The Importance of Globalisation in Emerging Markets for TopShop

This research proposal examines the effectiveness of globalisation and various strategies employed by businesses to enter emerging markets, using TopShop as a case study. The research aims to understand the concept of globalisation, its significance for TopShop, the benefits of conducting business in emerging markets, and the different strategies TopShop can use for market entry. The proposal includes a literature review covering the concept of globalisation, its significance for TopShop, and benefits of entering emerging markets, along with various strategies such as joint ventures and exporting. The methodology section outlines the use of a research onion framework, employing interpretivism and a longitudinal time horizon. The research will utilize a qualitative method, employing an inductive approach and a case study strategy. Data collection methods include primary and secondary sources. The proposal also includes a detailed timeline for activities, ethical considerations, and tutor and checker approval.

RESEARCH PROPOSAL
AND ETHICAL FORM

Research Proposal Form
Student Name: ______________________ Student ID:
____________
Centre Name: _____________________
Tutor: ________________ Date:
___________________
Unit: ____________________
Proposed Title: The importance of globalisation in context of different
strategies employed by businesses to enter emerging markets.
_____________________________________________
Section One: Title, objective, responsibilities
Title or working title of the research project (in the form of a
question, objective or hypothesis)
“To examine effectiveness of globalisation and different strategies
employed by businesses to enter into emerging markets. A study on
TopShop.”
Research objectives (e.g what is the question you want to answer?
What do you want to learn how to do? What do you want to find
out?):
 To understand concept of Globalisation.
 To analyse significance of globalisation for TopShop.
 To identify different benefits TopShop can get by conducting the business in
emerging markets.
 To examine various strategies which TopShop can be used in entering in to emerging
markets.
Research Questions
 What is globalisation concept?
 What are the significance of globalisation for TopShop?
 What benefits TopShop can get by conducting the business in emerging markets?
 What are various strategies which TopShop can be used in entering in to emerging

markets?
Section Two: Reasons for choosing this research project
Reasons for choosing the project (e.g links to other subjects you
are studying, personal interest, future plans, knowledge/skills you
want to improve, why the topic is important):
This present research take in to consideration based on the various strategies which TopShop
organisation can use in order to enter in to emerging markets. The globalisation concept is
regarded as a wide study area that perform the better role in developing the operations in an
effective manner. It is helpful in enhance knowledge as well as skills of a learner. Through
this, it will help a learner in future to conduct research on any specific area.
The personal reason of researcher to conduct an investigation is of self- interest and also gain
the better understanding related to specific area.
On the other hand professional reason of a learner to conduct this investigation is to get the
better knowledge and enhance skills in a better manner. Through this, if learner want to make
its career in specific area then this researcher will help in career in future context. It helps in
provide the proper guidance to learner for conducting research in future.
Section Three: Literature sources searched
Use of key literature sources to support your research question,
objective or hypothesis:
Concept of Globalisation
According to opinion of John Williamson (2019) it has been stated that Globalisation is a
process which helps in interacting and integration of various people across the boundaries of
any country. When an organisation of a country performs its trading operations in the market
of another countries without any restrictions it is said as globalisation. It improves the living
standards of the people of a nation by providing quality products at reasonable prices. There
is a rapid integration between various economies to facilitate the trade activities which
increases communication, technology access as well as sharing the scare resources in
optimum manner.
Significance of globalisation for TopShop
On the basis of view point of Tejvan Pettinger (2017), Globalisation helps Top Shop to
perform its trading activities in the international market. It helps the selected organisation to

understand the taste, preferences, demands of different nations in order to produce such
products to satisfy those demands and achieve profits by performing import export activities.
It plays an important role in developing the market of the selected entity. Top Shop enhances
the connectivity and interdependence with various multinational organisations and world
wide markets. It helps in reducing the selling barriers of products in another nations which
results in making success easier.
Different benefits TopShop can get by conducting the business in emerging markets
On the basis of opinion of Neil Kokemuller (2019), Emerging markets helps Top Shop to
increase the demands to its different kinds of products and services with in different
individuals of another countries. Such markets helps in increasing the entity brand name and
eliminating the competition level by performing various trading activities. The selected
organisation can grab various first mover opportunities over various competitors to maintain
its sustainable position in the changing scenario. Globalisation provides the business entity to
present the products or services in order to attract and retain various targeted potential
customers.
Various strategies which TopShop can be used in entering in to emerging markets.
Various strategies are applied by Top Shop to enter into the emerging market. Some are as
follows:
 Joint venture: It is a part of business venture where two or more organisations agree
to pool the scare resources in order to maintain position and increases the profitability
as well as accomplishing various tasks to sustain in the competitive environment.
 Exporting: It is a process of providing products to another countries for the purpose
of sale. Such strategy is adopted by those organisations who wants to expand there
business operations in the international market in order to survive for long term in the
market.
Kokemuller, N., 2019. Advantages of Investing and Moving Businesses to Emerging
Countries. [Online]. Available through:
<https://www.insightssuccess.com/advantages-of-investing-and-moving-businesses-
to-emerging-countries/>.
Pettinger, T., 2017. Costs and benefits of globalisation. [Online]. Available through:
<https://www.economicshelp.org/blog/81/trade/costs-and-benefits-of-globalisation/
>.
Williamson, J., 2019. Globalization: The Concept, Causes, and Consequences. [Online].

