Positive Economic, Cultural, Ethical Globalisation Impacts on Primark

This report provides a comprehensive analysis of the positive economic, cultural, and ethical impacts of globalisation on Primark, a multinational retail organization. The report begins by outlining the project's aim and objectives, focusing on understanding globalisation's influence on Primark's operations, marketing, HR, and accounting. It includes a detailed project management plan covering cost, scope, time, quality, and risk. The study employs a work breakdown structure and Gantt chart for project organization, followed by qualitative and quantitative research methods for data collection and analysis. The report evaluates the research findings using appropriate tools and techniques, leading to recommendations for Primark's growth and success in the international market. A literature review explores the concept of globalisation and its effects on Primark. The report concludes with reflections on the project's objectives and findings.

Managing A
Successful Business
Project

Table of Contents
Title:.................................................................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A) P1. Project aim and objectives...............................................................................................1
B) P2. Project management plan with cost aspects, scope, time, quality and communication
risk...............................................................................................................................................3
C) P3. Work breakdown structure and a Gantt chart..................................................................4
..........................................................................................................................................................6
..........................................................................................................................................................6
TASK 2............................................................................................................................................6
D) P4. Small scale research by implementation qualitative and quantitative research...............6
TASK 3..........................................................................................................................................12
E) P5. Evaluation research and data using appropriate tools and techniques (Data analysis). .12
F) P6. Appropriate recommendation as a result of data and research analysis.........................30
TASK 4..........................................................................................................................................30
G) P7. Reflection upon undertakings to attain objectives.........................................................30
CONCLUSION..............................................................................................................................31
REFERENCES .............................................................................................................................32
.......................................................................................................................................................32

Abstract
Globalisation is considered as a process of integration among different countries, people,
government. It provide platform to business organisation in expanding their operational activities
at global level with the aim of attaining success. Report is going to describe the cultural and
ethical impact of globalisation on different function of business organisation. In this Primark is
includes for undertaking systematic research. It includes different methods and techniques used
by researcher to gather relevant data and information. Along with this, data analysis and some
recommendation is also includes for further improvement.
Title:
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on Primark.
INTRODUCTION
Globalisation is the spread of technology, information and products across national
borders. In economic way, globalisation describes an interdependence on countries around the
world fostered via free trade. For this project, Primark is chosen international retailer which was
established in 1969. This assignment is based on certain tasks, including project aim and
objectives etc. Along with this, different elements of project management plan such as cost, time,
communication, risk, resources etc. will also covered in this report (Aguilera-Caracuel and et. al.,
2015). Work-break structure and Gantt chart also consider most essential part of this report
which will support an investigator in identification of starting and ending time for completion of
research. Different methods of data collection and data analysis will be covered in this project for
accomplishing accurate result of research. Recommendation and reflection about business
success will also covered in this project.
TASK 1
A) P1. Project aim and objectives
Overview of research:
Globalisation is about the interconnectedness or link of business and people across the
globe that eventually leads to global economic, political and cultural integration. In addition, it is
the capability to communicate and move easily with others across the globe in order to conduct
1

business functions and operations globally (Alon and et. al., 2016). The positive effects of
globalisation on business functions of Primark such as operations, marketing, HR, accounting
have impacted by different number of factors including, trade, employment, competition,
technology, investments and capital flows, culture and organization structure. All these are main
positive impact of globalisation which will help an organisation in its success and growth.
Background of Primark:
Primark is an international retail organisation that offers the latest beauty, homeware and
fashion at the accurate value on the high street. It was founded in 1969 by Arthur Ryan and
headquartered in Dublin, Ireland. Company offers a different range of products, including
children's and baby clothing, menswear, womenswear, footwear, homeware, accessories, beauty
products and confectionery (Baylis, Smith and Owens, 2017).
Research aim:
Main aim of this report “To identify Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions of multinational organisation.” A study on Primark.
Research objectives:
 To develop accurate knowledge or understanding regarding concept of globalisation.
 To determine impact of globalisation factors (Economic, Cultural and Ethical) on
business functions of Primark.
 To identify benefits and risks of globalisation on business functions and success of
Primark. To analysis ways through which Primark can easily enhance their growth and success at
international level.
Research questions:
 How to develop accurate knowledge or understanding regarding concept of globalisation?
 What are the impact of globalisation factors (Economic, Cultural and Ethical) on business
functions of Primark?
 What are the benefits and risks of globalisation on business functions and success of
Primark? What are the ways through which Primark can easily enhance their growth and success at
international level?
Rationale and significance of research
2

