Analysis: Globalisation Impact on Sales of the Hospitality Industry

This report examines the impact of globalization on the sales performance of Marriott Hotel within the hospitality industry. The study begins by outlining the aims and objectives, including understanding globalization's concept, identifying key factors influencing sales, and recommending expansion strategies. The project management plan covers costs, scope, time, quality, communication, and risk assessment. A Work Breakdown Structure (WBS) and Gantt chart detail the project timeline and stages. The research employs both qualitative and quantitative methods, including questionnaires to analyze data and gather insights from employees. The analysis uses tools and techniques like thematic data analysis to interpret findings and provide recommendations. The report concludes with a reflective section summarizing the research process and findings. This comprehensive analysis provides valuable insights into the effects of globalization on sales within the hospitality sector.

Managing a Successful
Business Project
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Table of Contents
Title: Globalisation impact on sales of the hospitality industry......................................................3
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Devise aims and objectives ..............................................................................................3
P2 Produce project management plan ...................................................................................4
P3 WBS and Gantt chart with the time frame and stages for completion..............................6
LO 2.................................................................................................................................................8
P4 Small-scale research with consider research methods to accomplish aims and objectives8
LO 3.................................................................................................................................................9
P5 Analysis information with using different tools and techniques.......................................9
P6 Recommendations with results from research................................................................20
LO 4...............................................................................................................................................21
P7 Reflective report..............................................................................................................21
CONCLUSION .............................................................................................................................22
REFERENCES..............................................................................................................................23
APPENDIX....................................................................................................................................24
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Title: Globalisation impact on sales of the hospitality industry
INTRODUCTION
In order to conduct present research, it can be stated that globalisation considers positive
results in the workplace. It will assist to focus on several positive advantages that can be
accomplished by present research analysis. Furthermore, it ascertained effectiveness to focus on
different integrated activities at the workplace of the hospitality industry. Advance technology
also helps to attract several people in a systematic manner (Mikalauskiene, Streimikiene and
Mulagalejeva, 2016).
LO 1
P1 Devise aims and objectives
Background of the study
Globalisation refers to the latest trends and integrated global economic system. Focusing
on the hospitality industry in particular market create impact with globalisation that far-reaching
consequences in a positive and negative aspect. Furthermore, it also helps to increase customer
attraction from different areas that assist to focus on goals and objectives to accomplish the
desired level of results (Hsieh, Lee and Yang, 2015). The term globalisation refers as latest
trends which are a more integrated and continuous process with economic, political, cultural,
technological, etc. factors. Advancement of technology helps to attain overall goals and work
hard to attract several people in the workplace.
The rationale of the study
With the help of the present study, globalisation considers a positive impact on the
desired level of performances that assists in managing functioning to learn about different
cultures. It provides ways through several customers can be attracted from different places
easily. It helps to boost the country to attain overall goals and objectives at the workplace of
Marriott. In addition to this, it also boosts the travel industry in positive consideration that helps
to connect a variety of international services for several visitors (Perugini, Vecchi and Venturini,
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2017). In the new market, there are several barriers also occurs which need to be removed or
solutions to reduce the negative impact from the business environment. In Marriott hotel
globalisation assists to develop more desired level of results with deals in different areas of the
world. With this regard, it can be stated that organisation play roles to ascertained more
creativity and effectiveness to produce more customer attraction from different areas of the
world. Furthermore, it helps to solve problem of money in the chosen business with increase
several advantages.
Aim and objectives
Aim: To analysis impact of globalisation on increasing sales of the hospitality industry – A Case
Study on Marriott hotel.
Objectives
 To develop understanding of the concept of globalisation within the hospitality industry.
 To identify factors that consider in globalisation to increase sales performance of Marriott
hotel.
 To interrelate globalisation and sales of Marriott hotel. To recommend ways through globalisation activities can be expanded in an effective
manner.
Research questions
 What do you understand by the concept of globalisation within the hospitality industry?
 What are the factors that consider in globalisation to increase sales performance of
Marriott hotel?
 How to interrelate globalisation and sales of Marriott hotel?
