A Business Report: Globalisation's Impact on Jaguar's Operations

This report examines the impact of globalisation on Jaguar, a British multinational corporation, focusing on its economic, cultural, and ethical implications. The report outlines the project's objectives, which include evaluating the positive effects of globalisation on various business functions within Jaguar, such as marketing, HR, accounting, and operations. It details the project management plan, encompassing cost, scope, time, quality, communication, risk, and resources. The research methodology includes both primary and secondary research, utilizing qualitative and quantitative approaches. The report further presents a work breakdown structure (WBS) and a Gantt chart to manage the project schedule and deliverables. By analyzing the benefits and challenges associated with global expansion, the report aims to provide insights into how Jaguar can leverage globalisation to enhance its sales, revenues, and brand reputation in the international market.

Skeleton for Unit 6 MSBP – Created by RI
Introduction
Globalisation is defined as the free movement of products, services, people and other
commodities across the globe in an integrated and interdependent manner. It is the result of
increased trade and dependency of different country upon each other. To take advantage from
this, government of different nations liberalize their protocols and policies associated with
import-export norms which results in increased trade. This assignment is based on Jaguar
which is a luxurious vehicle brand associated with Jaguar Land Rover (Boykins and et. al.,
2015). This Britain based Multinational corporation is headquartered in Whitley, England.
Company has Successfully sustained a visible position worldwide and at present operating in
more than 150 countries. This report includes project objective and aims of jaguar along with
Project management plan which involves quality, scope, time, resources and risks. Beside
this, Gantt chart and work breakdown structure is discussed to manage status of project.
Different kinds of research and their procedure are discussed which helps the company in
acknowledging the behaviour of customers in an appropriate manner.
Positive impact of Globalisation in general to the businesses in the UK
1. Economic Impact: Globalisation is associated with interdependence and increased
integration among different countries. This results in enhanced trade and job
opportunities for the people of UK. Economic impact of globalisation for citizens of
UK is lower prices, enhanced competition and economies of scale as they have many
alternatives to chose for a single product. Business owners in UK can invest in other
countries to earn revenues and profits. Business organisation in UK are benefited due
to globalisation as they have wide market to sale their services and products which
results in increased sales.
2. Cultural Impact: It is associated with interconnection of values, ideas and customs
on a global basis. Globalisation results in the homogenisation of the world as a single
entity. Organisations and People in UK are becoming more familiar with the culture,
customs and traditions of other countries. This helps business organisations of UK in
acknowledging the preferences and choices of different people which results in
increased revenues and profitability.
3. Ethical Impact: It is related with aspects like business, ethics and globalisation in a
summed up manner. Ethical impact of Globalisation in UK is connected with cultural
implications (Chang and Rieple, 2013). For example, when economy in UK faces a

recession or slow down, it is appropriate to reduce workforce in order to maintain
revenue and profits. But in Asian nations where UK company is operating, this will be
considered very unethical. Due to globalisation morality and other ethical values are
incorporated in UK organisations which benefit employees hence results in overall
increased productivity .
Background of the Research
Globalisation is defined as a tendency through which technologies, people and
businesses spreads globally. This allows regional and national economies of a nation to
integrate with one another in a dependent manner. Main advantage of globalisation is that not
all countries are capable to produce and deliver every kind of commodities, hence by inter-
trading government associated with these countries satisfy the needs and requirements of
their citizens in a desired manner. Globalisation results in more international trade. Services
and products are offered to people in lower rates and due to competitive advantage people are
provided with standardised and good quality products & services. Jaguar is a Britain based
MNC which operates their business operation worldwide. In 1922, William Lyons established
this company. In 2008, this company is owned by Tata Motors Ltd. Jaguar is popular
worldwide for their sport cars and luxury sedans. At present around 10,000 employees are
working under Jaguar (Jeston, 2014). Due to luxurious and expensive services, products of
Jaguar are widely popular among rich sections of UK and other nations. Globalisation
concerned with different departments of Jaguar like Accounts, HR, marketing and operation
are selling, purchasing, advertisement and promotion of service & products on a global basis
along with maintaining funds, budget and human resources of the company in an appropriate
manner. By taking advantage of social media, internet, TV, newspaper and magazines
organisations in UK understands the demands and preference of customers worldwide. By
targeting specific group of people and acknowledging their needs, Jaguar can increase their
sales and revenues along with profit margins.
Aim of the project:
Aims of the Project is to “ To evaluate positive economic, cultural, and ethical impacts of
globalisation on functions of organisation associated with different departments.” A case
study on jaguar.
Objective of the project:
 To understand the concept of globalisation.
 To measure the positive ethical, economic and cultural impact of globalisation on
marketing, HR, accounting and operation department of Jaguar.

