Research Project: Globalisation Impact on Vodafone's UK Mobile Market

This research project examines the multifaceted impact of globalisation on Vodafone within the UK mobile phone market. The report begins with an introduction, outlining research objectives, rationale, and research questions to guide the investigation. A thorough literature review explores the benefits gained by Vodafone through globalisation, such as market expansion, access to new talent, and competitive advantages derived from technological advancements. It also delves into the intense risks associated with global expansion, including job mobility concerns, political and social risks, and the challenges posed by local competitors. The methodology section details the research approach, design, and data collection methods employed to analyze the impact of globalisation on Vodafone. The findings section presents the results of the analysis, including frequency tables and data interpretation. The discussion section provides an in-depth analysis of the results in relation to the literature review and research questions. Finally, the report concludes with recommendations for Vodafone to gain a competitive advantage in the UK mobile market, along with a reflection on alternative methodologies and a comprehensive list of references.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
RESEARCH OBJECTIVE..........................................................................................................1
RATIONALE..............................................................................................................................1
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY...................................................................................................10
QUALITATIVE.............................................................................................................................11
Research philosophy ................................................................................................................11
Research Approach ..................................................................................................................11
Research Design........................................................................................................................11
DATA COLLECTION TOOLS....................................................................................................12
DATA ANALYSIS........................................................................................................................13
LIMITATION AND ETHICAL CONSIDERATION...................................................................13
TIME LINE OF RESEARCH ACTIVITIES ......................................................13
GANTT CHART OF PROPOSAL................................................................................................14
Gantt chart - Project proposal...................................................................................................14
TIME LINE FOR PROJECT.........................................................................................................16
REFERENCES .............................................................................................................................18
EXECUTIVE SUMMARY...........................................................................................................21
METHODOLOGY........................................................................................................................22
RESULTS/ FINDINGS.................................................................................................................26
Frequency Table........................................................................................................................26
Data analysis.............................................................................................................................29
DISCUSSION................................................................................................................................40
CONCLUSION..............................................................................................................................47
RECOMMENDATIONS...............................................................................................................48
REFLECTION...............................................................................................................................49
Alternative method....................................................................................................................49
REFERENCES..............................................................................................................................50

TITLE:
What will be the Impact of globalisation on UK mobile phone market? A study of Vodafone.
INTRODUCTION
Globalisation is basically the process of interaction among people, company and
government worldwide. Globalisation is considered as the complex process as it is spread of
product, technology, services across all over the world. Globalisation increases the standard of
living and also helps to give many job opportunities to the people. Globalisation made positive
impact on telecommunication sector in UK. Globalisation stimulates advance or new technology
development and also emergence of global brands. It is also beneficial in accessing larger
audience and provide affordable products in more innovative way. Furthermore, it also helps to
improve the economy of the country.
In the present research, researcher has taken Vodafone as it is British multinational
telecommunication and it is one of the leading companies. As it was founded in 16 September
1991 by Ernest Harrison and Gerry When. Vodafone is listed on the London stock exchange. In
this research it will cover different research methodology and it will be selected the best
technique which will be help to conduct the research in the right direction and also helps to
identify the positive impact of the globalisation on mobile phone market.
RESEARCH OBJECTIVE
 To identify benefits gained by Vodafone through globalisation.
 To determine intense risk associated with global expansion in the context of
telecommunication organisations.
 To examine the impact of globalisation on UK mobile market firms.
 To recommend the way through which Vodafone can gain competitive advantage
in UK mobile market.
RATIONALE
The reason for choosing the topic is because, most of the business are planing to expand
their business on global level and identify every elements that is associated with globalisation
from its negative and positive impact will assist me to understand essential strategies that has to
be developed. The foremost reason is that it will help in develop the understanding about the UK
mobile market global expansion. I found this topic very interesting. Another reason is that

researcher has academic interest on this topic and also with this study the researcher will have
proper knowledge on research methodology and techniques such as, data collection and data
analyses.

