Determining Globalisation's Effectiveness: Amazon Case Study

This research proposal investigates the effectiveness of globalisation in enhancing the marketing operations of Amazon, an e-commerce giant. The study aims to define globalisation, identify its benefits for Amazon, and assess the relationship between globalisation and improved marketing performance. The research will also recommend strategies for Amazon to leverage globalisation for competitive advantage and growth. The methodology includes an inductive research approach with a qualitative research design, utilizing both primary (questionnaires) and secondary data sources (journals, books, and online articles). Data analysis will be performed using a thematic approach. The proposal outlines the research objectives, literature sources, activities, timelines (Gantt chart), and data collection/analysis methods. The project's milestones and target dates are also included. The research seeks to provide a comprehensive understanding of how globalisation influences Amazon's success in the global marketplace.

Research Proposal Form
Student Name ..................................................................................... Student number
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Centre Name
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Tutor ......................................................................................... Date
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Unit .........................................................................................
Proposed Title ......To determine the effectiveness of Globalisation. Case
study on AMAZON ...................
Section One: Research Title, aim, objectives.
Aim: To determine the effectiveness of globalisation for enhancing marketing
operations of e-commerce organisation. A case study on Amazon
Objectives:
 To learn about the concept of globalisation
 To identify the benefits of globalisation for Amazon.
 To ascertain the relationship between globalisation and improvement of
marketing operations for Amazon.
 To recommend the measures through which Amazon can utilise globalisation for
higher growth to achieving competitive edge.
Section Two: Reasons for choosing this research project
The main aim behind selecting this research topic is to identify the manner in which
globalisation support an organisation in its growth and success at marketplace. In
addition to this by performing research over this topic researcher would be able to
determine the benefits that Amazon get through globalisation.
Section Three: Literature sources searched
According to the view point of Chaffey, Hemphill and Edmundson-Bird, 2015,
globalisation plays a crucial role in connecting two people or businesses that lives in
several different geographical locations. In case of e-commerce sector globalisation
provides a medium through which people get connected to the business for satisfying
their need and demand by performing transactions over internet. This supported
Amazon in achieve greater success at marketplace as globalisation helps the
company to get connected with the customers that resides throughout the world in
order to offer them services and expand business globally. Hence it supported
Amazon in achieving greater success and growth at marketplace.
Chaffey, D., Hemphill, T. and Edmundson-Bird, D., 2015. Digital business and e-
commerce management. Pearson UK.
Abed, S. S., Dwivedi, Y. K. and Williams, M. D., 2015. Social media as a bridge to e-
commerce adoption in SMEs: a systematic literature review. The Marketing Review.
15(1). pp.39-57.
Wirtz, J., Tuzovic, S. and Ehret, M., 2015. Global business services: Increasing
specialization and integration of the world economy as drivers of economic growth.
Journal of Service Management. 26(4). pp.565-587.
Dimitris Glezos. 2019. The Globalization of eCommerce and How Companies Can

Adapt. [Online] Available through: <https://www.transifex.com/blog/2015/global-
ecommerce-strategies/>./
Barns. M. 2016. Global E-Commerce Becoming The Great Equalizer. [Online] Available
through: <https://www.forbes.com/sites/greatspeculations/2016/01/20/global-e-
commerce-becoming-the-great-equalizer/#b3e0f805773a>.
Section Four: Activities and timescales (Gantt chart)

Research Proposal Form (contd.)
Milestone one: ....LO2........
Target date (set by tutor): ....... 31st Oct 2019 ........
Milestone two: .........LO3............
Target date (set by tutor):............10th Jan 2020......
Section Five: Research approach and methodologies
Research methodology consists of several tools and techniques that are used to
perform investigation in an effective manner fro extracting the valid conclusion and
findings. The tools and techniques used in this investigation are mentioned below:
1. Research approach – There are basically two type of research approaches
used in investigations such as Inductive and Deductive. For performing this
investigation inductive approach will be used that provide a theoretical framework
for deeply analysing the area of concern.
2. Research design – The design of a research are being presented in two
forms i.e. Quantitative and Qualitative. For conducting this investigation qualitative
research design will be used as it support in performing in-depth study of research
topic.
3. Research strategy – This help in identifying the tactics that must be used
to gather and represent the information regarding particular area of problem. For
this investigation data will be gathered by using mix method i.e. primary and
secondary method of collection by using qualitative research design with the help
of inductive approach.
4. Time horizon:- For ensuring the effective completion of work time must be
divided among the research activities for systematic execution of work. For this
Gantt chart is used which is a pictorial representation of number of activities
involve in investigation along with time taken for completion.
5. Data collection and data analysis - The data is collected using two
methods such as primary and secondary. Fro performing this investigation both
primary and secondary data collection method will be used as it ensure effective
data representation. For gathering primary information questionnaire will be used
and secondary data will be gathered in term of authors' point of view from sources
like journals, boon and online articles which them gathered and presented in form
of literature review. This represent the critical evaluation of author's point of view
for presenting more appropriate understanding regarding the topic of concern.
Despite of all this the data gathered will be analysed using thematic approach
which include a short statement i.e. 'Theme' that provide understanding regarding
the matter that is going to be discussed.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be submitted for
another qualification and is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date)
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Comments and agreement from project proposal checker (if applicable)

Comments (optional):
I confirm that the project is appropriate.
Agreed: .................................................................................... (name) .................................................................................... date)
......................................................