Main reason behind conducting this project is to analyse Economic, Cultural and Ethical
impact of globalisation on business functions of Primark in positive manner. This research is
most essential in personal and academic manner (Bende-Nabende, 2017). In academic way, this
project is to offer students the chances to engage in sustained investigation in a area of research.
The research enables students to show the capacity as well as ability to develop an accurate
research topic, research aims, objectives and results, and to show the results of such investigation
in both written and verbal formats. The investigation also promote students to reflect on their
engagement in the process of research, during which suggestions for future and individual
development are key learning points. Along with this in personal manner, this research will help
an investigator by increasing its knowledge about literature review, data collection and data
analysis.
B) P2. Project management plan with cost aspects, scope, time, quality and communication risk
Project management plan is important to formulate as this will help to outline the aspects
of important nature which are required to carry on in future for successful completion of project
within stipulated period of time (Dion, 2017). Different determinants which are included under
this plan are named as scope, quality, risk, resources etc. The different kind of benefits which are
associated behind its effective usage is about completion of project by effectively achieving all
the objectives. Description of the determinants which are comes under plan are defined below:
Cost: This is important aspect which help in determination of the cost which is going to
be beard by the researcher and organisation successful completion of their work. From project
perspective the cost which will be incurred by the organisation in the process of globalisation by
ascertaining the positive impact of all the factors like economy, cultural and ethical seems to be
quite high (George and et. al., 2016). The amount which is needed to spend in this regard is
around £90000. The another aspect which is about research where researcher indulge in various
activities like identification of the factors and analysis of their impacts requires usage of
sufficient amount of funds which is about £25000.
Scope: The scope of the application of the globalisation is high in respect of the
functioning of Primark as this will improves their internal and external strength of the
organisation which help them to improve their brand image at global level and ascertain higher
amount of market share. Simultaneously, researcher use various methods of research like
qualitative and quantitative which help organisation to select the nation for globalisation of
3

operation which have favourable conditions (Kakabadse and Bank, 2018). This scope of the
same is determined from the aspect those method help to gather reliable and accurate
information.
Time: Time from the project perspective which is about globalisation much needed
concept and required to have in adequate amount. Around 6 months of time period is required to
effectively globalise the operations of organisation (Lasserre, 2017). On the other hand,
researcher is required the time period of 2 months for completion of their research work.
Communication: This will includes about the description of the aspects which are
needed to have for effective communications (Martin and Nakayama, 2015). From project
perspective and for completion of globalisation activities require to usage of the communication
tools like texts, e-mails, phone calls etc. On other hand, researcher required the usage of the
communication tools e-mails and social media platforms etc.
Risk: This is about identification of the risk aspects which are associated with the process
of globalisation. The main risks which an organisation is going to face in the process of
globalisation is about lack of funds, less amount of physical resources etc. From the perspective
of researcher the risks which are associated with work of research includes communication gap,
unreliable data, time consuming process etc.
Resources: This is about the usage of resources in the process of globalisation
(Monshipouri, Welch and Kennedy, 2017). The amount of resources which are required to
consider in the process of globalisation are named as human capital, funds, communication tools
etc. From the perspective of the researcher the resources which are required to have for effective
completion includes funds, time, competent personnel etc.
C) P3. Work breakdown structure and a Gantt chart
Work breakdown structure: It is an effective and useful method of organising as well as
completing work or activity in a project. It is most essential tool which will be applied by an
organisation to divide each activities of project from different departments on an organisation.
4

Illustration 1: Work breakdown structure
§
(Source: Work breakdown structure, 2018)
Gantt chart: It is a type of presentation tool which will be applied by researcher to
identify opening and ending data for completion of full project. In this chart different number of
activities will be covered which will support a researcher to complete full project in systematic
and effective manner (Nankervis and et. al., 2016).
5

6

Literature Review
Concept of globalisation.
According to the Mrkirschner, 2019, globalisation is the essential process of attaining an
international marketplace for services as well as products also. It is an attempt to cut down the
consequence of national boundaries as a obstructive for trading materials.
On the other hand, John Williamson, (2019), globalisation is a best term which is apply to
describe political, social and economic interrelation as well as interaction across culture and
political boundaries.
Impact of globalisation factors (Economic, Cultural and Ethical) on business functions of
Primark.
According to the Alon and et. al., 2016, Globalization have different factors such as ethical,
cultural and economic. These factors have positive and negative impact on business
performance of Primark. In positive manner, globalization will support Primark by increasing its
market share, maximizing customer number and so on. These are consider as a positive effect
Primark. It will also aid them by rendering chance to compete challengers as well as manage
global position for long time.
On the other hand Baylis, Smith and Owens, 2017, globalization also have negative
impact on business performance of company. Intense competition and culture difference are
consider negative impact of globalization on business.
Benefits and risks of globalisation on business functions and success of Primark.
As per the view point of velocityglobal, 2019, there are different benefits of globalisation
on success and functions of Primark such as increased creativity and innovation, easy access to
foreign culture, lowered costs of goods and services. On the other hand, there are certain
challenges faced by company while they globalised their functions such as culture barriers,
communication problem etc.
Ways through which Primark can easily enhance their growth and success at international
level.
According to the Thomas and Peterson, 2017, there are various ways recommended to
Primark to enhance their business as well as market performance at global level. According to
the same, Primark must find the right consumers, Increase Upselling and Cross-Selling, Cut
7

