Globalisation's Economic, Cultural, Ethical Impact on H&M Operations

This report investigates the positive economic, cultural, and ethical impacts of globalisation on the operational activities of multinational companies, using H&M as a case study. It begins by defining globalisation and its significance, followed by the development of project aims and objectives, a project management plan covering costs, scope, time, quality, communication, risk, and resources. The report includes a work breakdown structure and a Gantt chart to visualize project timelines. Small-scale research is conducted using qualitative and quantitative methods, including questionnaires. The findings are then analyzed using appropriate tools, leading to recommendations and conclusions. Finally, the report reflects on the value of the research in meeting stated objectives and own learning and performance.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Devise project aims and objectives for a chosen scenario................................................1
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources........................................................................................2
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion........................................................................................................................3
TASK 2............................................................................................................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives..............................................................6
TASK 3............................................................................................................................................8
P5 Analyse research and data using appropriate tools and techniques..................................8
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions...............................................................................17
TASK 4..........................................................................................................................................18
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................18
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
Appendix: Project Logbook ................................................................................................20
Appendix: Performance Review...........................................................................................21

Topic:
“The positive economic, cultural and ethical impact of
globalisation on operational activities of multinational companies.”
INTRODUCTION
Globalisation is refers as a process through which organisation starts its operations of the
enterprise at global level. It aids firm to develop their international influence for operating the
business organisations successfully into new market (Chen, Kang and Lee, 2017). The the main
reason of globalisation is attracting global financing, obtaining multinational goods and services
as well as maximising trade. For the report the give company is H&M which is a leading
Swedish multinational clothing retail firm. It headquarters is in Stockholm, Sweden. The purpose
of this report is to develop the project aims and objectives. Prepare a project management plan,
work breakdown structures and Gantt chart. Methods of the research as well as analysis research
and data with te use of appropriate tools. Recommendations and value of undertaking research as
per own learning and performance are also mentioned in this report.
TASK 1
P1 Devise project aims and objectives for a chosen scenario
COMPANY OVERVIEW:
H&M is stands for Hennes & Mauritz, it is the fastest growing multinational clothing
retail firm known for their fast fashion clothing for teenagers, women, children and men (Farok
and Garcia, 2016). This is the associated organisations that operates in various countries like
Spain, Italy, Poland etc. and having approx 4950 stores within whole world.
AIM:
“To identify the positive economic, cultural and ethical impact of
globalisation on operational activities of multinational companies.”
OBJECTIVES:
 To understand the importance of globalisation for retail industry.
 To identify the positive impact of economic, cultural and ethical on
H&M.
 To analyse the challenges faced by H&M due to globalisation.
QUESTIONS:
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 What is the importance of globalisation into retail sector?
 How to identify the impact of economic, cultural and ethical on H&M?
 What are the challenges faced by h&m because of globalisation?
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan help project manager to accomplish the objectives of the
project in successful way. For project succession, its manager need to prepare a effectual plan for
specific project. It included some aspects that will useful for H&M to accomplish the research
process effectively. All the aspects are explained below:
Cost: For accomplishing a project, the project manager of H&M required to view few
important project factors (Fleming and Koppelman, 2016). Cost is the considered as a crucial
aspects of project. So respective company project manage divide the total cost in following
manner: Direct cost : Raw material, production, labour etc.
 Indirect cost: Administrative, funding and marketing, office space and so on.
Therefore, the estimated cost needed for this project is the first concern of H&M
manager so the approximated cost are mentioned below:
Activities Cost (£) Time
Project execution 4000 30 days
Employee management 2000 60 days
Preparing a draft for project plans 9000 90 days
Total 15000
Time: this is the essential aspects that researcher has to ascertain this, time need to be
attaining its objective in effectual way. Herein, researcher mainly create the time-frame to
performing research and strategy execution for international expansion (Harding, Nelson and
Glover, 2016). H&M project manager take estimated 90 days to perform this research or more
than that.
Scope: herein, the project manager find out the upcoming scope of its sustainability.
After performing research, H&M manager formulate plans as well as strategies to perform
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business operations in effectual way. It will assists them in attaining it objectives as well as
operations in proper manner. So, European market is the effective opportunities of market as its
per capita income is high and raw materials can be available easily.
Quality: For the intention of acquiring research in better way researcher has to maintain
research quality in order to obtain effective results (Heagney, 2016). In case H&M project
manager maintain quality it may capable to find out the globalisation impact on its firm and at
various department. The techniques utilise through selected firm for production as well as
promotion should be of good quality.
Communication: H&M project manager utilise mobile technology for the
communicating with one another in effectual way. This types of technology can be use in email,
voice call, video and many more. In order to extent its business internationally and to
communicate with target clients chosen firm utilise the social media techniques as it is the
popular and effectual tool for communication.
Risk: Before expanding enterprise into global market, this is the accountabilities of
H&M project manager to do risk analysis in order to develop effectual strategies as well as plans.
The risk that can be faced by H&M at the time of entering into global market is the economic
and monetary situation of specific nation. In case it do not examine regarding country's
economical situation where it wish to extent firm can face problems. Also cultural differences is
the risk that H&M have to face.
Resources: This is the accountabilities of researcher to utilise their resources in effectual
way so that research can be performed effectively. For, it H&M project manager must choose
proper resources like workers, raw material and many more to accomplish their objective in
proper way. Resources that are utilise in methods can be in both manner tangible and intangible.
Therefore, the major resources are proficient labour, finances etc.
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Work break down structure is considered as a process where overall activities given into
project is distinguished in small organised pats so that they can perform simply. This si also
useful to ascertain whole expenses needed for performing as well as accomplishing project in
effectual way (Heldman, 2018). Also, it assists firm to set time for all activities and department
in appropriate manner. Through executing work breakdown framework project manager of H&M
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control its whole expenditure and develop project efficiencies. It will aids respective firm in
using time and resources in efficacious way this lead to attainment of objectives in better
manner.
Gantt Chart:
This is introduced by Henry L. Gantt in 1917, who is an american engineer as well as
social scientist. This is also considered as a horizontal bar chart utilise into management projects.
This provides a graphical activities art that aids in planning, coordinating and tracing specific
works within projects. Generally Gantt chart is developed on graph paper as well as difficult
version is formulated on Microsoft excel (Irishtimes, 2018). As per the given chart this can be
examine that various activities are distinguished into many sub points like identify the topic of
the research, develop aim and objectives, literature review, analysis of data, outcome and
recommendation etc. Thus, project manager of H&M decide that it need 90 days to perform
research.
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5

TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives
It is essential for researcher to perform as well as organised to examine by utilising
research methodologies of investigation to carry out effectual and identifying of respected report.
There are various forms and kinds of data collection process also the research types that are
applied by the H&M project manager are mentioned below:
Qualitative Research:
This is considered as mainly exploratory research that is utilise to obtain knowledge of
inbuilt reasons, opinions and motivations. Herein, accumulation as well as interpretation of data
are performed through monitoring individuals. In case respective firm perform this particular
research process in its company (Lock, 2017). It can increase their capability top measure
statistical information in effective way. This saves the cost and time of H&M as data gather
from small respondents. Through this it can encourage its staff so that they can know their
accountabilities as well as task consequently in effectual way.
Quantitative research:
This considered as screening and measuring the social standard facts. Also, it can be
evaluated through examining numerical comparisons. This is a formal method by which
respective firm can ascertain variable as well as relationship among them. It can be performed by
H&M in different manner like questionnaires, interviewing, monitoring and recording. Through
utilising this particular method respective firm can find out effective solutions of any problems
with the help numerical data.
Primary method: This is considered as a original sources of data as in this investigator
gather first handed information. It is expensive as well as time consuming methods in
comparison to secondary one (Marchewka, 2014). H&M can applied primary data to
accumulate new and relevant information. It will assists in formulating effective strategies and
plans as per the data. There are many primary methods through which respective firm can gather
data like observation, interview, door to door survey, questionnaire and so on.
Secondary method: Herein, the information is gathered through someone as well as
utilise by anyone else. It is the kinds of data collection that save time and cost of the firm. These
data are not new and also many times it will not results accurately. In case, H&M utilise
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secondary method, it can save cost and time as well that are used in conducting survey. For it,
they can apply many manner such as personal records. Service records, government documents
and many more.
Sampling: It is the method used to select respondents for analysis. This can be
categorised into two probability and non probability sampling (Sharon and Dori, 2017). It can be
applied through company to get knowledge of appropriate sampling size so that better outcomes
can be obtained. From many methods respective firm can use random sampling.
Sample size: This considered as a numbers of people samples as well as observation
from population. In this report investigator use 20 participants for executing investigating in
effectual and strategic manner.
Thus, the respective firm used the Quantitative research by performing the survey with
the help of give below questionnaires:
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Are you aware about the concept of globalisation ?
 Agree
 Disagree
Q.2. Do you think globalisation help in enchaining opportunities for a business ?
 Yes
 No
Q.3. What are the importance of globalisation for H&M ?
 Enhance in total revenue
 Increase marketplace share
 Adopt competitive benefit
Q.4. Does Globalisation assist in expanding business operations in different countries ?
 Agree
 Disagree
Q.5. What are the challenges faced by H&M at international market ?
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 Engagement of Government
 Influence Social and cultural aspects
 Change in technology
Q.6. Are you satisfied with the strategic planning of H&M for business expansion in
different countries ?
 Yes
 No
Q.7. What are various ways through which H&M can expand their business in
international market ?
 Franchising
 Licensing
 Joint venture
 Strategic alliances
Q.8. What are the ways through which H&M can overcome issues and challenges of
globalisation ?
 By developing effective strategies
 By implementing rules and regulations
 By making positive alliances with authorised body
Q.9. Does globalisation help in enchaining income and profitability level of an
organisation ?
 Yes
 No
Q.10 Any suggestions for further improvements..................................................................
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Theme 1: Concept of globalisation
Q.1. Are you aware about the concept of globalisation ? Frequency
 Agree 16
8

 Disagree 4
Interpretation:
As globalisation is the process by which people communicate and interact from various
nations for the intention of business. according to the above chart this can be analysed that 16
participants are have knowledge about globalisation. Whereas 4 are do not have any idea
regarding this. Therefore,is the advantageous approach for H&M while expanding business into
other nation.
Theme 2: Globalisation help in enchaining opportunities
Q.2. Do you think globalisation help in enchaining opportunities for a
business ?
Frequency
 Yes 17
 No 3
9
Agree Disagree
0
2
4
6
8
10
12
14
16
16
4
Column C

Interpretation:
When investigator ask to participants what it think about globalisation is advantageous
for H&M then 17 participants are in favour of yes. As they think internationalisation play
essentials role into H&M success. Through this it sales their goods into global market. Also, 3
are saying no. Thus, it can be summarised that above chart more are responding towards yes.
Theme 3: Importance of globalisation
Q.3. What are the importance of globalisation for H&M ? Frequency
 Enhance in total revenue 12
 Increase market share 5
 Adopt competitive benefit 3
10
Yes No
0
2
4
6
8
10
12
14
16
18
17
3
Column C