Globalisation's Impact on Culture, Food and Gastronomy Report

This report provides a comprehensive analysis of globalisation and its multifaceted impacts on culture, food production, distribution, and consumption. It explores the processes of homogenisation and heterogenisation within the context of food and drink, examining how these forces shape cultural identities and business practices. The report delves into the significance of gastronomy in festivals and events, highlighting how these cultural expressions are influenced by globalisation. It discusses the effects of globalization on food habits, consumption patterns, and the rise of fast food, as well as the implications for health and nutrition. Furthermore, the report touches upon the role of cultural diversity in business and the importance of adapting to both homogenizing and heterogenizing factors. The report uses various examples and case studies to illustrate its points, covering the integration of economies, the sharing of cultural identities, and the evolution of food preferences across nations, and the impact of globalization on local cultures, especially in the context of rural Sri Lanka.

Globalisation

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Sections A.............................................................................................................................................3
Brief introduction to globalisation and its impact upon culture – food production, distribution and
consumption......................................................................................................................................3
Sections B..............................................................................................................................................8
The importance of gastronomy to festivals and events......................................................................8
CONCLUSION...................................................................................................................................10
REFERENCES....................................................................................................................................11
Books and journals..........................................................................................................................11

INTRODUCTION
Globalization is the process of integrating number of economies together for the
purpose of sharing products and services with culture and tradition where both the nations
can get benefit of knowing each other. Globalization can also termed as sharing of resources
which are scare in one nation but surplus in other nation and can be utilize for fulfilment on
needs and requirement by increasing coordination and improve relation between nations
(Gosselin, Norris and Ho, 2016). Globalization has various impacts on business of firm which
can be favourable and adverse for business operations In this report, all aspect related to
globalization will be discussed where its key under pinning or basic points will be discussed.
In task one, All programme related to homogenisation and heterogenization in good and drink
consumption and its cultural identify will be discussed which will impact on firm
performance and business activates of firm. In task two, someexamples are illustrated which
are related to the importance of gastronomy to festivalsand events will also discussed for
understanding concept more deeply (Lumby and Foskett, 2016).
MAIN BODY
Sections A
Brief introduction to globalisation and its impact upon culture – food production, distribution
and consumption
Globalisation can be defined as the integration of individuals, governments, nations,
businesses across the national boundaries. It facilitates increment in trade, generation of
employment opportunities, increment in GDP and many more. It is acknowledged to be a
force that possesses a positive impact over a number of domains of a country, out of which
the most prominent ones are determined to be food distribution, production and consumption
along with national culture (Crane, Kawashima and Kawasaki, 2016. ).
Globalisation and also causes of a local and religious adoption where in many areas of
Human rights under emerging global situations globalisation is a process which create double
challenges for all relations that try to understand and examine the progress and their long
term implication where it also decide how much human being act in response to
them.Hybridization can be broadly defined as a function which initiate the form of something

changed from its current form and evaluate in recombined and the new form and a new
practice (Maruyama, 2018).
Globalisation and be defined as a process of making a product multidimensional all
language is related to the aspect of a program are separated from the code and all aspects
which are aware with target country are handle in a country independent me where
localisation is a process of adopting a global product for a particular language and country
mlocalisation and include transactions and other conversation and take it into account of local
practices and culture provided a product which is comfortable to use in a target country it can
be set as a process of targeting customers of local community(Çela, Knowles-Lankford and
Lankford, 2007).Thus we can say that each nation has their role in design the new global
order because the work is more intertwined now than ever before due to globalization and
integration of economy.
Globalisation is a driving force which has a significant impact over the functioning of
a nation. Two of the most significant factors of globalisation are acknowledged to be
homogenisation as well as heterogenisation. Homogenisation is the process of making
diffusion in two things and forming new one. In context of globalization, the concept of
homogenisation work as integrating two and more economies where they share cultural
identity to each other. With the sharing of goods and services there is also sharing of values,
identity and culture which exist in economy where firm have to share products. This also
generates the Homogenisation of process which will give rise to number of benefits and
problems in economy. This has its major impact on food and drinks industry where they have
to comply with that and make there polices according it. This process is alsoknown as
depletion ofcultural diversity because western culture which have negative impact on cultural
diversity on different nations. And for this food and drink industry have their major role
(Krajíčková and Šauer, 2018). Globalisation also helps us to make economies homogeneous.
Economically globalisation means equal development of each place which will reduce
inequalities globally. It also ensures equal freedom to all. Development of a country should
encourage the development of other country. People can now buy products from all over the
world at global level. Due to globalisation technological advancements of a country can
sweep away cultural boundaries which create technological advancement in all other Nations
also. With the help of globalisation homogenisation of States occurs as each nation helps
other to grow which results in growth of the world together. For example, there are number of
food items which are shared between different like UK is eating idli sambar of India and

