The Positive Ethical Impact of Globalisation on Topshop Plc

This report, prepared for a BBTEC(RQF) assignment, investigates the positive ethical impact of globalization on the operations, specifically marketing, of Topshop Plc. The report begins with an introduction defining globalization and its impact on businesses, followed by a project management plan outlining the scope, time frame, and costs. A Gantt chart and Work Breakdown Structure are included for project organization. The research methodology involves data collection and analysis through questionnaires to assess the impact of globalization on sales, profits, and ethical practices at Topshop. The findings reveal that most participants believe globalization positively impacts Topshop's revenue, sales, and branding through ethical marketing. The report concludes with a reflection on the findings and references to support the analysis.

BBTEC(RQF)

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Aim and objectives.................................................................................................................3
P2 Project management plan........................................................................................................4
P3 Gantt charts to Provide time frames.......................................................................................7
Time frame- ....................................................................................................................................1
P4 Research Methodology...........................................................................................................2
LO 3.................................................................................................................................................2
P5 Data analysis...........................................................................................................................2
P6 PPT.........................................................................................................................................8
LO 4.................................................................................................................................................8
P7 Reflection................................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
Appendix: Project Logbook Template...........................................................................................11
Appendix: Performance Review Template....................................................................................13

Topic- The positive ethical impact of globalisation on operations (At marketing) in case of
Topshop Plc.
INTRODUCTION
In last few years' globalization have become centring point of all businesses, it makes
essential impact on almost each and every thing from society to environment, transfer of
knowledge and information, technology, living status and life of people and culture but most
generally businesses and economy (Crane and Matten, 2016). All the companies have responded
to these modifications quickly, this act as channel for penetration into new markets, for growth,
building a broad rage of consumer's pool. Globalization is the procedure by which organizations
or other businesses develop global influence or beginning operating on the international scale. In
short, globalisation is how nations is coming together as one big worldwide economy, making
global trade easier. There are many nations agreed to low tariffs or taxes on products that is
imported from other nations. Global movement towards financial, communications integration
and economic is term of globalisation, it implied begging of nationalistic and local perspectives
to the wide outlook of the interdependent and interconnected world with escaped transfer of
goods, capital and services across countries frontiers. Political, economic and social globalisation
are the three different types of globalisation. Every company need to follow ethics or norms
within this procedure that help to gain positive impact on each operations effectively. There are
many ethics principles within global business that affect company operation the most.
LO 1
P1 Aim and objectives
Aim:
I should investigate the positive ethical impact of globalisation on operations in the retail
clothing industry
Objectives:
 To Investigate the economic, cultural and ethical benefits of globalisation. *
 To Determine the impact of globalisation on retail fashion.
 To Collect and analyse primary and secondary data relating to the benefits of
globalisation on Topshop Plc.
 To present findings about the effect of globalisation at Topshop Plc and the wider retail
fashion industry. The research questions-examples.

Question:
 What are economic, cultural and ethical benefits of globalisation?
 What is the impact of globalisation on retail fashion?
 What are the benefits of globalisation on marketing at Topshop Plc ?
Overview of company-
Topshop Plc is British international brand or fashion retailer of shoes, clothing,
accessories and make up. They have across 500 shops around the world in which 300 shops is in
UK, in additional they operate online operations in range of their market which help to make
them more popular (Kain and Sharma, 2014). Arcadia Group and Leonard Green and Partners is
the owner of Topshop company, founded in 1964. They face many challenges within the period
of business growth, as organization has been criticised for its overall tax arrangements and
sourcing policies. Still, they try hard and perform effectively by facing many challenges and
build their high position in market place. They start planning to expand their business in US
where they open new shops and tipped to open in New York. In 2011, company announced the
five year international business expansion plan.
P2 Project management plan
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Schedule
d
Topic selection for
investigation 2 days Fri 5/17/19 Mon 5/20/19
Auto
Schedule
d
Framing aims and
objectives for the topic 2 days Tue 5/21/19 Wed 5/22/19 1
Auto
Schedule
d
Research methodology 3 days Thu 5/23/19 Mon 5/27/19 2
Auto
Schedule
d
farming questionnaire 2 days Tue 5/28/19 Wed 5/29/19 3
Auto
Schedule
d
Gathering information 2 days Thu 5/30/19 Fri 5/31/19 4
Auto
Schedule
d
Information Analysis 3 days Mon 6/3/19 Wed 6/5/19 5
Auto
Schedule
Conclusion 2 days Thu 6/6/19 Fri 6/7/19 6