Research Questions
 How to determine the benefits gained by Vodafone through globalisation?
 How to identify the risk faced by the companies in mobile market due to globalisation?
 What is the impact of globalisation on the firms in UK mobile markets?
 What are the ways Vodafone can gain competitive advantage in UK mobile market?
Significance of topic
The main importance of this topic is that by the help of globalisation to gains from
sharing innovative ideas and skills and technologies across national borders. And also leads to
expansion of markets and also helps the organisation to proper use for resources and also the
impact of globalisation on mobile phone market helps the firm to use better and new technology
in more innovative manner. And by the help of globalisation it helps to create many job
opportunities to the people and help them to improve their standard of living. It also encourages
free and fair competition at world level and by this organisation supply quality of the product to
the consumer.
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LITERATURE REVIEW
Theme1: Benefit gained by Vodafone through globalisation
According to (Lasserre, 2017)
There many benefits gained by Vodafone. First one benefit mentioned is that it provides new
market to the Vodafone through providing wider area for the expansion of its products. With the
help of globalisation it able to reach large audience. It also helps to increase the sales of the
company and increases revenue. Globalisation helps the brand name to become famous in
worldwide and have a leading position in the world. Globalisation enable industry to reach
international consumers and have opportunity to influence them to try the brand. Along with it, it
helps Vodafone to position their brand name worldwide that increase the productivity of the
company.
However, (Gyan-Poakwa,
2015) perception is that globalisation helps Vodafone in diversification as it helps to expand
internationally their asset. As by the help of globalisation the organisation can introduce unique
products and services which help to maintain the positive revenue. As Vodafone has increase
sales in many countries such as China, India which benefited Vodafone to the large extent. And
also companies with international operation can compensate the negative growth by one market
by operating successfully in another (Peng, 2016).
According to (Joseph, 2016)
the benefit gained by the globalisation is that it helps Vodafone to acquire new talent as it gives
opportunity to access to new talent pools. It gives the company to increase its productivity of the
company and also international labour can offer companies unique advantage in terms of
advance language skills. And also international talent helps Vodafone to the large extent as it
helps in innovation of its products and also fresh talent run the business in the right direction.
On the other hand, (Muriithi,
2017) Vodafone gained benefit through globalisation is that it helps to gained competitive
advantages by using advance technology and innovative methods it gives company to gain
advantage over other. And also international business can also increase the company brand
image as global operation can help to build the brand and it gives recognition to the organisation
worldwide to support future business such as expansion, new market etc. As globalisation is the
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wide term and very complex in nature as it helps to interaction among the people, government
and the business. It helps to start the new business in new market so that it helps to achieve the
competitive advantage over the other and also helps to develop advance technology and many
innovative ways and techniques.
According to (Williams and
Vonortas, 2015) it also benefits in foreign investment opportunities and also many firms are able
to develop new resources by operating in global market. It also opens many doors for new
opportunity as it helps to operate at large scale of operation. And also, it helps to invest in other
countries. Also, its benefits Vodafone as it helps to improve their brand value and also by the
help globalisation it helps to increase the innovative skills and increases the sales and revenue to
the large extent. Also, Vodafone has adopted many global strategies that financially benefit the
company to the large extent. And by all Vodafone has become the global brands and also it gains
benefit through large extent and also it has seen a rapid growth in the company.
Theme 2: Intense risk associated with global expansion in the context of telecommunication
organisations.
There is various risk which are
faced by the company in mobile market due to the globalisation are as according to (Peng, 2016)
he first and foremost risk associated with the company in mobile market is that job mobility as
by this manufacturing job from less develop countries is that the worker has less knowledge of
the machine and also in under develop countries there will be availability of the cheap labour.
And also, job loss leads to lower tax revenues that are needed to fund the social welfare systems.
And also, the other risky factor which are associated with the globalisation is that the company
sometimes overestimate a particular market's potential based on domestic context. And also, by
globalisation as it is operating the business into completely new market so it is important for the
company to take complete research before entering into the market and also it required to have a
full knowledge about the circumstances and situation of the business. And also operating
business in new market can cause the company sudden loss to the company as it is operating in
the new market. And also, by operating new business in the new market sometime the local
people don’t accept the company and its products so it is very important for the company to
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adopt different pricing strategies that is to lower the prices and selling high quality of the product
so that many customers attract towards the brands.
According to (Williams and
Baláž, 2015) the second risky factor associated with the globalisation is that the political risk that
government may pass many other procedures and policies that is different foreign trade policy,
tax policy etc. so that the company has to understand the different policies to the large extent so
that there will be no hinders in the success of the business of the phone market. The third risk
associated is social risk is that the risk consists of the need, preferences, taste, behaviour and
perception of the people as there are many cultural barriers such as; different countries have
different language, ethical and social norms are different of the people and it is very important
for Vodafone to understand the different culture of the people and also to understand the taste
and preference of the people where the company is operating.
According to (Agigi, Niemann
and Kotzé, 2016) the third risk face by the company in mobile market due to globalisation is that
the cost of doing business in any market is heavily dependent on local transportation, energy,
technology and financial services. These all component change their business model and also if
the mobile company manufacturing in the country where there is high fluctuation in the economy
and also the gross domestic product is very low then it will impact in the negative way as the
sales of the company became very low. And also, if the income level of the customer is very low
and they are not comfortable in spending on the new product so the mobile company will suffer
huge loss and the company will be in risk.
According to (Vecchiato,
2015) the forth risk face by the company in mobile market due to globalisation is that the risk of
resources. As the company is operating into the new market or new country so it the
responsibility of the company to use the resource in adequate manner and allocate the resources
at the right way. It is very important for the company to have proper knowledge of the
environment laws of the country so that to work in the successful manner.
According to (Tissot, 2016)
the last risk which is associated to the company due to globalisation is that the local competitor
in the country as the globalisation means to operate in the new market or country so the local
competitor will give tough competition to the mobile company and also it will decrease the profit
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of the company. And also, it is very important for the company to gain competitive advantage
over the other local company so that it helps to work in the right direction.
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Theme 3: Impact of globalization on UK mobile market
Auer, Borio and Filardo,
(2017) stated that globalisation have significant impact on the mobile industry in United
Kingdom. There are many reasons mentioned by the author in terms of globalisation such as;
technological advancement. Technology is one of the leading factors in the evolution of
globalisation. The mobile industry is depending on the technologies and it is rapidly increasing
in various countries where the mobile market is likely in the globalisation. Even though the
mobile industries are technologically advanced but the enhancing integration of countries that are
of low-income into the global division of labour has put competitive pressure on traditional
mobile and telecommunication countries. Globalisation has brought benefits for the mobile
industries in UK as well as negative effects.
According to Cramer, (2017)
globalisation expand the productive opportunities of various type of activities by increasing
social networks and enable freelance service work. In addition to this Hanson and et. al., (2016)
distinguished that Globalisation brings competition that is considered as negative as well as
positive point for the industry because intense competition gives competitive advantage and
enable the industry to improve quality, standard and consumer satisfaction services.
Globalisation provide opportunity to the mobile industry for strong growth by lowering down the
inflation and interest rate. On the other hand, Hirst and Thompson, (2019) mentioned that, it can
lower the cost of consumer switching. Increased competition is caused by more foreign
investment flowing to the countries.
As per the view of Hopper,
Lassou and Soobaroyen, (2017) globalisation in UK market for Vodafone involves increased
interdependence and integration of the global economy. That will be a growth in trade in mobile
industry. On the other hand, Potrafke, (2015) shed light on the negative point and explained that
many important decisions made in UK such as; Brexit can affect the UK market. The labour cost
of EU is low than Britain that make the cost of labour higher. Higher labour cost affects the
operating cost of the industry. The separation of both countries lead the industries in UK towards
more complexity in globalising or other company to expand their business in UK that affects the
employment Auer, Borio and Filardo, (2017) specified that in the globalisation context, cultural

