Impact of Globalisation on Business Success: Ernst & Young

This research report investigates the impact of globalisation on business success, using Ernst & Young as a case study. The report begins with an introduction to globalisation and its implications for businesses, followed by a literature review exploring the concept of globalisation, its benefits, and the challenges it presents. The research methodology section outlines the interpretivism philosophy, inductive approach, qualitative survey strategy, and qualitative research choice used to gather and analyze data. The report employs a questionnaire for primary data collection and utilizes secondary sources such as articles, books, and journals. The study employs convenience sampling, surveying 100 employees. The findings are then analyzed to determine the impact of globalisation on Ernst & Young's sales and revenue. The report concludes with a reflection on the research outcomes and recommendations for alternative research methodologies.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW ........................................................................................2
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................2
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS...................................................4
CHAPTER 5: RESEARCH OUTCOMES....................................................................................17
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY-.......................................................................................................................17
CHAPTER 7: CONCLUSION......................................................................................................17
REFERENCES..............................................................................................................................18
.......................................................................................................................................................19

Topic: How globalisation can drive business success.
CHAPTER 1: INTRODUCTION
Globalisation is a wide term which has facilitated business across the countries. it is a
concept through which the commercial activities are taking place in cross countries which has
resulted in increase in business. though it is a complex process but has it has offered various
advantages to the economy, continuous improvements are made in same which may result into
better world tomorrow (Allard, Martinez and Williams, 2012). Earnst and young is a
multinational organsiation founded in 1989 through the merger of Ernst and Whinney and Arthur
Yooung and Co. oldest component from 1849. It is working towards developing confidence of
investors and also assist through giving different services like assurance, tax and other facilities
like giving the valuable advisory. the following research will discusses the impact of
globalisation on the refereed to enterprise. Data will be collected on the research topic using
different sources through which maximum understanding can be developed regarding how a
business can be effected if it operates at global level.
Research aim : To access the impact of globalisation on business success. “A case study on
Ernst and Young”.
Objectives
 To understand the concept of globalisation
 To analyse the benefits of globalisation for Ernst and Young.
 To determine the challenges faced by Ernst and Young in globalisation of business
operation.
 To ascertain impact of globalisation on sales and revenues of Ernst and Young.
Research questions
 Do you understand the concept of globalisation?
 What are the benefits of globalisation for Ernst and young?
 What are the challenges faced by Ernst and Young in globalisation of business
operations?
 What is the impact of globalisation on sales and revenue of Ernst and Young?
Rationale:
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There were many topics which could be selected but understanding the impact of
globalisation has become very important today as advancement in corporate world is taking
place at a high speed. Globalisation is important for this enterprise as in further it will raise its
scope and its total business in the long run. through assessing the impact of globalisation for the
refereed to enterprise it will be identified that how through the concept of globalisation Ernst
and Young can experience a positive change in its business and can give a better competition to
other organisations in the same field. As working at global level is a huge process it is required
to first understand what is globalisation and how it benefits the organsiation. Once a business
starts operating at global level it come across other advance commercial units and hence learn
their working styles which may help in own business to do better with the same resources. Apart
from this it is also an important topic as due to increased competition it has become important
that continuous efforts are made to enhance the total geographic area for any business as this will
help in raising the total profit margins and also the brand image can be improved at global level.
When the services are offered at this scale than quality is given more important and hence the
overall working is changed.
CHAPTER 2: LITERATURE REVIEW
Literature review can be defined as vital section of a research which helps researcher in pulling
out favourable outcomes in specific time frame. It has been analysed that without LR section no
data can be analysed properly and here investigator basically take helps of previously research
done an and also this kind of research also improve knowledge related to the topic. Along with
this, it can be said that literature review section helps in touching those areas in the topic which
has not been touched before. Under the present investigation, some apps are going to be pulled
out regarding objectives which has been introduced in in introduction section Ana
comprehension has been done beneath:
Concept of globalisation
According to Hoffmann and Kumar, (2013), globalisation can be considered as an element
which removes all the trade barriers among countries and helps business organisations in in
performing their operations at international level across the boundaries. World economy is
something which could be taken as one of a crucial factor which become globalised. Since it is
increasingly behaving as though it were a part of a single market, with interdependent
production, consuming similar goods, and responding to the same impulses. Globalization is
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manifested in the growth of world trade as a proportion of output (the ratio of world imports to
gross world product, GWP, has grown from some 7% in 1938 to about 10% in 1970 to over 18%
in 1996). It is reflected in the explosion of foreign direct investment (FDI): FDI in developing
countries has increased from $2.2 billion In last few decades to $154 billion at this decade. It has
resulted also in national capital markets becoming increasingly integrated, to the point where
some $1.3 trillion per day crosses the foreign exchange markets of the world, of which less than
2% is directly attributable to trade transactions.
