Business Activity of Amazon: An Analysis of Globalisation's Impact

This report analyzes the impact of globalisation on Amazon's business activities, aiming to understand how globalisation affects the company's performance. It begins with an introduction to globalisation, defining its concepts and types, and highlighting its benefits for business development, using Amazon as a case study. The report outlines the research aims, objectives, and questions, along with a project management plan, including a work breakdown structure and Gantt chart. A literature review explores the concept of globalisation, its need for increasing sales, and the barriers faced by companies operating globally. The research methodology includes both qualitative and quantitative approaches, detailing the research philosophy, approach, data sources, and collection techniques, including questionnaires for employees and customers. The data analysis section interprets findings from employee and customer questionnaires, providing recommendations and conclusions. The report emphasizes the importance of globalisation for companies like Amazon, offering insights into market expansion, operational strategies, and the challenges of global business.

Managing small business project

Table of Contents
TOPIC OF THE RESEARCH - “To analyse the impact of globalisation on business activity of
the organisation.” A case study of Amazon. ...................................................................................3
Introduction .....................................................................................................................................3
Aim of the research ...............................................................................................................3
Objective of the research .......................................................................................................3
Research Questions ...............................................................................................................3
Rationale of the research ......................................................................................................4
Project management plan ................................................................................................................7
Literature review .............................................................................................................................9
Concept of globalisation ........................................................................................................9
Need of globalisation in increasing sales of the company ....................................................9
Barriers faced while operating at global level .......................................................................9
Research methodology...................................................................................................................10
Data analysis and Findings ...........................................................................................................14
Data Interpretation of employee questionnaire..............................................................................18
Data Interpretation of customers questionnaire ............................................................................25
Recommendation...........................................................................................................................32
Conclusion ....................................................................................................................................33
Reflection ......................................................................................................................................33
REFERENCES .............................................................................................................................34

TOPIC OF THE RESEARCH - “To analyse the impact of globalisation on
business activity of the organisation.” A case study of Amazon.
Introduction
Globalisation is defined as the free movement of goods, people, products and services
around different countries. This is defined as the changes that occur in an organisation when it
expands it's business in other countries. The globalisation of business is the change of business
from a company that is related to single country that operates in multiple countries (Alejandra
Gonzalez-Perez, 2013). There is basically two types of impact of globalisation on business i.e.
market globalisation and production globalisation. There are different benefits of globalisation to
the development of business. In context of Amazon, it is an American multinational corporation
technology company that was started by Jeff Bezos in the year 1994. This company deals with
online delivery of different products in market. Also this company is involved in distributing and
streaming of videos, audiobooks, music, through its Amazon Prime video, Amazon music and
Audible subsidiary. This company is a great example of how globalisation can help an
organisation to increase the sales as well as market share.
Aim of the research
The aim of the following research is “To analyse the impact of globalisation on business
activity of the organisation”. A case study of Amazon.
Objective of the research
 To determine the concept of globalisation
 To understand the need of globalisation in increasing sales of the company
 To analyse the barriers faced at global level
 To determine the need of company to be globalised
 To provide recommendations for a company to be effective at global level.
Research Questions
What do you mean by the concept of globalisation ?
What is the need of globalisation for increasing sales of the company ?
What are the barriers faced by Human resource department on at global level ?

Rationale of the research
This research is conducted for analysing the impact of globalisation on business
performance (Beh, and Loo, 2013). Globalisation has become an important part of the growth
and success of business and that is why this research will be useful for understanding the
concept of globalisation in context of Amazon.
Work Breakdown Structure for the project-
Work Breakdown structure is a method which is used to divide big projects into
small set in order to complete the project expeditiously (Alexander, 2013)
Illustration 1: Work breakdown structure

Gantt chart
Gantt chart is a structural format which helps in analysing the different activities of
project according to time. This helps in seeing which project task has to be done in how much
time. The Gantt chart for the following research is given below -

