The Significance of Globalisation: A Waitrose Case Study Analysis

This research project investigates the significance of globalisation and its influence on the business success of Waitrose. It begins by defining globalisation and exploring its effects on Waitrose's success, including market expansion and access to resources. The project addresses research questions such as the concept of globalisation, its effects on Waitrose's success, and how to evaluate its benefits, as well as identifying potential challenges. The methodology includes qualitative research and the use of interpretivism and inductive approaches, incorporating both primary and secondary research methods. Key literature sources are reviewed to support the analysis, and the project outlines activities, timescales, and a Gantt chart for managing the research process. The project also includes a research ethics approval form, detailing participant recruitment, consent procedures, and ethical considerations.

Research Project

RESEARCH
Section One:
Title
“To identify the significance of globalisation and its influence on making business
successful. A Case on Waitrose.
Research Questions
 What is the concept of globalisation?
 What are the effects of globalisation on success of Waitrose?
 How to evaluate the benefits of globalisation in context with Waitrose?
 How To identify the challenges that can be faced by Waitrose while globalising their
business?
Research objectives
 To determine the concept of globalisation.
 To determine the effects of globalisation on success of Waitrose.
 To evaluate the benefits of globalisation in context with Waitrose.
 To identify the challenges that can be faced by Waitrose while globalising their
business.
Section Two: Reasons for choosing this research project
Reasons for choosing the project
Personal reason: Personal reason for conducting respective research is to develop or
increase my knowledge and skills on globalisation. Along with this I also enhance my other
various skills such as team building skills, communication skills, understanding skills and
many more.
Professional reason: Professional reason of develop this research is to understand
globalisation and evaluate its impact on a Waitrose. So that leader or manager can develop
strategies, plans and policies accordingly in effective manner.
The Main motive of this research is to have in-depth knowledge regarding a research topic
which is to know the impact of globalisation in taking business toward success. For this
topic, I can easily learn that how to expand business operations in another country and make
successful decisions.
Section Three: Literature sources searched
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Use of key literature sources:
Concept of globalisation
According to the view point of Cohen, (2018) globalisation, nowadays is a familiar
word and people know about the same. It has minimised the sphere of large market into a
single market where exchange of goods are easier. Globalisation, with the change in course
of time has increased world trade. But globalisation is not confined with economy and
trading, because of this exchange of culture, traditional has become possible. Therefore, to
understand globalisation it can be said that it is a process in which numerous companies
come to a platform where they can enhance integration of trade, finance, ideas in one global
marketplace.
Effects of globalisation on success of Waitrose
As per the viewpoint of Cooke, (2012) Globalisation is a worldwide trend with the
help of which economies of the world is increasing because it is reducing boarders between
nations and providing better trading opportunities to firms. For the success of Waitrose,
globalisation is working for the organisation on two main components i.e. globalisation of
markets and globalisation of production.
 Acquisition of resources: Main advantages that globalisation has provided to
companies is that it has enabled company in having access to numerous resources so
as to make finished goods.
 Increase in market base: According to recent times, whatever products are
available in United Kingdom can be found in different parts of the world as well
(Corstjens and Lal, 2012). It is because of globalisation as it has opened up doors at
international level where flow of goods can be done.
Benefits of globalisation in context with Waitrose
According to the Crane and Matten, (2016) In simple words globalisation is a
process through which companies, people and countries becomes more inter-connectedness
in terms of media, global finance, trading, exchange of technologies etc., Globalisation has
both benefits and challenges as well as it is a wider concept and provides tremendous
opportunities to firms.
 Increase in free trade: This has increased and provided opportunities to investors in
investing money in order to develop economy of countries. In relation with
Waitrose, through globalisation company will get a chance of expanding its business
to different parts of the world. As a result, it will aid firm in generating more and
more money along with increase in customer's base.
Challenges that can be faced by Waitrose while globalising their business
As per Javadian and Singh, (2012) Unlike benefits there are some
challenges as well which company must consider so that better
operations can be conducted. There can not be a possibility that a firm
always gains profit there can be some limitations as well which can
hamper business activities.
 Unfamiliar Cultures: Company while expanding its business can
face difficulties due to unfamiliar culture because there might be
a possibility that during initial period of establishing firm they
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doesn't know about the culture and requirements of people who
are living in a particular place. Thus, as a result, it can further
create problem or act as a biggest challenge for companies (Hitt,
Ireland and Hoskisson, 2012).
Section Four: Activities and timescales
Activities to be carried out during the research
project
Different activities which are going to be included in this research are
given below as above:
 Identifying the topic
 Creation of aim and objectives with the questions
 Review of Literature
 Research methodology
 Questionnaires preparation
 Data Collection
 Data analysis
 Conclusion and recommendation
How long
this will
take:
10 days
5 days
5 days
20 days
10 days
5 days
8 days
10 days
