Business Project Report: Globalisation and John Lewis's Success

This report, focused on the impact of globalisation on John Lewis, provides a comprehensive analysis of its economic, cultural, and ethical effects on the company's HR and marketing functions. The report begins with an introduction to globalisation and its influence on business, followed by an outline of the project's goals and objectives, which include identifying the economic advantages of global expansion, exploring cultural influences on marketing, and analyzing the importance of ethics in HR. The project management plan details costs, scope, time management, quality control, communication strategies, resource allocation, and risk assessment. The report further includes a work breakdown structure and Gantt chart for project scheduling. The research methodology involves both qualitative and quantitative methods, followed by data analysis and recommendations. The report concludes with a reflection on the value of the research in meeting the stated objectives. Throughout, the report emphasizes the challenges and benefits of globalisation in a retail context.

Managing a Successful
Business Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Projects goal and Objectives.................................................................................................3
P2. Developing the project management plan ............................................................................4
P3 Work breakdown structure and Gantt chart. .........................................................................7
TASK 2...........................................................................................................................................9
P4. Carrying out small scale research by applying qualitative as well as quantitative research
Methodologies..............................................................................................................................9
TASK 3..........................................................................................................................................14
P5. Data analysis.......................................................................................................................14
P6. Communicating appropriate recommendations as a result of research ..............................20
TASK 4..........................................................................................................................................21
P7. Reflection on the value of undertaking the research for meeting the stated objectives ....21
CONCLUSION .............................................................................................................................22
REFERENCES .............................................................................................................................23

INTRODUCTION
Globalisation is basically a integration of world economies. It is the phenomenon which
has bought the major changes in the business environment. An organisational functions that are
influenced by internationalisation are marketing, accounting, HR etc. It is the globalisation
which has assisted the companies in increasing the sales and profitability. Due to the
globalisation firm has been able to arrange the funds easily which are required for fulfilling the
basic need of business operation's. The laws and regulations at global level has encouraged
management to facilitate the ethical practices which further have positive effect on performance
of organisations at global level. It is the globalisation which has assisted enterprises in reducing
the cost of operations. It is the globalisation which has enabled firms to promote their goods as
well as services at international level. Globalisation has also enabled firms to escape themselves
from stiff competition in specific market. In addition to this, There has been emergence of
advance technology because of globalisation which has made the work of human resource
manager easier.
The research will explore the positive ethical, economic and cultural impact of
globalisation on organisation. in context of John lewis organisation. It is basically a supermarket
which offers varieties of products like clothes, jewellery, clothes, beauty products etc.
Investigation report will also include the detail about the different methodologies used for
performing the research on particular theme. Study will include the management plan in which
the cost , resources, quality, communication etc.
TASK 1
P1. Projects goal and Objectives
Introduction of organisation
John lewis is basically partnership firm which operates the business in retail sector. An
organisation is operating business at international level as well . The different operations which
are performed by company are HR, marketing, sales, Logistics and supply chain management
etc. Economic , ethical and culture the few factors in global environment which has encouraged
an enterprise to bring drastic improvement in the business practices (Perlas,2019.). The main
objective of John lewis company is to earn high profit and revenue. An organisation has able to
achieve such target through expansion of business in other country. Globalisation has provided