down the Cost of Sales, Find new Insights from Business Data and so on. All these are consider
more effective best way by which an organization can easily enhance their business performance.
Impact of globalization on human resource management of Primark
According to the Dilraj Kaur, 2017, globalization focuses more on diversity, it has a
large impact on the way business manage their workforce. For this, HR professionals have to
expend a considerable time as well as effort to learn about new platforms when their
organization depend the latest or current software to manage a worldwide workforce.
On the other hand, Andrew Button. 2018, Outsourcing as well as off-shoring allow
Primark to hire workers in foreign marketplace, where labor and real estate costs may be
minimum than in the business' home country. While such practices can have unfavourable effects
on employees looking for full-time jobs, there is no uncertainty that they reduce costs, and
therefore maximise profits, for Primark.
TASK 2
D) P4. Small scale research by implementation qualitative and quantitative research
Research methodology is a systematic way of collecting information or data related to a
specific topic. These informations are collected for the intent of decision making. It is the most
essential process design to conduct a research. The researchers describe how the vital
information and data to address the research questions and objectives was gathered, shown and
analysed. In this the main cause and explanation for the data sources, research design, collection
techniques, research instrument, data presentation techniques, research strategy,research
reliability and validity used are given (Osland, Devine and Turner, 2015). For this, the
investigator use the best approach for the research and considers the research opinion. This frame
work has different layers which are mentioned below:
Research philosophy : It involves the thought process of the researcher about how to
gather the data. There are two type of researchers philosophy Interpretivism and positivism.
Researcher in this topic will apply interpretivism as this will highly assist in evaluating data or
information effectively whereas positivism is not the appropriate method to carry out research.
Research approach: there are of two types of research approach inductive approach and
deductive approach , In this topic researcher will use deductive approach as it is concerned with
8

developing hypothesis based on existing data and help researcher to collect appropriate data in
details so that the better results can be obtained.
Sources of data : There are various sources for the collection of data such as primary and
secondary data, the researcher uses these sources in order to come up with objective finding.
Primary sources of data are the first source of data (Ramasastry, 2015). These data can be
collected with the questionnaire and interviews. On the other hand secondary data are gathered
with the motive of other use rather than original use. Secondary source of data can be collected
from published and unpublished documents,internal journal of business etc. Therefore both the
sources of data collection are used by researcher to compile proper information about the study.
Data collection techniques: In order to accumulate reliable data according to the study,
questionnaire will be used by researcher. As it is most essential technique of data collection
which will support an investigator perform each tasks within given time period.
Research sampling: Sampling is most essential part of dissertation which will assist an
investigator to select sample size from out of total population. There are two form of sampling
which is probability and non-probability. According to current study, probability sampling will
be applied by investigator (Thomas and Peterson, 2017). This method not require maximum
capital and resources of an organisation. Therefore with the help of this sampling method, 15
employees, 30 customers and 2 managers of Primark will be recruited. On the other side, non-
probability sampling method is not useful according to current topic.
Questionnaire for employees:
With the help of random sampling method, 15 employees of Primark will be selected for
analysing their opinion about the Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions (Zajda, 2015).
Questionnaire
Q1) Are you have knowledge about the concept of globalisation?
a) Yes
b) No
Q2) As per your opinion, which factors of globalisation get impacted on business functions of
Primark?
a) Economic
b) Cultural
9

c) Ethical
Q3) According to you, globalisation is important for success and growth of Primark?
a) Agree
b) Disagree
Q4) What are the benefits you gain by globalising business functions of Primark?
a) Increased Standard of Living
b) Social Awareness
c) Professional Aspiration
Q5) What are the risks you faced by expanding business functions of an organisation?
a) lees chances of career growth
b) Problem related to working in diversified team
c) Chances of reduced monetary benefits
Q6) You are require training and development program while globalising business functions of
Primark?
a) Yes
b) No
Q7) Which functional unit get more affected due to globalisation of Primark operations?
a) Human resource
b) Marketing
c) Finance
Q8) Does globalisation support in gaining more development opportunities at workplace?
a) Yes
b) No
Q9) Provide any recommendation to Primark for further improvements.
Q1) Are you have knowledge about the concept of globalisation? Frequency
a) Yes 12
b) No 3
Q2) As per your opinion, which factors of globalisation get impacted on Frequency
10