d
Auto
Schedule
d
Making change according
to feedback 2 days Mon 6/10/19 Tue 6/11/19 7
Auto
Schedule
d
Submission of research
report 1 day Wed 6/12/19 Wed 6/12/19 8
Project management plan is authorized, formal document used to manage task or project
execution, it defines how project is monitored, executed and controlled. Purpose of PMP is the
document that is use by everyone included with project to support communicate and detail data
and describe procedure that project will undertake. Function of PMP is the written document that
used by each of one include with project to help detail information and communication and
describe procedure that project will undertake. Project management plan covers aspects of cost,
time, scope, quality, risk, communication and resources
Cost- Cost is an amount that have to be given or paid up in order to get service and
products. Within accounting and business, it is monetary value that is spent by Topshop Plc in
order to buy something. The approximate total or sum project cost, is cost estimate it is used to
allow the project's manage and budget its cost. Estimators used outlined techniques to create cost
estimates that is used to assess financial feasibility of this project, professional reckoner. Fixed,
indirect, sunk, direct and variable are the five kind of costs in typical project. This project has
accomplished within the cost of £110 after covering all aspects.
Scope- Project scope management handle project scope activities it is a bunch of
procedure that assure project's scope appropriately mapped and defined. Project scope is part of
work planning that includes documenting and determining list of specific goals in project,
deliverables, tasks, deadlines, costs, features, ultimately cost and functions. Project scope is what
needs to be increase and activity that must be done to deliver the project. Great project scope
example is the effectual tool or ways usually used in project management. This project helps to
understand the positive ethical impact of globalisation on company operation such as Marketing.
Time- Time is the most vital part of project management plan, it defines as components
of all over project management in which the timelines is developed and analysed for completion
of work or deliverable. Duration is entire Timeline which takes to execute the project measured
in work hours, days or week. This project takes 20 days to complete.

Quality- It is defined as services or products that has capability to work satisfactory and
is appropriate for their company intended purpose. The project quality can be assure if
deliverable is right and free of defects and focus on quality from starting to end of project. The
quality of this project is good which assure through tracking mistakes and organize quality
circles.
Communication- Communication is key in PMP (Project management plan) it is the best
way to collect information and relevant data about chosen topic. With the helps of internet and
phones collecting information from Topshop is easy. It is the simple action of transferring and
gathering information from one place, group of other and person. It is best define as transferring
of information and expression of thoughts, ideas and feeling by using other techniques and
words. In project management plan, has effective communication is very essential as it helps to
work on time effectively.
Risk- Risk refers to the situation involving exposure to danger, it defines as the uncertain
condition or event that occurs if it has negative and positive impact on project's goals and
objectives. Unappropriated data based on theme is one of the risk that make negative affect on
whole project and cannot give appropriate outcomes.
Resource- People, facilities, equipment, funds and anything else are included in
resources which has been used in this project management plan to accomplish. Appropriate
resources is required to carry out this project tasks. Labour, laptop, mobile phone, tools or
equipments needed based on work.
P3 Gantt charts to Provide time frames
Illustration 1: Gantt Chart

Gantt Chart- Gantt chart is a chart in which the program of horizontal lines reflects
number of work done or amount of production accomplished in certain time line in relation to
planned for those time periods. In simple words, Gantt chart is kind of bar chart that elaborate
the task schedule, it listed the tasks which has to be performed on vertical axis and time intervals
on horizontal axis. Width of horizontal parallel bars in chart reflects duration or time of each
activity. Gantt chart is used in project, it gives graphical illustration of schedule that support
plan, track and coordinate particular tasks in work.

Illustration 2: Work Breakdown Structure
Work breakdown structure-
Work breakdown structure (WBS) is the hierarchical tree structure that outlooks
company research project and break it down into medium and more controllable portions. It is
central project transfer that organizes team work into manageable section. Project manageable
artefact of knowledge defines WBS as deliverable oriented hierarchical decomposition of
performance to be executed by project unit. Work break down structure in systems engineering
and project management is deliverable adjusted breakdown of task into littler components.