difference and preference made a major impact on the mobile market of UK. Many consumers,
in different countries have different preference and using habit of mobile phones that is required
by the company to consider effectively.
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Theme 4: Various ways through which Vodafone can gain competitive advantage in UK
mobile market
Cramer, (2017) mentioned that
effective globalisation strategies enable Vodafone to gain competitive advantage. As above
discussed, globalisation enhance competition that enable company to develop intense strategies
for the development to stay ahead from the competition. This can help the company in attaining
competitive advantage. To gain the competitive advantages, company can understand their
competitive position in the marketplace. For that purpose, Williams and Baláž, 2015 suggests
that they can analyse the competitive position by using Porter's five forces analysis. This
analytical tool can help them to understand what are their competition, what are the power of
buyer and supplier.
On the other hand, Hanson and
et. al., (2016) stated some essential marketing strategies that can be adapt by the industry.
Marketing strategy is defined by Hirst and Thompson, (2019) the organisation's strategy that
combine all the marketing objective in one comprehensive plan. It is a forward-looking approach
and long-term plan with the fundamental marketing goals of achieving sustainable competitive
advantage. It is recommended by Hopper, Lassou and Soobaroyen, (2017) that Vodafone should
provide various discounts and offers to their consumers. This will help them in attracting
consumers in the competitive market and help in gain competitive advantage. In their discount
strategy, company is recommended to provide offers on the calling rates in cheaper rate in
compare to other service companies that give them an edge of competitive advantages.
Other than that, Agigi,
Niemann and Kotzé, (2016) give recommendation to the company that the consumers are
spending their most of the time on internet and demanding the internet offers more than call rate
offers. It is an opportunity to understand the need of consumers and take that in the marketing
strategy. As company provides various offers to their consumers can fix their loyalty and
commitment towards the organisation. These offers and discounts will help the industry to beat
the competition in the global market and most importantly in achieving the competitive
advantage.
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RESEARCH METHODOLOGY
Research methods are the fundamental part of the research as it is the process which is
refers to collection of information or data for the research to make decision and to reach end
conclusion. It also refers to the systematic plans for conducting the research. It basically a
collection of data which help the researcher to conduct the research in the effective and efficient
way. Qualitative and quantitative are two type of research in which the whole study is based on
and also it gives the whole ides of the research in the right way. In quantitative methods are those
which are highly structure in collecting the data that are obtained from various sources.
Researcher in this present research has opt for both the qualitative and quantitative methods as it
provides deep understanding to the researchers and also it helps to identify the problems and help
to solve them by using different techniques and methods. It includes theoretical analyses of the
body of the method and principles associated with a branch of the knowledge. Research
methodology included various methods and technique which help the research to conduct in the
right manner such as research philosophy, research approach, research design, data collection,
data analyses and sampling which are describe below-
SAMPLING- Sampling is the process that is used to statistical analysis in the
predetermined number of observations that are taken over larger population. There are two type
of sampling such probability sampling and non – probability sampling. Probability sampling is
basically is the process where the representative has equal chances of being selected it will be
done on the random basis and also on the other hand non- probability sampling is the kind of
sampling where there is no equal chances of being selected and it has very rare chances of
selection in the research. In the present study will use probability sampling as it will give
everyone the equal chances of selecting the data. In these 100 Vodafone users will select to
answer the question of impact of globalisation on mobile phone market in UK. As it will be
given a positive aspect of the study in the effective and efficient manner (Burchinal, Zaslow and
Tarullo eds., 2016)
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QUALITATIVE
Research philosophy
Research philosophy is the wide concept in which it deals with the sources, nature and
development of knowledge. It is basically a believe about the ways in the which data are been
used and analyses and collected. It is the process for collection of the data and making the
effective decision. It helps to collect and gather the systematic information. There are basically a
two major research philosophy that interpretivism and positivism. Interpretivism content only
through the subjective interpretation and it is very simple to understood and in these small
samples are taken and effective results are concluded which gives complete information as per
view of respondents. Positivism believe that reality is stable and can be describe through
objective point of view. They are highly structure and also large sample data are taken and also it
generally measures quantitative data. In this present research the researcher has opt for
interpretivism as it is very effective in collecting qualitative data and it is very suitable for the
study.
Research Approach
Once the research philosophy methods are being selected, the researcher will look for the
selection of research approach are basically are the plans and procedures that are consist of the
steps of board assumption detailing about the data collection and data analysis. The overall
decision is based on the approaches. As the approach is mainly divided into two such as
inductive and deductive approach. Deductive approach are based on untested conclusion. And
generalization take place from specific to general. Researches opt for deductive research
approach as it is very suitable for the qualitative methods (Dima and Meghisan-Toma, 2018).
Research Design
Research design is the most important element in the research as it helps to defines and
also it plans the way the research questions will be answers as well as it designs the whole
research in the systematic manner and also it provides systematic technique to collect the data or
the information and gather them in the effective manner. Research design is dived into two such
as descriptive research design and experimental research design. The design which describe the
behaviour which does not affect in any way and also it gathers, analyse and present collected
data is known as descriptive research design whereas the design which include cause and effect
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relationship are known as experimental research design. In the present research the researcher
has opt for the descriptive research design as it is very being easy to use and very suitable for the
researcher. And also, it is identifying the impact of globalisation in mobile phone market in an
effective and efficient manner (Chitariu, 2015).
DATA COLLECTION TOOLS
Data collection is basically the process of gathering and collecting data in the systematic
manner from various sources to get a complete and accurate picture. Data collection helps the
person to answer the certain question and evaluate the outcome and make prediction which help
to conduct the research in the effective and efficient way. While conducting the research the it is
very important to identify the type of the data to be collected and source of the methods which is
used in the methods. The choice of data collection is depending upon the researcher. Mainly
there are two type of data such as primary data and secondary data. On the other hand, secondary
data are the information which is collected through the other sources such as journal, books,
newspaper, magazines etc. (Ye and Huang, 2015). Primary data is known as first hand data
collected by the researcher for the first time as it collects fresh data when the research is very
unique. The result of the research is more accurate and relevant but primary data collection is the
costly method and it time consumer method. Primary data is collected via different ways like
questionnaire, survey, interview, etc. There are different types of questionnaire that is computer,
telephone, mail, open question, multiple choice, etc. In the present study the researcher will
make use of primary and secondary data collection process research will do survey of 100
Vodafone user which distributed among sampled participants.
Participants Delivery method Area Covered
100 Vodafone users Questionnaire will be mailed
to mobile users via mail
UK - London – North and
south
Sampling- This is the process through which some respondents are selected for the
purpose of collecting primary information from individuals. Sampling is important in
investigation because it is not possible for researcher to collect view from whole crowd. There
are two methods of sampling i.e. probability and non probability sampling. In this study non
probability simple random sampling is used because this makes easy selection of respondents on
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random basis. So possibilities of partiality is nil. 100 consumers from North and South London
are selected for collecting views.
DATA ANALYSIS
After the collection of the data it is requires to analyses the data in the effective and
efficient manner. Data analyses means to evaluate data using analytical and logical reasoning, it
helps to examine each component of the data. There are basically two type of method for data
analyses such as qualitative data and quantitative data. In quantitative data the data are analyses
by the statistics that is it include numerical data as it is very systematic approach on the other
qualitative data are the data analyses which include non-numeric information such as interview,
notes, video, images, graphs, text documents etc. In this present report it includes qualitative
methods as it is one of the most effective and efficient way to analyse the research through
thematic analyses. And also, it helps to conduct the research in the right direction. And also,
qualitative research helps the researcher to analyses the data in proper manner (Palinkas and
et.al, 2015).
LIMITATION AND ETHICAL CONSIDERATION
Time constraints is the biggest research limitation which will bound data collection and data
analysis. It is important for the researcher to focus on timely completion on the basis of set
deadlines and priorities of research which will assist in managing systematic research process.
However, considering ethics is the foremost priority of investigation which researcher w ai at
deriving wrong and right of data collection and analysis process. In this study researcher will
ensure confidentially of collected information. Further, scholar will debrief participants about
questionnaire and will alter question as per comfort of participant to answer questionnaire.
TIME LINE OF RESEARCH ACTIVITIES
It orders to conduct the complete research and obtain specific result it is important to
conduct two techniques such as. Work break down and Gantt chart.
WBS – it refers to dividing the whole work project by an organisation into similar task as
dividing the whole project in similar task that help to make work easy manner.
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GANTT CHART OF PROPOSAL
It is the type of chat which is used to illustrate the schedule for a project. It is used in every
type of project. By the help of Gantt chart the manger can track the performance at every level
(Creswell and Poth, 2017).
Gantt chart - Project proposal
Research
proposal
Processes
1- 3
weeks
3- 4
weeks
4- 6
week
s
6- 10
week
s
10-
12
week
s
12-
13
week
s
13- 15
weeks
15- 18
weeks
18-
19
week
s
19-20
weeks
Proposal
Initiation
Deriving
research
topic
Drafting
research
objectives
and
Rationale
Drafting
Literature
review
Drafting
Methodolo
gy
Discuss
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with
supervisor
Drafting
research
limitations
Developing
Gantt
chart
Talk with
Imoh
Submittin
g
assignmen
t form
Plagiarism
Check
Uploading
complete
proposal
Writing
questionna
ire
Send out
the
questionna
ire link
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TIME LINE FOR PROJECT
Research
Process
4th -
9th
May
11th -
16th
May
18th -
23rd
May
7th -
13th
June
14th -
20th
June
21st
-
27th
June
28th
3rd
July
4th -
10th
July
11th
-
24th
July
28th -
12th
Augu
st
Waiting for
approval on
questionnaire
results
Analysis of
secondary
data
Collection of
the
questionnaire
results
Preparation
of the
research Data
Analysis and
triangulate
the collected
Data
Discussion
with Imoh
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Drafting
results in
charts and
graphs
Correcting
and drafting
research
methodology
Evaluation
and
conclusion.
Drafting of
executive
summary.
Discuss with
Imoh
Drafting of
complete
research
assignment
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REFERENCES
Agigi, A., Niemann, W. and Kotzé, T., 2016. Supply chain design approaches for supply chain
resilience: aqualitative study of South African fastmoving consumer goods grocery
manufacturers. Journal of Transport and Supply Chain Management.10(1). pp.1-15.
Auer, R., Borio, C. E. and Filardo, A. J., 2017. The globalisation of inflation: the growing
importance of global value chains.
Burchinal, M., Zaslow, M. and Tarullo, L. eds., 2016. Quality thresholds, features, and dosage in
early care and education: secondary data analyses of child outcomes. Wiley.
Chitariu, D. F., 2015. Experimental Research Regarding Static Rigidity in Transversal Direction
of “Narrow “Modules from Modular Fixtures Structure. In Applied Mechanics and
Materials (Vol. 809, pp. 754-759). Trans Tech Publications.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for business.
Routledge.
Creswell, J.W. and Poth, C.N., 2017. Qualitative inquiry and research design: Choosing among
five approaches. Sage publications.
Dima, A. M. and Meghisan-Toma, G.M., 2018, May. Reserch on implementing education for
sustainable development. In Proceedings of the International Conference on Business
Excellence (Vol. 12, No. 1, pp. 300-310). Sciendo.
Gyan-Poakwa, K.O.F.I., 2015. A Study of the Non-Technical Aspects of Fibre Optic Technology
Application to Internet Service Delivery by Vodafone Ghana (Doctoral dissertation,
University of Ghana).
Hanson, D. and et. al., 2016. Strategic management: Competitiveness and globalisation. Cengage
AU.
Hirst, P. and Thompson, G., 2019. The future of globalisation. In The Handbook of
Globalisation, Third Edition. Edward Elgar Publishing.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
countries. Critical Perspectives on Accounting. 43. pp.125-148.
Joseph, G., 2016. Theoretical Perspectives on Ethical Dilemmas in Globalization and
International Taxation.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Muriithi, S. M., 2017. An Analysis of the Effects of Globalization on Local Firm
Competitiveness: A Case of Regent Automobile Valuers and Assessors Ltd (Doctoral
dissertation, United States International University-Africa).
Palinkas and et.al, 2015. Purposeful sampling for qualitative data collection and analysis in
mixed method implementation research. Administration and Policy in Mental Health and
Mental Health Services Research.42(5). pp.533-544.
Peng, M. W., 2016. Global business. Cengage Learning.
Potrafke, N., 2015. The evidence on globalisation. The World Economy. 38(3). pp.509-552.
Tissot, B., 2016. Globalisation and financial stability risks: is the residency-based approach of
the national accounts old-fashioned?
Vecchiato, R., 2015. Strategic planning and organizational flexibility in turbulent
environments. Foresight.17(3). pp.257-273.
Williams, A. M. and Baláž, V., 2015. Tourism risk and uncertainty: Theoretical
reflections. Journal of Travel Research.54(3). pp.271-287.
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Williams, T. and Vonortas, N. S., 2015. Strategic alliances/knowledge-intensive partnerships.
In Innovation Policy. (pp. 47-63). Springer, New York, NY.
Ye, L. and Huang, L., 2015. Consumer-Based Brand Equity: A Reserch Synthesis and Direction.
In Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
(pp. 119-123). Springer, Cham.
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Research Project
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EXECUTIVE SUMMARY
This investigation is done for getting information about impact of globalisation on UK
mobile industry. These days, globalisation of business is happening with rapid speed in industry.
It is important for to have complete knowledge about it through which researcher can collect
knowledge. With this investigation, issue and barriers faced by organisation are also identified.
This study will be conducted on Vodafone which is one of the leading company in
telecommunication sector providing services such as mobile internet, broad- band, etc. This topic
is concurrent in Market, so it will easy to collect information from different sources. In this
investigation, research onion will be used for understanding about different techniques used to
conduct study. Primary and secondary information will be used to collect data and make this
study relevant and authentic. Secondary information will use from online sources which are
properly dated and authentic. Simple random probable sampling will be used for collecting
primary information and this is collected from 100 respondents.
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METHODOLOGY
Research is the process through which systematic investigation about topic through
studying different material. So this is the study which provides complete information with
establishing facts and figures. At last there is discussion about some recommendations and
conclusions which are specific and relevant in context of getting some relevant interpretation
(Arshad and et. al., 2014). Research can be used for further investigation, hence it is important to
conduct in better and relevant manner. In order to make clear understanding about research tools
and techniques, there is a framework which provides complete information about it. This is
known as “Research Onion”. There are different aspects which has to be covered for conducting
investigation and make it authentic and relevant, hence there is study of complete research onion
for understanding different aspects. There is brief discussion about different techniques for
conducting this investigation is as under-
Research philosophy- Research philosophy are the belief and ideas related to research
topic and it is easy to create understanding about impact of globalisation on mobile operators.
There are three types of research philosophy i.e. pragmatist, positivist, interpretivist. Pragmatist
philosophy is used with mixed methods and design I.e. qualitative and quantitative. Positivist is
used to make investigation highly structured and performs for larger number of respondents.
Interpretivist is used with different aspects which are related to understanding changes and
making investigation for in- depth purpose. This method is suitable with qualitative research
method (Campos and et. al., 2014).
In this study there is use of interpretivist philosophy because this gives complete and
crucial information about impact of globalisation. This is based on subjective approach which is
relevant and clear with use of qualitative research method.
Research approach- Research approach is the structure format in which investigation is
done for getting complete recommendations and conclusions. This is the techniques which
provides information about different data collection techniques, analysis and interpretation is
possible. There are two methods of research approach i.e. inductive and deductive. Inductive
approach focus on working on small things and then get bigger, but deductive approach is
research of it. For making this study appropriate and correct, there is use of inductive approach
25