Milestone one: _________________
Target date (set by tutor): ____________________
Milestone two: _______________________
Target date (set by tutor): ______________________
Gantt Chart
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Section Five: Research approach and methodologies
What type of research approach and methodologies are you likely
to use and why? What your areas of research will cover:
Qualitative research: Qualitative research are based on market research which usually
focus on gathering data and information by conduction communication and open ended
conversation.
Quantitative research: Quantitative research is based on measurement of quantity or
amount based on mathematical calculation and statistical analysis.
A Qualitative method was being used which enabled the researcher in
having in-depth knowledge for topic.
For doing this research, researcher has used interpretivism as it will
help investigator in having proper discussion.
For this research, researcher will use inductive approach as it is an
effective method so as to conduct research in a proper manner.
In this, both primary and secondary methods are being used. Former
one is used for developing questionnaire whereas latter one is used for
making literature part more authentic and reliable.
Research onion is that diagram which based upon exclusive the three
philosophies of Ontology, Epistemology and Axiology. Moreover,
understanding or selecting a philosophy is crucial step for continuing an
research. Thus, these 3 traditional elements are putted out of these
main onion. Explanation are as follows :-
 Ontology - Ontology talks about the difference between reality, our perception of
reality and how this influences people’s behaviour.
 Epistemology - Epistemology is concerned with addressing the facts by asking what
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the acceptable knowledge is.
 Axiology – It allows researcher to understand as well as recognise the role along
with value.
 Objectivism - It recognises that social phenomena and their meanings exist
separately to social actors.
 Constructivism – It argues the opposite to objectivism. It is a standpoint that
believes social phenomena are actually constructed by social actors. So, if
constructive ontological world view individual would believe that.
Comments and agreement from tutor
Comments (optional):
I confirm that the project is not work which has been or will be
submitted for another qualification and is appropriate.
Agreed: ________________ (name)_______________ Date ______________
Comments and agreement form project proposal checker( IV
sampling)
Comments (Optional):
I confirm that the project is appropriate.
Agreed /Disagree: (Name of the IV)
Date
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Research Ethics approval form
Section 1: Basic details:
Project title: Globalisation, how it takes business towards
success.
Student name:
Student ID number:
Programme:
College Name:
Intended research start date:
Intended research end date:
Section 2 Project summary
Please select all research methods that you plan to use as part of your
project:
 Interviews Yes No
 Questionnaires Yes No
 Observations Yes No
 Use of personal records Yes No
 Data Analysis Yes No
 Action Research Yes No
 Focus Groups Yes No
 Others (Please specify) :
Section 3: Participants
Will your research involve human participants?
Yes
Who are the participants? Tick all that apply:
Ages 12-16: Young people aged: 17-18 Adults: More
than 20
How will participants be recruited?
The participants will be recruit by conducting interview.
Describe the processes you will use to inform participants about what
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you are doing:
How will you obtain consent from participants? Will this be
written? How will it be made clear to participants that they may
withdraw consent to participate at any time?
With mutual understanding and it is in written format. They are
participate respondents through emails and sending messages.
Studies involving questionnaires: will participants be given the
option of omitting questions that do not wish to answer?
Yes No
Studies involving observation: Confirm whether participants will be
asked for their informed consent to be observed.
Yes No
Will you debrief participants at the end of their participation?
Yes No
Will participants be given information about the findings of
your study?
Yes No
Section 4: Data Storage and Security
Confirm that all personal data will be stored and processed in
compliance with the Data Protection Act (1998)
Yes No
Who will have access to the data and personal information?
The researcher will access to data.
During the research:
Where will the data be stored?
The data will be stored in my personal computer and pen drive.
Will mobile devices such as USB storage and laptops be used
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Yes No
If Yes, please provide further details:
After the research:
Where will the data be stored?
In personal computer and pen drive.
How long will the data and records be kept for and in what
format?
Around 2 to 3 years data will be stored.
Will data be kept for use by other researchers? Yes No
Section 5 : Ethical Issues
Are there any particular features of your proposed work, which may
raise ethical concerns? If so, please outline how you will deal with
these:
It is important that you demonstrate your awareness of potential risks
that may arise because of your research. Please consider/address all
issues that may apply. Ethical concerns may include, but are not
limited to the following :
 Informed consent.
 Potentially vulnerable participants.
 Sensitive topics
 Risk to participants and /or researchers
 Confidentiality/anonymity
 Disclosures/ limits to confidentiality
 Data storage and security, both during and after the research
(including transfer, sharing, encryption, protection).
 Reporting
 Dissemination and use of your findings.
Section 6: Declaration
I have read, understood and will abide by the institution’s
Research and Ethics Policy: Yes No
I have discussed the ethical issues relating to my research with
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my Unit Tutor:
Yes No
I confirm that to the best of my knowledge:
The above information is correct, and this is a full description
of the ethical issues that may arise in the course of my research
Name: Date:
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