Time frame-
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Topic
selection
for
investigat
ion
Framing
aims and
objectives
for the
topic
Writing
of
Literature
review
Gathering
informati
on
Informati
on
Analysis
Conclusio
n
Making
change
according
to
feedback
Submissi
on of
research
report
1

P4 Research Methodology
Research methodology is one of the best procedure used to gather data and information of
chosen topic for purpose of making project decisions.
Research philosophy- RP is notion about ways in which information about phenomenon
will be gathered, used and analysed. Interpretivism and positivism are the two types of research
philosophy that used on project based on chosen theme (Bauer, 2014). Researcher used
interpretivism research philosophy which helps to get better and appropriate results. With the
support of this method or technique researcher interpret components of research project
accurately.
Research design- Research design defines the report type such as semi experimental,
review, descriptive, meta analytic and correlation. Sub type and research problem, independent,
experimental design, dependent and data collection methods if applicable included in design of
project or research. Quantitative, quasi-experimental, correlation, descriptive and experimental
are the types of research design (Choy, 2014). Researcher used descriptive research design in
research that helps researcher to observed unchanged and natural environment.
Data analysis- Data analysis is procedure of transforming, cleansing, inspecting and
modelling information with goal of discovering useful data, supporting decision taking and
informing conclusions. Quantitative and qualitative are the two types of process of data analysis,
each of the method have its own techniques (Walliman, 2017). Survey and experiments are
quantitative research and observations and interviews are kinds of qualitative research. In this
research researcher used qualitative research for data analysis.
Data sampling- It is statistical analysis method used to manipulate, select and analyse
representative subset of information points to identify trends and patterns in large data set being
examined. Random, multistage, cluster, systematic random sampling and simple random are the
five types of sampling methods. Simple random data sampling technique is used by researcher
in research to extract the sample from larger population (Vamsi Krishna Jasti and Kodali, 2014).
30 participates under organization has been chosen in this research project.
LO 3
P5 Data analysis
Theme 1: Business ethic of globalisation impact Topshop Plc marketing operation
Do you think business ethic of globalisation impact Topshop Plc marketing operation?
2

Yes 20
No 10
Interpretation: 10 participants think that business ethics of globalization put positive
impact on Topshop Plc, is very effective in generating higher revenue. By following Business
ethics and its principles organization survive for longer term worldwide (Ramasastry, 2015). But
on the other hand 10 workers think that business ethics of globalization cannot give positive
effect over company operations. Thus, they consider this as longer term procedure that put
negative impact on firm financial budgets and profit margin as whole.
Theme 2: Globalization helps in increasing sales and profits
Do you feel globalization helps in increasing sales and profits?
Yes 20
No 10
3
0
5
10
15
20
25

Interpretation: 20 people think that globalisation is very important for business as they
help to gain profit and increase sales better than before (Lin, Li and Bu, 2015). It gives many
opportunities to Topshop Plc for business growth and success in marketplace. But on the other
hand 10 people feel that globalisation increase profit and sales but not as much effectively, they
think that the whole procedure carry many risk long within it that might be negative impact on
operations of company.
4
0
5
10
15
20
25
Yes
No

Theme 3: Topshop Plc is following business ethic in international market
Do you think that Topshop Plc is following business ethic in international market?
Yes 20
No 10
Interpretation: Marketing is the main source of increasing profit and generate customer
awareness (Kennedy, Welch and Monshipouri, 2017). 20 people think that if Topshop is
following principles of business ethics within its marketing procedure they can garb customer
attention better than before which is quite beneficial for business. But 10 workers prefer ethical
marketing as non effective procedure, according to these people it is not appropriate and required
in international market.
5

Theme 4: Ethical marketing impact branding
Do you ethical marketing impact branding?
Yes 20
No 10
Interpretation: 20 people think that ethical marketing give positive affect on branding,
when company follow business ethic for example, pay wages and benefits to workers, flexible
working hours, acceptance of advantages they can be able to serve its best and build good brand
image in international marketplace (Turker and Altuntas, 2014) . On the other hand 10 workers
feel that ethical marketing lower down the effectiveness of marketing plan in which some things
must be removed which is not appropriate for good marketing strategy.
6