Indians are eating Italian pasta. Chinese are eating burger of McDonald's which is a women
based company, Where Americans are eating Hakka noodles of China. This is the impact of
globalisation because different people travel to different nation where they also bring their
food habits and other things. These food habits attract businesses to get the advantage of their
food habit and open a restaurant with specific food item this food item will help in spreading
cultural identity of a nation or a country or a religion (Pannilage, 2016). The process of
sharing culture where two or more nation share their culture diversity but they both adopts
there natural culture And help each other in improving their culture. There is no dominance
of other culture on nation they both share there personal culture and run operation, there is
also a good role of food and beverages in this functions as they help firm in getting access to
various advantages. The first advantage of this function is that it helps in improvement in
technology of nation. For example food drinks will set its manufacturing and processing plant
in other nation where it wants to run its operation. This will help nation in understanding the
technology which this firm is using for manufacturing products and nation can use this as a
tool to advancement in technology and facilitate more smoothness in food production. The
next advantage Heterogenization is that it will change the mind set of people (Fontefrancesco,
2018).
For example, Heterogenization can be seen in Sri Lanka society where it is rapidly
changing because of various social economic and political reasons and impact of
globalisation is also more year as globalisation impact on society and culture especially in
context of rural Sri Lanka. It is an island surrounded in Indian Ocean. Sri Lanka traditional
society was considerable changes due to influence of the colonial period in the time of
globalisation Sri Lanka's society influenced more and more as there is adoption of number of
fast food and other items which are not related to their society Sri Lanka Sri lankan society is
famous for seafood and the religious foods which are related to Tamil Indians but now it is
transforming towards fast food and soft drinks. prior to globalisation the consumption of rice
in Sri Lanka is more than 80% which is now just at 85% of full population where
consumption of seafood decline by 5% impact of heterogenization where there culture
moving with western culture even there is impact of British culture and number of
Christianity followers is also more there. This is done with the help of change which will
come in culture. there is thinking in Asian countries that food can’t be stored for long period
of time and consumption of items like bread and packed food is also low there which is
difficult for new entrant to use their lager market for selling their food products and other

drinks and beverages. But after launching food selling brands there is sharp increase in
demand of packed products and bread items and Asian market become the largest
consumption market for packed food and beverages. Cultural diversity is an important part of
business as it helped in globalisation and maintained the conditions of nation this also helps
in building responsibility and integrity in nation which help the business to achieve its
objectives and bring development cultural diversity will also help in building a strong nation
position which will lead to success in future a nation should use globalisation wisely which
will help it in and identify the opportunities which are in business world and can be used for
development and growth but there are various homogenisation and heterogeneous factors
which can impact on business and will reduce the chances of success these all should be
considered seriously and notice according to the needs of firm (Cleave, 2016). The first
cultural intervention can be seen in fast food consumption. The consumption rate of fast food
among different nations has changed considerably. There is increment in varieties offered
among nations. Globalisation has made accepting each other’s taste in a more familiar way.
Cooks of different economies are showing significant interests in dishes of other countries.
Fast food is becoming choice of peoples due to its availability, convenience and cheap price
taken compared to natural foods. For example, different countries are accepting taste
preferences of each other. Indians known for their food and rich cultural heritage where
every state has their own culture and food identity is accepting foreign culture and eating
habits (Modlik and Johnston, 2017). But according to information provided by food
corporation India, the major food consumed in India are Italian pasta and momo’s from
Nepal, and Hakka noodles from china. This is the impact of globalization which can also see
on wine industry England where prior to globalization only English brand are availability and
consume by people but now they are also using handmade wines which are supplied by Spain
and many Indian nations. In the present era which is moved by globalisation largely, it is seen
that high calorie and nutrition poor which is high in fat as well as sweetner is being consumed
across the developing world at a rapid rate. (Rodrik, 2018) At the present time, hypermarkets
are constantly expanding along with the rapid increment in fast food outlets. All age groups,
especially the young individuals possess highly positive attitude towards such hyper markets
and fast food chains. This has resulted in the rise of obesity, diabetes and other diet associated
chronic diseases across the globe. All of this is rooted within the concept as well as procedure
of globalisation which tends to impact upon the nature of food supply chain along with
modifying the type, costing, desire and quantum for the foods which are available to people
for the purpose of consumption (Steger, 2017). It is important to gain knowledge of the