which focus on broad theory and give then give emphasise on more detailed aspects. This
approach suits best with qualitative research method (Epstein, 2018).
Research methods- There are some specific methods through which investigation is
done. There are two methods through which investigation is done i.e. qualitative and quantitative
investigation. Quantitative investigation is done in systematic manner for quantification of data
with considering statistical and other technical aspects. Quantitative method is collected from
potential and existing respondents. While qualitative investigation is done by exploratory method
by exploring potential problems related to globalisation. Quantitative investigation is more
systematic and structured as compared to quantitative method by quantification of investigation
problems. In this investigation, qualitative method is used because it is easy to represent and
information can be collected through graphs and charts.
Time horizon- Time horizon is the layer of research onion which provides ideas about
time required to conduct this investigation. There are two types of time horizon i.e. longitudinal
and cross sectional. In this investigation, cross sectional time horizon is used. As per this
method, there is pre – discussion about time for complete different activities. This makes team
mates clear about time allotted for specific activity, so they complete it within specified
schedule. At last whole study is completed within specified time (Grayson and Hodges, 2017).
Research design- Research design is the techniques with which information can be
generated regarding structure of whole study. There is specific format in which investigation is
conducted. There are three types of design i.e. explanatory, experimental, descriptive. In this
investigation, descriptive research design is used. Under this method, there are discussion about
impact of globalisation on Vodafone. This design makes reader aware about all the aspects in
detail and able to get proper understanding about recommendation and conclusion provided.
Data collection method- Research is authentic and reliable by collecting information
through different sources for knowing human behaviour about research topic. There are two
methods of collecting information i.e. primary and secondary sources. Primary information is
collected on the basis of one to one basis because investigator collect it through personal
interview, focus group, questionnaire related to research topic. In this method respondents are
less because it is not possible to contact with large number of candidates (Hoffmann and Kumar,
2013).
26

