVID-19) on e-business in Malaysia. Asian Journal of
Multidisciplinary Studies, 3(1), pp.85-90.
Štefko, R., Bačík, R., Fedorko, R., Oleárová, M. and Rigelský, M., 2019. Analysis of consumer
preferences related to the use of digital devices in the e-commerce
dimension. Entrepreneurship and Sustainability Issues, 7(1), p.25.
Goundar, S., Mohammed, I., Devi, J. and Lal, J., 2021. E-COMMERCE AND E-BUSINESS
INNOVATIONS WITH ERP SYSTEMS. Enterprise Systems and Technological
Convergence: Research and Practice, p.145.
Businaro, E., 2020. Business Model Innovation and the disruptive power of E-business: the case
of Uber.
Xu, J. and Gao, X., 2021. E-Business Enabling Technologies and Building Capacities. In E-
Business in the 21st Century: Essential Topics and Studies (pp. 29-61).
Boneva, M., 2018. Challenges related to the digital transformation of business companies.
In Innovation Management, Entrepreneurship and Sustainability (IMES 2018) (pp. 101-
114). Vysoká škola ekonomická v Praze.
Uwizeyemungu, S., Raymond, L., Poba-Nzaou, P. and St-Pierre, J., 2018. The complementarity
of IT and HRM capabilities for competitive performance: a configurational analysis of
manufacturing and industrial service SMEs. Enterprise Information Systems, 12(10),
pp.1336-1358.
Sorwar, G., Hoque, M.R. and Islam, S., 2021. Assessing Cross-Border E-Commerce Success: A
Cross-Country Analysis. In E-Business in the 21st Century: Essential Topics and
Studies (pp. 335-363).
10
Books and Journals
Kucharčíková, A., Mičiak, M. and Hitka, M., 2018. Evaluating the effectiveness of investment in
human capital in e-business enterprise in the context of
sustainability. Sustainability, 10(9), p.3211.
Kasemsap, K., 2018. Advocating electronic business and electronic commerce in the global
marketplace. In Mobile Commerce: Concepts, Methodologies, Tools, and
Applications (pp. 1139-1162). IGI Global.
Hasanat, M.W., Hoque, A., Shikha, F.A., Anwar, M., Hamid, A.B.A. and Tat, H.H., 2020. The
impact of coronavirus (COVID-19) on e-business in Malaysia. Asian Journal of
Multidisciplinary Studies, 3(1), pp.85-90.
Štefko, R., Bačík, R., Fedorko, R., Oleárová, M. and Rigelský, M., 2019. Analysis of consumer
preferences related to the use of digital devices in the e-commerce
dimension. Entrepreneurship and Sustainability Issues, 7(1), p.25.
Goundar, S., Mohammed, I., Devi, J. and Lal, J., 2021. E-COMMERCE AND E-BUSINESS
INNOVATIONS WITH ERP SYSTEMS. Enterprise Systems and Technological
Convergence: Research and Practice, p.145.
Businaro, E., 2020. Business Model Innovation and the disruptive power of E-business: the case
of Uber.
Xu, J. and Gao, X., 2021. E-Business Enabling Technologies and Building Capacities. In E-
Business in the 21st Century: Essential Topics and Studies (pp. 29-61).
Boneva, M., 2018. Challenges related to the digital transformation of business companies.
In Innovation Management, Entrepreneurship and Sustainability (IMES 2018) (pp. 101-
114). Vysoká škola ekonomická v Praze.
Uwizeyemungu, S., Raymond, L., Poba-Nzaou, P. and St-Pierre, J., 2018. The complementarity
of IT and HRM capabilities for competitive performance: a configurational analysis of
manufacturing and industrial service SMEs. Enterprise Information Systems, 12(10),
pp.1336-1358.
Sorwar, G., Hoque, M.R. and Islam, S., 2021. Assessing Cross-Border E-Commerce Success: A
Cross-Country Analysis. In E-Business in the 21st Century: Essential Topics and
Studies (pp. 335-363).
10

Babenko, V., Kulczyk, Z., Perevosova, I., Syniavska, O. and Davydova, O., 2019. Factors of the
development of international e-commerce under the conditions of globalization. In SHS
Web of Conferences (Vol. 65, p. 04016). EDP Sciences.
Erixon, F., 2018. The economic benefits of globalization for business and consumers. European
Centre for International Political Economy.
Dastgerdi, A.S. and De Luca, G., 2019. Strengthening the city’s reputation in the age of cities: an
insight in the city branding theory. City, Territory and Architecture, 6(1), pp.1-7.
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Cusumano, M.A., Gawer, A. and Yoffie, D.B., 2019. The business of platforms: Strategy in the
age of digital competition, innovation, and power. New York: Harper Business.
11
development of international e-commerce under the conditions of globalization. In SHS
Web of Conferences (Vol. 65, p. 04016). EDP Sciences.
Erixon, F., 2018. The economic benefits of globalization for business and consumers. European
Centre for International Political Economy.
Dastgerdi, A.S. and De Luca, G., 2019. Strengthening the city’s reputation in the age of cities: an
insight in the city branding theory. City, Territory and Architecture, 6(1), pp.1-7.
Guffey, M.E. and Loewy, D., 2021. Business communication: Process & product. Cengage
Learning.
Cusumano, M.A., Gawer, A. and Yoffie, D.B., 2019. The business of platforms: Strategy in the
age of digital competition, innovation, and power. New York: Harper Business.
11
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