Research Proposal: Globalisation and Business Innovation in Lycamobile

This research proposal investigates the impact of globalisation on business innovation, focusing on the telecommunications company Lycamobile. The study begins with an introduction outlining the research's overview, background, rationale, aims, objectives, and research questions. The literature review explores globalisation's role in business expansion, the factors influencing business innovation, and the success of Lycamobile. The methodology section details the type of investigation, research philosophy, approaches, data collection methods, sampling, ethical considerations, and the project's timescale. The proposal also includes a preliminary data analysis section, reflecting on the findings and offering recommendations for alternative research methodologies. The research aims to determine whether globalisation increases or decreases business innovation, providing insights into the challenges and opportunities faced by companies like Lycamobile in a globalized market.

Research Proposal

Table of Contents
TOPIC : “Does globalisation increase or decrease business innovation?"......................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background of Research...................................................................................................1
1.3 Rationale of Research.......................................................................................................2
1.4 Research Aim...................................................................................................................2
1.5 Research Objectives.........................................................................................................2
1.6 Research Questions..........................................................................................................2
CHAPTER 2: LITERATURE REVIEW.........................................................................................3
2.1 Role of globalisation in business expansion of organisations..........................................3
2.2 Factors that lead to increase or decrease business innovation in Lycamobile.................4
2.3 To determine if globalisation drive success in Lycamobile or not...................................5
CHAPTER 3: RESEAERCH METHODOLOGY...........................................................................6
3.1 Type of Investigation........................................................................................................6
3.2 Research Philosophy........................................................................................................6
3.3 Research Approaches.......................................................................................................7
3.4 Data collection..................................................................................................................7
3.5 Sampling...........................................................................................................................7
3.6 Ethical consideration........................................................................................................7
3.7 Timescale..........................................................................................................................8
CHAPTER 4: DATA ANALYSIS..................................................................................................9
THEME 1: Knowledge about globalisation concept.....................................................................13
CHAPTER 5: REFLECTION & RECOMMENDATION FOR ALTERNATIVE RESEARCH
METHODOLOGY........................................................................................................................23
5.1 Reflection.......................................................................................................................23
5.2 Recommendation............................................................................................................23

5.3 Alternative Research Methodology................................................................................23
CONCLUSION..............................................................................................................................24
REFERENCES..............................................................................................................................25