relation between such nutrition transition and globalisation as this provides assistance to the
policy makers in creating, devising and implementing policies such as food policy in order to
address the issue of rapidly increasing rate of chronic diseases across the globe. One of the
most significant mechanisms of globalisation, integration of global market, tends to impact
over the specific trends related to food and beverage consumption in the light of nutrition
transition. Emphasizing over the middle income nations, it strives to highlight the
significance of 3 main procedures of market integration which are namely acknowledged to
be foreign direct investment in food processing & retailing, the production & trade of
agricultural goods and global food advertising & promotion. This leads to the conclusion that
that policies as well as procedures which are developed to enable advancement of
globalisation of the global economy within domains such as investment, trade, agriculture
and marketing are moulding the dietary trends worldwide. Thus, it can be said that the
policies that are designed for the integration of global food and beverage market place
matters in accordance with what people tend to consume (Stiglitz, 2017). Furthermore, it is
acknowledged that the dietary (food and beverage consumption) outcomes also tend to vary
in accordance with the cultural and socio economic contexts of globalisation, within which
the food policies are functioning along with the alterations in behaviour of consumers. The
constantly changing, competitive and dynamics forces emerged as a consequence of
globalisation tend to result not just in the convergence of food and beverage consumption
habit but also the adjustment to offerings which target the various kinds of niche
marketplaces. Such kind of convergence and divergence duality tends to enhance the concern
of policy that globalisation would result in intensifying the uneven dietary development
amidst the poor as well as the rich individuals. As individuals earning high incomes within
the confines of developing nations accrue the merits associated with more dynamic market,
the people pertaining to low income group start experiencing the convergence to degraded
quality of obesogenic diet, as seen within the territorial boundaries of Western nations.
Health policy makers who take into account the trends associated with food and beverage
consumption need to pay due emphasis over the procedure as well as policy of globalisation
with an aim of addressing some of the most prominent causes behind the occurrence of
obesity, diabetes and other such kind of dietary chronic disease happening across the globe,
most prominently found amidst the people having low socio economic as well as income
statuses. The most important merit of capitalising upon the policy that is linked to integration
of global food and beverage market for encouragement of healthy diet intake by people is