Project management plan
A Project Management Plan (PMP) is defined as a formal document that is approved by
the management for doing all project work effectively. This includes various activities which are
carried out for executing and implementing an action plan (Boella, and Goss-Turner, 2012). This

describes the outline of an action plan. In context of Amazon, the various factors of project
management plan are described below-
Cost- Cost is defined as the amount which is required for doing any project or
business activity. Every department of the organisation needs money or funds to perform all
business activities. The estimated budget for Amazon's project is around £15000.
Scope- This is defined as another element that is defined as opportunities that are
with an organisation and these help it to grow and develop in business environment. In the
following research it is concluded that scope of this project is wide in context of it's topic i.e.
globalisation.
Time- Time is required for estimating the time which is required for completing the
project work ( Cullen, and Parboteeah, 2013). In context of Amazon it want to analyse the
impact of globalisation on business activity and there should be a proper frame work for
analysing it. The time required for this project is around 3 months.
Quality- The research conducted must have quality data so latest techniques and
tools are to be used for conducting the research (Appel, Franz, and Hassler, 2014). The
investigator should conduct an effective research which is a quality research.
Communication- There must be good communication among what project manager
and the other team members involved in completing the project work. An effective
communication is needed for achieving the targets of projects in an appropriate manner.
Risks- There are a lot of chances in which risk can be there in conducting any
research. The investigator has to make effective plan for avoiding and handling risk of the
project. The various risks involved in a project are accuracy of data, miscommunication, less
period of time etc.
Resources- The resources required in carrying a research are information from
reports, secondary data and for completing this project, financial, human, operations etc.
Some other resources required for effective completion of project includes fund, manpower,
resources, communication technologies etc. It is the responsibility of researcher to utilise
resources effectively.

Literature review
Concept of globalisation
According to the view point of Axelrod, and VanDeveer,eds., (2014), globalisation is a
process by which business and other organisation starts working at an international scale by
developing international influences. Globalisation removed the boundary barriers and provides
rapid integration and interconnection between all the countries as a result more and more goods
and services are moving easily across the world.
According to the viewpoint of Krugman, (2017), Globalisation has resulted in high
competition which benefits the consumer (both rich and poor)as poor are getting improved
quality at lower prices and rich are enjoying a higher living standard with greater choice and
also it facilitates reach to different branded products. Globalisation also increase the scope for
new ideas and creating many opportunities particularly for service and IT sector. It is concluded
that it is important for every company to provide quality products and services while working at
global level as this helps in increasing organisational value as well as sales of the company. It is
seen in Amazon that they have to do a proper research for meeting goals and objectives of
company in specified time frame. For better results in productivity and efficiency of the
company it is essential that Amazon must work properly.
Need of globalisation in increasing sales of the company
According to the view point of Bailey and et al., (2018), Globalisation is helpful in
integrating world economy, which results in easy transfer of goods and services across different
countries. It decreases control over the international sale and purchase of goods which
ultimately reduces number of rules and regulation and making world an open market.
As per the thoughts of Hopper, Lassou, and Soobaroyen,( 2017), Globalisation provide
new larger market which helps in increasing demand and ultimately increased sales of the
company. Globalisation increases customer as well as provide cheap labour and other facilities
which reduce the cost of production and maximize the profit of the company. For a global
company like Amazon it is important that they should know and analyse market of different
countries it is operating. This helps in impressing more number of customers and providing them