 To identify the challenges and barriers faced by a company while expanding at global
basis.
Research Plan
Project Title What are the positive economic, cultural, and ethical
impacts of globalisation on different business functions
within an organisation.
Project Plan
Company Name: Jaguar
Cost Cost is related with estimated and incurred
expenditures which are carried out while managing
project. Cost management is a procedure which
involves estimation, allocation and managing finances
in a project. It allows the project manager of Jaguar to
estimate expenses which can occur during a project.
Different kinds of cost associated are sunk, direct,
variable, fixed and indirect cost. Managing all these
costs will helps the project manager of Jaguar to
maintain profitability and completion of tasks in
specified time. Cost expected by Jaguar to globalise it
business operations is around 32 million pounds.
Manager of the company needs to manage all business
operations within this amount only to attain maximum
profitability.
Scope Scope includes information which is needed to start and
carrying out operations. It helps in preparing a list of
aims, targets, deadline and tasks associated with project
of Jaguar. This outlines the results that Jaguar wishes to
achieve while expanding their business operations
globally. Global Project initiated by Jaguar has a high

scope and all activities are carried out in appropriate
way. This will helps jaguar to earn profits and revenues
along with increasing brand reputation on global level
(Karadag, 2015).
Time Managing time is an important aspect while working on
a project. It helps Manager of Jaguar in deciding the
desired time to conduct any particular activity or
operation. This results in receiving predetermined
outcomes in a timely manner. Project initiated by
Jaguar to expand globally will require 4 to 5 months.
Within this time departments like HR, operation and
marketing will be able to perform their activities
according to the schedule.
Quality Quality in a project is concerned with ability of a
service or product to match the expectation level of
customers along with performing satisfactorily for
intended purpose. Project manager of Jaguar needs to
ensure the quality of products before expanding their
business on global basis. Jaguar needs to produce
premium quality products to increase their presence in
international market.
Communication While carrying out a project, it is vital for the project
manager to have an effective communication with
stakeholders, customers and team members.
Communication plan helps project manager of Jaguar
to set clear vision and guidelines while allocating tasks
to the employees. People concerned with project can
communicate through social media, internet, telephone,
video conference or can meet directly. It will helps
Jaguar to organize activities in a desired manner while
expanding globally.

Risk Risks are unavoidable and if considered properly can be
transformed into advantage. Risk management plan
helps the Project manager of Jaguar to focus on
analysing the potential risks that may originate while
operating at international level. Associated risks are
fluctuation in currency rates, political instability,
cultural sensitivity and economic swings. Risk
management benefits Jaguar in minimizing the effect of
risks especially cost associated risks during project.
Resources Resources are needed to execute the operations and
activities of a project. These resources can be funds,
finance, human resource, equipments and other needed
facilities which helps in proper execution of project
operations. Resource plan helps the project manager of
Jaguar to acknowledge the required resources while
operating at global basis along with the needed
quantity. Lack of these resources results in
mismanagement of work which can leads to loss of
revenue and profitability for Jaguar.
Type of Research
Primary and Secondary Market research is basically of two types i.e. primary
and secondary research. Primary research is new and
based on raw data. It is conducted to acknowledge the
response of individual for a specific question or topic.
Surveys, questionnaire and interview with a people or a
small group of individuals. In this method, data and
information is gathered through first hand research.
Focus group discussions are part of primary research.
Secondary research is carried out by using data and
information gathered through primary research.
Documents which are publicly available and already

published are used. It is also called as desk research.
Bibliography, biographical works, reference books,
magazines, journals, newspaper and literature reviews
are the main sources which are used to carry-out
secondary research (Klee, 2014).
Qualitative and Quantitative Qualitative research is suitable for exploratory research.
It helps in acknowledging and discovering in-depth
knowledge regarding opinion, thought, preference and
experience of individuals. It is less structured due to
which analysing results is a complex process. In
quantitative research information is well structured and
presented in statistical form. This helps in drawing
general conclusions in a simplified way. This research
is based on figures and numbers and result is carried
out by studying a particular sample of people from
large population. It involves questionnaire, interviews
and surveys which helps in analysing opinion of
customers in a better and desired way.
Work Breakdown Structure
Work break down structure is defined as a hierarchical reflection of all activities
associated with a project in terms of deliverables. It breaks down complex processes into
simplified and smaller components. WBS also specifies an appropriate framework for cost
estimation and cost control (Sparrow, 2012). It represents the scope of project visually and
allow team members to monitor each level in detailed manner. WBS results in high
productivity which will benefit jaguar to accomplish their activities within allotted time.
WBS also specifies all important details regarding project which will helps Jaguar to manage
their operations in a transparent manner. This will help the firm to manage their global
business operations in an effective manner.