P6 PPT
LO 4
P7 Reflection
This research project helps to improve and develop my skills, abilities and knowledge
more than before. With the help to investigation I can identify the effectiveness of ethical
principles of globalisation followed by company within its marketing operations. It is very
essential technique which support to increase profitability and productivity and also help ton
increase sales. This research helps to set the better outcomes and give effective results, I can
improve my skills and know who to set aims and objectives in research project. It supports to
develop new skills in context of gathering information and relevant data based on chosen topic
like The positive impact of globalisation on Topshop marketing operation.
CONCLUSION
It has been concluded that qualitative research is very useful tool that help research to get
better outcomes. Project management plan included all the necessary tools and components that
supports to make appropriate plan includes cost of project, time required to complete project and
communication and timelines. Researcher used primary data collection methods that helps to
find out appropriate results related to chosen topic. Furthermore, with the help of interpretation it
is very easy to know more about the effectiveness of ethical norm of globalisation following by
company within its market function globally.
7

REFERENCES
Books and Journals
Bauer, G.R., 2014. Incorporating intersectionality theory into population health research
methodology: challenges and the potential to advance health equity. Social science &
medicine. 110. pp.10-17.
Choy, L.T., 2014. The strengths and weaknesses of research methodology: Comparison and
complimentary between qualitative and quantitative approaches. IOSR Journal of
Humanities and Social Science. 19(4). pp.99-104.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Kain, P. and Sharma, S., 2014. Business ethics as competitive advantage for companies in the
globalized era. Journal of Management Sciences and Technology. 3(1). pp.39-46.
Kennedy, E.T., Welch, C.E. and Monshipouri, M., 2017. Multinational corporations and the
ethics of global responsibility: Problems and possibilities. In Human Rights and
Corporations (pp. 123-147). Routledge.
Larson, E.W. and Gray, C.F., 2017. Project management: The managerial process. McGraw-Hill
Education.
Li, Y. and et.al., 2014. Governance of sustainable supply chains in the fast fashion
industry. European Management Journal. 32(5). pp.823-836.
Lin, P.T., Li, B. and Bu, D., 2015. The relationship between corporate governance and
community engagement: Evidence from the Australian mining companies. Resources
Policy. 43. pp.28-39.
Marcelino-Sádaba, S. and et.al., 2014. Project risk management methodology for small
firms. International journal of project management. 32(2). pp.327-340.
Park, B.I. and Ghauri, P.N., 2015. Determinants influencing CSR practices in small and medium
sized MNE subsidiaries: A stakeholder perspective. Journal of World Business. 50(1).
pp.192-204.
Ramasastry, A., 2015. Corporate social responsibility versus business and human rights:
Bridging the gap between responsibility and accountability. Journal of Human Rights.
14(2). pp.237-259.
Too, E.G. and Weaver, P., 2014. The management of project management: A conceptual
framework for project governance. International Journal of Project Management.
32(8). pp.1382-1394.
Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion
industry: An analysis of corporate reports. European Management Journal. 32(5).
pp.837-849.
Vamsi Krishna Jasti, N. and Kodali, R., 2014. A literature review of empirical research
methodology in lean manufacturing. International Journal of Operations & Production
Management. 34(8). pp.1080-1122.
Walliman, N., 2017. Research methods: The basics. Routledge.
8

Questionnaires:
 Do you think business ethic of globalisation impact Topshop Plc marketing operation?
◦ Yes
◦ No
 Do you feel globalization helps in increasing sales and profits?
◦ Yes
◦ No
 Do you think that Topshop Plc is following business ethic in international market?
◦ Yes
◦ No
 Do you ethical marketing impact branding?
◦ Yes
◦ No
9

Appendix: Project Logbook Template
Name:
Project title: The positive ethical impact of globalisation on operations (At marketing) in case
of Topshop Plc.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
Topic selection for investigation and framing aims and objectives
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, on how to collect data and what technique will be used to analyse data.
Did you identify any additional risks/issues that have an impact on the project management plan?
No
Problems encountered
Points to consider:
What barriers did you face?
The barriers faced was how to frame questionnaire and what methodology has to be followed
How did you overcome them?
I searched on internet about questions and took help of other researcher to select methodology.
New ideas and change of project direction
10

What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt it very encouraged to deal with problems. So it was helpful for me to analyse it and get
solutions of solving problems.
How well have I performed? What did I contribute? What can I improve on next week?
I performed on average . I contributed in segregating data. Now I will be able to interpret and
develop charts and graphs.
How might this learning apply in the future?
This will help me in analysing large set of data. Also, I will be able to use different technique to
interpret data.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Writing discussion
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
11

Appendix: Performance Review Template
Performance Review
12