Evaluating Globalisation's Effects on Jaguar's Business Functions

This report provides a comprehensive analysis of the impact of globalisation on Jaguar, a luxury vehicle brand. It explores the economic, cultural, and ethical implications of Jaguar's international expansion, examining the company's objectives, project management plans, and the challenges it faces. The report investigates the role of globalisation in expanding businesses, identifies challenges in operational functions, and explores potential growth opportunities in the African market. It also delves into the positive impacts of economic, cultural, and ethical practices on various business functions during globalisation. The research methodology includes both primary and secondary data collection, qualitative and quantitative approaches, and utilizes tools like Work Breakdown Structure and Gantt charts to manage the project effectively. The report aims to determine the positive effects of globalisation on different business functions within Jaguar, offering valuable insights into the company's strategies and future prospects in the global market.

Skeleton for Unit 6 MSBP – Created by RI
INTRODUCTION
Interaction and integration between peoples, companies and governments on world
wide level refers to the globalisation. It is describe as a process through which domestic and
territorial economies system, societies and culture get integrated by worldwide connections of
trade, communication, immigration and transportation (Ahmed, Jimenez-Jimenez and
Martínez-Costa, 2013). The main reason behind occurrence of globalisation is attracting
international funding, getting multinational products and enhancing trade. Organization taken
for this assignment is Jaguar which is founded by William Lyons in year 1933. It is a luxury
vehicle brand which is owned Jaguar by Jaguar Land Rover and its headquarter is in Whitley,
England, United Kingdom. They serve their products and services to worldwide audiences or
market. The main objective of this report is to evaluate and analysis objective and aim for
scenario of Jaguar (Crane and Matten, 2016). Along with this it evaluate project management
plans that include cost, time, resource, quality and scope needed while developing project.
Their are various positive impact of expanding business on global basis on Jaguar in
context of United Kingdom, which are explained below:-
Economic impact- When respective company decide to expand its business in global
market it seems beneficial for them because by it they increase their profit and market shares.
Through globalisation there is enhancement in economic condition of Jaguar as well as their
domestic country.
Cultural impact- By the help of globalisation Jaguar able to develop diverse culture at
their workplace by recruiting staffs from different countries or outsource existing employees.
By this respective company able get various innovative ideas and plans which help them
while expanding their business at international market in effective and efficient manner.
Ethical impact- By the help of globalisation Jaguar able to know about ethical and
legal laws of various countries which help them in conducting their business in effective and
efficient manner. By understanding ethics of different countries Jaguar upgrade and develop
their rules and regulations accordingly.
Research Background
Globalisation refers to the process by which a company can sell their products and
services in an other country. It means they can expand their business in international market
by which they can increase their profit and market shares. In respect of Jaguar, it is a British
multinational luxury car manufacturing brand and it has many competitors like BMW, Audi

and so on. Jaguar get high competitive advancement by the help of globalisation, they able to
sell their products in international market (Den Hertog, Van der Aa and De Jong, 2010). By
this respective company can trade their products and services from one country to another
country easily and enhance their profit and numbers of customers.
Topic:
Aim of the project:- “To determine the positive economic, cultural, and ethical impacts of
globalisation on different business functions within an organisation”. A case study on Jaguar.
Objectives:- The major objective behind presenting this research is mentioned below:-
 To evaluate role of globalisation in expansion of a business at international market.
 To identify challenges faced by Jaguar in running its operational functions while
globalising the business.
 To determine ways through which Jaguar can expand its business in African
marketplace. To ascertain positive impact of economic, cultural, and ethical practices on different
business functions within an organisation at the time of globalisation.
Questions:
 What is role of globalisation in expansion of a business at international market?
 What are the major challenges faced by Jaguar in running its operational functions
while globalising the business ?
 What are the ways through which Jaguar can expand its business in African
marketplace ? What are the positive impact of economic, cultural, and ethical practices on different
business functions within an organisation at the time of globalisation.
Research Plan:-
Project Title “To determine the positive economic, cultural, and
ethical impacts of globalisation on different business
functions within an organisation”.
Project Plan
Company Name: Jaguar
Cost In order top conduct effective research Jaguar required
20 K and for expansion of business in international
market they required at least £200 million.
Scope In this the researcher of a company identify future scope