firm an easy access to the other market as well as cheap labour as well as material hence,
supported enterprise in reducing the cost of business operations. Globalisation has assisted
human resource management in companies to get the pool of skilled as well as knowledgeable
candidate and selected the talented candidates (Samiee, 2019). In addition to this, global culture
has positively influenced firms to bring improvement in their marketing activities. John lewis
develop understanding about the social as well as economic impact of opening new business.
The strategic department in an organisation create a research plan by performing through
analysis of data gathered. Survey is conducted by an enterprise for gathering the information
about the market.
Aims and Objectives
Aim : To analyse the optimistic economic, cultural and moral impact of globalisation on the HR
and marketing functions – A case study of John lewis company.
Objectives :
 To identify economic advantage that could be explored by John lewis company through
expansion of business in other country.
 To explore way cultural factors influence marketing activities of John Lewis company.
 To analyse the importance of Ethics in HR functions at global level .
 To suggest the ways through which John lewis company can improve its financial
performance in global market.
P2. Developing the project management plan
It is basically a papers that consist of detail about the way various tasks that will be
performed for accomplishing aims and objectives of investigation. It also consist of information
related to milestones and project deliverables. Project management plan is considered to be as a
road map which guides the complete investigation procedure. It assist investigator in
identification of the danger as well as cost associated with execution of investigation on specific
topic (Beck, 2018.). Project management plan also comprises information related to the method
of communication between various stakeholders would take place. The crucial components of
project management plan are :

Costs : It is basically the expenses which are associated with purchasing resources as well as
making various arrangements for gathering the all relevant data relevant to the topic chosen for
investigation that is positive economic, ethical and cultural impact of globalisation on business
functions of John Lewis organisation. The expenditure associated with the execution of the
research are purchase of communication devices, travelling costs, internet , purchase of
equipments, stationery, printing etc. In context of investigation process the huge amount of
expenses are associated with the making arrangements such preparing as well as distributing
questionnaire for collecting the information related to the topic. Costs associated with expanding
the business globally are communication , travelling (Steger, 2017). Taxes , hiring of new
employees or transferring existing workers to office located in other nation etc.
In context of present investigation the cost associated with project are :
Particulars Amount
Rent of building 18000
Salaries to employees 26000
Furnitures for the building 55000
Communication costs 10000
Total 109000
Investigator will prepare budget in order to control the cash flow during the investigation
procedure. In addition to this, cost benefit analysis will be performed by researcher before
suggesting the company to continuing expanding business at global scale.
Scope :This component in the project management plan defines the milestones as well as key
deliverables. Scope also indicates the limitation of the investigation procedure. Investigator
would emphasizes on analysing positive To analyse the optimistic economic, cultural and moral
impact of globalisation on the organisational functions of the John lewis company (Kilbourne,
2018.). Present study has limited scope, as investigator will conduct the research within John
lewis company.
Time: This component of the project management plan. Proper management of time is
crucial for completing the research project on time and to generate the desired outcome. The

project will be completed within specific time period set (Wendt, 2018. ). Researcher in present
study might have to face issue in executing the in Depth investigation due to major limitation of
time. Investigator in present investigation will set short as well as long term goals. In addition to
this, researcher will prepare schedule of all activities on routine basis, time management
strategies which is adopted by investigator for completing the project on time. In context of
globalisation , implementation of globalisation strategy at right time. In addition to this, Gantt
chart will also be prepared by researcher in present study.
Quality : it also supports researcher in eliminating the chances of errors and helps them in
generating the positive outcome. In addition to this, clarity of the aims and objectives of
research is very much important in order to generate desired results. In context of present
investigation on topic positive economic, cultural and ethical effect of globalisation, continuous
monitoring is the strategy which has been adopted by researcher in order to ensure high quality
standards (Cacciatore, Reber and Boyd,2018). In context of globalisation project, training has
been provided to employees and also management has set some quality standards which has
been communicated to all workers.
Communication : It is very crucial component in plan related to project management. Proper
communication is essential in order to complete the project on time and in effective as well as
efficient manner. In context of present research and globalisation project , all the employees
working in John lewis company and other stakeholders has been clearly defined their
responsibility of communicating the specific information to respective authority (Hickie, Jones
and Schloderer, 2019). Video conferencing, Email , telephones has been used as the tools for
facilitating the communication during the implementation of project.
Resources : Huge amount of resources are required for planning as well as execution of the
investigation. Few resources which are required for implementation of project are knowledge,
skills capital, human resource, technology, devices for communication, and other equipments. In
context of Present research project, investigator has utilised the Enterprise resource planning
software, which has provided them in distribution of resources in systematized way.
Risks: Plan made for project management assist researcher in identification of risks associated
with execution of the specific project. It also support investigator in developing strategies for
dealing with different threats. In context of present investigation of topic positive economic,
ethical and cultural effect of globalisation on HR and marketing functions there are number of

