Business Project: Globalisation Impact on MacDonald's Marketing Plan

This project plan outlines a study to explore the positive impacts of globalisation on MacDonald's marketing, considering economic, cultural, and ethical aspects. It details the project's scope, milestones, phases, activities, tasks, required effort, and allocated resources. The plan includes a schedule, dependencies, assumptions, and constraints. Key milestones involve approvals of the business case and project charter, along with the establishment of a project office. The project phases cover initiation, planning, execution, and closure. Activities include developing a quality plan, signing contracts with third-party firms, executing the project according to the plan, continuous monitoring, and ensuring proper project closure. The plan also identifies tasks such as conducting customer surveys and interviewing franchisees, allocating resources like marketing experts, and adapting to consumer preferences in diverse markets. The project aims to provide MacDonald’s with strategies to leverage globalisation and adapt to local cultures.

Project Plan
Template

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Table of Contents
TEMPLATE GUIDE.....................................................................................................................1
1 PLANNING BASIS...............................................................................................................2
1.1 SCOPE......................................................................................................................................................................2
1.2 MILESTONES............................................................................................................................................................2
1.3 PHASES....................................................................................................................................................................2
1.4 ACTIVITIES..............................................................................................................................................................3
1.5 TASKS......................................................................................................................................................................3
1.6 EFFORT....................................................................................................................................................................3
1.7 RESOURCES..............................................................................................................................................................4
2 PROJECT PLAN..................................................................................................................4
2.1 SCHEDULE...............................................................................................................................................................4
2.2 DEPENDENCIES........................................................................................................................................................5
2.3 ASSUMPTIONS..........................................................................................................................................................5
2.4 CONSTRAINTS..........................................................................................................................................................5
3 APPENDIX...........................................................................................................................5
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Template Guide
What is a Project Plan?
The Project Plan is the central document by which the project is formally managed. A
Project Plan is a document which lists the activities, tasks and resources required to
complete the project and realise the business benefits outlined in the Project
Business Case. A typical Project Plan includes:
 A description of the major phases undertaken to complete the project
 A schedule of the activities, tasks, durations, dependencies, resources and
timeframes
 A listing of the assumptions and constraints identified during the planning
process.
To create a Project Plan, the following steps are undertaken:
 Reiterate the project scope
 Identify the project milestones, phases, activities and tasks
 Quantify the effort required for each task
 Allocate project resource
 Construct a project schedule
 List any planning dependencies, assumptions, constraints
 Document the formal Project Plan for approval.
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When to use a Project Plan
Although a summarised Project Plan is identified early in the Project Start-up Phase
(within the Business Case), a detailed Project Plan is not usually created until the
project scope has been formally defined (within a Project Charter) and the project
team appointed. The Project Plan is completed early in the Project Planning Phase
and is, typically, prior to a Quality Plan and the formalisation of a Supplier's contract.
Unlike other documents in the Project Lifecycle, the Project Plan is referenced
constantly throughout the project. As the project is undertaken, the Project Manager
tracks the percentage of task completion and the task completion date (actual vs
planned) to assess overall project performance. These statistics are communicated
to the Project Sponsor/Board within a regular Project Status Report.
How to use this template
This document provides a guide on the topics usually included in a Project Plan.
Sections may be added, removed or redefined at your leisure to meet your particular
business circumstance. Example tables, diagrams and charts have been added
(where suitable) to provide further guidance on how to complete each relevant
section.
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1 Planning Basis
1.1 Scope (P2):
The project would aim to explore the positive effects of globalisation in terms of
economic, culture and ethical aspects on marketing of MacDonald’s. MacDonald’s is the
