Analyzing the Impact of Globalisation on Jaguar's Business Functions

This report presents a comprehensive analysis of the impact of globalisation on Jaguar, a luxury automotive brand. It begins with an introduction to globalisation and its significance, followed by a detailed examination of project aims, objectives, and research questions. The report then delves into project management aspects, including cost, scope, time, quality, communication, risk, and resources. A work breakdown structure and Gantt chart are used to illustrate the project's organization and timeline. The core of the report explores the positive economic, cultural, and ethical impacts of globalisation on various business functions within Jaguar, such as HR, marketing, and accounting. It also identifies barriers faced by Jaguar in expanding its global operations. Qualitative and quantitative research methods are discussed, with a focus on the use of primary and secondary data sources. The report includes a questionnaire used to gather data from respondents. The conclusion summarizes the findings and offers recommendations for future considerations.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.................................................................................................................................................1
Aim:.............................................................................................................................................2
Objectives:...................................................................................................................................2
Research questions......................................................................................................................2
P2.................................................................................................................................................2
P3.................................................................................................................................................4
TASK 2............................................................................................................................................7
P4.................................................................................................................................................7
TASK 3..........................................................................................................................................10
P5...............................................................................................................................................10
P6...............................................................................................................................................20
Conclusion.................................................................................................................................21
TASK 4..........................................................................................................................................21
P7...............................................................................................................................................21
CONCLUSION..............................................................................................................................22
REFERENCE.................................................................................................................................23
APPENDIX....................................................................................................................................24

TITLE:
“To explain the positive economic, cultural and ethical impact of globalisation on
different business functions.” A case study on Jaguar.
INTRODUCTION
Globalisation refers to the procedure through which business operations can be
performed at international level. Under this process, there is integration and interaction among
people, team, organisations and political parties of different countries (Wellin, 2016). It is
essential to understand changes in working style through which they can perform business
activities in different manner. Managers has to understand what changes are significant to
understand to get success at international level. In order to make clear understanding about plans
and policies, manger has to understand changes taking place in external market. There is
difference in legal policies, change in consumer demand, etc. which has to considered while
operating at international level. Role of government is crucial because while operating business
at international land is possible with their consent.
Jaguar automotive organisation is considered in this investigation. This association is
luxury vehicle brand as British multinational car manufacturer. This association has headquarter
at Whitley, Coventry, England, UK. This association was established in 1922. In this research
there is study about project aims and objectives, project management plan, work-down structure,
Gantt chart, qualitative and quantitative research and other research tools and techniques. At last
there is reflection and some recommendations to deal with issues faced by organisation which
has to be taken in consideration for future aspects.
TASK 1
P1
Globalisation is the procedure through which organisation is able to function in different
divisions of country. As per change in plans and policies, managers has to take actions through
which they can get success at international level. With change in geographical region, there is
difference in demand and purchasing power of consumers (Ward, 2016). In this report there is
discussion about positive economical, cultural and impact of globalisation on business
operations. There are some absolute and correct alterations in order to gain good brand image at
new market because of competition with local brand, etc.
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When operations of Jaguar is operating in more then one country, then there is difference
in working style such as change in marketing, employees hiring polices, accounting polices, etc.
Managers of Jaguar has to hire employee from local geographical region through which they are
able to understand to know demand of consumers. Advertisements has to be according to
consumers mindset, so they feel familiar with brand and ready to avail services. Workers has to
be trained to work under dynamic environment through which they are able to make long term
relations with consumers by providing them satisfactory services and car. Jaguar deals in
luxurious segment of cars, so they have to work as per their brand image and make policies to
improve increase sales.
Aim:
“To explain the positive economic, cultural and ethical impact of globalisation on
different business functions.” A case study on Jaguar.
Objectives:
 To understand basic knowledge about globalisation and its importance.
 To evaluate the positive economic, cultural and ethical impact of globalisation on HR,
marketing, accounting, etc. functions of Jaguar.
 To determine the barriers which faced by Jaguar in expanding business operations under
globalisation.
Research questions
 Do you have basic knowledge about globalisation and its importance?
 What is the positive economic, cultural and ethical impact of globalisation on HR,
marketing, accounting, etc. functions of Jaguar?
 What are the barriers which faced by Jaguar in expanding business operations under
globalisation?
P2
Project management plan refers to written and authentic document which provides
complete information about sources which are required to conduct project. This is the legal
document which assist in performing project in better and effective manner. While working in
team , team mates are aware about cost, time, risk, etc. for conducting project. Some components
of project management plan is discussed as under-
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 Cost : Cost is the one of the major source which has to be considered while conducting
investigation (Vonortas and Kim, 2015). Cost is required for successful conducting
globalisation project and expansion of business. From Jaguar point of view, there is
requirement of there is requirement of £700 for marketing expense, hiring expertise, etc.
While researcher requires £200 for stationery, internet connection, library fees, etc.
through which it is easy to conduct investigation in better and effective manner.
 Scope : Scope of this project is know positive impact on operations, HR, marketing
activities of association with globalisation. So this project can be used to know up to
what extent globalisation is fruitful. From researcher point of view, they are able to
enhance their knowledge about globalisation and its impact on business operations to
get idea about it. They are able to know issues which arise at international level.
 Time : Time is another important prospects which is essential to completing research
within authentic time. Jaguar requires time of 12 weeks in which they conduct
project of globalisation. While researcher requires time of 5 weeks to complete this
project.
 Quality : Quality is one of the major aspect which assist in providing satisfaction to
consumers because there are many competitors, so to make existence, there is
requirement of providing good quality products and services to consumers. While as
per view of researcher, quality of data collected has to be considered, so it can used
for future use.
 Communication : There is requirement of communication among employees and
managers of Jaguar while operating at international level because of delivering
information about discount offers, marketing policies, etc. (Vance and Paik, 2015).
While as per researcher point of view, there is requirement of communication
channel to communicate about collecting data techniques, progress rate of project,
etc. So researcher use audio and video calls, email, etc.
 Risk : There are some risk which are associated with expansion of economical
activities at international level such as technological changes, marketing strategies,
more competition , improper pricing strategy, etc. So this affects consumer
satisfaction and affects growth and development of Jaguar in new land. While as per
researcher point of view, there are some risk while conducting project such as loss of
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data, hacking of information, etc. which affects completion of globalisation project
effective and within specified time.
 Resources : There is requirement of some resources for researcher for conducting
globalisation project as well as Jaguar in expansion of business. For expansion of
business, there is requirement of finance, employees, raw material for successful
expansion of business (Ungureanu, Pop and Ungureanu, 2016). While as per view of
researcher there is requirement of resources such as internet connection, computer
system, staionary, finace, books, newspaper, etc.
P3
Work break down structure
Work break down structure is the process under which complex and big task or projects
are divided into small projects. With the help of which project gets simplifies and makes team
mates clear about their roles and responsibilities. Chunk and cluster of work gets easy and can be
supervised and directed easily. But work break down must be readable and understood because it
assists in estimated completed time, risk and cost. There are some set benchmarks and mile
stones which has to be considered for completing project within reasonable time. This divides
whole project under different departments which assist in understanding progress rate of project
(Tidd and Bessant, 2018).
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5