TOPIC : “Does globalisation increase or decrease business innovation?"
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Globalisation is considered as one of the fast growing concept that aid organisations to
expand their business at overseas market more easily. It provides opportunity to corporations to
trade their products across territorial boundary, reach new customers, develop organisational
structure or more. Apart from this, it leads to arise competition at international market that force
existing or new companies to make innovation in their business, to gain sustainability over such
place. Present research is going to make an investigation on – whether globalisation leads to
increase or decrease business innovation (Baylis, Smith and Owens, 2017). For this purpose,
Lycamobile company is taken that deals in telecom market and run business in more than 22
countries. It offers mobile telecom services like Lycatel calling cards, Lycatalk, Lycachat, GT
mobile and more with amazing packages.
1.2 Background of Research
Globalisation refers to spread of the technology, information, products and the jobs
across national cultures and borders. It is mainly used to explain developing interdependence of
world's culture, populations and economies which brought about through cross- borders trade in
services and products. In emerging world, each business man wants to develop business and
expand its brand name in global market. In expansion, there is more risk involved with company
reputation and if the enterprise face issues already with competitors then they enter into
emerging market to face high competition with rivals. The globalisation provides better
opportunities to business to expand business at international level.
Lycalmobile is mobile virtual network operator and it operates in 22 countries. Process
becomes necessity when domestic market shows an enhancing competition level and commercial
condition. It gives the low- cost and high quality of the international call services to people. It
connects friends and family around world by global network of 22 countries acrooss five
continents (Boserup, Tan and Toulmin, 2013). This company sells its international pay- as- you-
ho SIM cards to consumers which wanting to make the international telephone calls. It has
developed the distinct business structures like MVNA arrangements in various countries. This
company has announced launch of its Lycarewards loyalty programme. This innovation of the
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new services provided in partnership with Adfone that provides the Lycamobile customers of
United Kingdom free gift cards and data in exchange of viewing special offers on Android
phones.
1.3 Rationale of Research
The main reason behind choosing this topic is to determine at which extent globalisation
affects a company in terms on innovation. This would help researchers in conducting their future
products that based on globalisation more specifically and smoothly. Along with this, it also
gives them opportunity to give more effective suggestions to companies that face global
challenges (Cleveland, Laroche and Hallab, 2013). The other reason behind conducting
investigation is to aware about the concept of globalisation. Investigator find that this topic is
interesting and related to the interest areas as determining more regarding firm and also make
business successful. By conducting research, skills, capabilities and knowledge of researcher will
be enhanced and gain the better career opportunities in future.
1.4 Research Aim
The main aim of this research is “To determine whether globalisation leads to increase or
decrease business innovation”. A study on Lycamobile Company.
1.5 Research Objectives
a) To identify the role of globalisation in business expansion of organisations.
b) To analyse the factors that lead to increase or decrease business innovation in
Lycamobile.
c) To determine if globalisation drive success in Lycamobile or not.
1.6 Research Questions
d) What is the role of globalisation in business expansion of organisations?
e) What are the factors that lead to increase or decrease business innovation in Lycamobile?
f) Is globalisation drive success in Lycamobile or not?
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CHAPTER 2: LITERATURE REVIEW
Literature review refers to the kind of scholarly paper that consists current knowledge
consisting the substantive findings and theoretical contributions to specific topic. This part of
research explained published information in specific subject within certain time period. It can be
just simple summary of sources but usually has organisational pattern that combines synthesis
and summary. This part is based on the secondary method of data collection by considering
opinions and viewpoints of different authors. The various sources of collect secondary data are
books, articles, journals, internet sources etc.
2.1 Role of globalisation in business expansion of organisations
As per opinion of Mike Myatt (2016), Globalization refers to trends as well as connection
of communication, technologies and production across world. It has involved interlacing of
cultural and economic activities. It is developed by the efforts of International Monetary Fund
(IMF), World Bank and the others in order to develop free global market for services and
products. It represents the opportunities to enhance prosperity and assure the better jobs, for the
customers, it is helpful in bring wider range of products to select from and less costs.
Globalisation helps business entities to expand their business in different locations because it
reduces national and international entry barriers for organisations. It is a process of worldwide
integration which arises from interchanging activities of products, services, ideas and other
aspects that may help companies to generate higher profits. With the help of globalisation
enterprises can capture large market share. While expanding business globally companies take
culture of that country in to consideration where it is planning to establish its business. With the
help of globalisation positive relationships between countries are abolishing which is beneficial
for trading in various regions. Hence, it has facilitated nations to transition into global market
easily. Main reason behind business expansion due to globalisation is enhancement in
transportation and communication technology all around the world. Increased business relations
result in growth and development of international business and exchanges of goods, services and
ideas. With the help of it, developing countries are heading towards development because large
sector companies are establishing their business there, which helps to grow economy of the
nation and increase foreign direct investment, employment and capital flow. It has also helped to
for faster transmission of technology and innovation at global level. In globalisation, innovation
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plays a necessary role in organisational success and it is necessary for firm to aware about
significance of innovation.
In this present time, organisations conduct their business at international level for the aim
of gaining success. In analysing upside of the going global, consider absolute size of the
international markets as contrasted with size of domestic market. The main role of globalisation
in business expansion mention below:
Technological innovation- An enhanced competition from globalisation aids in stimulate
development of new technology mainly with development of FDI that assist in improving
economic output by making the business process more effective.
Foreign Direct Investment- It is related to enhance at higher rate as comparison to
growth in the world trade. It is helpful in enhance technological transfer, growth of global
organisations and industrial restructuring.
Economies of scale- The globalisation is h elpful for organisations to realise the
economies of scale that minimize costs which turn supports the further economic development.
2.2 Factors that lead to increase or decrease business innovation in Lycamobile
According to Sam Marshall (2019) Innovation is related to changing process or
developing the effective products, ideas and processes. For the business, it can mean executing
the new ides and make improvement in existing products or services, innovation is helpful for
the business to make success. The innovation is helpful for Lycamobile an edge in to the
penetration markets faster and give the better connection in developing markets which can be