Figure 1Work Break Down Structure, 2018
Gantt chart: It is a kind of bar chart which is used to illustrate a project schedule. Tasks
associated with project are listed on vertical axis and time is specified on horizontal axis. This
chart helps Managers of different departments in Jaguar to plan, track and coordinate
business operations and activities in domestic and international market. This chart will
provide a generalised view and benefits jaguar to monitor the status of project. Another merit
of Gantt chart is that it merge different tasks and timelines as a single entity. As deadlines and
tasks completion dates are also mentioned, this chart motivates the staff of Jaguar to compete
business operation in predefined time (Sim, Lee and Jo, 2016).

Research Methodology and Data Collection (Explain)
Research methodology
It is a specific technique which is required to identify, choose, process, measure and
evaluate information regarding a specific question or topic. It includes publication
documents, interviews, questionnaire and surveys to critically evaluate the validity of
research carried out by an organisation.
Data collection
It is the process of collecting information to find solutions of research problems from
all possible and relevant sources. It involves testing of hypothesis and analysis of outcomes.
In general there are two ways to collect data i.e. secondary method and primary method (Oh,
2015). These are systemic approaches that helps in gathering information via online surveys,
mobile applications, websites and feedbacks.
Questionnaire
It is a set of questions associated with a particular topic which are filled by some
individuals. These individuals are known as respondents. It helps in collecting raw
information form a selected group of people on the behalf of large population.
QUESTIONNAIRE
NAME:
AGE:
ADDRESS:
GENDER:
MAIL ID:
Q1. Are you familiar with the concept of Globalisation?
a) Yes
b) No
Q2. What are the merits of globalisation for a business organisation?
a) Increase in labour productivity
b) Enhanced trade
c) Improves growth rate

Q3. What kind of challenges are faced by an organisation while expanding at global
level?
a) Export fees and tariffs
b) Unfamiliar culture
Q4. What are the ways to overcome from barriers which takes place due to
globalisation?
a) Familiarising with different culture
b) Training staff members
Q5. Does concept of globalisation helps Jaguar to increase their productivity at global
level?
a) Yes
b) No
Q6. Is globalisation beneficial for Jaguar?
a) Yes
b) No
Q7. Is Finance department of Jaguar plays vital role in globalisation?
a) Yes
b) No
c) May be
Q8. What are the ways in which marketing helps Jaguar to expand globally?
a) Advertising and promotion
b) Analysing market trends
c)Acknowledging preference of customers
Q9. Does globalisation helps Jaguar to increase their brand reputation and market
shares?
a) Yes
b) No
Q10. Recommend the ways by which organisation can enhance their market shares.
Sample size
It is impossible to conduct an investigation or research by involving large population.

To carry out this particular research, 10 respondents are chosen randomly and their responses
are considered.
Secondary research
It is a research method which uses already available data. Published document, books,
journals and other kind of existing data is collated and summarized to enhance the
effectiveness of research. This method of research is cost effective and takes less time in
comparison to primary research. Usually, data for secondary research is gathered from
surveys, public libraries, published journals and documents, websites and magazines (Larson
and Chang, 2016).
Analysis and interpretation
Theme 1: Familiarity with the concept of Globalisation
Q1. Are you familiar with the concept of Globalisation? Frequency
a) Yes 7
b) No 3
a) Yes
b) No
0 1 2 3 4 5 6 7
Frequency
Interpretation: As per above shown graph, it is been analysed that out of 10
respondents, 7 people thinks that they are familiar with the concept of globalisation.
Globalisation is defined as interaction and integration of people, government and businesses
of different nations for the purpose of acknowledging different cultures, society and increase
in trade whereas other 3 respondents have no idea about globalisation and associated terms.

Theme 2: Merits of globalisation
Q2. What are the merits of globalisation for a business
organisation?
Frequency
a) Increase in labour productivity 4
b) Enhanced trade 3
c) Improves growth rate 4
a) Increase in labour productivity
b) Enhanced trade
c) Improves growth rate
0 0.5 1 1.5 2 2.5 3 3.5 4
Frequency
Interpretation: From the above mentioned picture, it can be evaluated that out of 10
respondents 4 people believes that globalisation helps in enhancing the productivity of labour
as it increase competitiveness against rival companies. 3 respondents believe that due to
liberalised norms globalisation results in enhanced trade where as 4 people believes that it
helps in improving growth rate of an organisation.
Theme 3: Challenges are faced by an organisation
Q3. What kind of challenges are faced by an organisation while
expanding at global level?
Frequency
a) Export fees and tariffs 6
b) Unfamiliar culture 4