Evaluating the Impact of Globalisation on Jaguar's Business Strategy

This report examines the impact of globalisation on Jaguar, a British multinational automobile company. It begins by outlining project aims and objectives, focusing on the economic, cultural, and ethical effects of globalisation on Jaguar's operations. The report includes a project management plan, detailing costs, scope, timeframes, and risk assessments. A work breakdown structure and Gantt chart are presented to illustrate project organization and timelines. The research employs both qualitative and quantitative methods, with data collected through secondary sources. The analysis includes recommendations for Jaguar to enhance its business in new markets, addressing both challenges and opportunities presented by globalisation. Finally, the report reflects on the value of the research in meeting the stated objectives, drawing valid conclusions about the impact of globalisation on the company's overall strategy and performance.

Managing a successful business
project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario.....................................................3
P2 Produce a project management plan .....................................................................................5
P3 Produce a work breakdown structure and a Gantt chart........................................................6
P4 Carry out small-scale research by applying qualitative and quantitative research methods..8
TASK 3..........................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques.....................................11
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................14
TASK 4..........................................................................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives........................15
CONCLUSION .............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Globalisation is the process by which the organisation operates while establishing
business at a global level. A company can develop international influence when operating
business successfully in foreign countries. The given assignment explains the positive and
negative impacts of globalisation on organisation (Cooke, 2012) . The company which is chosen
in this is jaguar which is a multinational auto-mobile company of Britain established in 1935.
This is headquartered in Whitley, England and it offers it's products and services worldwide. In
the conduction of this report, the researcher has formulated appropriate aims and objectives on
the basis of present scenario of Jaguar. In this report various types and approaches of data
analysis are discussed. In the end of report, few interpretations and recommendations for the
company to enhance business in new marketplace are given (Dunning, 2014) .
TASK 1
P1 Devise project aims and objectives for a chosen scenario
Globalisation is an essential factor for any company's expansion in foreign market.
The organisations can establish competitive advantage in different countries. This is a
process of running business globally. It helps not only in expanding business and analyse
new markets but it also helps to know about culture and behaviour of different countries.
Globalisation is defined as the process of mutual growth of economies by increasing variety
and ways of transactions in products and services (Gopalakrishnan and et. al., 2012) . It is
the enhancement of involvement of individuals in various social groups. Globalisation helps
in increasing the abilities of people to interact and communicate with foreign markets and
develop brand image worldwide. It is the process of growth in interdependence of various
nations that increases business in international markets. Globalisation is effective in
integration of trading, finance and ideas into business context. It includes exchange of
technology, products and information in international borders and cultures. This increases
the standards of company at global level. It is a trend of developing a single culture for

growth of business (Hamilton and Webster, 2018) . In context of Jaguar which is a British
multinational car company is benefited by implementing the approaches of globalisation in
it's organisation. It helped the company in reduction of overall cost generated by different
operations.
Background of the research
Globalisation is the process of exchanging of goods and services at national and
international level. It helps in enhancing business image and reputation at foreign countries
and develop opportunities for business growth (Held, 2013) . Globalisation requires
agreements and investments of both the countries which share trading. In this report, Jaguar
is considered which is a multinational car manufacturer that serves in different countries.
This organisation is benefited by adopting the concepts of globalisation in it's functions and
operations. The impact of globalisation is on various departments of organisation including
finance, human resource, operational and sales department. The finance department can
facilitated by new technology and software for managing accounts (How to define
globalisation, 2019) . It also helps in reduction of overall cost and company easily adopts
new culture and behaviour of markets around the world. The positive impact of
globalisation in expanding business in UK are discussed below-
1. Economic impact- The impact of globalisation is that there is an appropriate
procedure for supply chain and preparation of free trade agreements while delivering
of products and services.
2. Cultural impact- Globalisation helps an organisation like Jaguar to recruit people of
different areas and countries in order to expand in new markets. This gives an
opportunity for enhancing the production and efficiency of the company.
3. Ethical impact- Jaguar establishes business in different countries and it works
ethically in order to create positive image of the brand. This helps in increasing the
competitive advantage in global markets.
Aim : “To measure the positive economic, cultural and ethical impact of globalisation on total
operational activities of the firm. A case study on Jaguar”
Objectives :
 To determine the concept of globalisation for the expansion of business in global market.