Secondary information is collected through online sources, books, newspaper, journals,
etc. It is important to collect information from dated and authentic sources to make investigation
reliable and accurate. In this investigation, information is collected through both the methods.
Primary information is collected through questionnaire, while secondary information is collected
from online internet sources. Questionnaire is set of some questions related to research topic
which is asked with respondents to collect primary information (Iqbal, Nadeem and Zaheer,
2015).
Merit of primary source data is it gives complete and relevant information about research
project. While limitation is it is time consuming as sometimes respondents are not interest in
reverting back. While merit of secondary source of information is easy to collect through online
source having proper dates and time. While limitation is sometimes individual does not collect
relevant and appropriate information about research topic.
Research sampling- Sampling is the process through which some respondents are
selected for the purpose of collecting primary information from them. It is not possible to collect
information from whole crowd, hence sampling is used. There are two methods of sampling i.e.
probability and non probability sampling. For making this study relevant, random probability
sampling method is used. Under this method, respondents are selected random and their views
are authentic on the basis of whole population. 100 consumers are selected as respondents for the
purpose of sampling.
Research ethics- There are mainly three ethical consideration i.e. confidentiality,
anonymity, informed consent to make research appropriate and correct. While collecting views
from 100 consumers, they are aware about reason behind conducting investigation, hence they
are free to share their views. Confidentiality is maintained by keeping results and outcome of
research with related parties. While anonymity is not sharing personal information about
respondents in research. Hence researcher takes care of ethics and complete it in to get best
outcome (Kam-Sing Wong, 2014).
Research limitation- Research is time consuming process because there are different
activities, hence researcher face some issues related to it. Some issues such as lack of time,
proper management, personal conflict, lack of planning, etc. This affects research outcome and
recommendation provided with completing investigation.
27

Research reliability and validity- This investigation is reliable and authentic because
information is collected from authentic sources and from respondents who have knowledge about
impact of globalisation. Ethical consideration are considered, so recommendations and
conclusion are appropriate. Hence this study is reliable and valid for future use.
Research budget- There are different activities which has to be considered in order to
complete this research (Kim and Rhee, 2012). So there is requirement of some finance for
completing it. Budget for completing this study is £ 550.
28

RESULTS/ FINDINGS
Data analysis is the process under which information is gathered, transforming,
inspecting information for getting further conclusion and recommendations. This is crucial
because this provides final recommendations and conclusion to reader to communicate about
final outcome. Thematic analysis is used in this investigation for the purpose of data analysis. In
this method, themes are provided for questions providing small brief about it. This assist reader
to know what is asked in questions (Mohamad Radzi and et. al., 2017).
Frequency Table
Q1. Are you aware about concept of globalization? Frequency
(a) Yes 50
(b) No 32
(c) Can't say 18
Q2. Is there change any working style of Vodafone with
operating at global level?
Frequency
(a) Yes 80
(b) No 20
Q3. What kind of impact does Vodafone face with globalization
of business in new market?
Frequency
(a) Positive 90
(b) Negative 10
Q4. Which of the following party mainly plays crucial role in
globalization of business?
Frequency
(a) Consumers 46
(b) Employees 20
(c) Trade union 24
( d) Management 10
29

Q5. Does globalization always successful for an organization? Frequency
(a) Yes 70
(b) No 30
Q6. What are the risk associated with internationalization of
business for Vodafone?
Frequency
(a) Currency Risk 18
(b) Political risk 32
(c) Regulatory risk 28
(d) Technological risk 22
Q7. What are the components which has to be considered while
expanding business at global level?
Frequency
(a) Culture 25
(b) Foreign government consideration 47
(c) Availability of funds 18
(d) Work force 10
Q8. Do you think legal factors of country affects operating
business at international level?
Frequency
(a) Yes 68
(b) No 22
(c) Can't say 10
Q9. What is the significance for Vodafone to operate at
international level?
Frequency
(a) Increment in market share 28
(b) Entry in new market 29
(c) Access to talent 13
30

(d) Foreign investment opportunities 30
Q10. What are the major barriers organization will face while
executing business operations at global level?
Frequency
(a) Tariff and export duty 18
(b) Communication gap 28
(c) frequent change in trends 30
(d) Competition with international brands 24
Q11. What are the advantages Vodafone achieve with
expanding in more than one country?
Frequency
(a) Reduction in production cost 20
(b) Competitive advantage 40
(c) Larger Talent pool 28
(d) Diversification of business 12
31

Data analysis
Q1. Are you aware about concept of globalization? Frequency
(a) Yes 50
(b) No 32
(c) Can't say 18
(Source: Survey Data, 2019)
Q2. Is there change any working style of Vodafone with
operating at global level?
Frequency
(a) Yes 80
(b) No 20
32
(a) Yes (b) No (c) Can't say
0
5
10
15
20
25
30
35
40
45
50
50
32
18
Frequency

(Source: Survey Data, 2019)
Q3. What kind of impact does Vodafone face with globalization
of business in new market?
Frequency
(a) Positive 90
(b) Negative 10
33
(a) Yes (b) No
0
10
20
30
40
50
60
70
80
80
20
Frequency

(Source: Survey Data, 2019)
Q4. Which of the following party mainly plays crucial role in
globalization of business?
Frequency
(a) Consumers 46
(b) Employees 20
(c) Trade union 24
( d) Management 10
34
(a) Positive (b) Negative
0
10
20
30
40
50
60
70
80
90
90
10
Frequency

(Source: Survey Data, 2019)
Q5. Does globalization always successful for an organization? Frequency
(a) Yes 70
(b) No 30
35
(a) Consumers (b) Employees (c) Trade union ( d) Management
0
5
10
15
20
25
30
35
40
45
50 46
20
24
10
Frequency

(Source: Survey Data, 2019)
Q6. What are the risk associated with internationalization of
business for Vodafone?
Frequency
(a) Currency Risk 18
(b) Political risk 32
(c) Regulatory risk 28
(d) Technological risk 22
36
(a) Yes (b) No
0
10
20
30
40
50
60
70
70
30 Frequency

(Source: Survey Data, 2019)
Q7. What are the components which has to be considered while
expanding business at global level?
Frequency
(a) Culture 25
(b) Foreign government consideration 47
(c) Availability of funds 18
(d) Work force 10
37
(a) Currency Risk
(b) Political risk
(c) Regulatory risk
(d) Technological risk
0
5
10
15
20
25
30
35
18
32
28
22
Frequency

(Source: Survey Data, 2019)
Q8. Do you think legal factors of country affects operating
business at international level?
Frequency
(a) Yes 68
(b) No 22
(c) Can't say 10
38
(a) Culture
(b) Foreign government consideration
(c) Availability of funds
(d) Work force
0
5
10
15
20
25
30
35
40
45
50
25
47
18
10
Frequency