business functions of Primark?
a) Economic 5
b) Cultural 5
c) Ethical 5
Q3) According to you, globalisation is important for success and growth
of Primark?
Frequency
a) Agree 13
b) Disagree 2
Q4) What are the benefits you gain by globalising business functions of
Primark?
Frequency
a) Increased Standard of Living 6
b) Social Awareness 4
c) Professional Aspiration 5
Q5) What are the risks you faced by expanding business functions of an
organisation?
Frequency
a) lees chances of career growth 5
b) Problem related to working in diversified team 6
c) Chances of reduced monetary benefits 4
Q6) You are require training and development program while globalising
business functions of Primark?
Frequency
a) Yes 10
b) No 5
Q7) Which functional unit get more affected due to globalisation of
Primark operations?
Frequency
a) Human resource 6
b) Marketing 4
11

c) Finance 5
Q8) Does globalisation support in gaining more development
opportunities at workplace?
Frequency
a) Yes 12
b) No 3
12

Questionnaire for Customers:
With the support of sampling method such as of random sampling, 30 customers will be
recruited for analysing their view about the Impacts of Globalisation.
Questionnaire
Q1) Are you aware about the concept of globalisation?
a) Yes
b) No
Q2) What are the impacts of globalisation according to you?
a) Positive
b) Negative
C) Neutral
Q3) How globalisation brought change in your buying behaviour?
a) Enhanced the options
b) Improved the barraging power
Q4) Does globalisation impact on the present market conditions?
a) Yes
b) No
Q5) What are the effect of globalisation on domestic companies?
a) Positive
b) Negative
Q6) What are the issues involved with the process of globalisation?
a) Trust
b) Quality of product
c) Competition for domestic brand
Q7) What are the factors get effected according to you while purchasing of products from
Primark.
a) Product quality
b) Cost of product
c) Features of Product
Q8) As per your opinion, Primark require to use social media marketing for promotion of its
product?
13

a) Yes
b) No
Q9) Provide further recommendation on the topic.
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 25
b) No 5
Q2) What are the impacts of globalisation according to you? Frequency
a) Positive 25
b) Negative 3
C) Neutral 2
Q3) How globalisation brought change in your buying behaviour? Frequency
a) Enhanced the options 15
b) Improved the barraging power 15
Q4) Does globalisation impact on the present market conditions? Frequency
a) Yes 25
b) No 5
Q5) What are the effect of globalisation on domestic companies? Frequency
a) Positive 26
b) Negative 4
Q6) What are the issues involved with the process of globalisation? Frequency
a) Trust 10
b) Quality of product 10
c) Competition for domestic brand 10
Q7) What are the factors get effected according to you while purchasing of Frequency
14

products from Primark.
a) Product quality 10
b) Cost of product 9
c) Features of Product 11
Q8) As per your opinion, Primark require to use social media marketing for
promotion of its product?
Frequency
a) Yes 24
b) No 6
Interview for Managers
Question 1). Interviewer: According to you, what is the position of M&S in the market?
Question 2).Interviewer: What are the most inflectional political factors which has benefited
your organization?
Question 3).Interviewer: What are the most inflectional economic factors which has benefited
your organization?
Question 4).Interviewer: What are the most inflectional social factors which has benefited your
organization?
Question 5).Interviewer: How political, economic and social factors has helped your
organization in increasing productivity and profitability of your organization?
Question 6). Interviewer: How your organizational employees support to control political,
economical and social factors?
Question 7). Interviewer: In your views, which function or department of your organisation is
most affected by globalization factors (political, economical and social)?
Question 8: Interviewer: What are the risks and benefits of globalisation on business functions
of an organisation?
TASK 3
E) P5. Evaluation research and data using appropriate tools and techniques (Data analysis)
Data analysis will be done with the help of thematic analysis. In this case various number
of themes will be developed which will help a researcher to complete each activities of
15

investigation within given time duration. Along with this, data analysis will be complete for
asking questions from the employees and customers.
For employees:
Theme 1: Knowledge about the concept of globalisation
Q1) Are you have knowledge about the concept of globalisation? Frequency
a) Yes 12
b) No 3
a) Yes b) No
0
2
4
6
8
10
12
12
3
Frequency
Interpretation: This chart has been determined awareness regarding the concept of
globalisation among employees. For this 12 out of 15 employees of have accurate understanding
regarding the globalisation. On the other side, remaining, 3 employees not have any idea about
the same phenomena.
Theme 2: Which factors of globalisation get impacted
Q2) As per your opinion, which factors of globalisation get impacted on
business functions of Primark?
Frequency
a) Economic 5
b) Cultural 5
16

