Globalisation Impact on Jaguar: Strategies, Challenges, and Benefits

This report examines the impact of globalisation on Jaguar, a multinational automobile company. The report begins with an introduction to globalisation and its effects, followed by an outline of the research aims and objectives. The research employs a case study approach, focusing on Jaguar's business operations. It analyzes the strategies employed by Jaguar, the challenges faced in the international market, and the benefits derived from globalisation, such as increased customer base and brand promotion. The report uses a combination of qualitative and quantitative data, including survey results and literature review, to support its conclusions. The conclusion emphasizes the importance of understanding globalisation for business expansion and adapting operational activities to meet the demands of the global market. The report also includes references to relevant academic sources.

Managinng successful business project

Content Covered
• Introduction
• Research Aim and Objectives
• Data Interpretation
• Conclusion
• References

Introduction
Globalisation is the process by which the organisation operates while establishing business at
a global level. A company can develop international influence when operating business
successfully in foreign countries. The given assignment explains the positive and negative
impacts of globalisation on organisation. The company which is chosen in this is jaguar
which is a multinational auto-mobile company of Britain established in 1935. This is
headquartered in Whitley, England and it offers it's products and services worldwide.

Research Aims and Objectives
• Aim : “To measure the positive economic, cultural and ethical impact of globalisation on total
operational activities of the firm. A case study on Jaguar”
• Objectives :
• To determine the concept of globalisation for the expansion of business in global market.
• To ascertain the positive impact of globalisation in terms of economic, cultural and ethical for
Jaguar.
• To evaluate the issues faced by Jaguar while expanding the business in international market.

Theme 1: Concept of globalisation
Q 1) Do you know the concept of globalisation? Frequency
Yes 15
No 5

Theme 2: Strategies used by Jaguar.
Q2) What are the strategies used by Jaguar to execute the concept of
globalisation?
Frequency
Goal-setting and objectives 14
Team building 3
Budgeting 3

Theme 3: Challenges face by Jaguar.
Q3) What are the major issues Jaguar is facing in moving their business in international
market ?
Frequency
Maintaining security and confidentiality 15
Maintaining brand reputation 5

Theme 4: Different benefits gain by Jaguar.
Q4) What are the pros Jaguar can gain by expanding their business in global market? Frequency
Increase customer base and their retention 17
Promote business in immense area 3

CONCLUSION
• From the above research project, it has been concluded that globalisation provide the
various opportunities for the different organisation to expand their business in global
market and earn huge profits. Therefore, to make the business globalised it is necessary foe
the firm tom understands the concept of globalisation properly. This will help the
companies to establish the operational activities of the organisation as per the requirements
and wants of the international and global market.

References
• Cooke, F. L., 2012. The globalization of Chinese telecom corporations: Strategy, challenges and HR
implications for the MNCs and host countries. The International Journal of Human Resource
Management. 23(9). pp.1832-1852.
• Dunning, J. H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the
1990s. Routledge.
• Gopalakrishnan and et. al., 2012. Sustainable supply chain management: A case study of British
Aerospace (BAe) Systems. International Journal of Production Economics. 140(1). pp.193-203.

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