The Role of Globalisation in Driving Business Success of Iceland Foods

This report investigates the impact of globalisation on the business success of multinational organizations, using Iceland Foods Ltd as a case study. The report begins with an overview of globalisation, its significance, and the background of Iceland Foods Ltd, including its retail operations and global presence. It outlines the research aim, objectives, and questions, focusing on how globalisation drives business growth, market share, and customer base expansion. The literature review explores the phenomena of globalisation, its importance to business success, and the challenges faced by companies like Iceland Foods Ltd in international markets, such as regulatory issues and pricing strategies. The research methodology section details the interpretivism philosophy, inductive approach, qualitative research methods, and data collection techniques, including the use of questionnaires and secondary sources. The report also includes a table of contents, references, and covers research outcomes, reflections, and recommendations for alternative methodologies, offering a comprehensive analysis of globalisation's role in business success.

Research Project

Table of Contents
TOPIC .............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
CHAPTER 2: LITERATURE REVIEW ........................................................................................3
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................6
CHAPTER 4: DATA ANALYSIS AND INTERPRETATIONS.................................................10
Data Interpretation.........................................................................................................................14
CHAPTER 5: RESEARCH OUTCOMES ...................................................................................23
Covered in PPT ....................................................................................................................23
CHAPTER 6: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
CHAPTER 7: CONCLUSION AND RECOMMENDATION ....................................................24
REFERENCES .............................................................................................................................25

TOPIC
“To investigate the role of globalisation in driving business success of multinational
organization”. A study on Iceland Foods Ltd.
CHAPTER 1: INTRODUCTION
Overview of research
Globalisation refers as the free movement of services, products and people in all over the
globe in integrated and seamless manner. It is also refers to the market's integration in the global
economy, initiating to the maximised interconnectedness of national economies (Crane and et.
al., 2019). Globalisation is significance process of interaction among large number of person,
company and government of various countries. For this project, Iceland Foods Ltd is chosen
retail industry. This report includes different chapters such as literature review, research
methodology, data analysis and interpretation, conclusion, recommendation and reflection. These
are main activities which will be use for conducting research over the broad topic i.e. “To
investigate the role of globalisation in driving business success of multinational organization.
Globalisation play an important role in driving business growth and success. Globalisation will
helps an organisation by increasing market share, improving brand image, maximising customer
base etc.
Background of Iceland Foods Ltd.
Iceland is one of the Britain's most innovative and fastest growing retail company and
recognized as one of the best organization to work for in the United Kingdom. Iceland Foods Ltd
is a supermarket chain and deals in retail industry. It was founded in year 1970 by Sir Malcolm
Walker. Company sell Frozen food and different groceries to the customers in different nations.
They also sell non-frozen products such as dairy, meat and dry goods. Iceland foods is a unique
and new British food retailer with over nine hundred stores throughout the United Kingdom.
Thus, company also has their presences at global market but they decide to grow their business
in other place.
Research aim:
“To investigate the role of globalisation in driving business success of multinational
organisation”. A study on Iceland Foods Ltd.
Research Objectives
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 To evaluate the basic concept of globalisation.
 To identify the importance of globalisation on business success and development of
Iceland Foods Ltd.
 To analysis major challenges which are going to be faced by Iceland Foods Ltd while
globalise their operations and activities in foreign market? Recommend best ways to overcome the challenges or issues faced by Iceland Foods Ltd
in foreign market.
Research Questions:
 What is the basic phenomena of globalisation?
 What is the importance of globalisation on business success and development of Iceland
Foods Ltd?
 What is the major challenges which are going to be faced by Iceland Foods Ltd while
globalise their operations and activities in foreign market? How to overcome the challenges or issues faced by Iceland Foods Ltd in foreign market?
Rationale of research
The main purpose behind performing this research is to determine the contribution of
globalization in driving business growth and success of Iceland Foods Ltd. Globalisation play
important role by giving changes of growth to an organisation so that it develop success at
international level. This research will support an investigate at personal level by improving its
different skills i.e. literature review, data collection, data analysis etc. These skills help an
investigator to do investigation in systematic and accurate manner. In academic manner, this
research also important because it support students by increasing their knowledge about the
significance of globalisation towards accomplishment of business growth and success
(Amankwah-Amoah, Osabutey and Egbetokun, 2018).