Q2) As per your opinion, which factors of globalisation get impacted on
business functions of Primark?
Frequency
c) Ethical 5
a) Economic b) Cultural c) Ethical
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
5 5 5
Frequency
Interpretation: This information has been concluded factors of globalisation that impact
on business functions of an Primark. For this, employees have equal opinion about three factors
such as economic, cultural and ethical that positively impact on business.
Theme 3: Importance of globalisation
Q3) According to you, globalisation is important for success and growth
of Primark?
Frequency
a) Agree 13
b) Disagree 2
17

a) Agree b) Disagree
0
2
4
6
8
10
12
14 13
2
Frequency
Interpretation: As per above data, it has been concluded importance of globalisation for
growth and development of Primark. For this, 13 out of 15 workers have been agree whereas
remaining 2 employees are disagree.
Theme 4: Benefits of globalisation
Q4) What are the benefits you gain by globalising business functions of
Primark?
Frequency
a) Increased Standard of Living 6
b) Social Awareness 4
c) Professional Aspiration 5
18

a) Increased Standard of Living
b) Social Awareness
c) Professional Aspiration
0
1
2
3
4
5
6
6
4
5
Frequency
Interpretation: Above information has been determined benefits of globalisation. 6
employees of an organisation have view as globalisation increased standard of living, 4 workers
have idea as this concept help in increasing social awareness and remaining 5 workers have view
as globalisation will support in professional aspiration.
Theme 5: Risk of globalisation
Q5) What are the risks you faced by expanding business functions of an
organisation?
Frequency
a) lees chances of career growth 5
b) Problem related to working in diversified team 6
c) Chances of reduced monetary benefits 4
19

a) lees chances of career growth
c) Chances of reduced monetary benefits
0
1
2
3
4
5
6
5
6
4
Frequency
Interpretation: This graph or data has been interpreted risk of globalisation on
employees. 5 respondents has opinion as globalisation provide less chances of career growth. 6
workers have idea during globalisation, working in diversified team is major risk which will
impact on workers growth. Remaining 4 employees have idea as there is large chances of
reduced monetary benefits.
Theme 6: Requirement of training and development for employees
Q6) You are require training and development program while globalising
business functions of Primark?
Frequency
a) Yes 10
b) No 5
20

a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10
5
Frequency
Interpretation: This graph has been concluded requirement of training and development program
for workers while globalising business functions of Primark. For this 10 employees have been
agree whereas remaining 5 workers not agree as per the same.
Theme 7: Impact of globalisation on business functions
Q7) Which functional unit get more affected due to globalisation of
Primark operations?
Frequency
a) Human resource 6
b) Marketing 4
c) Finance 5
21

a) Human resource b) Marketing c) Finance
0
1
2
3
4
5
6
6
4
5
Frequency
Interpretation: According to above data, it has been concluded different functions of an
organisation that are effected by globalisation. For this, 6 out of 15 employees have knowledge
as human resource function is get effected. 4 respondents have opinion as marketing department
of an organisation is get impacted by globalisation. Remaining 5 workers have view as finance
department is get influence by the process of globalisation.
Theme 8: Effectiveness of globalisation
Q8) Does globalisation support in gaining more development
opportunities at workplace?
Frequency
a) Yes 12
b) No 3
22

a) Yes b) No
0
2
4
6
8
10
12
12
3
Frequency
Interpretation: According to above given information, it has been concluded effectiveness of
globalisation in gaining more development opportunities at workplace. For this, 12 out of 15
employees have agree. On the other hand, remaining 3 workers not agree about the same.
For customers
Theme 1: Awareness about the concept of globalisation
Q1) Are you aware about the concept of globalisation? Frequency
a) Yes 25
b) No 5
23

a) Yes b) No
0
5
10
15
20
25
25
5
Frequency
Interpretation: This information has been concluded accurate knowledge about the
concept of globalisation among customers. 25 out of 30 customers of Primark have aware
whereas remaining 5 customers not have any idea about the same.
Theme 2: Impacts of globalisation
Q2) What are the impacts of globalisation according to you? Frequency
a) Positive 25
b) Negative 3
C) Neutral 2
24

a) Positive b) Negative C) Neutral
0
5
10
15
20
25
25
3 2
Frequency
Interpretation: This data has been concluded impact of globalisation. 25 out of 30
customers have idea as globalisation positively impacted, 3 are have knowledge as globalisation
negatively influenced and remaining 2 respondents not have any idea about the same.
Theme 3: Effect of globalisation on buying behaviour of customers
Q3) How globalisation brought change in your buying behaviour? Frequency
a) Enhanced the options 15
b) Improved the barraging power 15
25

a) Enhanced the options
b) Improved the barraging power
0
2
4
6
8
10
12
14
16
15 15
Frequency
Interpretation: This data has been concluded impact of globalisation on buying
behaviour of customers. Respondents have equal opinion about the enhanced the option and
improved the bargaining power have effected on buying behaviour of customers.
Theme 4: Impact of globalisation on market condition
Q4) Does globalisation impact on the present market conditions? Frequency
a) Yes 25
b) No 5
26

