Benefits and Drawbacks of Globalisation: Hilton Hotel Case Study

This research project presents a comprehensive analysis of the benefits and drawbacks of globalisation within the international business environment, specifically focusing on the hospitality sector through a case study of the Hilton Hotel. The project encompasses a detailed research proposal outlining research questions, aims, objectives, and a literature review. It employs both primary and secondary research methods, including surveys to gather data on managers' perceptions of globalisation's effects. The findings reveal that managers generally agree on the positive impact of globalisation on Hilton's international expansion, customer base, and product promotion. However, the study also identifies drawbacks, such as inequality and trade regulations. The analysis includes a timeline, methodology, data interpretation, and recommendations. The research concludes with reflections on alternative methodologies and suggests ways the hotel can leverage globalisation for enhanced performance.

Research Project

Table of Contents
TASK 1 ...........................................................................................................................................4
a) Research proposal form.....................................................................................................4
1. Title: To analysis benefits and drawbacks of a globalisation in international business
environment in hospitality sector business – A Case Study on Hilton Hotel. ................................4
A) Introduction.......................................................................................................................4
1. Produce research proposal with define research questions and hypothesis.......................4
2. Research questions.......................................................................................................................4
2.1 Aims and objectives of research ......................................................................................4
3. Reason or justification for choosing research topic.....................................................................5
4. Literature review..........................................................................................................................5
5. Timeline and activities ................................................................................................................6
6. Research approach and methodology.........................................................................................8
Conduct primary and secondary research with using appropriate methods for business
research project and include cost, access and ethical issues..................................................9
B) Research Ethics approval form........................................................................................10
TASK 2 .........................................................................................................................................10
A Introduction......................................................................................................................10
B) Literature review.............................................................................................................10
C) Research methodology ...................................................................................................11
d) Data analysis and interpretation......................................................................................12
e) Research outcomes...........................................................................................................15
Communicate research outcomes in appropriate manner for intended audience.................15
f) Reflections and recommendations for alternative research methodologies......................22
Alternative research methodologies and lesson learnt from outcomes................................23
g) Conclusion........................................................................................................................23
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................3
Research Proposal Form..................................................................................................................5
Research Ethics approval form........................................................................................................9

TASK 1
a) Research proposal form
1. Title: To analysis benefits and drawbacks of a globalisation in international
business environment in hospitality sector business – A Case Study on
Hilton Hotel.
A) Introduction
1. Produce research proposal with define research questions and hypothesis
Introduction and Background
Globalisation in international business environment can be defined as environment in
different countries in which several factors exists that influence decision making on resources'
use and capabilities. Operating business on global level assists to the organisation to expand their
market share, reduce costs, make competitive, etc. In this way, new markets and customers that
helps to focus on produce more goods at large scale in international areas (Laudon and Traver,
2016). It also utilises resources from all over the world so that finance and technology has been
used to focus on more effectiveness of business. Furthermore, global business environment
increase opportunities with its market share and customer base.
2. Research questions
 What do you understand framework of globalisation in international business
environment in hospitality sector business ?
 What are the benefits and drawbacks of globalisation in international business
environment in Hilton Hotel?
 What are the factors that increase globalisation in international business environment
activities in hospitality sector business?
2.1 Aims and objectives of research
Aim: To analysis benefits and drawbacks of a globalisation in international business environment
in hospitality sector business – A Case Study on Hilton Hotel
Objectives

 To understand framework of globalisation in international business environment in
hospitality sector business.
 To identify benefits and drawbacks of globalisation in international business environment
in Hilton Hotel.
 To assess factors that increase globalisation in international business environment
activities in hospitality sector business.
 To recommend ways through global business environment activities increases in Hilton
hotel.
3. Reason or justification for choosing research topic
In order to conduct present study, it can be stated that it is important to identify benefits
and drawbacks to deal in global business environment. This is because, in international areas
several effectiveness increases to focus on desired level of performances. With the help of
operations expansion in international areas, it can be stated that Hilton hotel will able to increase
customer attraction from different countries (Lewis, Gertsakis and Sweatman, 2017). As a result,
it helps to deliver desired level of goals and objectives in systematic manner. Furthermore, it can
be stated that study helps to seek in international markets to expand sales and gain more
profitability at workplace.
Significance of research
With the help of present study, purpose of research will be accomplish. Therefore, study
seek to contextualise with its findings in larger body. Research must always considered in high
quality to produce knowledge that is applicable outside the research setting. Furthermore,
purpose of global business environment studies which assists to find its benefits and drawbacks
to increase systematic understanding. In order to demonstrate importance to future research, it
can be stated that new hypothesis promoted in particular field of study (Smith, 2016).
4. Literature review
As per the views of Sassen, (2016) global business environment can be defined as
environment in different countries in which several factors exists that influence decision making
on resources' use and capabilities. Operating business on global level assists to the organisation
to expand their market share, reduce costs, make competitive, etc. Beside this, Lewis, Gertsakis
and Sweatman, (2017) global business environment increase opportunities with its market share

and customer base. Global market provides products to corporates, governments and institutions
worldwide. Products and services includes different things that assists to focus on transactions.
5. Timeline and activities