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CHAPTER 2: LITERATURE REVIEW
A literature review refers as a explicit and systematic method for finding in-depth data
about the current investigation. Main aim of this section is to identify conflict in previous study.
In this part of research, each objectives and questions of study will be describe in systematic
manner (Haralambides, 2017).
Phenomena of globalisation
As per the view point of Beverly Bird And Carol Kopp, 2019, globalisation is the fast
spread of technology product and information across national borders. It is the development of
an increasing integrated and interconnected global economy marked particularly by free flow of
capital, free trade and the tapping of inexpensive foreign labor markets. In simple word,
globalisation is the worldwide movement towards financial, economic, communications and
trade integration. This process implies the opening of national and localist perspectives to a
broader prospect of an interdependent and interconnected world free transfer of services, goods
and capital across national frontiers. In addition to this, globalisation as the geographic
dispersion of service and industrial activities, for instance sourcing of factor inputs, research and
development, distribution and production, and the company's cross-border networking, for
instance via sharing of assets and joint venture. Therefore, globalisation is systematic process
through which various organisation expand their business and gain better outcomes within given
time duration.
Importance of globalisation on business success and development of Iceland Foods Ltd
According to the Sloman, 2017, globalisation played crucial and effective role within an
organisation success and development by providing broader market place. As it will support
Iceland Foods Ltd to offer their products and service in marketplace without any kind of issues.
In addition of this, globalisation also support in goodwill and increasing market share of
organisation as well as that make it more easier to enlarge business. Globalisation is also more
beneficial process for success and growth of Iceland Foods Ltd by giving maximum base of
customers to offer it with desired goods and services. As it support supermarket chain by
increasing productivity and performance of organisation as demand get raised among customers.
This is further helped an organisation towards maximising profitability as well as sales of Iceland
Foods Ltd.
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On the other side Quirke, 2017, globalisation is more effective process which is support
by Iceland Foods Ltd in developing a knowledgeable and talented workforce that involve the
workers belong to diversified culture or background in form of their education, skills, country or
culture. These helped Iceland Foods Ltd in accomplishing success and growth at international
level in smooth and easy manner.
Major challenges which are going to be faced by Iceland Foods Ltd while globalise their
operations and activities in foreign market
As per the onion of Katie Reynolds, 2017, while doing each activities of business at
foreign country there are different number of chances as will as challenges by which an
organisation goes through. There are different challenges or issues faced by Iceland Foods Ltd
while they globalise their activities and operations internationally. Some challenges will be
determine as under:
Laws and regulations of specific country: Accurate and comprehensive knowledge of
legislation of specific nation helps an organisation in its success and development. This is that
main issue which Iceland Foods Ltd basically face that negatively impact on its business
operations and activities in other countries as each and every nation is different in form of laws
and policies of government. Thus, improper study about government's rules and regulation is
impact on operations and activities of Iceland Foods Ltd in negative manner (Rosenau, 2017).
Cost calculation and pricing strategy at global level: The setting of accurate price of
goods or service according to market situation of specific nation is consider to be the crucial and
significant part of strategy formulation. As it is more essential for sustainability and success of
Iceland Foods Ltd. It is also identified being second issue that Iceland Foods Ltd face while
producing service at international level because Iceland Foods Ltd doesn't enlarge process of its
production and only focus on its marketing activities. As it maximise the product cost but the
product price are needed to be kept per the capabilities of customers within specific nation (Brem
and Viardot, 2017).
Ways to overcome the challenges or issues faced by Iceland Foods Ltd in foreign market
According to the Jabeen, Faisal and Katsioloudes, 2017, there are certain challenges
faced by Iceland Foods Ltd at international level. It includes laws and regulations, cost reduction
and pricing strategy, communication barrier etc. These are major issues which have faced by
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company. As these issues negatively impact on business success and growth of an organisation.
In order to overcome these issues, different ways have been suggested to the company which are:
Adoptive to culture and environment: The Iceland Foods Ltd must emphasis towards
researching the customer's buying pattern as well as cultural practices regarding the specific
country in which company planning to enlarge their business. In addition, company must focuses
towards market research which will helps them in overcoming issues of government's rules and
regulations in systematic manner (Kasemsap, 2017).