valuable products and services. There are some countries where there is cheap labour so Amazon
can operate more labour work from that countries. Such decision require proper market research.
Barriers faced while operating at global level
According to the viewpoint of Baud and Durand, (2012), there are several barriers faced
by companies while operating at global level. Some of these are language barriers, culture
barriers, communication and technology barriers and environmental conservation. It is very
important for companies to work upon learning language and traits of the country in which the
company is operating. Also if an organisation wants to remain successful at global level then it
has to adopt latest techniques and tools that will help in increasing the efficiency and
productivity of the company.
According to the viewpoint of Auer, Borio, and Filardo,( 2017), The different barriers
faced by company while operating at global level are legal issues, cultural barriers supervisory
oversight requirements and political problems. Every company has to follow laws and
regulations followed in the country for avoiding any kind of legal issues. On the other hand,
there are also cases of cultural difference among people. Companies have to work according to
the culture of people in which company is operating. Politics plays an important role in business
operations of the company. Thus it is advisable for managers of the company to analyse political
stability of the country before starting business in that country.
Research methodology
Research methodology is basically a systematic plan for conducting an effective
research. The research methodology used in this project are qualitative as well as quantitative
methods of research and these includes experiments, observation of action , survey and also the
secondary data collected by others ( Festing, Schäfer, and Scullion, 2013). Quantitative research
is basically conducted on phenomena that can be easily expressed in terms of numbers i.e.
quantity therefore uses statical models to explain observation easily. While accomplishing this
project, Qualitative research is also used for analysing various theories and models.
Research philosophy
It involves the way and belief of a researcher in gathering, analysing and using a data
related to a particular phenomenon. It is of two type Interpretivism and the other is positivism.

The research philosophy used in the following research is interpretivism as it helps in easily
evaluating data and information in more effective manner ( Belás, and et. al., 2014).
Research approach
Research approach is of two type inductive and deductive. Here researcher is using
deductive approach as main concern is developing hypothesis on existing data and to collect
significant data in detail so as to obtain better result .
Sources of data
Data can be collected from primary and secondary sources as per the requirement. In
Primary sources data is collected for the first time (I.e. not taken from any pre collected data ) by
the help of questionnaire and by conducting interviews. On the other side secondary data is not a
originally collected data of the researcher. It is a data collected from already written published
and unpublished documents, data available in books , journal , articles , and any other source .
Therefore researcher uses both sources to get a better understanding and to compile all the
relevant information ( Beynon-Davies, 2013).
Data collection techniques
To accumulate relevant and reliable data questionnaire is used by the researcher for the
study and it also facilitates timely completion of the given task.
Research sampling
This is the most essential part of any research to select a sample which reflects the true
characteristics of the total population. The accuracy of a research is depend on the size and
correctness of sample ( Florea, and Mihai, 2014). For this research,15 employees ,30 customers
and 2 managers of Amazon are selected.
Questionnaire for 20 employees
Questionnaire
Q 1) Are you aware about the concept of globalisation ?
a) Yes
b) No
Q 2) Do you have any knowledge about emerging markets?

a) Yes
b) No
Q 3) Do you think an effective and strong strategy is required to establish business in foreign
countries?
a) Agree
b) Disagree
Q 4) What is the best strategy that can be used by Amazon for entering into foreign markets?
a) Franchising the brand
b) Direct exporting
c) Joint Ventures
Q 5) What are the major benefits that a company has after establishing business in other
countries?
a) Ability to tap into wider talent pool
b) Increase in market share
c) Increase in sales of the company
Q 6) According to you, what could be the barriers faced by Amazon in introducing strategies
to enter into International markets ?
a) Lack of communication
b) Unavailability of technology
c) All of the above
Q 7) Do you think globalisation is beneficial in increasing the sales of company?
a) Yes
b) No
Q 8) Is Amazon using effective strategies to capture foreign markets ?
a) Agree

b) Disagree
Q 9) What are the different barriers that a company faces while entering into other
countries?
a) Political factors
b) Consumer behaviour
c) Lack of Technology
Q 10) Does globalisation affects the performance of employees of the company?
a) Yes
b) No
Q 11) Any recommendation for effective performance of employees at global level......
Questionnaire for 30 customers
Questionnaire
Q 1) Do you have any idea about globalisation of an organisation?
a) Yes
b) No
Q 2) According to you, Does globalisation decreases the profitability of local vendors ?
a) Yes
b) No
Q 3) Do you think customers trust products and services of foreign companies easily or not?
a) Agree
b) Disagree
Q 4) Are you aware about the causes of globalisation?
a) Yes