 To ascertain the positive impact of globalisation in terms of economic, cultural and
ethical for Jaguar.
 To evaluate the issues faced by Jaguar while expanding the business in international
market.
Questions :
 What do you mean by globalisation?
 How to ascertain the positive impact of globalisation in terms of economic, cultural and
ethical for Jaguar?
 Describe the issues faced by Jaguar while expanding the business in international
market?
P2 Produce a project management plan
A project plan is a formal paper that includes estimations of project components like
cost, scope, risk, resources, etc. The project manager utilise this plan in managing activities
of project and maximising the outputs from it (Lasserre, 2017) . These tools in regards to
Jaguar company are discussed below-
Project management Plan
Project Title “To evaluate the positive, economic, cultural and ethical
impact of globalisation on entire operational activities of
organisation.”
Company Name: Research on Jaguar
Cost The cost is defined as the amount which is required to
collect products, resources and services that are needed
to conduct the project or research. For the given
research, the cost required by company is around 25K
Euros ( Lawton, McGuire and Rajwani, 2013) . In
context with present research, for accomplishing it,
investigating team requires near about 20K Euros.
Jaguar needs an approximate amount of £180 million
Euros to establish business in new market.

Scope The project scope is defined as evaluation of specific
goals, objectives, functions and tasks involved in
completion of project. The main objective of Jaguar is to
expand it's business at global level and maximise profits
of the company.
Time Every project is given a specific time frame in which it
is implemented. In the given case, the evaluation of the
concept of globalisation of Jaguar at global level is
considered ( Lovelock and Patterson, 2015) . It will
take around an year to run a successful business
globally.
Quality It is required by the researcher to conduct research in an
effective manner and consider quality of conducting
project in time. A project manager can reduce the risk
of failure if every activity and task involved in project is
checked and monitored in regular intervals. This would
help Jaguar in improving and enhancing the quality of
products or services and increasing demand of products
in global era.
Communication It is necessary for project manager to evaluate a proper
communication system for controlling the operation of
different project activities ( Thomson and Thomson,
2012) . This helps in understanding of all operations to
people and thus goals will be achieved in less time.
Risk Risk factor is present in accomplishing of every project.
In this case, the risk in this project is there are different
challenges which are faced by Jaguar while entering into
foreign markets. Some of them are financial risks,
political risks and failure of business expansion.
Resources In this report, various ethical, social and economical
aspects of globalisation are considered in operations of

Jaguar. For doing so, it needs various resources
including proper amount of finance, labour capital,
communication system and some other tangible and
intangible resources ( Urry, 2012) .
P3 Produce a work breakdown structure and a Gantt chart
Work breakdown Structure : The work breakdown structure is the technique used to
divide the task into smaller parts to perform the task in effective manner. This can be easy to
understand and simplified (Webster, 2014) . By the help of this structure, the investigator
can able to maintain and manage the project quality in an appropriate manner and as per the
expectations of the client.
Gantt Chart : To frame all the activities which are divided by the work breakdown
structure in proper duration is called Gantt Chart. This is a type of bar chart which was
founded by Henry L. Gantt in the year 1917. By this chart, the graphical representation is
done by the project makers who track, monitor, makes changes in the policies to attain the
potential outcomes related to the research project (Zadek, Evans and Pruzan, 2013) . This
chart is not restricted for any particular field, this can be used in any type of project.

Therefore, the present research project consists of the identification of the problem and
selection of the appropriate title, development of aims and objectives, methodologies part,
data collection, sop time-allocation can be done in following manner-
P4 Carry out small-scale research by applying qualitative and quantitative research methods.
Research methodologies - This is the methods which consists of various techniques
by which the investigator can collect the reliable and accurate data and information in order

to attain the goals and help the company to take the better decision which can be profitable
for the organisation to achieve the long term and short-term goals and can also assist the
organization to enhance the growth of the firm business (Stromquist and Monkman, 2014) .
There are two types of methodologies which the researcher should use while conducting the
research in an effective manner. These are as follows -
1. Qualitative Method – In this the data is collected in theoretical manner by the
investigator. This defines the data and information which provide the deep
knowledge on the specific topic and about the organisation. In this the data is
collected for conducting the secondary research and this data is collected with the use
of roots like web blogs, articles, journals, online websites, etc. In this methodologies
the investigator is not going to do research on the specific topic as the information is
already collected by an individual on the similar subject.
2. Quantitative Method - In this the data is collected in mathematical format by the
investigator. The data is collected in the form of numbers. The investigator collected
the data and structure it in the form of statistical format. For the general conclusion,
the investigator form the graph for the organisation. In this the data is collected by
using public sources like questionnaire, surveys and focused groups. This is used to
deliver the authentic information and data to the client in numerical form.
Therefore, the investigator has selected the qualitative method for conducting this
research has this method saves a lot of time of the investigator and also this is very cost
efficient. Also this method ascertain the findings on the basis of human perception so this
can be easily accomplish the aims and objectives of the research project.
Data Collection : This is the process by which the researcher can collect and gather
the data by using the techniques which are named as primary and secondary. These
techniques are used to collect the original and reliable information to attain the aims and
objectives of the project.
1. Primary Research – This research are used to collect the data for the first time , in
this the investigator is the one who find and assemble the fresh and accurate
information by the help of different sources like surveys and questionnaire, etc. This
research is used for the better examination of the data in achieving the certain goals
of the company.