of their sustainability. After conducting research Jaguar
managers develop strategies and plans to conducts
business operations in effective and efficient manner.
This will help them in achieving their objective and
operations in effective and appropriate manner. The
market of Europe consider as good market opportunities
because there per capita income is high and availability
of raw material easily.
Time Researcher of Jaguar take approximate 4 months to
conduct their research and approximate 1 year for the
implementation of strategies.
Quality For purpose of getting research in effective manner
researcher have to maintain quality of research so that
they get appropriate outcome (Gebauer, Edvardsson and
Bjurko, 2010). The quality of the project is based on
authenticity and reliability of data. If researcher of
Jaguar maintain quality of research they able to identify
impact of globalisation on their company and at
different department. the techniques which is use by
respective company for manufacturing and promotion
must be of best quality.
Communication Researcher of the Jaguar use mobile technology to
communicate with each other in effective manner. Such
technology use like email, video and voice call and so
on. For expand their business in global and to
communicate with target audiences respective company
use social media techniques. Which is most popular and
effective tool for communication.
Risk Before expanding business in international market it is
responsibilities of manager of Jaguar to conduct risk
analysis so that they make effective plans and strategies
accordingly. The major risk that Jaguar can face while
entering into international market is the financial and

economic condition of particular country. If they didn't
analysis about economical condition of country in which
they want to expand respective company can face major
issues and problems. Jaguar researcher may also face
risk while conducting research due to cultural
difference.
Resources It is responsibilities of researcher to utilised its resource
in appropriate manner to make their research effective
and efficient (Jones and Lubinski, 2012). For this a
researcher of Jaguar must select appropriate resources
such as raw materials, employees etc. to attain their
objective and goal in effective manner. Resources which
are used in process can be in both way tangible or
intangible. Major resource for conducting
manufacturing process of respective company are funds,
raw materials, experienced labour and so on.
Type of Research
Primary and Secondary Primary data collection method: It refers to the original
source of data because in it researcher is collect data or
information first-handed. It is quite expensive and time
taking process as compare to secondary data. Jaguar can
use primary data collection method to collect fresh, new
and accurate data or information. This will help them in
making appropriate strategies and plans on basis of
data. Their are various primary method by which
respective company can collect data such as interview,
questionnaire, observation, door to door survey and
many more.
Secondary data collection method: In this process data
or information is collected by someone and used by
someone else (Kankaanranta and Planken, 2010). This
type of collection of data save time as well as cost of a
company. These data or informations are not fresh and

some time is is not seems accurate. If Jaguar use
secondary data collection method they can save their
money and time of conducting survey. For this method
they can use several ways like study documents of
government, census, personal record, service record and
so on.
Qualitative and Quantitative For the purpose of conducting appropriate investigation
a company can use various available research
methodologies that help them in collecting, organising,
realising and interpretation information or data in
accurate manner (Lai and Ong, 2010). It can be done by
various ways such as qualitative and quantitative
approaches, designing of research, data analysis and
many more. For this Jaguar use two main and basic
method which are explain below:-
Qualitative research methodologies: It is a primarily
exploratory research which is use to gain an knowing of
inherent reasons, motivations and opinions. In this
collection and interpretation of data are done by
observing peoples. If respective organization conduct
this research method in their organisation they can
enhance their ability to evaluate statistical data in more
appropriate manner (Lin and Chen, 2012). It save time
and cost of Jaguar because data are collected from small
participants. By this they can motivate their employees
so that they understand their responsibilities and work
accordingly in effective manner.
Quantitative research methodologies: It refers to the
consideration of evaluating and screening facts of social
standard. Qualitative research is evaluate and measure
by analysing numerical comparisons. It is a formal
process by which respective company can determine
variables and relations between them. This can be done

by Jaguar in various ways such as questionnaires,
interviewing, observation and records. By using this
method respective company can identify appropriate
solutions and answer of any issue by using numerical
data.
Work Break Down Structure:-
It is refers to the process in which all activities mentioned in project is divided into
small manageable portions so that it can operate easily and effectively. It is also helpful to
determine total expenditure required for conducting and completing project in appropriate
manner (Shang, 2012). Along-with this it help company to allot time for each sections and
activities in effective manner. By implementing Work breakdown structure Jaguar managers
control their overall expenses and improve effectiveness of project. This will help respective
company in utilising resources as well as time in effective and efficient manner which leads
to achievement of goal in appropriate way.
Gantt Chat:-
It is develop by Henry L. Gantt in year 1917, he is a American engineer and social
scientist. Gantt chart is a horizontal bar chat used in management projects and it give

graphical art of activities which help for planning, coordinating and tracking particular task
in project (Smith, 2011). Simple Gantt Chat may be created on a graph paper and complex
version is created on Microsoft project or excel. According to mentioned below chat it can
analysis that major activities are divided into various sub points such as discover the research
topic, formulate aims and objective, review of literature, data analysis, result and
recommendation and so on. Therefore manager of Jaguar decide that they required four
month to conduct research.
Research Methodology:-
It refers to the process which is use to conduct appropriate investigation and there are
various type of research methodology which help a company in various ways such as
collecting, realising and interpreting of information in proper manner (Smith, Binns and
Tushman, 2010). It involves methods like data analysis, qualitative and quantitative
approaches, research design and so on.
Data Collection:-
It refers to the process of collecting data or information which is relevant for a
particular topic (Incelli, 2013). It is a organized approach which is used for gathering
informations, analysing it and interpreting it through primary or secondary resources.

