Drivers and Challenges of Globalisation: A Comprehensive Report

This report provides an in-depth analysis of the drivers and challenges associated with globalization, focusing on the context of the Sasol Company. The report begins with an introduction to globalization and then proceeds with a PESTEL analysis to evaluate the political, economic, social, technological, environmental, and legal factors impacting the company. It identifies key driving factors of globalization, such as competition, sales demand, and brand value, and highlights the significance of digital technology in global business operations, including its impact on customer service and e-commerce. The report also addresses the challenges and complexities that globalization introduces, such as increased competition and evolving customer expectations. It concludes with recommendations for the Sasol Company, including a focus on product development, resource acquisition, and competitive pricing strategies. The report references relevant academic sources to support its findings.

Drivers and challenges for
globalization Part 1 Impact and
Strategic Direction Part 2

Table of content
INTRODUCTION
PESTEL Analysis
Key driving factors of globalisation
Significance of digital technology in globalisation
Challenged and complexities globalisation bring
Recommendations
REFERENCES

INTRODUCTION
Globalisation is defined as expanding the business operations at
different international locations.
This report is based on the case study of the Sasol Company in
context to globalisation.
PESTEL Analysis will project under this presentation.
Key driving factors will also analysis under this project.
Evaluation about the significant impact digital technology has created
over the business functions will also demonstrate under this project.

PESTEL ANALYSIS
Political factor
Political factor comprises with the political situation of the country.
United Kingdom hold a very stable political situation that allow and favour the government to
sustain.
The sustainable and stable government favour the corporate sector to formulate long term
policies that can favour and empower the business ventures to meet business objectives.
Economic factor
Economic factor is among the crucial business environment factor that strategically allow the
company to form the best level of business growth and development strategy.
This PESTLE Analysis factor comprises with the per capita income of the people in country
and all other elements that can support and bring the best possible results in favour to the
business organisation.
Social factor
The social factor comprises with the main element part of the PESTEL Analysis.
Sasol Company develops all its products based on the needs and requirements of the people of
country.

Cont..
Technological factor
The technological factor consume with the technical aspect of the society.
The United Kingdom as a country is technically very rich and advanced.
Environment factor
The management of the Sasol company try to support the overall business practices i such manner that eco friendly
perspectives could have been achieved by the company.
Company has also been involved under various corporate social responsibilities that also empower the company to
approach the business objectives in the best way possible.
Legal factor
The legal factor comprises with all laws and legal regulations applicable over the business operations of Sasol Company.
The legal regulations are mandatory in nature that needed to fulfil in any given business environment situation

Key driving factors of globalisation
Competition
Competition becomes a huge factor in respect to the globalisation.
The competition makes it challenging for the business entity to enrich the business
objectives.
When it comes to Sasol company become globalised this become more challenging
for the business entity to entertain all its business operations.
Sales demand
International market offer more sales demand and product requirements.
This make it more essential and significant for the business unit to approach the sales
of company in such manner that the organisation get to deliver its business objectives
in the best way possible.
Brand value
International market offer more progressive level of brand value that can support and
offer the business organisation and entity the best form of development and growth in
the market.
Brand value becomes the key basis for the company to approach the success in the
market.

Significance of digital technology in globalisation
Digital technology support and favour the business unit to channelize the business
operations.
Digital technology also favour the Sasol Company in delivering the customer services.
Digital technology allows company to offer e-commerce sales.
Digital technology further empowers the Sasol Company to solve all issues and
problems face by the potential and target customer associated with the business entity.
The role of digital technology is also in developing the products and services part of
the business model of Sasol Company.

Challenged and complexities globalisation bring
Globalisation bring more competition on the
surface.
Globalisation improve the customer
expectation in respect to products and services
cater by the business venture.
Globalisation offers more and advanced
quality of product and services part of the
company.
Globalisation associate more progressive
mindset in term of leadership and culture of
company.

Recommendations
Sasol Company can focus over product development practices.
Company should also give emphasis of bring new and modern
resources that can support the best level of growth and
development of the business venture.
This is recommended that Sasol Company should also offer
competitive pricing practice or strategy to take a competitive
edge in respect to the international market.

REFERENCES
Orock, R. T. E., 2017. An overview of corporate globalisation and
the non-globalisation of corporate citizenship in Africa. Corporate
Citizenship in Africa, pp.250-260.
Radović-Marković, M., Brnjas, Z. and Simović, V., 2019. The
impact of globalization on entrepreneurship. Economic
Analysis. 52(1). pp.56-68.
Warren, N., 2017. Internet and globalisation. In Economics of
Globalisation (pp. 209-220). Routledge.