2. Secondary Research – This research provides the internet access from which the
investigator can gather and collect the data easily. On the internet access the
information is not fresh and this is assemble and posted by someone on the websites,
and in that context the researcher are using the sources like newspapers, books and
websites to collect the reliable information.
Here, the investigator has chosen the secondary research to end this research as this
is very time saving and cost effective method to collect the accurate and appropriate data in
very less time and in effective way.
Questionnaire – This is a type of technique which the researcher will use to examine
and ascertaining the conceptualization and opinion of various peoples to make the effective
decisions for the betterment of the company. This include the set of questions which are to
be answered by the number of respondents which are selected by the investigator for the
respective organisation. This questionnaire part of the research can be beneficial for the
company to attain their goals easily. For the present research, the investigator has taken 20
respondents.
QUESTIONNAIRE
1.) Do you know the concept of globalisation? Frequency
Yes 18
No 2
2.) What are the strategies used by Jaguar to execute the concept of
globalisation?
Frequency
Goal-setting and objectives 14
Team building 3
Budgeting 3
3.) What are the major issues Jaguar is facing in moving their business in
international market ?
Frequency
Maintaining security and confidentiality 15

Maintaining brand reputation 5
4.) What are the pros Jaguar can gain by expanding their business in global
market?
Frequency
Increase customer base and their retention 17
Promote business in immense area 3
5.) Provide the suggestions/recommendations to Jaguar to enhance the
customer base by operating their business at global scale?
TASK 3
P5 Analyse research and data using appropriate tools and techniques
Theme 1: Concept of globalisation
Q 1) Do you know the concept of globalisation? Frequency
Yes 15
No 5
Yes No
0
2
4
6
8
10
12
14
16
15
5
Column B

Interpretation : From the above stated graph, it has been interpreted that
globalisation is very essential for those companies or organisation who want to expand their
business in global market for maximising more profits and to gain the attention of more
customers, as per the opinion of 15 respondents, they satisfied with the statement and are
fully aware about the concept of globalisation and as per the viewpoint of 5 respondents, the
globalisation is not as much important to understand this concept.
Theme 2: Strategies used by Jaguar.
Q2) What are the strategies used by Jaguar to execute the concept of
globalisation?
Frequency
Goal-setting and objectives 14
Team building 3
Budgeting 3
Goal-setting and objectives Team building Budgeting
0
2
4
6
8
10
12
14
14
3 3
Column B

Interpretation : From the above mentioned graph, it has been taken that to move the
business in new market it is essential to follow an effective plan of action so that the Jaguar
can easily able to expand their business, according to 14 respondents the strategy of setting
goals and objectives should be used by Jaguar to enhance the business, and on the other
hand as per the perception of 3 respondents building a team is an effective strategy which
must be followed by the Jaguar to move their business and rest of the responsor think that
budgeting is the best strategy to follow by Jaguar.
Theme 3: Challenges face by Jaguar.
Q3) What are the major issues Jaguar is facing in moving their business in
international market ?
Frequency
Maintaining security and confidentiality 15
Maintaining brand reputation 5
Maintaining security and confidentiality
Maintaining brand reputation
0
2
4
6
8
10
12
14
16 15
5
Column B