Questionnaire:-
It is a instrument for research including series of printed or written questions for the
major purpose of collecting information from respondent on a particular research topic. The
questionnaire was invented in year 1838 by statistics society of London. Their are various
type of questionnaire such as structured, unstructured, mailed, mixed, scaled, pictorial and so
on.
To analysis and evaluate the perception of potential customers management of Jaguar
use primary research methodology. For this information or data is further evaluate by
conducting qualitative technique for presenting the observations or outcome in a graphical
manner.
QUESTIONNAIRE
Name:
Age:
Gender:
Q.1. Do you have any idea about globalisation ?
 Agree
 Disagree
Q.2. Does globalisation assist in gaining benefits and advantages to Jaguar company ?
 Yes
 No
Q.3. How do you think globalisation influence on operations and functions of business
at international level.
 Enhance in total revenue
 Increase marketplace share
 Adopt competitive benefit
Q.4. Does Globalisation help in developing business operations and functions at global
level.
 Agree
 Disagree
Q.5. In your prospective what issues and problems faced by a business while
expanding their operations in international market ?
 Political Concern
 Cross culture

 Economical Condition
Q.6. Are you happy and satisfied with Jaguar services
 Yes
 No
Q.7. Do you thing globalisation help Jaguar for expanding their business operational
and functions.
 Agree
 Disagree
Q.8. According to you which ways is more suitable for firm to overcome from arise
issues and problems.
 Develop effective strategies
 Follow authority rules and regulations
Q.9. Can globalisation help a firm in gaining high profitability and revenues at
international level ?
 Yes
 No
Sample size:-
It refers to the numbers of individual samples and observations from population. In
respective report researcher use 10 respondents for implementing investigating in appropriate
and effective manner.
Sampling method:-
For conducting this report respective report use random sampling method to get
conclusion in short time frame.
Secondary research:-
The respective research is based on secondary research in which relevant informations
and data are collected from existing published documents such as researcher collect data or
information from magazines, journals and online articles for effective and efficient outcome.
Analysis and interpretation
Theme 1: Concept of globalisation
Q.1. Do you have idea about
globalisation ?

Agree 7
Disagree 3
Interpretation- Globalisation refers to the process by which an individual or a business
interact and coordinate from different countries for the purpose of business. As per above
mentioned chat it can be evaluate that 7 respondents are know about the concept of
globalisation and other things regarding to it. Whereas out of 10 respondents, left 3 are don't
know about anything related to globalisation. They didn't have any idea about a company can
expand in international market with the help of globalisation. Hence it can be conclude that
majority of respondent know about the globalisation.
Theme 2: Globalisation assist in gaining and advantage
Q.2. Does globalisation assist in gaining
benefits and advantages to Jaguar
company ?
Yes 8
No 2
7
3
Agree
Disagree

Interpretation- when researcher ask to respondent that what they think about globalisation is
beneficial for Jaguar, then 8 respondents out of 10 respondent to yes. They think globalisation
play major role for the succession of Respective company business. By globalisation they
able to sale their products in international market and able to attract more audiences for their
products. But 2 respondents are not in favour of that globalisation is beneficial for respective
company. It can be conclude for above mentioned chat that more of the respondents think
globalisation is beneficial for the Jaguar.
Theme 3: Globalisation influence business operations and functions
Q.3. Do you think globalisation influence
on operations and functions of business at
international level.
Enhance in total revenue 5
Increase marketplace share 3
Adopt competitive benefit 2
8
2
Yes
No

Interpretation- Business operations and functions get affected when a company expand in
international market. A companies managements has to evaluate market and culture of
different country in which they want to expand and then make strategies and plans according
to analysis. When a company adopt globalisation there is enhancement and improvement in
operational functions and profitability of company. From the above mentioned graph it can be
evaluate that 5 respondents says that by adopting globalisation there is enhancement of total
revenue of respective company whereas 3 respondents thinks by it there is increment of
market shares. Along-with this 2 out of 10 respondents says that they have competitive
benefits when respective company adopt globalisation.
Theme 4: Globalisation help in developing business
Q.4. Does Globalisation help in developing
business operations and functions at
global level.
Agree 6
Disagree 4
5
3
2
Enhance in total revenue
Increase marketplace
share
Adopt competitive benefit