While they cannot be measured with the same ease, some other features of globalization are
perhaps even more interesting. An increasing share of consumption consists of goods that are
available from the same companies almost anywhere in the world. The technology that is used to
produce these goods is increasingly standardized and invariant to the location of production.
Benefits of globalisation for Ernst and young
It has been found that, there are ample number of benefits of globalisation that can be seen for
Ernst and young and these are given beneath:
 According to Mihajlovic, (2012). Globalisation has improvised both creativity and
innovation among business organisation and its employees at international level.
Basically, Global competition can encourage creativity and innovation, helping Ernst and
young to stay one step ahead of competitors. This drive toward quality and price can
improve products and keeps costs low.
 Another crucial benefit for Ernst and young is that Costs for Goods and Services,
Lowered costs help people in both developing and developed countries live better on less
money. Huge cost reductions from inexpensive manufacturing and logistics have lowered
the cost of living for everyone around the world.
 Globalization has also made it easier to access foreign culture, including food, movies,
music, and art. The free flow of people, goods, and information has made it possible to
have like Thaian food delivered to apartment as it Is famous for favorite Norwegian death
metal band and stream the latest Brazilian movie.
Challenges faced by Ernst and Young in globalisation of business operations
In present time there are many challenges which can be faced by Ernst and young mobile
operating expenses at global level and these are given below:
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 As mentioned by Njaya, (2014), one of the most common critiques of the global trade
system is how it ships jobs, especially manufacturing jobs, from less developed countries
to developing countries. Lower-skilled workers who lose manufacturing jobs in
developed countries often have a difficult time finding new, comparably compensated
work.
 While globalization has made foreign cultures easier to access, it has also begun to meld
cultures together. The success of certain cultures throughout the world have caused other
countries to emulate these lifestyles and culture. When cultures begin to lose their
distinctive features, basically looses lose overall global diversity. Therefore, it can easily
be said that making changes like expansion of business at international level of Ernst and
Young would remove the cultural diversity .
What is the impact of globalisation on sales and revenue of Ernst and Young
As given by Segaro, (2012), Globalisation has increased the economic scale of business
organisation which means, there sales and revenue has also improved due to the impact of
globalisation. In the same way, it can easily Ernst and young has also earned a great profit
margin because of the globalisation where company has expanded its business without focusing
on any kind of trade barrier. Along with this, globalisation has also given access to larger
markets means that Ernst and young may experience higher demand for their services, as well as
benefit from economies of scale, which leads to a reduction in average production costs and
improvement in both sales and revenue.
CHAPTER 3: RESEARCH METHODOLOGY
Research methodology is essential for researcher to gather accurate information about the
impact of globalisation on business success and growth. Main purpose of this section is to collect
reliable data or information about the topic. In order to identify best approaches for study,
research onion framework is most useful model which is used by investigator. This framework
has different layers which are determined as under:
Research Philosophy: There are two types of philosophies in research such as positivism
and interpretivisim. Both forms of philosophies are essential but in order to identify impact of
globalisation on business success, interpretivisim philosophy is more suitable because it support
a researcher in evaluating information effectively. As it help them in arriving appropriate and
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valid conclusion for study. On the other side, there is positivism research philosophy which will
be not valuable or suitable for investigator in carrying out research is effective manner.
Research approach: This section of research is divided into two parts which is inductive
and deductive. According to the research, inductive approach is used by researcher because it
provide it help in testing hypothesis (Njaya, 2014). On the other side, deductive approach is not
appropriate for this study because it not give accurate data about the study.
Research strategy: There are different types of research strategy, including case study.
Quantitative survey, qualitative survey and action oriented research. All these are essential
strategy but according to the topic, qualitative survey will be used by researcher because it
provide accurate and reliable information about the topic.
Research choice: There are two types of research such as qualitative and quantitative.
Both are important but in order to identify impact of globalisation on business growth and
success, qualitative research will be used by researcher (Savrul, Incekara and Sener, 2014). On
the other side, quantitative research is not appropriate for researcher because it need information
in numerical way.
Time Horizon: It is another important part for researcher to identify starting and ending
time period for completion of research activities. In this, Gantt Chart is consider best graphical
tool which will support an investigator to analysis starting and closing time duration for
completing research activities.
Techniques, procedures and Research instruments: Questionnaire is consider best
instrument of primary research which will help a researcher to accumulate reliable and valid
information about the impact of globalisation on success and growth of organisation (Scheyvens
and Russell, 2012). It is also identify best procedures and techniques for which investigator can
easily accumulate proper information or data about the field of study.
Data Sources: This section of research is divided into two part, such as primary and
secondary source. In case of primary source, questionnaire will be applied by an investigator
because it support them in collecting reliable and valid data about the study. On the other side,
under, secondary source, articles, books, journals and many other relevant magazines are applied
by researcher to gather in-depth information about the study. Therefore, both primary and
secondary source are used for collecting appropriate information related to the study.