P2 Produce project management plan
In the project management, plan considers several aspects that assist to focus on goals
and objectives of the enterprise. In this regard, the following tools help to create an appropriate
project management plan: Cost: In order to accomplish the desired level of results, it can be stated that the present
study requires £650. This amount helps to perform several functions on different
activities and tasks (Cramer, 2017). Therefore, it helps to focus on gathering relevant
information that assists in communicating several benefits within the chosen business
environment.
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 Scope: With respect to determining globalisation in Marriott, the wide scope has been
generated that assists to focus on business development to communicate research
outcomes. Furthermore, it also helps to consider activities and tasks that are beneficial to
develop more creativity with wide business development. Time: In the present research, 2 months has been taken to communicate several benefits
with different activities and tasks. It also helps to focus on the aim and objectives that can
be successfully developed to gain more effectiveness in the present research study
(Muhammad, Mukhtar and Lola, 2017). Quality: All data and information that are used in the present study must be qualitative so
that it would be beneficial to focus on creativity. In this regard, it can be said that more
productivity will be generated by using different resources. Communication: Communication is also a useful perspective that assists in
communicating different things at the workplace of the research study. In this regard, it is
essential to focus on different goals and objectives that are helpful to deliver appropriate
functioning at the workplace of research (Alvesson and Sköldberg, 2017). Risk: Due to limited time and money, in front of researcher several risks exist that create
a negative impact on outcomes. With this regard, it can be stated that the researcher needs
to focus on the solution to this problem so that they can easily accomplish desired goals
and objectives. Time and money are major risks that consider as issue in the present
research. As a result, it is essential to accomplish positive results with resourcing
different activities.
 Resources: In the present research, technical, financial, human resources are required to
focus on accomplish aim and objectives in a systematic manner. Therefore, targets and
goals can be communicated to get the desired results.
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P3 WBS and Gantt chart with the time frame and stages for completion
Task Name Duration Start Finish Predecessors
Planning of the project 1 day Wed 1/16/19 Wed 1/16/19
Finding of topic 15 days Thu 1/17/19 Wed 2/6/19 1
Preparing statement
related with problem 10 days Thu 2/7/19 Wed 2/20/19 2
Making time frame 6 days Thu 2/21/19 Thu 2/28/19 2,3
Implementation 1 day Mon 3/4/19 Mon 3/4/19 3,4
Setting LR 15 days Thu 4/4/19 Wed 4/24/19 4,5
Methodology of research 10 days Tue 4/30/19 Mon 5/13/19 5
Computation of expenses 5 days Wed 5/15/19 Tue 5/21/19 5,6
Analysis and
interpretation of data 10 days Tue 5/14/19 Mon 5/27/19 6,7
Evaluation of findings 10 days Wed 5/22/19 Tue 6/4/19 7,8
Checking of quality 15 days Tue 5/28/19 Mon 6/17/19 8,9
Project Closure 1 day Tue 5/28/19 Tue 5/28/19 9
Provide proper
recommendations 2 days Wed 6/5/19 Thu 6/6/19 9,10
Evaluation of project 15 days Tue 6/18/19 Mon 7/8/19 10,11
Areas of modification 10 days Tue 6/18/19 Mon 7/1/19 11
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LO 2
P4 Small-scale research with consider research methods to accomplish aims and objectives
Small-scale research, considered followings are certain tools and techniques has been
implemented that assists to accomplish goals and objectives: Introduction: In order to accomplish the desired results, it can be stated that the
researcher needs to collect data and information with qualitative and quantitative research
method. In this consideration, effectiveness can be developed to focus on aims and
objectives at the workplace (Svantesson, Senorski and Samuelsson, 2017). Research philosophy: Two types of research philosophies helps to find relevant
information such as interpretivism and positivism. In the present study, interpretivism
research philosophy has been selected that helps to focus on accomplish aim and
objectives. In this regard, the effectiveness of the research aim can be developed to find
appropriate data and information. This is because, it provides subjective measurement to
focus on gain insight knowledge of the present topic. Research approach: Furthermore, inductive and deductive two approaches exist that
assists to gain desire level of effectiveness. In the present research, inductive research
approach has been chosen that helps to find specific to general aspects in the present
research. As a result, it is an important perspective at the workplace of the research
(Wildemuth, 2016). Research strategy: Moreover, research strategy also consider an important role in the
whole aspect of the study. In this regard, qualitative and quantitative research strategy has
been used that helps to focus on appropriate functioning. In the present study,
quantitative research strategy has been used that assists to accomplish goals in positive
consideration (Bellini, 2017). Data collection: There are two ways to collect data such as primary and secondary. In the
present research, both types of data have been collected that assists to focus on the
desired level of results at workplace. Furthermore, it can be stated that primary data
collected from a questionnaire which prepare to conduct a survey in the research. On the
other hand, secondary data collected from previous research, other authors views, etc. As
a result, it assists to focus on the meet with aim and objectives easily (Vagle, 2016).