a) Yes b) No
0
5
10
15
20
25
25
5
Frequency
Interpretation: This graph or data has been interpreted impact of globalisation on the
present market conditions. 25 out of 30 respondents have agree whereas remaining 5 customers
not have any idea about the same.
Theme 5: Effect of globalisation
Q5) What are the effect of globalisation on domestic companies? Frequency
a) Positive 26
b) Negative 4
27

a) Positive b) Negative
0
5
10
15
20
25
30 26
4
Frequency
Interpretation: This data has been concluded effect or impact of globalisation on
domestic companies. 26 out of 30 customers of Primark have positive opinion whereas
remaining 4 respondents have negative view about the same.
Theme 6: Issue of Globalisation
Q6) What are the issues involved with the process of globalisation? Frequency
a) Trust 10
b) Quality of product 10
c) Competition for domestic brand 10
28

a) Trust
b) Quality of product
c) Competition for domestic brand
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Frequency
Interpretation: This graph has been identified issues related with globalisation. For this
respondents have equal opinion about the trust, quality of product and competition for domestic
brand. All these are major issues which are involved in the process of globalisation.
Theme 7: Factors get effected purchasing of products from Primark.
Q7) What are the factors get effected according to you while purchasing of
products from Primark.
Frequency
a) Product quality 10
b) Cost of product 9
c) Features of Product 11
29

a) Product quality
b) Cost of product
c) Features of Product
0
2
4
6
8
10
12 10
9
11
Frequency
Interpretation: Above given graph has been concluded different factors that impact on
customers while purchasing of products from Primark. 10 customers of Primark have opinion as
product quality is major factor that highly impact on purchasing behaviour of clients. 9
customers have opinion as cost of product is major product that impact on customer. Remaining
11 respondents have idea as features of product is main factors that will be impacted on
consumers.
Theme 8: Importance of social media
Q8) As per your opinion, Primark require to use social media marketing for
promotion of its product?
Frequency
a) Yes 24
b) No 6
30

a) Yes b) No
0
5
10
15
20
25
24
6
Frequency
Interpretation: This graph has been interpreted or concluded significance of social media
for an organisation while promotion of its products and services to the customers. 24 out of 30
customers are agree whereas remaining 6 respondents not agree regarding the same.
Summarise your analysis
From the above mentioned data analysis, it has been evaluated that globalisation put huge
impact on business and its function as well. Thus, it is important for company to analysis the
actual impact before globalising their operation. This can be effective for attaining success at
global market place. In addition of this, it also affect the purchasing power of the company
because now a days customers taste and frequently change on the basis of market trends and their
life style as well. At global level, due to globalisation company also use social media to promote
their products in market place with the aim of inviting more and more customers towards its
products and services. This will directly contribute in enhancing profitability level of the
company at market place.
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Interview for Managers
Question 1). Interviewer: According to you, what is the position of M&S in the market?
Interviewee (Manager): In marketplace, M&S has strong position with its quality products and
services.
Interviewee (2nd Manager): Due to strong customers base and competitive image help company
in attaining top most and famous company in market place.
Question 2).Interviewer: What are the most inflectional political factors which has benefited
your organization?
Interviewee (Manager): Expansion in Asian countries is identify main political factor which will
positively impact on business operations and functions of M&S.
Interviewee (2nd Manager): Stability in Government rules and policies are beneficial for company
in improving overall performance.
Question 3).Interviewer: What are the most inflectional economic factors which has benefited
your organization?
Interviewee (Manager): To enter into developing countries is identify main inflectional
economic factor which will support M&S to develop their business operations and functions
successfully in marketplace.
Interviewee (2nd Manager): Tax policy is effective for company in managing their positive image
in market place and customers mind as well.
Question 4).Interviewer: What are the most inflectional social factors which has benefited your
organization?
Interviewee (Manager): Tradition style clothing in countries is consider most effective and
inflectional social factor which will support an organisation in increasing its sales and market
ratio.
Interviewee (2nd Manager): Customers lifestyle and culture is directly influence company in
positive manner.
Question 5).Interviewer: How political, ethical, economic and social factors has helped your
organization in increasing productivity and profitability of your organization?
Interviewee (Manager): Above mentioned all factors such as political, economic, ethical and
social have positively impact on business operations by reducing marketing cost, improving
brand image and maximising customer base.
32