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Research sampling: This part of research methodology mainly classified into two parts,
one is probability sampling and other one is non-probability sampling. Both sampling methods
are essential but according to the topic, continences sampling as a form of non-probability
method is used by researcher. Main reason behind selecting this method as it not need more time,
cost and resources of an organisation or researcher (Wirtz, Tuzovic and Ehret, 2015). Thus, with
the help of convenience method, 100 employees (Respondents) are taken into consideration.
Research Ethics: It is another important and essential section for researcher to complete each
activities of research is ethical manner. There are mainly three principles of research ethics such
as informed consent, anonymity and confidentiality. All these principles should be followed by
researcher which will help an investigator to complete research project in systematic and
effective manner.
Research Limitation: There are different limitation for research such as time, data
collection, data analysis and many other that impact on researcher while completing research
activity. Along with this, time is major limitation because for completing each activities or task
of research, accurate time period is needed by investigator (Yu, Byun and Lee, 2014). Thus, as
whole, for completing dissertation, accurate time period is needed by researcher.
Research Reliability and Validity: Reliability and valid of research is mainly depend on
instrument of primary research. Questionnaire is identify best instrument which will support an
investigator to collect reliable and valid information about the impact of globalisation on
business success and growth (Zajda, 2015).
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS
Questionnaire
Q1) Are you have knowledge about the concept of globalisation?
a) Yes
b) No
Q2) What are the benefits of globalisation for Ernst and young?
a) Increasing levels of investment
b) less expensive natural resources
c) Lower labor costs
d) Unsaturated demand for new products
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Q3) What are the key implications of globalisation for Ernst and Young?
a) Emergence of global brands
b) Expansion of foreign direct investment
c) Increasing trade across borders of goods and services
d) Greater outsourcing and offshoring of production
Q4) What is the impact of globalisation on sales and revenue of Ernst and Young?
a) Positive Impact
b) Negative Impact
Q5) What are the entry modes for Ernst and Young to globalise their business operations?
a) Joint venture
b) Direct investment
c) Licensing
d) Exporting
Q6) Is globalisation beneficial for organisation to achieve competitive advantages?
A) Yes
B) No
Q7) What are the resources needed by Ernst and Young during expansion of business
operations?
A) Sufficient amount of capital
B) Technology
C) Manpower
Q8)What are the challenges faced by Ernst and Young in globalisation of business operations?
a) Illegal Practices
b) Public Relations
c) Leadership
Q9) What are the ways through which Ernst and Young easily overcome challenges at global
level?
a) Adhere to Ethical Practices
b) More interaction with customers through different media
c) Succession planning
Q10) Recommend different ways for Ernst and Young to enhance their business success and
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growth at global level.
Q1) Are you have knowledge about the
concept of globalisation?
Frequency
Yes 70
No 30
Q2) What are the benefits of globalisation for
Ernst and young?
Frequency
Increasing levels of investment 20
less expensive natural resources 30
Lower labor costs 25
Unsaturated demand for new products 25
Q3) What are the key implications of
globalisation for Ernst and Young?
Frequency
Emergence of global brands 20
Expansion of foreign direct investment 10
Increasing trade across borders of goods and
services
40
Greater outsourcing and offshoring of
production
30
Q4) What is the impact of globalisation on
sales and revenue of Ernst and Young?
Frequency
Positive Impact 80
Negative Impact 20
Q5) What are the entry modes for Ernst and
Young to globalise their business operations?
Frequency
Joint venture 50
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Direct investment 15
Licensing 20
Exporting 15
Q6) Is globalisation beneficial for organisation
to achieve competitive advantages?
Frequency
Yes 85
No 15
Q7) What are the resources needed by Ernst
and Young during expansion of business
operations?
Frequency
Sufficient amount of capital 40
Technology 25
Manpower 35
Q8)What are the challenges faced by Ernst and
Young in globalisation of business operations?
Frequency
Illegal Practices 30
Public Relations 40
Leadership 30
Q9) What are the ways through which Ernst
and Young easily overcome challenges at
global level?
Frequency
Adhere to Ethical Practices 30
More interaction with customers through
different media
30
Succession planning 40
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Theme 1: Knowledge about the concept of globalisation among employees
Q1) Are you have knowledge about the
concept of globalisation?
Frequency
Yes 70
No 30
Interpretation: From the above given information, it has been been concluded awareness
about the concept of globalisation among employees. 70 out of 100 respondents are aware about
the study of globalisation whereas remaining 30 respondents not have knowledge about the
concept of globalisation.
Theme 2: Benefits of globalisation
Q2) What are the benefits of globalisation for
Ernst and young?
Frequency
Increasing levels of investment 20
less expensive natural resources 30
Lower labor costs 25
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