(Source: Survey Data, 2019)
Q9. What is the significance for Vodafone to operate at
international level?
Frequency
(a) Increment in market share 28
(b) Entry in new market 29
(c) Access to talent 13
(d) Foreign investment opportunities 30
39
(a) Yes (b) No (c) Can't say
0
10
20
30
40
50
60
70
68
22
10
Frequency

(Source: Survey Data, 2019)
Q10. What are the major barriers organization will face while
executing business operations at global level?
Frequency
(a) Tariff and export duty 18
(b) Communication gap 28
(c) frequent change in trends 30
(d) Competition with international brands 24
40
(a) Increment in market share
(b) Entry in new market
(c) Access to talent
(d) Foreign investment opportunities
0
5
10
15
20
25
30 28 29
13
30
Frequency

(Source: Survey Data, 2019)
Q11. What are the advantages Vodafone achieve with
expanding in more than one country?
Frequency
(a) Reduction in production cost 20
(b) Competitive advantage 40
(c) Larger Talent pool 28
(d) Diversification of business 12
41
(a) Tariff and export duty
(b) Communication gap
(c) frequent change in trends
(d) Competition with international brands
0
5
10
15
20
25
30
18
28
30
24
Frequency

(Source: Survey Data, 2019)
42
(a) Reduction in production cost
(b) Competitive advantage
(c) Larger Talent pool
(d) Diversification of business
0
5
10
15
20
25
30
35
40
20
40
28
12
Frequency

DISCUSSION
On the basis of primary data
Theme 1: Concept of globalization
Interpretation- Globalization of business is successful when all the related parties have
knowledge about it. In order to understand changes which are taking place in external market, so
it is important to implement it. But it can be possible when all the parties have knowledge about
reason of change and its impact on business performance. Hence it is important to have
knowledge about globalisation. Out of whole population, 50 consumers have knowledge about
globalisation, 32 consumers does not have, while remaining 18 does not give their views over it.
These 18 consumers does not have knowledge about different aspects of globalisation, hence
they can't say over it topic. So from the graph graph, it is interpreted that majority of consumers
have knowledge, hence it is easy to communicate about globalisation and it is essential for
Vodafone to take in consideration different factors.
Theme 2: Change in working style of Vodafone
Interpretation- When organisation is operating at global level, there is enhancement in
consumer base, sales, productivity, probability because association is operating in more than one
country. As there is difference in demand of consumers, as per change in geographical region, so
managers of Vodafone have to access consumer demand and provide them according to their
preferences. As per opinion of 80 consumers, there is difference in working style of Vodafone in
order to match with demand of consumers. 20 individuals says, no there is no requirement of
change in working style of Vodafone because organisation has some USP which they can not
change and consumers prefers to avail telecommunication services due to it. Hence it is
interpreted that there is change in working style of association by keeping USP safe and provide
up to the mark services. At international level, there are many competitors such as BT
communication, hence managers of Vodafone has to accept it and this makes changes in working
style at international level.
Theme 3: Impact on performance of globalisation
Interpretation- With globalisation of business, there is change in working style because
consumer base gets improved. So there is impact on performance of globalisation as well.
43

According to 90 consumers, there is positive impact such as increment in consumer base,
competition with international brand, improvement in brand image, etc. While remaining 10
individuals says there is negative impact on performance of organisation because there are many
changes which Vodafone have to access such as technological changes, alteration in consumer
demand, etc. Due to which they have to invest more money and then they can operate at
international level. So it is interpreted that there is positive impact, when managers makes proper
strategies for operating at international level.
Theme 4: Party play crucial role
Interpretation- Vodafone is large scale organisation having good brand image in
telecommunication industry, so managers have to make proper strategies through which they can
operate successfully. There are many parties associated with Vodafone in order to make their
business successful in current market. As per view of 46 respondents, consumers plays major
role because they are the crucial for which association is working, 20 individuals says employees
are important because they operate on behalf of Vodafone in front of consumers and provide
them best services. 24 candidates says trade union is important because with this employees are
ready to work in team and give their best. Trade union make policies under which all the workers
are ready to work under same conditions and possibilities of conflicts among workers is less and
performance of Vodafone at international level is good. Remaining 10 individuals says
management of Vodafone is important for achieving aims and objectives and expanding business
successfully. Hence it is interpreted that consumers are main players for Vodafone while
operating at international level. So managers of Vodafone have to identify demand of consumers
and then provide services as per their preferences. This provides satisfaction to consumers and
this makes long term relations with them which is base for success for consumers.
Theme 5: Success of association at international level
Interpretation- There are possibilities of success as well as failure in case organisation is
working at international level. As performing business operations at global level, there is
requirement of many resources such as finance, employees, knowledge, etc. So as per view of 70
respondents, globalisation is always successful because there is enhancement in consumer base,
increment in sales, profitability, etc. Burt according to 30 consumers, it is not necessary because
44

there are local vendors whom have complete knowledge about culture and trend of people
residing in UK. So it is interpreted that success of an organisation is sure, if manager identify
best location where scope of growth for telecommunication sector is more. With change in
demand of consumers, management of Vodafone have to accept it.
Theme 6: Risk associated with internationalization of business for Vodafone
Interpretation- In order to expand and operate business at international level, proper
planning is required to be done through which expansion is positive outcome can be achieved.
There are many changes taking place at international market as compared to local market, so
there are different risk associated with it. Managers of Vodafone has to make strategies through
which they can analyse risk and then perform business activities. There are different types of risk
such as change in currency rate, legal factors, technological changes, etc. which can affects
working style of association at international level. As per view of 18 respondents, organisation
can face currency risk, 32 candidates favours to political risk because there is difference in
political policies of various countries. 28 people favours that there is change in rules and
regulations such as change in act, legal aspects, etc. While remaining 22 candidates says there
are many technological changes in current environment such as change in machinery technique,
updation of computer software, etc. which affects working style of Vodafone in Current market.
Hence it is interpreted that majority people favours for political and regulatory risk because with
change in these managers of Vodafone has to change their working style to maintain long term
existence at new land.
Theme 7: Components which has to be considered while expanding business at global level
Interpretation- In telecommunication sector, there are many components which has to be
considered because of change in consumer demand. At international level, there are many
consumers from different cultures and background hence managers of Vodafone has to keep this
mind. Hence 25 candidates out of 100 have view that cultural aspects has to be considered, 47
individuals says foreign government policies has to be considered because as per change in
political party, policies gets changed. 18 individuals favours that there must be proper planning
related to availability of funds. Remaining 10 individuals says that employees has to be avail.
While planning to operate in more than one county, then availability of labour, cost of employees
45