Development of strategical plan: It is also consider another and important way for
overcoming is sues of Cost calculation and pricing strategy at global level. This support in
creating a strategic plan which leads over the direction to employees so that wanted results can
be attained. As it will further support an enterprise by improving its growth and success at
international marketplace (NSUDE, 2017).
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CHAPTER 3: RESEARCH METHODOLOGY
Research introduces as a process by which an organisation or researcher can study about
market conditions, customer's needs, competition etc. Therefore, research methodology is
important section for completing investigation in more systematic and accurate manner. In this
part of investigation, different methods will be cover which are determine as under in detail
manner:
Research philosophy: For conducting research, there are two types of philosophy which
are positivism and interpretivisim. For current investigation, interpretivisim philosophy is used
by researcher. Main purpose behind choosing this philosophy of research as that it assist in
evaluating qualitative data that make it more easier to draw accurate conclusion out of present
data. On the other side, positivism philosophy is not much appropriate according to the current
study because it take more time of researcher (Crothers, 2017).
Research approach: Within a research, there are basically two types of research
approach used by researcher i.e. inductive and deductive. For identifying role of globalisation,
inductive approach will be apply by researcher. Main reason behind selecting this approach as it
work toward changing the data with the formation of unique theories by using the with test and
hypothesis (Vahlne and Jonsson, 2017). On the other side, deductive approach is also consider
another type of research approach but it is not appropriate for current investigation because it
creates more difficulties for researcher such as time issue, resources etc.
Time horizon: Time is consider most essential part for researcher because without this,
they can not perform research activities timely. Gantt chart introduces as one of the main tool for
time horizon. It is used by researcher for identifying starting and ending time period for research
completion (Lew and Cheer, 2018). This chart includes different activities which are determine
as under:
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Types of research: There are two types of investigation which are qualitative and
quantitative. Qualitative research introduces as an effective process of naturalistic inquiry or
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study that seeks accurate and in-depth knowledge of social concept within their natural setting.
On the other side, quantitative research introduces as the systematic study of phenomena by
collecting quantifiable information and performing computational, mathematical or statistical
techniques (Steyn and Semolic, 2017). Therefore, both types of investigations are essential but
according to the current research, qualitative research will be use. Main objective behind
selecting qualitative research as it provides information in detailed and in depth manner.
Quantitative research is not much appropriate according to current topic because it is more
expensive while selection of sample size out of total population.
Data collection: There are basically two methods for collecting data about the study such
as primary and secondary. Questionnaire will helps an investigator by providing primary
information about the current investigation. While, books, journals, magazines etc. sources assist
a researcher by providing secondary information regarding the study (Yin, 2017). Therefore,
both sources of data collection is used by researcher for collecting primary and secondary
information about the role of globalisation.
Sampling: It is another method of research which will support an investigator to select
sample size from total population. For selecting sample, probability and non-probability are
consider most important methods of sampling. According to current study, probability sampling
is used by researcher. With the use of this method, 40 respondents is selected. Employees of the
Iceland Foods Ltd are consider main respondents for current investigation. There are different
reasons for selecting probability sampling which are cost effective, less time consuming,
involves lesser degree of judgement etc. Non-probability sampling is not appropriate according
to current topic because it have different drawbacks such as excessive dependency on judgement,
needs much purpose-oriented pollsters and focuses on simplicity over effectiveness (Taneja,
2017).
Data analysis: For analysing accurate data, there are basically two types of method
which are qualitative and quantitative. Under qualitative data analysis, open-ended questions,
interview etc. method is require. On the other side, for analysing quantitative data, close-ended
questions or questionnaire will be use. According to current investigation, questionnaire is used
by researcher because it provide data in form of reliable and valid (Christopher, Mena and van
Hoek, 2018).
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Ethical consideration: It is consider most important and useful part of researcher. Ethical
consideration divided into different parts which are informed consent, do not harm, voluntary
participation, anonymity, only assess relevant components and confidentiality. All these are main
consideration which must be use by researcher. As it will support them in completion of research
in ethical and systematic manner (Hingley and Vilalta-Perdomo, 2017).
Research limitation: There are various limitations faced by researcher while they
conduct research. It includes, lack of time, lack of fund, improper behaviour from respondents
side etc. These are consider main issues which will impact on investigator when they are doing
research activities in systematic manner (Laszlo and Cescau, 2017).
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