lead to more opportunities. Lycamobile is one of the largest mobile network and it provides the
better communication services to people. It makes innovation for change in its network services
in order to connect large number of consumers. Every business organization wants to be
successful for longer period of time by including innovation within their activities. By
introducing innovative factors and aspect, company can easily improve their performance and at
the same time create their positive image at global market. In this context there are some factors
that may increase or Decrease business innovation within Lycamobile are as follows:
Leadership: Effective leadership play a vital role in introducing innovation within the
Lycamobile as it supports in guiding as well as supporting team workers to do something well to
attain their target. With the help of this, they try to find new ways to accomplish their target.
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Clear vision: It is also an effective factor in which includes clear vision that support in
increasing innovation and creativity within the organization. By clear vision, employees and top-
level management execute their working activities accordingly and tries to make entire working
style effective. This will aid in increasing the creativity within the organization that may directly
contribute in increasing overall brand image at global level.
Team work: This type of factor also play vital role in business organisation in which
workers comes together with the hope of attaining set common goals and objectives. In this team
members share their views and opinion with each other that may increase the creativity within
the team as it helps improving the overall performance at market place.
2.3 To determine if globalisation drive success in Lycamobile or not.
As per view point of Ella Nilakanthi Ford (2018), Globalisation is related to how
countries and people are becoming interconnected as forces such as media, technology,
transportation and the global finance which make it more simpler for services, people and
products to cross boundaries and borders. It is helpful in providing the better opportunities for an
economic development in order to improve quality life of several people. Entry in new economy
is always beneficial for every business enterprise if company make right decisions relating to
various aspects like mode of entry, distribution channel etc. Lycamobile has presence in 22
countries and this global presence helped them in reducing their dependency on domestic market.
Globalisation allowed them to hire variety on talent from different nations; it is providing them
competitive advantage over rivals who are only operating in domestic market. However, beside
these benefits, few disadvantages are also attached with globalisation. Recently they are facing
charges of money laundering as two of its companies are involved in these type of cases. It is
negatively affecting their image across the global. Wrongdoing of one division reduces trust on
international business of whole company, this issue could have been avoided if an organisation is
not present in so many countries as managing limited operations is easier compared to manage a
business which is present in more than 20 nations.
Globalisation has its merits and demerits but overall it has affected Lycamobile in
positive way. It provided them with huge opportunity, in terms of market, and in the era of
integrated economy, Lycamobile had no other options beside expansion of business in various
nations.
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CHAPTER 3: RESEAERCH METHODOLOGY
Research methodology refers to process to gather data and information for purpose of
making the business decisions (Connell, 2013). The methodology includes interviews,
observation and some of the other techniques of investigation which present the historical and
existing information.
3.1 Type of Investigation
Research methods are explained as scientific and systematic process of data collection,
analyse, interpretation and also implication pertaining to business issue. Qualitative and
Quantitative are two different kinds of research types and these are given below:
Qualitative method- It is a procedure about inquiry and helpful in an in- depth
understanding of issues in natural setting. This research method is based on experience of
investigators and the questions used to probe sample (Czinkota and Ronkainen, 2013).
Quantitative method- It is a structures way to gathering data and also analysing it for the
purpose of draw valid conclusions. This method uses computational and statistical method to
gather data and also analyse that.
In this mention report, qualitative research method has been used because it provides the
theoretical analysis of collected data.
3.2 Research Philosophy
It is belief regarding way under which data about phenomenon should be collected,
analysed and then used. It deals with nature, development and source of knowledge. Different
types of research philosophies are given:
Interpretivism philosophy- This research philosophy is known as the interpretivist that
includes an investigator to interpret components of study. Under this, investigators assume that
access to the reality is only by social construction like instruments, consciousness etc.
Positivism philosophy- It adheres to view that only the factual knowledge gained by
observation consisting measurement. Under this, main role of investigator is limited to the data
gathering as well as interpretation in objectives manner (Falguera, Aliguer and Falguera, 2012).
This present report is based on interpretivism research philosophy because it is based on
the qualitative research method and provide effective analysis of opinions of researcher.
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3.3 Research Approaches
It is explained as process that includes the wider assumption to detailed data collection
methods, examination and interpretation. Inductive and deductive are two different kinds of
research approaches. In this research, inductive approach has been used through researcher
because it is better in conducting the proper analysis, which support of proper facts and figures
effectively.
3.4 Data collection
Data collection is defined as the process of collecting useful information relevant to a
specific topic in order to make meaning solution. In simple term, it is known as the procedure
related to systematic approach that help in gathering and evaluation meaningful information from
number of sources that further aid to give a clear and authentic picture of an area of interest
(Stromquist and Monkman, 2014). This method mainly supports an individual or a respective
organisation to answer specific question, measure results and make prediction in respect to
possible future trends and possibilities. There are mainly two sources of collecting data that are
discussed below:
Primary sources: It is original source of collecting data that is mainly gathered by
researchers at first hand for a specific research topic. There are number of ways of collecting
primary data such as survey, interview, experiments etc.
Secondary sources: This source is basically related to collection of data from other sources
which is published by other researcher on a specific topic such as with the help of book, journals,
etc.
In order to complete this research, both the primary and secondary sources of data wil be
used where to gather secondary data literature review will be performed and for gathering
primary information questionnaire will be used.
3.5 Sampling
Sampling refers to procedure of taking the sample of something for the analysis. It is
group of the people, items and objects which are taken from larger population for the
measurement (Pulina and Timpanaro, 2012). Under this, random data sampling method has been
used to select sample size from whole population. This method is unbiased and give equal
chance to selected respondents. 30 employees of Lycamobile are chosen as respondents in order
to collect their suggestions and perceptions.
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3.6 Ethical consideration
Ethics and standards both are needed to be followed through an investigator conduct an
investigation (Pieterse, 2015). An ethical consideration aids in performing an investigation
properly. It is necessary that an investigator should not disclose the identification of respondents
and also assure about confidentiality of information while conducting an investigation.
3.7 Timescale
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