Interviewee (2nd Manager): All these factors help in enhancing profitability level of the company
as firm easily analysis its impact before expanding.
Question 6). Interviewer: How your organizational employees support to control political,
economical and social factors?
Interviewee (Manager): Employees of Primark is capable to control economical, social and
political factors within given time period. For this employees must take different steps by
conducting market research, following government's rules and regulations etc.
Interviewee (2nd Manager): workers of company is able in managing all the factors because they
are flexible in nature as they easily accept change and implement it effectively.
Question 7). Interviewer: In your views, which function or department of your organisation is
most affected by globalization factors (political, economical and social)?
Interviewee (Manager): Marketing departments of M&S is much effected by globalisation
factors such as political, social and economical. As per second manager point of view, finance
department is largely affected through globalisation.
Question 8: Interviewer: What are the risks and benefits of globalisation on business functions
of an organisation?
Interviewee (Manager): There are different risks and advantages of globalisation on business
functions of Primark. Culture difference, communication barriers and government's rules and
regulations are consider major risk which will impact on business function of company. On the
other side, improve productivity, better market image, maximising customer base etc. are
consider major advantages of globalisation. On the other side, another manager said that
globalisation includes both risk and benefits in terms of developing relation with different
countries and customers and at the same time also create issues related to the government laws
and regulation, cultural different and many more.
F) P6. Appropriate recommendation as a result of data and research analysis
From the above given data, it has been concluded impact of globalisation and its different
factors on business functions on an enterprise. Questionnaire have been done to asking questions
from the respondents such as customers, employees and managers of an organisation. Along with
this. All respondents have accurate idea regarding the concept of globalisation. There are few
recommendation to Primark about how to enhance their growth and success at international
level:
33

 Primary must adopt accurate training program to train their employees who have lack of
knowledge about the process of globalisation. Along with this, Primark must also follow
flat communication which will help them in overcoming impact of conflict among
employees, managers and customers.
 In order to improve success at global level, an organisation must previously conduct
market research which will support by providing accurate needs and wants of customers
towards specific product.
 By undertaking this research, I can easily improve my learning ability that helped me in
undertaking same project in future. By this I can easily take positive decision and make it
more successful.
 If I can manage proper time while executing research activities, I can easily reduce the
chances of arising issues within the research in future because through which I can
improve my time management skill.
TASK 4
G) P7. Reflection upon undertakings to attain objectives
I am glad that I acquire this opportunities to prereform each activities of investigation
over such as broad topic i.e. Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on Primark. In order to performing
this reserach, I have to faced different issues such as cost, time improper behaviour of
respondenmts etc. All these are major problems which will negatively impact on mine in
completion of research activities. On the other hand, with the help of this research, I have
increased my literature review skills, data analysis skill, management skills etc. Along with this,
in order to collect approprite data about the study, different number of methods I have been used
such as primary and secondary. For gathering primary information, I am able to use
questionnaire which will help me by giving reliable information regarding the area of study. In
order to accumulate secondary information, different number of sources used by me such as
journals, books etc. This method will also assist me by giving accurate and in-depth information
according to the topic.
34

CONCLUSION
From the above given data, it has been concluded significance of different factors of
globalisation such as economical, social, legal etc. All these factors are directly influenced on
business functions within an organisation. For this statement, more than half of the population
have been agree. Gantt chart and Work-break down structure have been applied by researcher for
analysing accurate time period for completion of research. Along with this, globalisation has
different advantages and drawbacks on business functions of particular organisation.
Communication barriers, culture difference are identified main drawbacks of globalisation which
will negatively effected. Along with the, improved brand image, strong relation with customers
etc. are introduced main advantages of globalisation which will help an success and growth of
company within given time period.
35

REFERENCES
Books and journals
Aguilera-Caracuel, J. and et. al., 2015. International cultural diversification and corporate social
performance in multinational enterprises: The role of slack financial
resources. Management International Review. 55(3). pp.323-353.
Alon, I. and et. al., 2016. Global marketing: contemporary theory, practice, and cases.
Routledge.
Baylis, J., Smith, S. and Owens, P. eds., 2017. The globalization of world politics: An
introduction to international relations. Oxford University Press.
Bende-Nabende, A., 2017. Globalisation, FDI, regional integration and sustainable
development: theory, evidence and policy. Routledge.
Dion, M., 2017. Corporate citizenship as an ethic of care: corporate values, codes of ethics and
global governance. In Perspectives on corporate citizenship (pp. 118-138). Routledge.
George, G. and et. al., 2016. Bringing Africa in: Promising directions for management research.
Kakabadse, A. and Bank, J., 2018. Working in organisations. Routledge.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Martin, J. N. and Nakayama, T. K., 2015. Reconsidering intercultural (communication)
competence in the workplace: A dialectical approach. Language and Intercultural
Communication. 15(1). pp.13-28.
Monshipouri, M., Welch, C. E. and Kennedy, E. T., 2017. Multinational corporations and the
ethics of global responsibility: Problems and possibilities. In Human Rights and
Corporations (pp. 123-147). Routledge.
Nankervis, A. R. and et. al., 2016. Human resource management: strategy and practice.
Cengage AU.
Osland, J., Devine, K. and Turner, M., 2015. Organizational behavior. Wiley Encyclopedia of
Management, pp.1-5.
Ramasastry, A., 2015. Corporate social responsibility versus business and human rights:
Bridging the gap between responsibility and accountability. Journal of Human Rights.
14(2). pp.237-259.
Thomas, D. C. and Peterson, M. F., 2017. Cross-cultural management: Essential concepts. Sage
Publications.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second international
handbook on globalisation, education and policy research (pp. 105-125). Springer,
Dordrecht.
Online
Mrkirschner. 2019. Concept of globalization [Online]. Available through:
<https://www.enotes.com/homework-help/explain-the-concept-of-globalization-and-its-
567033>
John Williamson. 2019. Globalization. [Online]. Available through:
<https://piie.com/commentary/speeches-papers/globalization-concept-causes-and-
consequences>
Velocityglobal. 2019. Globalization Benefits and Challenges. [Online]. Available through:
<https://velocityglobal.com/blog/globalization-benefits-and-challenges/>
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Dilraj Kaur. 2017. Impact Of Globalization On Human Resource Management. [Online].
Available through: <https://www.technocreats.com/blog/67/impact-of-globalization-on-
human-resource-management>
Andrew Button. 2018. The Effects of Globalization on Multinational Corporations. [Online].
Available through: <https://bizfluent.com/info-8229550-effects-globalization-
multinational-corporations.html>
37