Available through: <https://piie.com/commentary/speeches-papers/globalization-
concept-causes-and-consequences>.
Section Four: Activities and timescales
Activities to be carried out during the research
project (e.g research, development and analysis of
ideas, writing, data collection, numerical analysis,
tutor meetings, production of final outcome,
evaluation, writing the report):
Introduction
Developing aims and objectives
Literature review
Research methodology
Data collection
Data analysis
Conclusion and Recommendations
Submission of final report
Activities Start date End date
Introduction 3/11/2019 3/22/2019
Developing aims and
objectives
3/25/2019 3/25/2019
Literature review 3/26/2019 3/26/2019
Research methodology 3/27/2019 4/12/2019
Data collection 4/15/2019 5/8/2019
Data analysis 5/9/2019 5/20/2019
Conclusion and
Recommendations
5/21/2019 5/28/2019
How long
this will
take:
This
research
will take
2 months
in
completio
n

Submission of final
report
5/29/2019 5/31/2019
Milestone one: _________________

Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
For conduct the research methodology, Research onion will helpful in perform the research in
an effective manner. Research onion framework consist of several layers such as Research
Philosophy, Research Approach, Research Strategy, Research Choice, Time Horizon,
Techniques and Procedures, and Research Instruments, Data Sources, Research Sampling,
Research Ethics, Research Limitations and Research Reliability and Validity.
Research Philosophies- This part of research methodology identified the belief pattern that
needs to be followed for purpose of conducting the research in significant manner.
Interpretivism and positivism are two different types of research philosophies. In this,
interpretivism research philosophy will be used because it helps in analyse the opinions as
well as view points of a research in an effective manner.
Time horizons- It is time framework within project that intended for the completion purpose.
There are two different time horizons like longitudinal and cross sectional. Under this,
longitudinal has been used because it study about specific phenomenon at particular time.
Ethical issues- Investigator should be ensure to keep the information and data of respondents
secure and confidential. It will help in providing the reliable and valid outcomes. Ethics refers
to set beliefs, norms and values which need to be followed through each individual and
organisation.
This present report is based on the qualitative method and provide the theoretical information.
The research approach that will be used through an investigator is inductive because it is
based on the qualitative research method and provide the detailed information regarding
specific research project. Under this, case study approach will be use as a research strategy.

In order to collect the data and information, researcher use the primary and secondary
sources. In primary method, data is collected from questionnaire, surveys, observations etc.
On the other hand, in secondary method, data is collected by using the books, journals,
articles and many others.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date

Research Ethics approval form
All students conducting research activity that involves human participants
or the use of data collected form human participants are required to gain
ethical approval before commencing their research. Please answer all
relevant questions and note that your form may be returned if incomplete.
For further support and guidance please see your respective Unit Tutor:
Before completing this form, we advise that you discuss your proposed
research fully with your unit tutor. Please complete this form in good time
before your research project is due to commence.
Section 1: Basic details:
Project title: The different strategies employed by businesses to enter
emerging markets .
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as a part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants

Please answer the following questions, giving full details where
necessary.
Will your research involve human participants?
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More than
18
How will participants be recruited (identified an approached)?
The participants will be recruit by conducting interviews.
Describe the processes you will use to inform participants about what
you are doing:
Through using the email, researcher will inform the participants.
How will you obtain consent from participants? Will this be written? How
will it be made clear to participants that they may withdraw consent to
participate at any time?
The consent will be obtain from participants through using email and it will be in the form of
written.
Studies involving questionnaires: will participants be given the option of
omitting questions that do not wish to answer?
Yes No
If no please explain why below and ensure that you cover any ethical
issues arising from this
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation (i.e give

them a brief explanation of the study)?
Yes No
Will participants be given information about the findings of your study?
(This could be a brief summary of your findings in general)
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance
with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
The organisation and research will access data and personal information.
During the research:
Where will the data be stored?
The data will be stored in hard disk and personal computer.
Will mobile devices such as USB storage and laptops be used
Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
The data will be stored in hard disk and personal computer.
How long will the data and records be kept for and in what format?

The data and records will be kept for long time and it will be in word format.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may raise
ethical concerns? If so, please outline how you will deal with these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not limited
to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the
research (including transfer, sharing, encryption,
protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with my
Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description of
the ethical issues that may arise in the course of my research
Name: Date:
Please submit your completed form to your supervisor and also
attach to the Research Proposal when submitting to Turnitin.