has to consider because this is fixed cost for the association. Hence it is interpreted that foreign
government policies has to be considered such as change in tax rates, working policies, etc. to
maintain long term resistance in industry. With considering to these components, managers of
Vodafone PLC is able to understand changes which are happening in country and make changes
accordingly.
Theme 8: Legal factors of country affects operating business at international level
Interpretation- There are some legal rules and regulations which has to be followed by
managers of Vodafone when they are operating at international level. There are different legal
factors such as employee's compensation act, equal remuneration act, licensing of business, etc.
which are important for successfully registration of business. As per view of 68 candidates, legal
factors affects business at international level, 22 candidates says no it does not affects, while
remaining 10 respondents have no idea about it because of lack of knowledge about legal
regulations. So it is clear that majority of respondents favours that legal factors affects operations
of company. As there are many legal formalities for foreign country in home country to operate
and run business. Hence if managers of Vodafone does not accomplish them, they are nopt able
to operate and start business operations telecommunication organisation.
Theme 9: Significance for Vodafone to operate at international level
Interpretation- Operating business operations at international level is important for
Vodafone because they are able to expand business in more than one country and their consumer
base gets improved. As per view of 28 respondents individuals, there is increment in market
share of Vodafone. Market share refers to the proportion of Vodafone as compared to other
competitor organisations. According to 29 individuals organisation is able to enter in new market
which provides growth opportunities and diversification of business operation. As per 13
individuals managers of Vodafone can get talented personnel through which quality of services
offered to consumers can be improved. When talented personnel are working with Vodafone,
then labour turnover also gets reduced. Remaining 30 candidates says there are more foreign
opportunities such as venture capital, joint venture, etc. This generates income and improves
brand image of Vodafone in in telecommunication industry.
46

Theme 10: Major barriers organization will face while executing business operations at
global level
Interpretation- there are different barriers organisation face while performing operations
in more than one country such as communication gap, changes in trends, marketing activities,
etc. As per view of 18 individuals, increase in tariff and export duty is high, 28 says there is
communication gap, 30 favours that frequent change in trends is major barrier for Vodafone
while operating at global level. While remaining 24 says there is increment in competition. When
there is more competition, then managers of Vodafone has to alter working style and services
frequent which is time and cost consumers. At UK there are many local competitors as well who
have knowledge about preferences of people, so Vodafone has to fight with them as well. So this
is barrier for growth at new market. While remaining 28 respondents says communication gap is
major barrier. Sometimes there is language issue to employees at Vodafone and this affects
marketing activities and workers are not able to maintain familiar relations with them. Hence it is
interpreted that consumers want latest and most suitable telecommunication services as per their
preference. So managers of Vodafone have to analyse market through which they become aware
about latest trends. But this affects core operations of Vodafone and cost increases for
performing business operations.
Theme 11: Advantages Vodafone achieve with expanding in more than one country
Interpretation- There are many benefits which organisation can gain with performing
actions at international level. While operating at global level, Vodafone is able to improve sales,
profits and improves brand image by considering different changes inn external environment. As
per view of 20 candidates, production cost gets reduced because of economies of scale. But
mangers of Vodafone has to select location where employees are available easily at cheap rate.
When production is done on bulk, then production cost of telecommunication services gets
improved. 40 candidates favours that with operating at international level, managers of Vodafone
is able to achieve competitive advantage and able to create awareness among consumers.
According to 28 individuals there is availability of larger pool of talent because there are larger
market from where employees can be selected. Remaining 12 candidates have view that with
globalisation of business, there is diversification of business which results in expansion and leads
to brand image of Vodafone in industry.
47

On the basis of secondary data
Theme 1 – Benefit gained by Vodafone through globalisation
Globalisation is a process of interacting and integrating among various
people ,organisation, government, worldwide. Like other organisations, Vodafone had also
achieved many benefits from globalisation which helped this company to grow internationally.
One of the gain achieved by this company is that it extended globally and able to interact with
international audience. Revenue of this company had also increased because of increment in
sales. Globalisation plays a vital role in making Vodafone a good brand by making it famous
globally which in return increased productivity of this company. Today, it can be seen that in
countries like India and China, Vodafone is a well known brand which is a proof that
globalisation had helped in increasing sales of this enterprise. Globalisation also helped
Vodafone in gaining competitive advantage by innovation and latest technology.
Theme 2- Intense Risk associated with global expansion in context of Telecommunication
Organisations
There are various risks which arise in telecommunication companies when it expand
globally. The first and foremost risk is that when this business is expanded in undeveloped
countries , workers there may not have sufficient knowledge about particular machine which can
cause dissatisfaction among customers. Sometimes telecommunication companies don't do
enough research before entering into foreign market and face failure of their product because
they overestimate other country's market potential. Situation can take place when foreign
company do not easily adapt with the mobile brand of other country because of lack of
understanding of its features or their loyalty towards a particular telecommunication brand.
When there is high fluctuation in a country or when the gross domestic product is low than
expanding business in such field is risky as sales will be low.
Theme 3- Impact of Globalisation on UK Mobile Market-
Globalisation have a great impact on UK economy specially on its mobile marketing.
Due to increased technology and innovation ,UK mobile sector is expanding its business day by
day. Globalisation helps in increasing activities like social network and it also enable freelance
work which indirectly benefited the mobile industry. It also have some negative impacts like it
lowers the price of customer switching. Another problem here arise is that there is versatility in
tastes and preferences of people from different countries, so people don't usually prefer mobile
48

phones of foreign country, which in return is a problem for UK mobile market. This country
needs to overcome from these problems to expand their mobile industry globally.
Theme 4- Various ways through which Vodafone can gain competitive advantage in UK mobile
market-
Globalisation helps in enhancing competition which enables Vodafone to develop
marketing strategies for developing its business and be ahead in competition. The very first way
is that company should know its place in mobile market of UK. For this Vodafone can use
Porter's five force model to analyse its competitive position. Company can also promote its
product and services in UK market so that it become easy for people to know that this particular
brand exists in market. They can also attract customers by letting them know about different
offers and scheme given by them. This will not only increase its competitive advantage but also
helps in expanding its business in UK market.
49

CONCLUSION
From the above discussion, it is clear that there is impact of globalisation on business
operations of mobile operators. These days, telecommunication services, Internet services, etc.
are required by everyone with different reasons such as commercial purpose, study purpose, etc.
At international level, there are different operators working hence it is important to make
changes in working style as per alteration in external market. There is positive impact on
performance of company if they analyse market trends to provides preferable services to
consumers. With change in geographical region of consumers, their demand changes, so
marketing strategies have to be framed with consideration to consumer culture.
Consumers are key parties places crucial role for success of business organization at
international level. There is risk of change in political policies of specific country with change in
government and it is important to perform business operations as per government norms to avoid
their interference. Culture of consumers, availability of funds and employees has to be
considered while selecting any destination for the purpose of successful running of business.
With expanding business at international level, there is increment in market share and
opportunities to entry in new market. Change in market trend and communication gap because of
difference in language and this affects marketing of telecommunication services for workforce of
Vodafone. Hence it is concluded that in order to get success at global level, managers of
Vodafone have to regularly analyse market and then implement it to working style.
50

RECOMMENDATIONS
There are some recommendations which has to be followed by managers of Vodafone
through which they can compete with other brands and achieve long term sustainability in
industry. Some recommendations are as under-
There must be new and innovative marketing strategies through which consumers gets
attracted towards services ad ready to avail services. This boosts sales and brand image of
Vodafone in global market.
While expanding business in more than one country, there must be proper planning
related to mode of entry, source of finance, hiring of employees, etc. This assist to perform
actions as per change in external market and hence smooth running of business is possible.
Managers of Vodafone must hire legal expertise who provide knowledge about different
change in laws and regulations of specific market. So with change in laws and regulations,
managers can easily implement it to business operations.
There must be communication with employees of Vodafone PLC regarding change in
technology, consumer demand, etc. and make new and creative working policies so workers are
comfortable with working in dynamic environment.
51