acknowledged to be the premise that relatively smaller alterations at a macro scale may hold
comparatively larger population wide consequence (Pieterse, 2019).
Sections B
The importance of gastronomy to festivals and events
Gastronomy is a relationship between the food and culture, it is an art of preparing
and serving a good and best food which have a particular cooking style of a region and a
science of eating it one who well versed in gastronomy is called gastronome which is the best
enormous. It is one who unites the theory and practices in the study of gastronomy it is in
practical aspects which combined with culture. This is that method of a particular culture and
religion which is called gastronomy there are number of example of gastronomy and number
of events which held in food event of UK (Martell, 2016). Gastronomic can be set aside as
an act of networking and guiding educational events in communicating to community. This
can also be said as an act of globalisation which involves studying food and culture in
specific event including some festivals. Gastronomy in festival is important and contributes
positivity to tourism across the nation and help in maintaining them during festival.Many
people have intentions to relax and intimate in a form of a culture and industry for all over the
world and come together to build a relationship by sharing ideas and identify business
opportunities while enjoying the experience. This is specifically important for tourism or
tourist who wants to learn new things and taste the delicious food and share these ideas to
their countries and economy (Najam, Runnalls and Halle, 2016). The first food event which
came when we talk about food is pizza fest. this is the best pizza fest which is celebrated in
Naples, Italy where there is conjunction of more than 1 lakh pizzas of every kind ranging
from 50 years old history this first includes Napolitano margarita and marina pizza. These all
are delicious kind of varieties for pizza and very famous for its delicious is this festival was
celebrated from 29th may to 7th June where more than and 10 thousand people take
participate in it. This festival is celebrated for exploring the culture of Italy which is famous
for pizza. The history of pizza is also belongs to Italy as it is one of the main inventor for
pizza. Italy says that pizza is a symbol of love where there is combination of more than 5
variants in a single stuff (Enloe, 2016). There are number of tourist in there food fest which
help firm in getting access to number of feathers which are enable them to get benefits of
their journey and enjoy food. This also helps in satisfying the needs of customers or foreign
tourist who are came here to taste the food which can fulfil their requirements. This is

because some of the tourist is belonging from a nation's where there is restriction on
consumption of non-veg food because some religious practices unethical practices and these
people are hungry for that type of food which they can get in non-veg food festivals (Lechner
and Boli, 2020). These also help world in getting access number of herbs and special cooking
ingredients which helps in increasing taste in food. Oktoberfest is also a main festival which
is important and known for its cultural heritage, Decision great celebration of beer with a
million other beer lovers Germany every year for Oktoberfest. This is the hub of finance true
for a person's to check bill and batting in a cutlery delight like breakfast. They have number
bears which help customer in satisfying all his needs according to the data of Germany
government there are more than 1 lakh people in this first where all came here to taste
different kind of bears this festival celebrated from 19 September to 4th of October where the
whole Germany is dipped into a glass of beer. There are number of economic benefits to
Germany for this as they get employment as well as they get a chance to promote their
production variety of beers. Which they are making from hundreds of years this also shows
the cultural heritage of Germany and the celebration which day made for welcoming their
customers (Dignam and Galanis, M., 2016).
This will also give economic benefits to the localities as they will get the chance of exploring
their culture to other nation peoples and earn money from them. This festival havemain
motive is to earn money and for locals which will benefit them in future, this money will aid
them in development of infrastructure and attract more and more customers for this festival
(Cvetkovich, 2018). They also share their culture and ethics which built a system cultural
practices whichare also shown to the other nation people where they will get to know about
the cultural diversity of nation where the festival is going.There are many companies which
promote this festival and support the locals by providing them money. There is one more
feature or importance of these that it will share the culture of the area where the event is
going to be organised or the festival will be held.This is done through as the as tourist who
came to enjoy the festival will bring a new culture to the nation where the functions going
and will also take the culture of that nation to his own area and will spread information. This
will help in making culture promotion and leads to increase the chances of Good image of
culture for the event organising nation. This will also help in building sound profit as visitor
will spend money in the event of festival where he/she can satisfy their needs for enjoyment.
This profit can help in further development and building nation resources stronger and good
flow of demand and supply. This all can be done with the help of globalisation as it initiate

the tourism and travel for development of nations through the money generated from tourism
(Beck, 2018).
CONCLUSION
It can be concluded from above mentioned report that globalization is essential for
development of business operation in global context but there are number of factors which
are require to form good globalization concept like international trade and many more.
Cultural factors like related to homogenisation and heterogenization is also important for
globalizations as target are various examples in mentioned report which shows there impact
on globalization and what business can do to achieve its objectives in context of
globalization. It is also identified that firm have to use its culture for identifying the needs of
globalization and opportunities in globalization for better future. There are number of festival
s and events which help in betterment of business and achieve objectives which will run close
to targets of firm.

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