risk associated with the project. Some of the threats associated with the project are risk of
ethical issues , authorise access as well as use of information, threat to security as well as safety
of participants etc. Few measures which has been taken by investigator in order to avoid ethical
issues is that all the participants has been informed about the objective of investigation.
Investigator has get the written form signed by the participants before starting to gather the data
from them (Fuchs and Roller, 2019). Investigator has rephrase the information gathered from
secondary sources for avoiding the chances of plagiarism. software has been utilised for storing
the information provided by participants. In context of globalisation , the risk associated with
the project are :
Type of risk Probability Effect of risk Consequences of
risk
Mitigation
strategy
Economic risks High High  Increase
in the cost
of
operation
 Decline in
profitabilit
y.
Preparation of
an effective
financial plan
before expanding
the business.
Political risk low high Delay in
implementation
of expansion
plan
Country analysis
can be performed
by organisation.
Ethical issues low High Declines in sales
and profitability
of an enterprise.
It is required by
John lewis
organisation to
gain the
knowledge about
the laws in the
country and to
follow the same.

P3 Work breakdown structure and Gantt chart.
Work breakdown structure is basically a methodology which has been utilised by
investigator in order to categorise big as well as complex tasks in smaller parts. It assist
researcher in making the task simpler and easy to understand.
Gantt chart is graphical representation which highlights the project schedule. It is a
graph which consist of start as well as finish date of each activity.

M1. Comprehensive project management plan
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Selection
of the
subject
for
investigat
ion
establishe
ment of
aim and
objectives
Literatur

e review
Collectio
n of data
Analysis
of data
conclusio
n
Changes
in
research
report
according
to
suggestio
ns given
by other
people
Submissi
on Of the
research
report.
D1
TASK 2
P4. Carrying out small scale research by applying qualitative as well as quantitative research
Methodologies

It is the process that is utilized to owed the information in order to make the better
decisions and mainly the research methodology includes the investigation examination, study
and other research method that helps to conduct the research report in better way. Apart from
this, the research methodology also allows the researcher to understand it in more effective
manner and there are different research methods which further have different levels of validity.
Research philosophy
Research Philosophy is the content active the mode in which information about the
process is deepened, analysed and it is also used by the researcher in order to be aware and also
formulating own beliefs as well as assumptions. It has been analysed that the research doctrine is
deals with the beginning, quality and improvement of a cognition.
Therefore, there are four types of research philosophy such as, Pragmatism, that mainly
accepts all concepts which is relevant and it also combine both positivism and interpretivism
positions in the single scope for a research (Bernard, 2017). While on the other side, Positivism
Research Philosophy provides a view in which the researcher gain knowledge through an
observation. Even it has been analysed that Positivism research also depends on some
quantifiable observation which further leads to statistical analyses. Next is Realism Research
Philosophy, which is rely on the idea of freedom of a world of a quality head. Apart from this,
the doctrine is also based upon the assumptions of a scientific approach. Last is Interpretivism
Research Philosophy, that mainly involves the researcher in order to construe the weather of a
survey and also entertainment the involvement of a researcher towards study.
The researcher chooses Interpretive research philosophy for the study because it helps to
attain the aim that is, To study the affirmative economical, taste and philosophy effect of
economic process on the HR and marketing functions of John lewis company in more precise
manner
Research design
The research plan is the methods which is used for collecting and analysing the measures
of a changeable that helps to specified the research problem. Therefore, it is the process that is
used by the researcher to combine different components of a research and to handle them in
effective manner.
Research design is of two types such as, Exploratory research design, that explores the
research questions but it does not reach to final conclusion (Silverman, 2016). Which means that