Activities Week
1
Week 2 Week
3
Week 4 Week
5
Week
6
Week
7
Week
8
Week
9
Wee
k 10
Research
proposal
Aims and
objectives
Literature
review
Research
methodolo
gies
Data
collection
Data
analysis
Data
interpretati
on
Finding
and
conclusion
Recommen
dations
Execute
the plan

Submissio
n
6. Research approach and methodology
Appropriate research methods and approaches to primary and secondary research
In order to conduct research, there are different methods ascertained that assists to focus
on primary and secondary research. It assists to find relevant information and collect data from
several sources. They are as follows: Research philosophy: In the present study, interpretivism research philosophy has been
selected that contain small size of sample to consider in-depth analysis (Smith, 2016). As
a result, it is more suitable technique for the present study. Research approach: From these all, researcher select deductive approach which premises
true conclusion (Kao, Yu and Wu, 2016). It is used to consider problem generalising with
general to specific and find effectiveness as well. Research design: In the present study, descriptive research design has been used that
assists to describe issue and problem with in-depth analysis (Bellini, 2017). This is
because, globalisation study required in-depth analysis and experiment. Research strategy: Qualitative and quantitative, two types of research strategy from
which researcher select qualitative method to find relevant information (Murshed and
Zhang, 2016). Data collection: In the present study, benefits and drawbacks of globalisation on
international businesses has been analysis with primary and secondary information. In
this consideration, both kinds of information needed in the business to execute successful
plan at workplace of research. Primary data collected from questionnaires which design
to conduct survey in business. Furthermore, secondary information gather from previous
research papers, authors views, etc. (Sun and Lipsitz, 2018). Data analysis: In order to consider present study, it can be stated that thematic data
analysis strategy has been ascertained that assists to focus on appropriate collection of

information. In this regard, different themes as per questionnaires has been made that is
helpful to collect relevant information in research (Field, Künzel and Schemmann, 2016). Sampling: There are two types of sampling methods such as probabilistic and non-
probabilistic. In the present study, researcher select probabilistic method in which simple
random sampling strategy has been selected in which 10 managers of Hilton hotel has
been selected from primary information will be gather (Robson and McCartan, 2016). Ethical consideration: Major ethical issue in conducting research are informed consent,
respect for privacy, respect for anonymity, etc. Therefore, researcher focus on ethics that
followed to maintain effectiveness in research. Informed consent form helps to gain
proper results from conducting research (Fox and Alldred, 2015).
 Validity and reliability: Validity and reliability consider extent to which scores represent
variables that are intended to positive results. Present study collect data and information
from reliable and authentic sources that is useful to gain positive results. Reliability is a
measure of stability and consistency for test scores (Schuh and Woelk, 2017).
Conduct primary and secondary research with using appropriate methods for business research
project and include cost, access and ethical issues
In the present research, primary and secondary research considered with using
appropriate methods for business research project. Therefore, it includes following elements in
the present study: Cost: With respect to conduct present study, it can be stated that primary and secondary
research consider with using appropriate methods in business (Kao, Yu and Wu, 2016).
Therefore, it includes cost amount which would be helpful to implement right amount on
different activities. Access: In order to access reliable and authentic information, it can be stated that
researcher need to collect relevant data from different sources (Lewis, Gertsakis and
Sweatman, 2017). With this regard, it can be stated that appropriate access of data and
information must be ascertained in present study.
 Ethical issues: In the present study, there are different ethical issues occurs such as
relevant and authentic information. Therefore, it can be stated that in research, this issue
must be solved to focus on appropriate outcomes (Kao, Yu and Wu, 2016).