Gantt Chart
Project requires to be complete with covering different activities such as introduction,
setting aims and objectives, etc. So in order to estimate time required by such activities can be
considered under Gantt Chart. This technique is pictorial description of project activities with
their time slot. In order to understand Gantt chart, there is horizontal as well as vertical lines
which represents time for conducting specific activities. This makes team mates clear about time
required for specific activities and sequence of project actions, so it is easy to complete project
without much confusion. Each activity is represented under different bars which shows length of
activity, reflects start time of activity and duration of end of activity. So with the help Gantt chart
there is improvement in managing and monitoring specific tasks and resources in project (Sund
and et. al., 2016). Under this project, there is discussion about different activities such as
making strategies for hiring individuals, marketing activities, updating technological changes,
etc. This makes it easy to expand business in different countries as per external market.
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TASK 2
P4
There are different techniques which are considered while conducting project in order to
complete project with accurate and appropriate outcome, it is responsibility of project manager to
take clear techniques to teammates, so they can perform it in better and effective manner. Some
tools such as research method, data collection method are discussed as under-
Qualitative method: This is the method under which scientific tools and techniques are
used such as mean, media, mode, standard deviation, etc. With gives brief overview about
meanings, concept and characteristics of topic (Scarborough, 2016). Under this method,
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information is shown with the help of graphs and charts which are easy to show information.
This method provides justification behind specific opinion and idea, so this method is more
reliable.
Quantitative method: This is the technique which is used to collect and gather data in
systematic empirical investigation through numerical analysis of data which is collected with
manipulating statistical data. Under this method, information is collected and gathered in more
structured and systematic manner.
In this report, qualitative research method is used hence information is gathered in
systematic manner.
SOURCES OF COLLECTING DATA
Primary data- Primary data is collected through personal interaction with respondents.
This is the data which is completed related to project topic, so this is authentic and more reliable.
But this method requires more time as well as cost. Primary data can collected with the help of
questionnaire, survey, focus group, etc. In this project, questionnaire is used. This is format there
are some questions related to topic which has to answered by respondents to judge their view. 30
employees are selected as targeted respondents (Read and et. al., 2016).
Secondary data- Secondary data is collection of data through online sources, books,
journals, etc. With this method, it is easy to collect and gather overview about globalisation.
Under this method, information is collected from updated and authentic sources.
In this project, primary source of information is used for collecting views through
questionnaire and number of respondents are 30 consumers.
Questionnaire
Name :
Age :
Gender :
Q1. Do you have knowledge about the globalisation and its importance?
A. Yes
B. No
Q2. Is there any change in working style of Jaguar with operating at international
level?
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A. Yes
B. No
Q3. Which of the following department mainly affects by working at global level?
A. HR
B. Marketing
C. Accounts and finance
D. Operations
Q4. Which of the following parties plays crucial role in successful launching of
business enterprise at internation level?
A. Employees
B. Consumers
C. Government
D. Legal expertise
E. All of the above
Q5. What are the positive economic impact on Jaguar with globalisation of business
activities?
A. Increment in sales
B. Maintaining good brand image in industry
C. Competition with international brands
Q6. Does there any change in marketing activities of Jaguar with expanding business
at international level?
A. Yes
B. No
Q7. What is the change in marketing activities of Jaguar while conducting operations
at global level?
A. New and innovative marketing ideas
B. Use of social media platform
C. Paid promotions
Q8. What changes are expected for HR activities of Jaguar at international level?
A. Knowledge about legal and ethical norms
B. Considering employees religious values
9

C. Creating dynamic environment within association
Q9. What are the barriers which face by managers of Jaguar while operating at
global level?
A. Lack of knowledge about Legal norms
B. Change in consumer demand
C. More competition
Q10. Any recommendations through which Jaguar can get positive impact on
operations through globalisation of operations.
TASK 3
P5
Theme 1: knowledge about the globalisation and its importance
Q1. Do you have knowledge about the globalisation and its
importance?
Frequency
A. Yes 26
B. No 4
10
A. Yes B. No
0
5
10
15
20
25
30 26
4