REFLECTION
With conducting this investigation, I am able to understand about impact of globalisation
on UK phone organisations. I am bale to understand about different tools and techniques of
research and analyse their importance for getting proper outcome and conclusion. I am able to
understand about factors which has to be considered while conducting investigation such as
sources of information, sampling methods etc. I am able to improve my communication skill,
leadership and decision making skill which assist in my professional and personal operations.
I am able to conduct investigation in better manner because of proper guidance and
planning. In this investigation, I face lack of time because of lack of knowledge about sources to
collect information. But aims and objectives are asked by collecting data through questionnaire
covering aim of this study. If similar investigation is assigned, then I am able to achieve aims
and objectives within specified budget and time. I am able to complete study with the help of
team mates. I collected finance for different resources such as internet connection, membership
at library, etc. through personal saving. So I used finance optimally for the purpose of
completing study in better manner but at last aims and objectives are achieved and this study can
be used for further study.
Alternative method
For conducting similar research I will prefer to use personal interview because I will get
quick response from respondents with scope of open ended questions. I will use newspaper as
well because it gives current information about topic and this will makes my study concurrent
and relevant to current market.
52

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Grayson, D. and Hodges, A., 2017. Corporate social opportunity!: Seven steps to make
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Appendix
55

Questionnaire
Name:
Contact Number:
Age:
Q1. Are you aware about concept of globalization?
(a) Yes
(b) No
(c) Can't say
Q2. Is there change any working style of Vodafone with operating at global level?
(a) Yes
(b) No
Q3. What kind of impact does Vodafone face with globalization of business in new market?
(a) Positive
(b) Negative
Q4. Which of the following party mainly plays crucial role in globalization of business?
(a) Consumers
(b) Employees
(c) Trade union
( d) Management
Q5. Does globalization always successful for an organization?
(a) Yes
(b) No
Q6. What are the risk associated with internationalization of business for Vodafone?
(a) Currency Risk
(b) Political risk
(c) Regulatory risk
(d) Technological risk
Q7. What are the components which has to be considered while expanding business at global
level?
(a) Culture
(b) Foreign government consideration
56

(c) Availability of funds
(d) Work force
Q8. Do you think legal factors of country affects operating business at international level?
(a) Yes
(b) No
(c) Can't say
Q9. What is the significance for Vodafone to operate at international level?
(a) Increment in market share
(b) Entry in new market
(c) Access to talent
(d) Foreign investment opportunities
Q10. What are the major barriers organization will face while executing business operations
at global level?
(a) Tariff and export duty
(b) Communication gap
(c) frequent change in trends
(d) Competition with international brands
Q11. What are the advantages Vodafone achieve with expanding in more than one country?
(a) Reduction in production cost
(b) Competitive advantage
(c) Larger Talent pool
(d) Diversification of business
Q12. Recommend the way through which Vodafone can gain competitive advantage in UK
mobile market.
57

Research Approval & Ethics Form
*Students must ensure that this form is attached with their final submission. Failure to do this will result
in your assignment been refused for grading.
Section 1: Basic Details
Proposed topic title: IMPACT OF GLOBALISATION ON UK MOBILE PHONE MARKET
Student name: Ioana Cristina Nastase
Student ID number: 17001917
Programme: Research Project
School: UKCBC
Intended research start date: 06 March Intended research end date: 12 August
Section 1: Proposal
You must complete all parts of Section 1 & 2 and present to your lecturer for a brief discussion
and approval of your topic before embarking on writing a full proposal.
What are the research objectives?
 To identify benefits gained by Vodafone through globalisation.
 To determine intense risk associated with global expansion in the context of
telecommunication organisations.
 To examine the impact of globalisation on UK mobile market firms.
 To recommend the way through which Vodafone can gain competitive
advantage in UK mobile market.
Explain your reasons for your choice of topic
The reason for choosing the topic is because, most of the business are planing to
expand their business on global level and identify every elements that is associated
with globalisation from its negative and positive impact will assist me to understand
essential strategies that has to be developed. The foremost reason is that it will help in
develop the understanding about the UK mobile market global expansion. I found this
topic very interesting. Another reason is that researcher has academic interest on this
topic and also with this study the researcher will have proper knowledge on research

methodology and techniques such as, data collection and data analyses.
59

Section 2: Participants
Please answer the following questions, giving full details where necessary. Will your
research involve human participants?
Who are the participants? Tick all that apply:
Adult
How will participants be recruited (identified and approached)?
Describe the processes you will use to inform participants about what you are doing:
How will you obtain consent from participants? Will this be written? How will it be made
clear to participants that they may withdraw consent to participate at any time?
Studies involving questionnaires: Will participants be given the option of omitting
questions they do not wish to answer?
Yes
If No, please explain why below and ensure that you cover any ethical issues arising from
this
Studies involving observation: Confirm whether participants will be asked for them
Yes
Will you debrief participants at the end of their participation (i.e. give them a brief)?
Yes
Will participants be given information about the findings of your study? (This could be a
brief summary of your findings in general)
Yes
Section 3: Data Storage and Security
Confirm that all personal data will be stored and processed in compliance with the Data
Protection Act (1998)
Yes
Who will have access to the data and personal information?
Researcher and Supervisor
During the research:
Where will the data be stored?
USB storage
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Will mobile devices such as USB storage and laptops be used?
Yes
After the research:
Where will the data be stored?
USB storage
How long will the data and records be kept for and in what format?
Softcopy
Will data be kept for use by other researchers?
No
Section 4: Ethical Issues
Are there any particular features of your proposed work which may raise ethical concerns?
If so, please outline how you will deal with these.
No
It is important that you demonstrate your awareness of potential risks that may arise as a
result of your research. Please consider/address all issues that may apply. Ethical concerns
may include, but are not limited to the following:
 Informed Consent
 Potentially Vulnerable Participants
 Sensitive Topics
 Risks to Participants and/or Researchers
 Confidentiality/Anonymity
 Disclosures/limits to confidentiality
 Data Storage and Security both during and after the research (including transfer,
sharing, encryption, protection)
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 Reporting
Dissemination and use of your findings
Section 5: Declaration
I have read, understood and will abide by The Pearson College Research Ethics Policy:
Yes
I have discussed the ethical issues relating to my research with my Module Tutor:
Yes
I confirm that to the best of my knowledge:
The above information is correct and that this is a full description of the ethics issues that
may arise in the course of my research.
Name: Ioana Cristina Nastase
Date: 23.05.2019
Please submit your completed form to ………………………….
62

Section 3: Approval (To be completed by the lecturer)
Checklist Yes No
1. Is the proposed research title related to the theme?
2. Is the research scope realistic? (i.e. not too broad)
3. Is the research feasible? (i.e. could be done)
4. Is there a research question or hypothesis?
5. Is there a rationale or clear reason for choosing the research
title?
6. Has the student considered how the data will be collected?
7. Has the student considered where the data will be collected?
Comment (If any)
Agreement from project proposal checker (if applicable)
63
b

I confirm the learner has met and discuss their topic with me and is appropriate to the theme
provided.
Name & signature:
64