B) Research Ethics approval form
Attached with file.
TASK 2
A Introduction
`Global market provides products to corporates, governments and institutions worldwide.
Products and services includes different things that assists to focus on transactions. However,
there are several drawbacks also exists in the business with global business environment (Sassen,
2016).
For instance, when business entering into global areas they need to be aware for several
aspects such as market knowledge, culture, etc. Furthermore, hire additional staff help to launch
their companies in global areas. Furthermore, in new place regulations and tax laws in foreign
countries takes time and money which is major drawback to the organisation (Boshyk, 2016).
B) Literature review
According to the point of Boddewyn, (2016), globalisation encourages producers and
consumers which contain deeper division and economies of scale in the business. Therefore,
Hilton hotel has several advantages to implement globalisation and increase their business
expansion in international areas. With this regard, competitive market also increases that helps to
diminish monopoly profits and incentivise in the enterprise in positive consideration. On the
other hand, Brannen, Piekkari and Tietze, (2017) stated that globalisation consider advantages
from free movement of labour between countries so that it would be helpful to increase more
significant performances for business growth. This is because, it enhances awareness of several
consumers regarding new products and services. Therefore, they are attracted to face challenges
from climate change and wealth with income equality.
However, Schuh and Woelk, (2017) generated their views that inflation is continuously
increasing with globalisation in Hilton hotel. This is because, strong demand for food and energy
has caused to rise prices of the products. As a result, it is essential to solve these issues and

problems to protect people at great risk. Furthermore, there are several threats also occurs with
global environment that create major issues and problems to local people.
C) Research methodology
Research design :: Research design is an arrangement of conditions and collection. With this
regard, different types of research design exists such as descriptive, correlation, semi-
experimental and experimental. In the present study, descriptive research design has been used
that assists to describe issue and problem with in-depth analysis (Bellini, 2017). This is because,
globalisation study required in-depth analysis and experiment.
Research approach : Research approach is a plan and procedure which consider certain steps
and broad assumptions with detailed method of data collection, analysis and interpretation. There
are three types of research approach such as deductive, inductive and abductive. From these all,
researcher select deductive approach which premises true conclusion (Kao, Yu and Wu, 2016). It
is used to consider problem generalising with general to specific and find effectiveness as well.
Research philosophy:Research philosophy: In the present study, interpretivism research
philosophy has been selected that contain small size of sample to consider in-depth analysis
(Smith, 2016). As a result, it is more suitable technique for the present study
sampling:There are two types of sampling methods such as probabilistic and non-probabilistic.
In the present study, researcher select probabilistic method in which simple random sampling
strategy has been selected in which 10 managers of Hilton hotel has been selected from primary
information will be gather (Robson and McCartan, 2016).
Data collection :In the present study, benefits and drawbacks of globalisation on international
businesses has been analysis with primary and secondary information. In this consideration, both
kinds of information needed in the business to execute successful plan at workplace of research.
Primary data collected from questionnaires which design to conduct survey in business.
Furthermore, secondary information gather from previous research papers, authors views, etc.
(Sun and Lipsitz, 2018).
Data analysis :In order to consider present study, it can be stated that thematic data analysis
strategy has been ascertained that assists to focus on appropriate collection of information. In this
regard, different themes as per questionnaires has been made that is helpful to collect relevant
information in research (Field, Künzel and Schemmann, 2016).

d) Data analysis and interpretation
Appropriate analytical tools, with research findings and data
In order to conduct present research, following questionnaires has been undertaken in the
study:
Theme 1 Managers are strongly agreed that globalisation is beneficial for Hilton hotel to
expand its business into international market
1. Do you think globalisation is beneficial for
Hilton hotel to expand its business into
international market?
Frequency
Strongly agree 6
Agree 2
Disagree 1
Strongly disagree 1
Theme 2 With the help of globalisation, Hilton hotel promote their products and services in
international market.
2. What are the benefits of globalisation to
promote products and services in
international market?
Frequency
Reduce monopoly profits 2
Global presence 2
Enhance number of customers 5
Enhanced growth to led with higher per capita
incomes
1
Free movement of labour 0

Theme 3 Inequality is the major drawbacks of globalisation to promote products and
services in international business environment
3. What are the drawbacks of globalisation to
promote products and services in
international business environment?
Frequency
Inequality 6
Poor connection at domestic level 2
Inflation 1
Trade imbalance 1
Theme 4 Technological change is the one of the greatest factor that promote globalisation
for international business environment
4. What are the factors promote globalisation
for international business environment?
Frequency
Technological change 8
Economies of scale 1
Less protectionism 1
Theme 5 Globalisation made easy functioning in business unit for attract potential
consumers
5. Does globalisation made it easy for
business units to reach to potential consumers
Frequency