largest fast food chain the world headquartered in the United States of America. The fast food
chain operates in over a hundred countries across Europe, South America, Asia and Australia.
The fast food giant has succeeded in adopting to diverse economic, cultural and ethical
scenario existing in different host countries it operates. This is evident from the marketing of
products which reveals the culture of the respective host countries in which particular
branches operate. The project plan would find out how MacDonald’s adopts to these cultural,
economic and ethical diversities in its different host countries.
The project scope would cover the cost, time, quality, communication, risk management and
resources. The cost of the project would be immense and would be borne by MacDonald’s.
The resources required for the project as mentioned below would be franchisees and
marketing experts who would conduct the interview on behalf of MacDonald’s. The time
taken for the project would be 49 days. The project manager should maintain continuous
communication with the stakeholders like government, the management of MacDonald’s and
the franchisees. This would pave ways for risk management because smooth communication
enables prompt intimation about risks. For example, if there are chances of economic
disturbance in one market of MacDonald’s which is likely to effect the project, the
management body and the project management team can make alternative strategies, thus
reducing the impact of the economic risk on the project. The marketing experts and
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franchisee should ensure that the quality of data collected from the market is of sufficient
high quality for the fast food giant to conduct the project successfully.
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1.2 Milestones
The following are the milestones which the project would cover:
Milestone Description Delivery Date
Approval of the
business case to
proceed with the
project
The project sponsor has perused the project
documents submitted and approved the
project.
01/11/2018
Approval of the
feasibility study
The documents have been presented and
approval pending
01/12/2018
Project charter
approved
The project charter has been provided and
approval pending
01/01/2019
Establishment of the
project office
This step is yet to start 01/02/2019
1.3 Phases
List and describe the major project phases within the following table.
Phase Description© Sequence
Project Initiation The project manager recognises the
opportunities and/or challenges which the
project would explore. For example, the
project under study would explore the
opportunities which globalisation has
Phase # 1
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ushered on marketing of MacDonald’s in
its global market. The project owners
usually make a portion of project cost
payment to the project management firms.
Project planning This is second phase and starts once the base case
is approved by relevant approving authority(s).
The project manager breaks down the entire
project into activities which have to be completed
to ultimately complete the project. The project
manager form makes the work breakdown
structure and create project team(s).
Phase # 2
Project execution This phase consist of execution of the different
activities recognised according to the WBS.
Phase # 3
Project closure This is the last stage when the project is delivered
to the client, principle or the owner of the project.
The resources are released from the project and the
success rate of project is measured.
Phase # 4
1.4 Activities
List and describe the major project activities within the following table.
Phase Activity Description© Sequence
Project
Planning
Develop
Quality
Plan
The project manager or project leader
after securing the required approvals to
proceed with the project, makes plans
The step commences after
the approvals are obtained
but before the actual
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regarding the project. He breaks down
the plan into activities and decides the
resources which have to be allocated to
the different activities. He also prepares
a Gantt chart which shows the resource
allocation and cost the resources would
attract. This phase also consists of
gaining quotations from third party
firms which have to be involved in the
project and selecting of the parties.
project execution starts.
Project
execution
Signing of
contracts
with
suppliers,
consultants
and other
third party
firms like
security
firms
This stage is heralded by signing of the
contracts between the project execution
firm and these third party firms. This is
followed the initiation of the project
execution as per the project plan. The
projects usually make payments in part
at each specific stages as specified by
the project contract.
This phase comes after
project planning
Project
closure
Delivery
of the
project and
releasing
of
The project after completion is handed
over to the project owner
(MacDonald’s in this case). The project
again makes payments according to the
project contract.
This phase is the last
phase of the project.
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resources.
Payment
processes
starts
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1.5 Tasks
A ‘task’ is simply an item of work to be completed within the project. List all tasks
required to undertake each activity, within the following table:
Phase Activity Task Sequence
Project
Planning
Develop
Quality
Plan
Identify Quality Targets
Identify Quality Assurance Techniques
Identify Quality Control Techniques
Document Quality Plan
1st
2nd
3rd
4th
Project
execution
Ensuring
quality
project
execution
Signing of contracts with the third
party firms. Since, the project
under question would be a
marketing project, it would
involve surveyor and marketing
research personnel. It would also
involve marketing experts. The
project management firm should
sign contracts with these parties.
1st
Project execution starts according
to the project plan
2nd
Continuous monitoring of the
different stages of the project plan
3rd
Recognising deviations from the
plan
4th
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