A Case Study: Analysing the Impact of Globalisation on ALDI

This report examines the impact of globalisation on ALDI, a German retail company. It explores the aims and objectives of the project, focusing on the positive economic, cultural, and ethical impacts on various business functions like operations, marketing, HR, and accounting. The report includes a project management plan, outlining timeframes, research methods (qualitative and quantitative), and data collection techniques, including a questionnaire and data analysis. The analysis covers themes like awareness of globalisation, factors influencing it, government assistance, job opportunities, resource utilization, training, departmental roles, tools supporting globalisation, and profitability. The conclusion highlights the benefits of globalisation for business integration and function optimization. The report also includes references to support the findings and recommendations.

Managing a Successful Business
Project

Table of Content
• Introduction
• Aims and Objectives of Project
• Project Management Plan
• Time frame work and stages
• Research Methods for carrying out research
• Examine tools and techniques for research and data
• Communication for providing proper recommendation
• Own learning and performance
• Conclusion
• References

Introduction
Globalisation is defined as a procedure of integration and interaction
among government, people and companies globally. With rise in
globalisation, there is interaction of international ideas, trade and
culture. This consists of product, service, technology, data and
resources. There are various factors such as cultural, ethical, political,
economic which is impacted by globalisation.

Aims and Objectives of Project
Background of Project
The given project is about positive economic, cultural and ethical
impacts of globalisation on different business functions such as
operations, marketing, HR, accounting within organisation. This helps
in building effective relationship with other countries and exchange of
their culture, ethics. In order to run project successfully, primary and
secondary data has been used

Cont...
Background of Company
The report is about ALDI which is retail organisation running business
in Germany. It was founded by Theo Albrecht and Karl and dealing in
different products such as household essentials, food, sanitary and
beverages. This research is conducted to know about globalisation and
its impact on business. The organisation whether small or large need to
study about market change and plan accordingly.

Cont...
Research Aim:
“To analyse the impact of economic, cultural and ethical factors of
globalisation upon an organisational functional and operational
activities- A case study on ALDI”

Cont...
Research Objectives
• To analyse the concept of globalisation.
• To identify impact of globalisation on different business
functions and their operations.
• To determine the positive impacts of economic, cultural and
ethical factors of globalisation on a business activity.

Cont...
Research Questions
• What is the concept of globalisation?
• What are the impact of globalisation on different business
functions and their operations?
• What are the positive impact of economic, cultural and ethical
factors of globalisation on a business activity?

Project Management Plan
It is defined as approved and structure documents that determine way
of executing controlling and monitoring project. This is also called
detailed or summary documents that includes management plan,
subsidiary and other planning data. It is practice of planning, initiating,
controlling, executing and closing work of individual or team for
achievement of particular goals and meeting success criteria.

Cont...
This PMP cover following aspects which are given below:
• Cost
• Scope
• Time
• Quality
• Communication
• Risk
• Resources

Time frame work and stages
Time frame work is the time required for starting and completing of
project within given time period. In ALDI, manager should carry both
large and complex project for completing in given time period. There
are two ways through which time frame work can be measured which
are given below:
• Work Breakdown Structure (WBS)
• Gantt Chart

Cont...
• Work Breakdown Structure (WBS)

Cont...
• Gantt Chart

Research Methods for carrying out research
Research is defined as procedure for problem identification and
providing solution through formulation of hypothesis. There are
different methods used for evaluating, collecting and organising data
and information in best manner. It is very important for research to do
proper research for collection of data.

Cont...
The types of research methods which can be used by ALDI are as
follows:
• Qualitative Method
• Quantitative Method
Methods of Data Collection:
• Primary Data Collection
• Secondary Data Collection

Cont...
Questionnaire:
QUESTIONNAIRE
Name:
Age:
Gender:
Address
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) Which is the most effective factor that directly impact on ALDI at international level?
a) Ethical Factors
b) Cultural Factors
c) Economical Factors
d) Political Factors
Q3) Do you think government provide assistance for expansion of business at global level?
a) Yes
b) No
Q4) Does globalisation provide helps job opportunities to the country people?
a) Yes
b) No

Examine tools and techniques for research
and data
Sample Size: It is way of selecting number of observation from sample
size or statistical and subset of large population. Here, researcher takes
20 respondent for sample size.
Analysis and Interpretation :Data analysis is process of modelling,
cleansing, inspecting and transforming data and covering applicable
information, informing conclusion and supporting decision making.
This is procedure for selecting knowledge and information from data.

Cont...
Theme 1: Awareness of globalisation
Yes No
0
2
4
6
8
10
12
14
16
18
17
3
Column B

Cont...
Theme 2: Factors that impact globalisation
4
2
6
8 Ethical Factors
Cultural Factors
Economical Factors
Political Factors

Cont...
Theme 3: Government provide assistance for expansion
Yes No
0
2
4
6
8
10
12
14
16
18 16
4
Column B

Cont...
Theme 4: Globalisation creates job opportunities
13
7
Yes
No

Cont...
Theme 5: Different resources used for expansion of business
operations
Technology Human Resource Funds
0
1
2
3
4
5
6
7
8
9
Column B

Cont...
Theme 6: Training and development plays an effective role for
expansion of business
18
2
Yes
No

Cont...
Theme 7: Different department play effective role in expansion
HR Operation Marketing
0
1
2
3
4
5
6
7
8
Column B

Cont...
Theme 8: There are tools that support globalisation process
8
3
9
Foreign direct
investment
Removing trade
barriers
International trade

Cont...
Theme 9: Globalisation helps in earning profits
Yes No
0
2
4
6
8
10
12 11
9
Column B

Communication for providing proper
recommendation
Communication plays an effective role in success and growth of ALDI.
In order to carry out project by organisation in effective and efficient
manner, they need to have proper communication channel. They can
use written and verbal method for proper sharing of data and
information in firm. Similarly, the medium which can be used by ALDI
are report, presentation and online for convenience and easy
completion of project.

Own learning and performance
While I was implementing project in organisation, I faced lots of
problems and difficulties as time provided to me for project plan was
very limited. I need to analyse market, taste of consumer, preference for
business expansion. Due to less time, I missed many analysis which
was essential part of project planning. The budget made by me also
failed as it was more than expected which was also negative point for
me.

Conclusion
From above report, it can be concluded that globalisation helps in
integrating and interrelationship between different countries. This has
impact business and its functions in positive manner in respect of
political, economic, ethical and cultural. The business functions help in
achievement of goal and objectives.

References
• Alvarez-Jimenez, M. and et. al., 2014. Online, social media and
mobile technologies for psychosis treatment: a systematic
review on novel user-led interventions. Schizophrenia research.
156(1). pp.96-106.
• Brown, B. and Green, N. eds., 2012. Wireless world: Social
and interactional aspects of the mobile age. Springer Science
& Business Media.

Thank You