Project Logbook for the chosen organisation:
Name of the learner: Name of the Supervisor:
Project Title: “To identify Positive Economic,
Cultural and Ethical Impacts of Globalisation
on Different Functions of multinational
organisation.” A study on Primark.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates)
 What have you completed?
 Did you fulfil Task requirements?
 Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
I have to complete project over an
interesting topic i.e. How Multinational
companies is to identify the positive as well
as negative impact of the business
environment of host nations.
Yes, I fulfil task requirements in systematic
manner.
Yes, Fulfil each activities or tasks on project
within given time period or set deadline.
No, there is no need for making any changes
in project management plan.
Any risks and / or issues identified?
 Did you identify risks/issues with a
lack of skills required for undertaking
research tasks?
Yes, lack of skill negatively impact on mine
while collection of accurate information from
the respondents.
38

 Did you identify any additional
risks/issues that have an impact on the
project management plan?
Yes, time is additional risk because topic is
broad and for doing each activities of project,
sufficient time period will be needed by
researcher.
Problems encountered
 What barriers did you face?
 How did you overcome them?
By performing current investigation, I faced
different issues such as improper behaviour
of respondents and lack of capital.
In order to overcome above mentioned
issues, I tried my best and I will follow each
activities of research in ethical manner.
New Ideas and change of project direction Implementation of communication channels
and technology is effective idea which will
support an investigator to complete project in
systematic manner.
What Have I learnt about myself this week?
 How did I feel when I had to deal with
tasks/problems?
 How well have I performed? What did
I contribute?
While dealing with tasks or problems, I lost
my conference level when collecting of
information from respondents.
I contribute my hundred percent while
performing each activities or tasks of
39

 What can I improve on next week?
 How might this learning apply in the
future?
research.
In order to improve on next week, I have to
follow ethical consideration and improve my
weak area by attending different seminar.
Seminar is best way of learning which will
helps me by doing future research.
Tasks planned for next week
 Which tasks are priority?
 Have you set aside sufficient time for
completion?
Data collection and interpretation is main
tasks for completion of project in systematic
manner.
Yes, I have to set aside sufficient time by
using Gantt chart.
Project plan status to date (on, ahead, behind)
Supervisor comments to address
Signature of the Supervisor and date:
40

Template for Performance Review to be attached with the report by the learner:
What was the Project supposed to accomplish?
Current project mainly related with to identify Positive Economic, Cultural and Ethical Impacts of
Globalisation on Different Functions of multinational organisation.
Did the project succeed in its aims/ how do you know? Specifically, please outline any evaluation
and assessment undertaken?
Yes, the project succeed in its aims which is known by me by using different methods such as
questionnaire, sampling method etc.
What things do you think worked well and why? Evaluate all aspects of the project?
I think my communication skill is much better which helped my by collecting of data from the
respondents. This skill also helped me in evaluation of each research activities such as selection of aim,
research methodology, data collection, conclusion and recommendation.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?
During the project, improper behaviour of respondents is major issues. In order to tackled this issue I
used to follow ethical consideration. Yes, time is another issue which highly impacted during the
investigation. In order to overcome this issue, I used Gantt chart.
What did you learn from undertaking the project?
From undertaking the project, I learned about the impact of multinational organisation on business
environment of host destination.
How would you rate your performance as a management consultant leading the project?
According to my performance in research, I rate myself which is 9/10.
What strengths and weakness of your performance did you identify?
By performing research, I identified as communication skill is much better and time management skill is
not good.
How will this inform and support your continuous professional development?
41

Communication skill inform and support me in my continuous professional development by resolving
different issues and providing information of previous study.
42