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 Data analysis: In the present research, thematic data analysis research has been
undertaken that helps to accomplish aim in a positive manner. With this regard, it can be
stated that effective functioning will be developed to focus on ascertained the right
information in the whole study (Vamsi Krishna Jasti and Kodali, 2014). Sampling: In the research, there are two ways to consider sampling such as probabilistic
and non-probabilistic. In the present research, the non-probabilistic method has been used
in which a simple random sampling source will be collected to focus on the desired level
of results at the workplace. 20 sample size has been taken those are employees of
Marriott hotel.
 Ethics and validity: In the present research data and information are valuable because
these are collected from authentic sources. It also assists to promote more effective
advantages from data that are collected with following ethics with selected sample size
(Downing, Tekian and Yudkowsky, 2016).
LO 3
P5 Analysis information with using different tools and techniques
In the present study, there are several perspectives has been developed that assists to
communicate benefits to accomplish aim and objectives at the workplace. With the help of
quantitative and quantitative research methods, it can b stated that appropriate findings can be
successfully implemented in the present study. Hence, the present study contains the following
questionnaire to attain appropriate functioning:
Questionnaire
Name:
Age:
Gender:
1. Does globalisation effective process for Marriott hotel development?
 Yes
 No
 Cannot say
2. Which is the main source that used in globalisation for different products and services?
 Internet
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 Selling local products in the global market
 Franchise
 All the above
3. What is the key element in globalisation?
 Power
 Transportation
 Food
 Sponsorship
 All the above
4. Is globalisation always good for the enterprise?
 Yes
 No
 Cannot say
5. What is one of the bad impact from globalisation on Marriott hotel?
 Loss income
 Loss local culture
 Get strong bond with other cultures
 Deforestation
6. What is a good effect of environmental globalisation on Marriott?
 Environmental management
 Deforestation
 Uncontaminated
7. Globalisation helps with the economy to get positive results in the country debt?
 Yes
 No
 Cannot say
8. How does globalisation help to Marriott to increase their sales?
 Attract several customers
 Internet tools
 Development of business
 Deal with local and global culture
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9. Do you think economic liberalisation influence with globalisation and influence income
generation in the chosen business?
 Yes
 No
 Cannot say
10. How does globalisation create an impact on the advertisement of Marriott?
 Strategic challenges
 Cultural barriers
 Global brands
 Global consumers
Theme 1 Globalisation is effective to process for Marriott hotel development
1. Does globalisation effective process for
Marriott hotel development?
Frequency
Yes 15
No 3
Cannot say 2
Interpretation: In the above analysis, 15 respondents have views that globalisation is a more
effective process that assists Marriott to develop more targets and goals. However, 3 respondents
are not agreed with this statement so that they are not agreed with globalisation implementation
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15
3
2
Yes
No
Cannot say

which is an effective process to develop Marriott performances. Remaining 2 employees said
that it could not be interpreted that globalisation is effective to process or not for the chosen
business development. Consequently, it can be stated that positive performances of the chosen
business develop through globalisation activities.
Theme 2 All the above are the main source that used in globalisation for different products
and services
2. Which is the main source that used in
globalisation for different products and
services?
Frequency
Internet 1
Selling local products in the global market 1
Franchise 1
All the above 17
Interpretation: From the present information, it can be interpreted that there are different
sources of globalisation to promote products and services of the business. For instance, internet,
selling local products in the global market, franchise, etc. All these perspective helps to attain the
desired level of results in the study. According to 1 person view, it can be said that the internet is
an important element that assists in implementing globalisation activities in Marriott to promote
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11
1
17
Internet
Selling local products in
the global market
Franchise
All the above