Interpretation : From the above stated graph, it has been interpreted that while
expanding the business Jaguar is facing many issues, and as per 15 respondents, the major
issue face by Jaguar is maintaining the security and confidentiality, apart from this 5
respondents think that maintaining the brand reputation is the major challenge face by
Jaguar.
Theme 4: Different benefits gain by Jaguar.
Q4) What are the pros Jaguar can gain by expanding their business in global
market?
Frequency
Increase customer base and their retention 17
Promote business in immense area 3
Interpretation : From the above stated graph, it has been examine that there are
many benefits which the Jaguar company can gain by moving their business in global
market. According to 17 respondents increasing the customer base and their retention is the
Increase customer base and their retention
Promote business in immense area
0
2
4
6
8
10
12
14
16
18
17
3
Column B

major advantage gain by Jaguar and as per the rest responsor the major benefit is promoting
the business in an vast and immense area.
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions
From the above conducted research, it has been investigated that globalising the
business in global market can assist many companies in enhancing their profitability and
productivity. Each organisation can move their business and expand it by using the concept
of globalisation. Apart from all this, in context with the company Jaguar, as it look for
expanding its business in global market where the people are always desire to buy
something which is innovative without taking care of cost. Therefore, this is to suggest to
the company that their managers should ascertain the need and requirements of the
customers before launching the business in new market, so that they can gain the satisfaction
of customers by fulfilling their demands. Also this is to recommend that, to increase the
positive economic, cultural ad ethics advantages the company have to modify the business
as well according to the conditions of the global market. At last, the main recommendations
for the Jaguar is to suggest that they should implement the modern technologies in business
for promoting their business in international market.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives
While conducting this research, I have learned many things and experienced a lot and
apart from this I have faced many issues as by questioning to the respondents who were very
skilled and in front of them my communication skills was not proper understandable by
them that was the main reason I was failed to collect the reliable information on the specific
topic of the research. In addition with this, the cost which was estimated by my to complete
this research was not satisfactory as the requirement of resources was greater and it was too
difficult to complete the research in effective given time frame. Along with this, I gained the
opportunity of learning the new different ways of expanding the business in global market. I
have gone through the experience on the globalisation which can be beneficial for me in
conducting any research in upcoming future.

CONCLUSION
From the above research project, it has been concluded that globalisation provide the
various opportunities for the different organisation to expand their business in global market
and earn huge profits. Therefore, to make the business globalised it is necessary foe the firm
tom understand the concept of globalisation properly. This will help the companies to
establish the operational activities of the organisation as per the requirements and wants of
the international and global market. Along with this, the firm should develop the effective
plan of action for decreasing the negative impact of global business environment on
business. Therefore all the companies such as Jaguar can earn more cultural and economical
benefits of globalisation.

REFERENCES
Books and Journal
Cooke, F. L., 2012. The globalization of Chinese telecom corporations: Strategy, challenges and
HR implications for the MNCs and host countries. The International Journal of Human
Resource Management. 23(9). pp.1832-1852.
Dunning, J. H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the
1990s. Routledge.
Gopalakrishnan and et. al., 2012. Sustainable supply chain management: A case study of British
Aerospace (BAe) Systems. International Journal of Production Economics. 140(1).
pp.193-203.
Hamilton, L. and Webster, P., 2018. The international business environment. Oxford University
Press.
Held, D., 2013. Global covenant: The social democratic alternative to the Washington
consensus. John Wiley & Sons.
How to define globalisation?. 2019. [Online]. Available
Through: :
<https://www.researchgate.net/post/How_do_you_define_Globalization>.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Lawton, T., McGuire, S. and Rajwani, T., 2013. Corporate political activity: A literature review
and research agenda. International Journal of Management Reviews. 15(1). pp.86-105.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Thomson, R. and Thomson, A., 2012. Managing people. Routledge.
Urry, J., 2012. Sociology beyond societies: Mobilities for the twenty-first century. Routledge.
Webster, F., 2014. Theories of the information society. Routledge.
Zadek, S., Evans, R. and Pruzan, P., 2013. Building corporate accountability: Emerging practice
in social and ethical accounting and auditing. Routledge.
Online
Stromquist, N. P. and Monkman, K., 2014. Defining globalization and assessing its implications
for knowledge and education, revisited. Globalization and education: Integration and
contestation across cultures. 1. pp.1-21.

Appendix 1: Project Logbook Template
Week 2 Week4 Week 6 Week 8 Week 10
Update on weekly
research/tasks
1. What have you
completed?
Introduction Research aim Research objectives Questionnaire Recommendations
2. Did you fulfil task
requirements?
Yes Yes Yes Yes Yes
3. Are you on track and
within deadlines set?
Yes Yes Yes Yes Yes
Any risks and/or issues
identified?
1. Did you identify risks/issues
with a lack of skills required
for undertaking
research/tasks?
No Communication
skills
Given Time No No
Problems encountered?
1. What barriers did you face? Yes Difficult Insufficient
knowledge
Communication
skills was not
proper
Findings were not
appropriate
2. How did you overcome
them?
By working more on
that
By working more
on that
By studying
different articles
By working more
on that
By making it proper.
What have I learnt about